Moderne Communications Capabilities 2014
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Moderne Communications Capabilities 2014

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Moderne Communications is a non-traditional marketing agency that creates unique brand experiences. For the last six years in a row, we've been recognized by Event Marketer Magazine as one of the "Top ...

Moderne Communications is a non-traditional marketing agency that creates unique brand experiences. For the last six years in a row, we've been recognized by Event Marketer Magazine as one of the "Top 100 Event Agencies" in the world for our expertise in Experiential Marketing Programs including: Product Sampling, Guerrilla/Street Marketing, Non-Traditional Media and Mobile Marketing. If you're curious about some of the creative strategies implemented already, we invite you to take a look at our work that we've done for brands such as Cover Girl, Hidden Valley Ranch, Suave, Merrell , McDonald's and Gilead Pharmaceuticals by clicking here: http://www.modernecommunications.com/work.

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    Moderne Communications Capabilities 2014 Moderne Communications Capabilities 2014 Presentation Transcript

    • Call us your MARKETING SOLUTIONS PARTNER Let us provide you with an effective program utilizing our long-standing in-market partnerships, interactive event enhancements and activation opportunities for creative methods of audience engagement. 1
    • OUR HISTORY 1990 1985 NY 1995 US 2008 2006 2000 EXPANSION NON-TRADITIONAL SHIFT 2008 6 2009 2010 2011 2012 2013 YEARS IN A ROW NAMED A “TOP 100” EVENT AGENCY BY EVENT MARKETING MAGAZINE!
    • MODERNE BY THE NUMBERS FROM COMPLETE TURNKEY ACTIVATIONS TO THE FINAL PIECE OF THE PUZZLE YEARS OF EXPERIENCE RUNNING SUCCESSFUL PROGRAMS 30 + 60 SERVICE OFFERINGS NUMBERS OF PARTNERSHIPS ACROSS THE U.S. USED TO CARRY OUT YOUR PROGRAM OBJECTIVES over 1,000 50,000 NEIGHBORHOOD VENUES ACROSS THE UNITED STATES 3
    • OUR TRIPLE-PRONGED APPROACH Moderne Communications achieves it’s mission of “Reach Anyone Marketing” via three service divisions: MODERNE MOSAIC MODERNE PROMOTIONS MODERNE INTERACTIVE MULTICULTURAL MEDIA PROGRAMS EFFECTIVE EVENTS & PROMOTIONS ENGAGING DIGITAL PRESENCES In-Store Media Network Opportunities, Non-Traditional Marketing, Multicultural Marketing, Media Postings, Pinpoint Audience Marketing Complete Event Marketing, Mobile Tours, Event Capabilities, Sampling, Street Teams & Brand Ambassadors Featuring SMART Activator, Pavegen, Digital Engagement, Social Media Integration, Mobile Interaction 4
    • EXPERIENCES & Events UTILIZING BEST IN CLASS EVENT MARKETING SERVICES TO PROVIDE 100% TURNKEY SOLUTIONS. 5
    • EXPERIENCE & EVENT CAPABILITIES MOBILE EXPERIENCES SAMPLING INTEGRATION SPONSORSHIP MEDIA OPTIONS PRODUCTION POP-UP STORES NIGHTLIFE ON-PREMISE IN-STORE STAFFING TALENT 6
    • EVENT STAFFING & ACTIVATIONS Moderne creates complete turnkey programs including Brand Ambassadors. We have provided staff for over 25+ years in numerous event engagements from small on-premise launches to large scale festivals with 50+ ambassadors. Dirty Blonde Cocktails On-Premise Sampling GenYouth Outdoor Festival Photo Activation & Giveaways Nissan @ New York Auto Show Photo Activation, Lead Generation & Product Information McDonald’s @ NY RedBulls Stadium Photo Activation, Product Sampling, & Giveaways McDonald’s Mac Enough Guerrilla style On-Premise Photo Activation & Giveaway Tide Music Festival Activation McDonald’s Iced Coffee Lifestyle Event Product Sampling 7
