Google Analytics Basics
For Small Businesses
August 2013
1. Make sure you are logged in to Google
2. Click the drop down arrow
3. Select "Account"
4. Select "Products"
5. Select "...
Accessing Analytics
Accessing Analytics
Accessing Analytics
Audience Overview
Mobile Device Usage
Traffic Sources. Which websites are sending my traffic
Keywords Used to Find Your Site
Site Content – Pages Visited
GOOP is an Australian based web design and digital
marketing business building websites for clients all
over Australia. Se...
Thank you
www.goop.com.au
Geelong, Australia
+61 3 5222 4220
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Google analytics basics for small business

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Google analytics basics for small business

  1. 1. Google Analytics Basics For Small Businesses August 2013
  2. 2. 1. Make sure you are logged in to Google 2. Click the drop down arrow 3. Select "Account" 4. Select "Products" 5. Select "Analytics" 6. Select the third item next to the globe "All Web Site Data" or your domain name 7. Total Visitors to your site for the last month 8. Total Unique Visitors (If visited twice they are in 'Visits’) 9. Total pages viewed on your site 10. A bounce rate less than 55% is good. The lower the better. Did visitors visit more than one page? High bounce rate indicates they landed on your site and disappeared quickly 11. Select "Mobile" then select "Devices". When the percentage of visitors is greater than 30% you should consider developing a responsive website or getting a dedicated mobile website 12. Select "Traffic Sources" then Sources" then "All Traffic". This is the list of websites that is referring traffic to your website 13. Select "Traffic Sources" then "Sources" then "Search" then "Organic". This is the list of key words people are typing in to find your website. 14. Select "Content" then "Site Content" then "All Pages". This shows you which pages users are visiting
  3. 3. Accessing Analytics
  4. 4. Accessing Analytics
  5. 5. Accessing Analytics
  6. 6. Audience Overview
  7. 7. Mobile Device Usage
  8. 8. Traffic Sources. Which websites are sending my traffic
  9. 9. Keywords Used to Find Your Site
  10. 10. Site Content – Pages Visited
  11. 11. GOOP is an Australian based web design and digital marketing business building websites for clients all over Australia. Search Engine Optimisation is simply part of the service and not an add on. As such before we undertake building any website we do the key word research and agree on keywords with the client before we develop the website. We are then accountable for these keywords attached to the clients specific geographic location/s. We then benchmark the success of the site against the Google rankings for these keywords. Google Analytics™ can then demonstrate to the clients the success of these keywords
  12. 12. Thank you www.goop.com.au Geelong, Australia +61 3 5222 4220

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