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Top Tips for using Facebook and other Social     Media Platforms for your Business                      By       Robert Co...
Introduction• Presenter profile• Why Facebook (Even for Accountants!)?• The ‘other’ social media sites             Mogi Ma...
Facebook Profiles or Pages? The important                  differences.  Profiles:• Not compliantwith Facebook’srules• No ...
Facebook Profiles or Pages? The important                differences.Pages:• Ability toinvestigate visitortypes and number...
Facebook – The Basics           5 good reasons to use Facebook as a business1. Protecting your brand online               ...
Facebook – The Basics           5 good reasons to use Facebook as a business1. test2. Adding an important SEO ‘hit’3. Your...
The Grandma ExampleYour business needs to be wherever your target  audience is...             Mogi Marketing - ACCA - Swan...
Popular objections       “Facebook   is for kids chatting about stuff”   I don’t know   “                                 ...
Facebook Tips for your business• Branding and Keywords• Get Stuck in!• Use lots of links• The idea of Master Channels• Var...
Facebook Tips for your business – Master Channels                                                  TWITTER                ...
Facebook Tips for your business – Master Channels TWITTER                                   VIDEO                         ...
Facebook Tips for your business – Facebook Apps“Facebook Apps are extensions to the functionality of a normal Facebook Pag...
Facebook Tips for your business – Recruiting                                        Facebook and social media in          ...
Facebook Tips for your business –                cont...• Customer Service• Making a ‘social’ database (build your  audien...
What other social media sites could I            be using and why?•   Google Plus•   Twitter•   YouTube/Vimeo•   Pinterest...
What other social media sites could I          be using and why?Twitter for building relationships• Retweet! Share somethi...
What other social media sites could I       be using and why? – Cont...•   YouTube/Vimeo•   Pinterest?•   Social blogging ...
What are the big boys doing?• Deloitte – (Great Careers page within the main page)  http://www.facebook.com/deloitte?fref=...
Mr Splashy PantsMogi Marketing - ACCA - Swansea - 23, November 2012   19
Questions?You can tweet questions too using          #ACCAFacebook      Or @mogimarketing      Mogi Marketing - ACCA - Swa...
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ACCA presentation on Top tips for using Facebook and other social media platforms

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Mogi Marketing was flattered to be able to present to the ACCA in Swansea about the use of Facebook as a marketing tool for accountants. The presentation (which you can see here in full) looked at reasons to use Facebook, some of the features available, popular misconceptions and some top tips. It also too a brief look at what some of the big accountancy firms are doing on Facebook.

You can read more about this on the Mogi Marketing blog by clicking here: http://mogimarketing.tumblr.com/post/36587134012/acca-presentation-facebook-top-tips

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Transcript of "ACCA presentation on Top tips for using Facebook and other social media platforms"