    • STAFFING PHILOSOPHY We have built our reputation upon hiring the most professional brand ambassadors that are best in the business. • CUSTOM SELECTION OF BRAND AMBASSADORS FOR EACH MARKET, EVENT AND TARGET AUDIENCE • STREET TEAMS CAN BE ROVING OR STATIONARY (for maximum efficiency) • INTEGRATION WITH GUERRILLA MEDIA PLACEMENT • ADDITIONAL OPTIONS: WEB TIE-INS, RETAIL SALES DRIVERS 8
    • SAMPLING TACTICS AND MEASURABILITY Target specific audiences with fully coordinated sampling opportunities where and when they’re most likely to be influenced. Accelerate the trial and distribution of your products with programs that attract consumers who are predisposed to convert to your brand. IN-STORE DEMOS COUPON SAMPLING CO-OP PROMOTIONS WET/ DRY SAMPLING HAND-TO-HAND SAMPLING VENUE-BASED SAMPLING ONLINE PROMOTIONS OOH SUPPORT DATA CAPTURE / ON-SITE REPORTINGUtilizing a variety of on-site reporting methods, we have the ability to quantify results by capturing direct feedback and consumer sampling data for each and every sampling event including: NUMBER OF SAMPLES DISTRIBUTED NUMBER OF BROCHURES DISTRIBUTED PHOTOS OF MEDIA AND LIVE EVENTS VENUE COMPLIANCE SAMPLE TRIAL RATE BRAND RECOGNITION INTENT TO PURCHASE POST SAMPLING SALES LIFT BRAND IMPRESSION *We recommend 3rd party independent research. 9
    • POP UP EXPERIENCES • Create VIP and public events at temporary locations • On-site product sampling and sales • Media integration and enhancement • Widespread buzz generation • Fully turnkey execution Cheese of France Pop-Up Retail Shop As mentioned on: SPACE LEASING EQUIPMENT RENTALS FURNITURE / DÉCOR STAFFING CATERING SOCIAL MEDIA INTEGRATION CELEBRITY, MEDIA AND PR OUTREACH 10
    • MODERNE MOBILE TOURS- 360° IMPLEMENTATION TURNKEY IMPLEMENTATION- From seeking out the best locations, to securing professional staff: simplicity and satisfaction for you is our goal. Our 20+ years of mobile experience mean a cost-effective and efficient strategy specifically tailored for your mobile sampling needs. UNPARALLELED FLEET OF VEHICLES- Our relationships with high level fabricators will provide you with a vehicle that will exceed your expectations and perfectly suit the needs of your tour. SPECIALIZED STAFFING- Expert Brand Ambassadors are selected to connect to your target audience: from multi-lingual foodies to local chefs and culinary celebrities. We ensure the best staff! BRANDING REINFORCEMENTS- From coupon strategies to custom tour apparel we know how to further emphasize your brand and stimulate sales. GUERRILLA MEDIA ENHANCEMENTS- Greatly differentiate your tour and ensure the most impressions at every stop with exciting, memorable nontraditional media options- after all, guerrilla media is our specialty! KEY LOCATION INSIGHT- Our nationwide network of key people in key areas enables Moderne to secure your brand in the most relevant routes and locations to reach your target audience and increase brand awareness. RELATIONSHIPS WITH KEY RETAILERS- From local co-ops to national retail chains, we have access to numerous key retailers across the U.S. CELEBRITY / PR / SOCIAL MEDIA ENHANCEMENTS- Keep your brand in front of the consumer eye with messaging on social media platforms. PROVEN EFFICIENCY THROUGH ANALYSIS- We build measurement into the structure of every program. We share the metrics we obtain and examine all results to determine our effectiveness in reaching or surpassing your branding initiatives. 11
