Introduction to Social media


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This is the first in a series of presentations about social media. Here I talk about the basics, such as definitions, stats, types of platforms, and the difference between social, new and traditional media. More soon...

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Introduction to Social media

  1. 1.  What is Social Media?  Traditional Media vs. Social Media  Social Media Types  Social Media Jobs Social Media Stats  Social Media Applications
  2. 2. Social Media: Interactive forms of media that allow users to interact with and publish to each other, generally by means of the Internet.
  3. 3. Traditional Media are means of communications that existed before the Internet. Such as TV, Radio, Newspapers… New Media refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback & participation Social Media web- and mobile-based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.
  6. 6. Photo-Sharing Networks Social Networks Vide-Sharing Networks Blogs Location-Based Networks Forums Social Bookmarking Micro-Blogs Social Q&A Wikis
  7. 7. Social Media Engagement Social Media Monitoring Social Media Management Social Media Measurement Social Media Marketing Social Media Research & Analysis Community Management Social Media Listening
  8. 8. SOCIAL MEDIA ENGAGEMENT is communicating well enough that the audience pays attention.
  9. 9. SOCIAL MEDIA MONITORING is the systematic observation and analysis of social media contributions and dialogues.
  10. 10. This analysis revealed that 5 of the top 10 most highly engaged social networking markets worldwide are located in Latin America and that Latin Americans spend 56 percent more time on these sites (8.1 hours per visitor in November) than the worldwide average (5.2 hours per visitor). Argentina led all countries with an average of 9.8 hours on social networking sites in November, while Brazil ranked second at 9.7 hours. Peru (7.9 hours), Chile (7.7 hours) and Mexico (7.5 hours) also ranked within the top ten markets.
  11. 11. List of Brands on Facebook
  12. 12. 13,010,580 TOTAL FACEBOOK USERS IN EGYPT 297, 000 TOTAL NUMBER OF ACTIVE TWITTER USERS IN EGYPT Active user: Anyone who tweets at least once a month
  13. 13. Social media in business stats 65% of the world’s top companies have an active Twitter profile 90% of marketers use social media channels for business, with 93% of these rating social tools as “important” 43% of marketers have noticed an improvement in sales due to social campaigns 23% of Fortune 500 companies have a public-facing corporate blog 72% 91% of marketers who have worked in social media for three or more years said that they saw a boost in turnover due to social channels (the longer you’re working in it the better you get) of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads
  14. 14. Social media in business stats The average time spent by marketers on social media is 1-5hrs per week for those just getting started and 6+ hours per week for those with 3+ years of experience The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%) 85% 47% 80% 58% of Fortune 500 companies have an active corporate Facebook account, 62% have an active corporate Twitter account of customers are somewhat likely to purchase from a brand that they follow or like of US social network users prefer to connect with brands through Facebook
  15. 15. E n t e r t a i n me n t J o b Se a r c h Po l i t i c a l Mo b i l i z a t i o n R e c r u i t me n t Me d i c a l & He a l t h S o c i a l Me d i a Us e s Ed u c a t i o n Ma r k e t i n g