  1. 1. Top Tips for using Facebook and other Social Media Platforms for your Business By Robert Court, Mogi Marketing #ACCAFacebook Or @mogimarketing Mogi Marketing - ACCA - Swansea - 23, November 2012 1
  2. 2. Introduction• Presenter profile• Why Facebook (Even for Accountants!)?• The ‘other’ social media sites Mogi Marketing - ACCA - Swansea - 23, November 2012 2
  3. 3. Facebook Profiles or Pages? The important differences. Profiles:• Not compliantwith Facebook’srules• No ability toextent thefunctionality (Apps)• Limited to 5000Fans Mogi Marketing - ACCA - Swansea - 23, November 2012 3
  4. 4. Facebook Profiles or Pages? The important differences.Pages:• Ability toinvestigate visitortypes and numbers• Ability to create FBApps• Unlimited Fannumbers• Compliant withFacebook• Customisable URL• Ability to useother features suchas ‘Offers’• Ability to interactwith others as yourbrand (not you) Mogi Marketing - ACCA - Swansea - 23, November 2012 4
  5. 5. Facebook – The Basics 5 good reasons to use Facebook as a business1. Protecting your brand online Mogi Marketing - ACCA - Swansea - 23, November 2012 5
  6. 6. Facebook – The Basics 5 good reasons to use Facebook as a business1. test2. Adding an important SEO ‘hit’3. Your employees are probably on Facebook and they should be your best WOM referrers4. Advertising5. Apps – This is my favourite bit of Facebook. Mogi Marketing - ACCA - Swansea - 23, November 2012 6
  7. 7. The Grandma ExampleYour business needs to be wherever your target audience is... Mogi Marketing - ACCA - Swansea - 23, November 2012 7
  8. 8. Popular objections “Facebook is for kids chatting about stuff” I don’t know “ “I don’t have the time” what to say”“I don’t want people saying anything negative” “I don’t care what “My customers people had for dinner aren’t online / Don’t or what their snotty use Facebook” child has done today!” Mogi Marketing - ACCA - Swansea - 23, November 2012 8
  9. 9. Facebook Tips for your business• Branding and Keywords• Get Stuck in!• Use lots of links• The idea of Master Channels• Variety of Content• Competitions and offers (Facebook Apps and uses)• Recruitment• Customer Service• Making a ‘social’ database (build your audience for that day when you need people to notice you)• Writing a communications strategy (where to post, what and when!) Ask me after if you would like an example Mogi Marketing - ACCA - Swansea - 23, November 2012 9
  10. 10. Facebook Tips for your business – Master Channels TWITTER BLOG r most this will be your website but you need to ensure that the content is as engaging as possible and normally a website is a ‘shop front’ where people can buy your service. Just constants posting comments on social media sites about yourPOST – FB / G+ Master Channel PICTURES (Flickr/Pinterest) BLOG VIDEO (YT / Vimeo) r most this will be your website but you need to ensure that the content is as engaging as possible and normally a website is a ‘shop front’ where people can buy your service. Just constants posting comments on social media sites about your Mogi Marketing - ACCA - Swansea - 23, November 2012 10
  11. 11. Facebook Tips for your business – Master Channels TWITTER VIDEO (YT / Vimeo) BLOG r most this will be your website but you need to ensure that the content is as MasterPOST – FB / G+ engaging as possible and normally a website is a ‘shop front’ where people can buy Channel your service. Just constants posting comments on social media sites about your Mogi Marketing - ACCA - Swansea - 23, November 2012 11
  12. 12. Facebook Tips for your business – Facebook Apps“Facebook Apps are extensions to the functionality of a normal Facebook Page built and hosted outside of Facebook but with the ability to use of many of Facebook’s features” Mogi Marketing - ACCA - Swansea - 23, November 2012 12
  13. 13. Facebook Tips for your business – Recruiting Facebook and social media in general is excellent for finding new staff Mogi Marketing - ACCA - Swansea - 23, November 2012 13
  14. 14. Facebook Tips for your business – cont...• Customer Service• Making a ‘social’ database (build your audience for that day when you need people to notice you)• Writing a communications strategy (where to post, what and when!) Ask me after if you would like an example Mogi Marketing - ACCA - Swansea - 23, November 2012 14
  15. 15. What other social media sites could I be using and why?• Google Plus• Twitter• YouTube/Vimeo• Pinterest?• Social blogging (Tumblr? Posterous?)• Social Bookmarking (Reddit, Stumbled Upon)• Slideshare Mogi Marketing - ACCA - Swansea - 23, November 2012 15
  16. 16. What other social media sites could I be using and why?Twitter for building relationships• Retweet! Share something you like and others will like you more for it• Ask questions – sounds simple but if you ask things of people who you want to know more about• Answer questions• Recommend others – they’ll likely do the same (‘Give first and build relationships’)• Look at the trending topics to get an idea of what is popular (maybe include some...)• Monitor keywords• When you meet someone add them to your Twitter• Follow Friday = #ff• An 80/20 split of conversational and corporate• Build a reputation as the source of info... Mazuma have gone down the route of using #taxdeductiblethings Mogi Marketing - ACCA - Swansea - 23, November 2012 16
  17. 17. What other social media sites could I be using and why? – Cont...• YouTube/Vimeo• Pinterest?• Social blogging (Tumblr? Posterous?)• Social Bookmarking (Reddit, Stumbled Upon)• Slideshare Mogi Marketing - ACCA - Swansea - 23, November 2012 17
  18. 18. What are the big boys doing?• Deloitte – (Great Careers page within the main page) http://www.facebook.com/deloitte?fref=ts• PWC – Really making the most of FB except apps: http://www.facebook.com/pwcfanpage• KPMG – Top result a community page from Wikipedia: http://www.facebook.com/search/results.php?q=KPMG&in it=quick&tas=0.06514689442701638• Ernst &Young - http://www.facebook.com/pages/Ernst- Young/109575439061060 (community page) OR http://www.facebook.com/ernstandyoungcareers (top page by fans)• Grant Thornton UK - http://www.facebook.com/GrantThorntonUKLLP Mogi Marketing - ACCA - Swansea - 23, November 2012 18
  19. 19. Mr Splashy PantsMogi Marketing - ACCA - Swansea - 23, November 2012 19
  20. 20. Questions?You can tweet questions too using #ACCAFacebook Or @mogimarketing Mogi Marketing - ACCA - Swansea - 23, November 2012 20
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