    • ON-SITE EVENT MEASUREMENT Technology provided by RFID collateral enables us to collect attendance metrics as bracelets or badges are swiped across the scanner. RFID Badges & Bracelets: Branded Lanyards and Bracelets measure event attendees through Registration Checkpoints Triple-Duty- Badges and Bracelets also serve as: - Advertisement - Registration (so they must be worn) - Metrics Collection Point 12
    • INTERACTIVE MARKETING: SOCIAL, MOBILE, DIGITAL EXTENDING THE LIFE OF YOUR EVENT THROUGH MOBILE, SOCIAL & DIGITAL ENHANCEMENTS ENGAGING CONSUMERS ACROSS MULTIPLE INTERACTIVE TOUCH POINTS 13
    • SMART ACTIVATOR PHOTO PROMOTIONS SMART ACTIVATOR IS… A consumer engagement tool that gives the consumer an interactive brand experience while collecting valuable data and feedback – all in about 1 minute. SMART Activator Technology can be engaged in numerous ways at Events, Mobile Tours, Sampling initiatives, and In-Store events. • • • • • • • • • • • • CUSTOM DATA COLLECTION SOCIAL MEDIA INTEGRATION BRANDED PHOTO OVERLAYS PHOTO GREEN SCREEN ECOUPONS / SPECIAL OFFERS INBOUND LEAD GENERATION MMS / SMS OPT-INS SWEEPSTAKES / PRIZES DIRECT MAIL CAMPAIGNS VIDEO PROMOTIONS WEBSITE RETRIEVAL PROGRAMS POST CAMPAIGN REPORTING 14
    • HOW SMART ACTIVATOR WORKS 3 SIMPLE STEPS… • STEP ONE: • STEP TWO: • STEP THREE: Brand Ambassadors snap photos of event attendees with customized, branded event overlays. Instantly, branded photos are sent to digital platform of attendee’s choice (text, email, social media, etc.) which they share with friends and family. Brand Managers receive all captured consumer data for future follow-ups and sharing of special offers (coupons, sweepstakes, etc.) PHOTOS CAN BE SHARED WITHIN 30-60 SECONDS FOR COUNTLESS VIRAL BRAND IMPRESSIONS ON MULTIPLE SOCIAL PLATFORMS: 15
    • SOCIAL MEDIA INTEGRATION Consumer data is collected at events. Future methods of contact emerge from various points of contact. • • • • Email SMS Messages Social Media Retrieval Microsite within Brand Website 16
    • Mobile Green Screens- Without the Green Screen! A Revolutionary Alternative to Conventional On-Site Green Screen Activations: Get traditional green screen results without the hassle as Brand Ambassadors utilize the Samsung S-Pen and the Galaxy Note devices to transport consumers to fun and exciting places in the photo. • • No need to lug around extra equipment! No more worrying about good lighting! 17
    • BRANDED PHOTO FILTERING Now in just seconds, consumers can transform boring photos with Filtering Technology by easily applying super popular photo effects like sepia, retro, pop-art and more . Your product visuals have an even better chance of being circulated and admired through Social Media shares… 18
    • Email Customization- Bringing Consumers Back to Retail More Contact with Consumers Through Photo Retrieval Emails : Smart Activator enables you to collect valuable contact information from consumers so you nurture the consumer relationship long after the event is over. Enhance the Photo Retrieval Emails and Brings Consumers Back to Retail with: • • Online and Printable Coupons Store Locators within email (so they know where to buy the product) • Sweepstakes or Contest Entry Point (To entice consumers back to your brand’s website) • • Generating More Interest in the Product through visuals within email Offering Co-Sponsorship Opportunities so that partners can place an advertisement within email (this may also offset costs for you!) Click Here For $5 Off Locate a Store Near You 19
