Small Business Social Media Marketing Beginners Overview

704 views
641 views

Published on

Learn how to go from Offline to Online with Small Business Social Media Marketing for beginners. Learn the basic terminology and strategies to get you started on the right path.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
704
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • You only have 5-15 seconds to impress a unique visitor.Titanic Iceberg small at the surface big underneathKeywordsProduct and service description
  • You only have 5-15 seconds to impress a unique visitor.Titanic Iceberg small at the surface big underneathKeywordsProduct and service description
  • Include picture of Google Twitter Search Results
  • Include picture of Google Twitter Search Results
  • Include picture of Google Twitter Search Results
  • Include picture of Google Twitter Search Results
  • Include picture of Google Twitter Search Results
  • Small Business Social Media Marketing Beginners Overview

    1. 1. Mogul Media Solutions Presents<br />Social Media and Small Businesses<br />How to attract more customers and make more sales with Social Media!<br />by<br />Deon J. Alexander, Owner<br />Mogul Media Solutions, LLC<br />http://mogulmediasolutions.com<br />
    2. 2. We will cover…………………<br /><ul><li>Important Website Elements
    3. 3. Facebook Marketing
    4. 4. Twitter Marketing
    5. 5. Linked-In Marketing
    6. 6. You Tube Marketing
    7. 7. Local Marketing
    8. 8. Mobile Marketing</li></li></ul><li>Web Design and Layout<br /><ul><li>The Iceberg Concept (Think Titanic)
    9. 9. Keyword Focused Content
    10. 10. Email Opt-in on every page (above the fold)
    11. 11. Strong Call To Action
    12. 12. Stay away from flash!
    13. 13. Landing Page/Squeeze Pages
    14. 14. All about link building
    15. 15. (local directories and social media sites)</li></li></ul><li>Squeeze/Landing Page Example<br />
    16. 16. Facebook Marketing<br /><ul><li>Has over 500 Million Active Users
    17. 17. If Facebook was a continent it would be the 3rdLargest
    18. 18. People spend over 700 billion minutes per month on FB
    19. 19. Average user is connected to 80 pages, groups, and events
    20. 20. It is considered an authority site by Google</li></li></ul><li>Facebook Marketing<br /><ul><li>Reduce Marketing Expenses with geo-targeted advertising.
    21. 21. More than 30 billion pieces of content is shared each month. (web links, news stories, blog posts, notes)
    22. 22. Referral Program on Steroids (let your friends do the work)
    23. 23. New Changes. Better business and personal separation
    24. 24. Why you need to know about the number “25”!</li></li></ul><li>Facebook Marketing<br /><ul><li>Reduce Marketing Expenses with target advertising.
    25. 25. Post Videos
    26. 26. Why you need to know about the number “25”!</li></li></ul><li>Facebook Marketing<br />
    27. 27. Facebook Marketing<br />
    28. 28. Facebook Marketing<br />
    29. 29. Twitter Marketing<br /><ul><li>Has over 140 million users world wide
    30. 30. Considered an Authority Site with Google
    31. 31. Real Time Search with Google
    32. 32. Keywords in Your Profile
    33. 33. Multiple Streams of Income with big list
    34. 34. Geo Target search results
    35. 35. JV with other local businesses</li></li></ul><li>Twitter Marketing<br /><ul><li>www.twellow.com – yellow pages for twitter
    36. 36. www.sulia.com – search twitter by topic
    37. 37. www.twapperkeeper.com – keep track of hastags #
    38. 38. http://www.mapmash.in/twitterlocal.html- twitter trending. Gives location tweeting trends</li></li></ul><li>Twitter Marketing<br />
    39. 39. Twitter Marketing<br />
    40. 40. Twitter Marketing<br />
    41. 41. Linked-In Marketing<br /><ul><li>Has over 85 million users in the US alone.
    42. 42. Social Networking site for professionals.
    43. 43. A good place to find potential clients. Most of users are the decision makers.
    44. 44. Considered an Authority site by Google
    45. 45. Keywords in Your Profile
    46. 46. Twitter Integration
    47. 47. Local search results by major cities
    48. 48. JV with other local businesses</li></li></ul><li>You Tube Marketing<br /><ul><li>Second largest searched site. #1 is Google
    49. 49. Considered an Authority site by Google
    50. 50. Keyword Titles of your videos
    51. 51. Good for local search optimization
    52. 52. Good traffic generation</li></li></ul><li>Local Search Marketing<br /><ul><li>This is Google’s main focus
    53. 53. Local Keyword Content is Key
    54. 54. Location Based Marketing (Foursquare & Gowalla)
    55. 55. Free Google Websites, but must be optimized
    56. 56. Local business directory submission
    57. 57. Classified Ads campaign</li></li></ul><li>Local Search Marketing<br /><ul><li>The importance of reviews
    58. 58. Classified Ads campaign</li></li></ul><li>Local Search Marketing<br />
    59. 59. Local Search Marketing<br />
    60. 60. LocalMarketing<br />
    61. 61. Mobile Marketing<br /><ul><li>Very intimate device. Perfect for marketing!
    62. 62. 200 Million + active users, currently accessing Facebook via mobile devices
    63. 63. Mobile device epidemic i.e. iphone, ipad
    64. 64. Great for QR code and coupon marketing campaigns
    65. 65. Click to Call campaigns (very effective) with tracking phone numbers</li></li></ul><li>Mobile Marketing<br /><ul><li>Focus on local keywords and sms text codes
    66. 66. Mobile device epidemic i.e. iphone, ipad
    67. 67. Free Google Websites, but must be optimized
    68. 68. The importance of reviews
    69. 69. Small business still behind the times</li></li></ul><li>Mobile Marketing<br />
    70. 70. Mobile Marketing<br />
    71. 71. Mobile Marketing<br />
    72. 72. Mobile Marketing<br />
    73. 73. Small Business<br />Social Media Marketing <br />Detailed Video Training<br /> Learn at Your Own Pace<br />Membership Site<br />60% off Intro Price for tonight only!<br />Available in the next 3 to 5 weeks<br />To qualify go to<br />http://smallbusinessinternetmarketingfusion.com<br />
    74. 74. http://mogulmediasolutions.com<br />Free Consultations!<br />Every budget welcomed!<br />Follow Us<br />www.twitter.com/dominatesocial<br />www.facebook.com/MogulMediaSolutions<br />Deon J. Alexander, President<br />Mogul Media Solutions, LLC<br />

    ×