How to choose the right domain name for your business
How to Choose The Right Domain Name For Your Business Mohamed Anan Internet Entrepreneur www.valuestartup.com
Choosing the right domain name for your new startup is a very important task. Your perfect domain name should be a brandable domain, should be easy to remember. It should help you with your SEO "Search Engine Optimization" by adding your main keyword. You should take your time to select a domain name by the guide lines and best practices that we would discuss in a moment. Here I am assuming that you have chosen to go with a self hosted website. And will not be relaying on a domain supplied by a blog hosting company such as wordpress, blogger, live journal, etc. For branding purposes you should always host your own website.
Why should you purchase your own domain name? There are many reasons for this. Firstly for creditability and professionalism, anyone can start a free website with any blog hosting company mentioned earlier. Having your own domain shows that you take your website and your business seriously. Secondly for branding purpose, a carefully picked domain name would enhance the brand of your products and services. Think Apple. Thirdly when you purchase your own domain. You can have your own branded email address "Eg. Mohamed@valuestartup.com" which add to your professionalism, creditability and your SEO authority in the long run. Tips and rules for choosing the right domain name Before we start please consider that many businesses like facebook, google, pinterest. Dont have a great looking domain names but still became some of the brightest brands in the world. But these best practices would give you a better chance to choose a brandable domain name that is right for you.
Have a Vision for your Business and Target Audience First rule on how to choose the right domain name for your business Is to know your business. Have a vision what should it look like? What do you want to achieve with it? What tone and voice will it be written in? Who is your target audience? Why this is important? to know your limits. If your target audience is teenagers then it would be totally acceptable to have a domain name like "awesomestuff.com" It will not do good if your target audience is a C level executives in fortune 500.
Brainstorm Your Top Keywords As usual I always start with a pen and a paper. Write down the best keywords that is describing your business. Put your top keywords in Google. Write down the most notable domain name ideas. With the list completed start pairing them and adding prefixes and suffixes. Play with them until you get a good name for your website. Easy Spelling Try to choose a domain name which is easy to spell. Many people are having some problems spelling certain words. Try to make your name easy to remember without confusion.
Choose a Well Known Top Level Domain ".Com .Net .Org" This is one of the longest debates in the internet business world. Are these top level domains are good for SEO? Do they enhance business creditability? I try to look at it in a different way. the COM was the oldest and its the most recognized top level domain. Followed by NET and ORG. Browsers are configured to auto fill the COM. Ex. When you type Valuestartup in your browser then press Ctrl+Enter you automatically go to www.valuestartup.com. Because of this it would be safer to choose a COM followed by NET or ORG. They would give you the biggest chance to score higher creditability. And it would be easier for people to find and REMEMBER. Keep Your Domain Name as Short as Possible It would be easier for people to remember and to type on their browsers. It would look better in the search engine results and would all for more characters in your URL for future posts. And finally it would fit nicely in your business cards and other offline media.
Avoid The Mistake of Using Copyright Infringement Imagine building a great website with a great name and suddenly discover that part of it is copyrighted. This would be painful. So please go to copyright.gov and search your chosen names before you purchase them. Avoid Hyphens and Numbers in Your Domain Name Again using hyphens was one of the biggest and longest debates in the internet marketing world -I dont know why these people argue so much- But as always I look at it differently -From the customers eyes and you should always do this- Hyphens would not make it easy for a visitor to remember its location! And he may forget it all together and land on a competitor website and lose him.
Purchase Other Extensions You may consider buying other extensions besides the main .COM and redirect them to it. You may buy NET. ORG BIZ domains and redirect them to the main .COM domain. To avoid any future manipulation of your brand by any competitor. Best Domain Registrars You can use Namecheap . You would get a .COM domain for 11.69 USD per year and some premium domain would be valued at tens of thousands! Just stick to the 11.69 Domains for now.
If you would like a free domain, you can always subscribe to my email newsletter and within a couple of weeks I will send you an offer. 50% Discount on our premium web hosting service and a free domain name -With less than 30 USD you can enjoy a full year of premium web hosting and a free domain- PLUS two months money back guarantee if for any reason our service didnt meet your expectations. I would love to hear your thoughts about this article. Please share and comment. - Mohamed www.valuestartup.com Facebook page LinkedIn Profile LinkedIn Group Twitter