    • FULLY CUSTOMIZABLE The SMART ACTIVATOR application can be customized for any specified brand as often and as extensively as necessary. Some of the changeable parts include: • BRANDED OVERLAYS/BACKGROUNDS – fully customizable by tour, city, event, etc. Numerous overlays/backgrounds available at one time. • SCOPE – no sacrifice in functionality whether the event calls for 1 device or 50. • DELIVERY OPTIONS – enable options for MMS, email, Social Media or any other API-based website integration • DATA – collect the consumer data most relevant to the specific event objectives • FEEDBACK – ask customized questions related to the brand and specific events 20
    • EXAMPLE OF PHOTO ACTIVATION REACH IMAGINE…. 1 • FOR ONE 8 HOUR EVENT, USING 10 SMART ACTIVATOR DEVICES 2 • BRAND AMBASSADORS CAN CAPTURE 40 PHOTOS PER HOUR, PER DEVICE 3 • 3,200 PHOTOS UPLOADED TO FACEBOOK (AVG. FACEBOOK USER HAS 245 FRIENDS) 4 • YOUR BRAND CAN REACH 784,000 PEOPLE DURING ONE 8 HOUR EVENT! 3,200 PHOTOS LOADED TO FACEBOOK 245 AVG. FACEBOOK FRIENDS PER USER 784K 21
    • RFID / SOUND EMITTING POSTERS INTERACTIVE POSTERING at RELEVANT CONSUMER LOCATIONS Utilizing our partnerships with neighborhood media venues we can place posters in relevant locations promoting your brand. NEW NON-TRADITIONAL POSTER MEDIA: - Utilizes RFID, NFC, QR Technology - Sound Emitting Posters Tap phone to area for download to begin (As someone touches the poster, a sensor triggers a sound, a song or a quote that encourages interaction) - Posters as Value ProvidersDownload a branded playlist or app by tapping your phone to the poster Running Playlist Social, Mobile, Digital Implications: All metrics will be collected via interation with RFID, NFC & QR technoland stored online for future marketing analysis and campaign efforts. 22
    • PLAYLIST SPONSORSHIP AND ADS Create An Under Armour Radio Station Or Simply Sponsor Ads On A Playlist Provider Proctor & Gamble Radio Opportunities: • Create a Branded Radio Station– Pandora can target audience on gender and age directly. When people click on a banner ad, an Under Armour Super Bowl radio station will populate on their screen. • Purchase And Serve Pandora Ads For Targeted Prospects Based On Their Demographics, Behavior And Interests. 23
    • PAVEGEN PEOPLE POWERED ENERGY TILES THAT HIGHLIGHT BRANDS AS SOCIALLY RESPONSIBLE & GREEN WHILE GENERATING BUZZ 24
    • PAVEGEN ACTIVATIONS PAVEGEN GIVES US A RENEWABLE ABILITY TO HIGHLIGHT BRANDS IN AN ENGAGING, SOCIALLY RESPONSIBLE MANNER CONVERT KINETIC ENERGY TO POWERFUL ELECTRICITY HOW CAN YOU IMPLEMENT PAVEGEN INTO YOUR CAMPAIGN? 25
    • PAVEGEN ACTIVATION: ENERGY PODS Target Location: Free standing units throughout the city in hubs and high traffic areas. Activation: Consumers can high step or jump in a certain sequence in order to win free coupons that will print out directly from the unit. Additional Marketing Opportunities: Tie-ins to UA Green and sustainability awareness. 26
