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Designing an Action Plan for
Implementing the UNWTO Global
Code of Ethics for Tourism in an
Undergraduate Tourism Educatio...
“one cannot demand greater clarity than a subject
allows; ethics are not discernable per se.”
“ethics reside between the “...
“Tourism as an industry and a sociocultural
phenomenon is rapidly expanding. With this
tremendous growth and transformatio...
(1) Ecological issues.
(2) Marketing issues.
(3) Sustainable development issues.
(4) Humanistic and social issues.
(5) Tou...
Established in 2004, the World Committee on Tourism
Ethics is the impartial body responsible for
interpreting, applying an...
The Global Code of Ethics for Tourism (GCET) is a
comprehensive set of ten principles whose purpose is
to guide stakeholde...
Article 1: Tourism's contribution to mutual understanding and respect between peoples and
societies
Article 2: Tourism as ...
The Sultanate of Oman’s renaissance was accompanied by an
incremental interest in enhancing the tourism industry.
Thus, Su...
The Department of Tourism at the College of Arts & Social Sciences
– SULTAN QABOOS UNIVERSITY -was the first institution i...
The UNWTO TedQual certification system is a quality
assurance system for tourism education, training, and
research. The sp...
Several preliminary meetings were held at the department level to
introduce and discuss the global code of ethics for tour...
Each faculty member was in charge of accomplishing the
task in one of the five areas mentioned earlier. These same
faculti...
Results:
It is hoped that this study could share and disseminate
some useful guidelines for hospitality and tourism
students, facul...
The aim of this paper was to add to the new but
growing body of literature on implementation practices
of ethical issues i...
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Designing an Action Plan for Implementing the UN-WTO Global Code of Ethics for Tourism in an Undergraduate Tourism Education Program

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Transcript of "Designing an Action Plan for Implementing the UN-WTO Global Code of Ethics for Tourism in an Undergraduate Tourism Education Program"

  1. 1. Designing an Action Plan for Implementing the UNWTO Global Code of Ethics for Tourism in an Undergraduate Tourism Education Program Sultan Qaboos University
  2. 2. “one cannot demand greater clarity than a subject allows; ethics are not discernable per se.” “ethics reside between the “is” and the “ought”; ethics- and the feelings and values on which they are based-are subjective.” (John Hultsman, 1995) Introduction:
  3. 3. “Tourism as an industry and a sociocultural phenomenon is rapidly expanding. With this tremendous growth and transformation has come a relatively recent interest in the ethical conduct of the tourism industry” (Fennell and Malloy, 1999) “In regard to education, it was mentioned that the encouragement of an awareness of the importance of personal and professional ethical principles ought to be a prime goal of any higher education program” (Glenn F. Ross, 2004) Significance of the study:
  4. 4. (1) Ecological issues. (2) Marketing issues. (3) Sustainable development issues. (4) Humanistic and social issues. (5) Tourism education issues. (John Hultsman, 1995) Tourism and Ethics in the Literature
  5. 5. Established in 2004, the World Committee on Tourism Ethics is the impartial body responsible for interpreting, applying and evaluating the provisions of the UNWTO Global Code of Ethics for Tourism. The tasks assigned to the Committee include the promotion and dissemination of the Code of Ethics, as well as the evaluation and monitoring of the implementation of the principles. The World Committee on Tourism Ethics
  6. 6. The Global Code of Ethics for Tourism (GCET) is a comprehensive set of ten principles whose purpose is to guide stakeholders in tourism development: central and local governments, local communities, the tourism industry and its professionals, as well as visitors, both international and domestic. The UNWTO Global Code of Ethics for Tourism
  7. 7. Article 1: Tourism's contribution to mutual understanding and respect between peoples and societies Article 2: Tourism as a vehicle for individual and collective fulfillment Article 3: Tourism, a factor of sustainable development Article 4: Tourism, a user of the cultural heritage of mankind and contributor to its enhancement Article 5: Tourism, a beneficial activity for host countries and communities Article 6: Obligations of stakeholders in tourism development Article 7: Right to tourism Article 8: Liberty of tourist movements Article 9: Rights of the workers and entrepreneurs in the tourism industry Article 10: Implementation of the principles of the Global Code of Ethics for Tourism The Code’s 10 principles
  8. 8. The Sultanate of Oman’s renaissance was accompanied by an incremental interest in enhancing the tourism industry. Thus, Sultan Qaboos University aimed to contribute to the on-going interest in tourism by establishing the Tourism Department in the College of Arts and Social Sciences in 2001. Such program graduates qualified Omani human resources to work in the various fields of tourism and hospitality. The Tourism undergraduate program awards the Bachelor of Arts Degree in Tourism Management and Hospitality Management. The average enrollment is about 200 students for the four years. The Undergraduate Tourism Education Program
  9. 9. The Department of Tourism at the College of Arts & Social Sciences – SULTAN QABOOS UNIVERSITY -was the first institution in the MIDDLE EAST to receive UNWTO TedQual certification for its undergraduate tourism program in May 2013. The UNWTO TedQual certification system contributes to the quality and efficiency of tourism education, training, and research. It proposes a methodology and voluntary standards with universal scope to more clearly define the quality of tourism education systems. TedQual CERTIFIED
  10. 10. The UNWTO TedQual certification system is a quality assurance system for tourism education, training, and research. The specific aims of the UNWTO TedQual certification system are to: (1) establish a quality standard for tourism education and training systems, and (2) smooth the way towards greater pedagogic productivity in tourism. The UNWTO TedQual
  11. 11. Several preliminary meetings were held at the department level to introduce and discuss the global code of ethics for tourism ten principles. To inform the students and professors about the principles of the global code of ethics for tourism, the program has invited a UNWTO representative to conduct a workshop about the principles for everybody. Five faculty members were directly involved with the goal of designing an action plan for the implementation of the global code of ethics in five major areas of concerns; the management, the curriculum, the employers, the students, and the faculty. Methodology:
  12. 12. Each faculty member was in charge of accomplishing the task in one of the five areas mentioned earlier. These same faculties were the members of the TedQual Committee in the department. The main goal was to design clear set of actions that could be implemented, controlled, and evaluated by the program administration. One major challenge was the transformation of some of the articles into applicable actions in the tourism and hospitality higher education setting.
  13. 13. Results:
  14. 14. It is hoped that this study could share and disseminate some useful guidelines for hospitality and tourism students, faculty and administrators who sincerely seek ways to integrate the ten principles of the global code of ethics for tourism in their academic life and careers. The finding of this study will be of value and use for hospitality and tourism program administrators who intend to prepare and plan for the process of self- assessment for obtaining the UNWTO TedQual certification. Implication / application for hospitality & tourism education:
  15. 15. The aim of this paper was to add to the new but growing body of literature on implementation practices of ethical issues in tourism higher education. It was attempted to provide a humble and novel efforts of five faculty members of tourism and hospitality management education program and convey their interpretation of what should be done in an academic tourism education program with regards to the implementation of the UNWTO Global Code of Ethics for Tourism in their undergraduate tourism education program. Conclusion:
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