    • PAVEGEN: Marathon Sponsorship & Activation Under Armour sponsored Pavegen tiles can be installed throughout the race and used to power lighting/signage throughout the race course. As runners cross Pavegen tiles, a display board can show the amount of energy produced. Pavegen at the Paris Marathon: Click to view video 27
    • PAVEGEN: CREATIVE ALTERNATIVES Dance Floors Powered Tweets Advertising & information Displays Voting Platforms Installations in and around stadiums LED Lighting & Signage Dance Floors Powered Digital Projections Applications are limitless! Phone Charging Gaming Consoles 28
    • PAVEGEN MEASUREMENT In anticipation to engage with Pavegen Technology, participants will provide email and social data triggering automated tweets with energy statistics. Data Capture Through Interaction- A Branded Energy Microsite will be available to show participants how much energy was generated by their interaction - Social Media Integration: Live Tweets with Energy Generation Metrics can be shared via Social Media either through automation or manually by bloggers, PR figures and participants alike. 29 29
    • DIGITAL TARGETING & ADVERTISING SERVE RELEVANT ADS TO PEOPLE THROUGH WHO HAVE ALREADY DEMONSTRATED INTEREST IN YOUR BRAND AND PRODUCTS. 30
    • RESPONSIVE DIGITAL ADVERTISING Take consumers who have interacted with your brand and serve them ads as they search the web! Opportunities: Digital Points of Entry: IP Address, Email, Search, Social Quality Control: Frequency Caps, Human Auditing Inventory: Expansive Digital Ad Space Targeting Capabilities: - Demographic / Geographic - Behavioral - Contextual - Specific Interest - Lookalike Modeling Creative: Flash, Rich Media, Dynamic Media, Audio, Video etc. *Not An Exhaustive List. 31
    • DIGITAL RETARGETING: HOW IT CAN WORK FOR YOU SITE RETARGETING Stay in front of people who recently visited your website, keeping your brand top of mind and encouraging return visits. DYNAMIC RETARGETING Stay in front of people who viewed a specific item on your website, serve ads to them based on that item. AUDIENCE TARGETING Serve ads to people based on demographic, geographic location, interest, behavior etc. The possibilities are endless! 32
    • DIGITAL RETARGETING: HOW IT CAN WORK FOR YOU SEARCH RETARGETING Serve ads to people who have searched a term that you are targeting. For instance, Under Armour may want to utilize the term, “Fitness Apparel”. SHORT TAG RETARGETING (link based) Through link shorteners, you can display ads to anyone who clicks on the shortened link. *Shortened links are widely used through Social Media EMAIL TARGETING Complement email marketing campaigns with display ads. 33
    • Non-TRADITIONAL & GUERRILLA MEDIA PROGRAMS AUDIENCE SPECIFIC MEDIA CONNECTING WITH THE CONSUMER ON A GRASSROOTS LEVEL IN ANY NEIGHBORHOOD. 34
    • NATIONAL REACH- ANY TARGET, ANYWHERE No matter what audience, demographic or market you’d like to reach, we’ve implemented a wide variety of successful programs throughout the country for the largest of clients like McDonalds and P&G, to smaller focused clients such as the Northern Indiana Power Supply Company. HYPER-TARGETING • • • • • ACCESS TO 85+ MARKETS FROM MAJOR DMAs to POWERFUL SECONDARY DMAs to LOCAL MARKETS to ZIP CODES UP TO 85% ETHNIC FOCUS PER ZIP CODE FOCUSED DEMOGRAPHIC TARGETING: GENERAL MARKET, AFRICAN AMERICAN, HISPANIC, ASIAN, LGBT 50,000 INDEPENDENT RETAIL VENUES 35
    • LOCAL ACTIVATIONS • • • LOCAL EVENT ACTIVATION HYPERLOCAL TARGETING BY DEMOGRAPHIC AND ZIP CODE ENGAGING BRAND AMBASSADORS INTERACTIVE EXPERIENCES BRAND AMBASSADORS EVENT SPONSORSHIP BRANDED VEHICLES HIGH-TRAFFIC AREAS TAKE OVER MEDIA PRODUCT SAMPLING POP-UP STORES CONCERTS FESTIVALS Event experiences reflect target markets/audiences and create deeper relationships with consumers 36
    • TURNKEY BRANDING OPPORTUNITIES VENUES: MODERNE IN-STORE NETWORK- NEIGHBORHOOD SPECIALTY STORES BEAUTY PARLORS / NAIL SALONS FINANCIAL SERVICE CENTERS DENTAL & MEDICAL CLINICS CHECK CASHING STORES CONVENIENCE STORES COMMUNITY CENTERS RESTAURANTS & BARS GYMS / DAY SPAS GROCERY STORES LAUNDROMATS BARBER SHOPS STREET TEAMS AND GUERRILLA MEDIA ENHANCEMENTS- 50,000+ Nationwide Venues MEDIA OPTIONS POSTERS COUPONS HANDOUTS CPG SAMPLING COUNTERTOP DECALS FLOOR DECALS BRANDED UNIFORMS Through the years, we’ve developed relationships with leading independent neighborhood venues across the U.S. (as listed to the left). Greatly differentiate your branding programs and further engage target consumers with exciting, memorable and non-traditional media options. PARTNERSHIPS- “It’s all about who you know”- We utilize our network of key people and venues to promote your product through noticeable events to reach the right audience. (Some existing partnerships include MiLB, gyms, day spas, etc.) CUSTOM EVENTS- Want to build out an idea that’s never been done or activate at an especially unique venue? We can make your vision a reality and we’ll take responsibility for it’s 360 ° implementation. EXISTING EVENTS- Activate at events with impressive attendance records as we utilize our well-established connections across the U.S. to get you there. We can easily and cost-effectively plug into the same network to accomplish your sales and branding initiatives. PROVEN EFFICIENCY VIA ANALYSIS We build measurement into the structure of every program. We share the metrics we obtain and examine all results to determine our effectiveness in reaching or surpassing your branding initiatives. 37
    • NEIGHBORHOOD MEDIA VENUES Moderne has access to over 50,000 Nationwide Media Venues, including ethnic groceries and bakeries, pharmacies, antique shops, art galleries and more. VENUES: 50,000 Nationwide Venues NEIGHBORHOOD SPECIALTY STORES BEAUTY PARLORS / NAIL SALONS FINANCIAL SERVICE CENTERS DENTAL & MEDICAL CLINICS CHECK CASHING STORES CONVENIENCE STORES COMMUNITY CENTERS RESTAURANTS & BARS GYMS / DAY SPAS GROCERY STORES LAUNDROMATS BARBER SHOPS 38
    • NON-TRADITIONAL AND GUERRILLA MEDIA: REMOVABLE INTERACTIVE MEDIA CUSTOM BRANDED VEHICLES POSTERS & WILD POSTINGS STREET / SIDEWALK ART - POWER WASHING STENCILS - CHALK STENCILS - 3D ART MOBILE PROJECTIONS BRANDED UNIFORMS TAKE-OVER MEDIA BRANDED WRAPS COFFEE SLEEVES DIGITAL MEDIA COUPONS 39
    • GUERRILLA MARKETING – Digital Projections Attract attention and engage consumers with a life-sized image of the Under Armour graphic/logo/messaging. Expand reach and engagement with mobile projections that glide across buildings. Media Type: Digital/Mobile Projections • • • • Mobile Projections for Courvoisier: Click To View Video Size- Up To 200 Ft Fixed or Mobile Interactive/3D Options Recommended for Night Use Target Locations: Buildings around Super Bowl, NFL Combine, throughout high traffic night life areas in NY/NJ Creative Concepts: • Project a silhouette of an athlete with Under Armour logo running across buildings throughout the city (projection can actually show arms and legs moving to simulate running). • Under Armour hashtag (Eg. #IWILL) to enhance social media presence and current campaign objectives. 40
    • HAND SANITIZING MEDIA STATIONS Touch-less Hand Sanitizing Stations create a captive environment that encourages dwell time. Consumers interact directly with brand through a billboard space to share information or enhance a current promotion. WHY USE HAND SANITIZER MEDIA?  CREATES A POSITIVE BRAND IMPRESSION• 88% have a positive opinion of a company sponsoring the hand sanitizing billboards • 71% more likely to purchase a product offered on hand sanitizing advertising display  INCREASE BRAND INTERACTION• 66% of consumers use the sanitizer & therefore would interact with your brand  HIGHER RECALL RATE THAN TRADITIONAL BILLBOARDS• 63% of viewers recalled the advertising with 40% recalling the ad unaided (approx. 10x higher than typical billboards)  45% TOP OF MIND ADVERTISER LIFT  30% INCREASE IN PURCHASE INTENT 41
    • MEDIA REFERENCE GUIDE PAGE 1 Power Washing Stencils • • Minimum- 20 Placements Application- Mobile Projections • Visibility- Up To 2 Months • • • • High Density Cleaning Equipment and Metal Stencils Chalk Stencils • • 20 Placement Minimum Application- • Visibility - 2 - 4 Weeks Construction Grade Spray Chalk and Lightweight Mylar Stencil Decals- SIDEWALK • • • 25 Placement Minimum ApplicationAggressive Adhesive and Weather Resistant Surface Recommended for Night Use Poster Media • Standard Size:16” X 20” -Other sizes available • ClingZ or 3M Scotchprint Material • Prime Placement Guaranteed Wild Postings • • 100 Poster Minimum Adhered To Any Legal Surface • Social Tie-In With QR Codes Construction Barricades, Buildings etc. Visibility- Up To 3 Months Decals• • • • 5 Night Minimum Size- Up To 200 Ft Fixed or Mobile Interactive/3D Options FLOOR/COUNTERTOP Various Sizes Available Durable, High Quality Material Available in Select Venues Pre-print Media • Standard Size: 8.5” X 11” Tri-Fold (Other sizes available) • Take-One Stands Available • Countertop Placement or Hand to Hand Distribution • Coupon Tie-In 42
    • MEDIA REFERENCE GUIDE PAGE 2 Washer/Dryer Wraps Branded Vehicles • Select Laundromats Only • Sizes Vary By Location and Machine Type • Highest Quality Fabricators • Customized For Your Most Creative Campaign Staff Apparel Hand Sanitizer Ads • Available in Select Venues • 2-Color, High Quality • Multiple Sizes Available • Various National Locations • Relevant Venues Based On Target Audience • Audio, Visual Street Teams Interactive Media • • • Price Varies By Media • Placement in Highly Visible Locations Utilized Feet on the Street To Implement Media Program Customizable By Campaign OTHER GUERRILLA MEDIA OFFERINGS Shopping Bags Beverage Sleeves Door Hangers Dry Cleaner Bags 43
    • OUR HAPPY CLIENTS 90% of our business is derived from AORs for many elite brands. 44
    • LET’S WORK TOGETHER: Joe Mastrocovi, President | 516-594-1100 X 11 | Joe@ModerneCommunications.com Leigh Rowan, Chief Strategist | 415-692-1830 | Leigh@ModerneCommunications.com Cory Metten, Manager of Business Strategy, Growth & Marketing Services 516-594-1100 X 18 | Cory@ModerneCommunications.com Jenn Maffeo, Manager of Social Media Strategy & Marketing 516-594-1100 X 12 | Jenn@ModerneCommunications.com Nicole Grossberg, Account Manager 516-594-1100 X 14 | Nicole@ModerneCommunications.com 45
    • A SAMPLE OF ACTIVATION OPPORTUNITIESSPRING BREAK ATMOSPHERE AWOL- ANOTHER WAY OF LIFE- Go To Website 5 day destination music event, 4 times a year in Vegas, Cabo, LA and Lake Tahoe SPINNAKER BEACH CLUB (March / April)- Go To Website Panama City, FL- Family friendly by day, Night Club by nightSpring Break Overload. STS STUDENT TRAVEL SERVICES – Go To Website On-Campus MarketingPartner & SpringBreak Destination Marketing FAMILY ATMOSPHERE MINOR LEAGUE BASEBALL (YEAR-ROUND)- Go To Website Nationwide opportunities toactivate through game sponsorship and/or sampling events MIAMI-DADE COUNTY FAIR & EXPOSITION (MARCH)- Go To Website 18 day annualevent attracting over 600,000 attendees. Also Florida regionals of Miss USA/ Miss Teen USA 116th STREET FESTIVAL (JUNE)- Go To Website Largest East Coast Hispanic Street Festival attracting over 1 Million attendees in the New York Metro area SESAME STREET LIVE (YEAR-ROUND)- Go To Website Nationwide opportunities to attract afamily oriented crowd through sponsorship, media and more. 46
    • A SAMPLE OF ACTIVATION OPPORTUNITIESCHARITABLE ORGANIZATIONS TUESDAY’S CHILDREN - Go To Website Childrenof 9-11 Charity BRIGHT PINK - Go To Website BreastCancer Charity HIDDEN HARVEST (Southern California)- Go To Website Rescues locally grown produce and gives it to 60 agencies that serve the poor CITY HARVEST (New York City)- Go To Website Rescues food and delivers it to 600 organizationsthat feed the poor in NYC. CSF FOUNDATION - Go To Website Chiari,SyringomyeliaFoundation ASAP - Go To Website American Syringomyelia& ChiariAlliance Project MEN’S HEALTH & STYLE MOVEMBER (Oct- Dec) - Go To Website Annualmovement involvingthe growing of mustaches duringthe month of November to raise awareness of prostate cancer and other male cancer initiatives. 47
    • A SAMPLE OF ACTIVATION OPPORTUNITIESMAJOR FOOD FESTIVALS NEW YORK TASTE- Go To Website 40 Restaurantscome together to delight the taste buds of the world’s most discriminatingfoodies in NYC. TASTE OF CHICAGO (July)- Go To Website “A 4-star festival of food and fun” in the downtown Chicago area for 5 days. FASHION NOLCHA (FASHION WEEK NYC) - Go To Website Throughvarious events, NOLCHA brings businessto the forefrontof the emerging and independent fashion market. 48
    • MiLB PARTNERSHIP EXAMPLE 160 Teams throughout the U.S. SPONSORSHIP OPPORTUNITIES PRODUCT SAMPLING: CUSTOMIZATION BASED ON GEOGRAPHY AND DEMOGRAPHICS AVAILABLE CATEGORY EXCLUSIVITY AVAILABLE PROMOTIONS / BRANDING STADIUM MESSAGE BOARDS PUBLIC ADDRESS ANNOUNCEMENTS ANNOUNCEMENTS DURING RADIO PLAY-BY-PLAY DEMOGRAPHICS & STATISTICS SEX: 57% MALE / 43% FEMALE AGE: 55% ADULTS, AGES 18-54 AVG HHI: $75,000 AVG. TICKET PRICE <$7 ATTENDANCE: TOTAL ALL GAMES: OVER 41M IN 2012 AVG. PER GAME : 4,000 49
    • MINOR LEAGUE BASEBALL 160 Teams throughout the U.S. CASE STUDY: SAMPLE BAG PROGRAM • • • • INCLUDING SAMPLE-SIZE PRODUCT & PRE-PRINT MEDIA IN SAMPLING BAGS FOR DISTRIBUTION MiLB GAMES NATIONWIDE. 1 MILLION TOTAL SAMPLES DISTRIBUTED CUSTOMIZATION BASED ON GEOGRAPHY AND DEMOGRAPHICS CATEGORY EXCLUSIVITY ADDITIONAL VALUE-ADDED BRANDING • • • • PUBLIC ADDRESS ANNOUNCEMENT AND/OR STADIUM MESSAGE BOARD ANNOUNCEMENT FOR THREE GAMES PRIOR TO EACH SAMPLING BAG DISTRIBUTION NIGHT. 15-SECOND “DROP-IN” ANNOUNCEMENT DURING RADIO PLAY-BY-PLAY BROADCASTS FOR FIVE GAMES PRIOR TO EACH SAMPLING BAG DISTRIBUTION NIGHT. FOUR TICKETS TO EACH SAMPLING BAG DISTRIBUTION GAME. ADDITIONAL ACTIVATION OPTIONS AVAILABLE THROUGH MODERNE! 50