Modern Union creds

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Modern Union was founded in 2011 by Matt Gill, David Indo and Tom Denford, 3 high-profile and highly experienced media and communication experts.

Modern Union is a new type of communications agency built upon a set of principles designed to fulfil the needs and challenges facing brands in a modern world.

We believe that ambitious brands deserve better quality strategic advice and better quality service to make marketing budgets work harder in a digital age.

We believe that independent, channel neutral strategic planning is the key to this success. In an increasingly complex media world, brands need impartial advice about where and how to invest in marketing to provide the greatest potential for growth.

We believe that many traditional agencies are unable to do this.

We are different. We are Modern Union.

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Modern Union creds

  1. 1. MODERN UNION from reactions to relationshipsAN INTRODUCTION TO MODERN UNION
  2. 2. MODERN UNIONA NEW TYPE OF COMMUNICATIONS PLANNING AGENCYWITH STRATEGY & INNOVATION AT ITS HEART Modern Union was founded in 2011 by Matt Gill, David Indo and Tom Denford, 3 high-profile and highly experienced media and communications experts. Modern Union is a new type of communications planningHELPING AMBITIOUS BRANDS TO BUILD MORE VALUABLE agency based upon a set of principles designed to fulfilRELATIONSHIPS WITH THEIR CUSTOMERS the needs and challenges facing brands in a modern world. We believe that ambitious brands deserve better quality strategic advice and better quality service to make marketing budgets work harder in a digital age. We believe that independent, channel neutral strategicMEDIA NEUTRAL COMMUNICATIONS PLANNING PROCESS planning is the key to this success. In an increasingly complex media world, brands need impartial advice about where and how to invest in marketing to provide the greatest potential for growth. We believe that many traditional agencies are unable to do this.TRANSPARENT & COLLABORATIVE WORKING PRACTICES We are different. We are Modern Union,
  3. 3. OUR VALUES OBJECTIVITY TRANSPARENCYACCOUNTABILITY INTEGRITY
  4. 4. THE IMPORTANCE OF NEUTRALITY FOCUS ON CONSUMER VALUE IDENTIFYING YOUR MOST VALUABLE CONSUMERS, THEIRIN A WORLD OF INCREASINGLY NEEDS AND BEHAVIOURS, IS OUR STARTING POINTCOMPLEX CHANNEL CHOICES, BRANDSREQUIRE ADVICE THAT IS NOT BIASEDTO PARTICULAR CHANNELS CHANNEL STRATEGY WE SELECT THE RIGHT CHANNEL MIX AND DEVELOP INNOVATIVE AND CREATIVE WAYS TO ENGAGE YOUR MOST VALUABLE CONSUMERS IN THOSE CHANNELSAT MODERN UNION WE MAKERECOMMENDATIONS BASED ON WHATIS RIGHT FOR YOUR BRAND, NOT WHATINCREASES OUR PROFIT INNOVATION AT ITS HEART WE CONSIDER THE MOST EFFECTIVE POINTS OF CONSUMER ENGAGEMENT (OFTEN IN DIGITAL CHANNELS) BUT WE THINK THROUGH-THE-LINE; FROM THE TV AD ALL THE WAY THROUGH TO RETAIL AND BEYOND INTO CRM
  5. 5. FROM REACTIONS TO RELATIONSHIPS REACTION RELATIONSHIP BUT STANDOUT IS NOT ENOUGH GETTING NOTICED IN A WORLD OF ADVERTISING CLUTTER IS TOUGH INVESTMENT IN MODERN MARKETING NEEDS TO ENGAGE YOUR CONSUMERS FOR THE LONG TERMWE DEVELOP BREAKTHROUGH IDEAS TO GET YOUR BRAND STANDOUT WE CREATE STRATEGIES TO TURN CONSUMERS INTO LOYAL CUSTOMERS
  6. 6. Development LEADERSHIP IN A WORLD OF SPECIALISTSMODERN UNION IS AN INDEPENDENT COMPANY, WE WORK COLLABORATIVELY ACROSS DISCIPLINESOFFERING SENIOR AND EXPERIENCED RESOURCE IN WITH BEST IN CLASS AGENCIES AND SPECIALISTS.STRATEGY, SERVICE AND PROJECT MANAGEMENT MEDIA PLANNING & BUYING CONTENT DEVELOPMENT SEARCH SOCIAL PERFORMANCE MEDIA DISPLAY MODERN UNION - STRATEGY - SERVICE - MANAGEMENT BRANDING & EVENTS DESIGN GAMING MOBILE CREATIVE DEVELOPMENT
  7. 7. HOW WE WORK WITH PARTNERS1. MODERN UNION TEAM DEVELOP THE OVERARCHING STRATEGIC APPROACH TO A GIVEN CLIENTBRIEF - BRINGING IN OUR SPECIALIST PARTNERS FOR THEIR EXPERTISE AS REQUIRED2. ONCE THIS STRATEGY HAS BEEN SIGNED OFF BY THE CLIENT, WE WORK CLOSELY WITH OURPARTNERS TO DEVELOP A FINELY TUNED IMPLEMENTATIONAL PLAN3. WE THEN PROJECT MANAGE DETAILED BRIEFS TO ALL EXECUTIONAL PARTNERS TO ENSUREFLAWLESS DELIVERY OF THAT PLANTHE VALUE OF SPECIALISTSMODERN UNION ALLOWS SPECIALISTS TO CONCENTRATE ON BEING SPECIALISTS. OUR CLIENTS FINDTHAT THIS GIVES THEM THE BEST OF BOTH WORLDS: THE BEST TALENT FOR A BETTER COST.WORKING WITH INDEPENDENT SPECIALISTS RATHER THAN A BIG FULL SERVICE AGENCY KEEPSDOWN THE COST OF AGENCY OVERHEADS, IT MINIMISES DUPLICATION OF AGENCY RESOURCES,CREATES A MORE COLLABORATIVE (AND EFFECTIVE) ROSTER AND GIVES ACCESS TO THE REALBEST-IN-CLASS TALENT.
  8. 8. MATT GILL MANAGING DIRECTORMATT’S JOB IS TO BRING MODERN UNION’S STRATEGICRECOMMENDATIONS TO LIFE BY APPLYING HIS EXPERIENCE OFWORKING ACROSS A WIDE RANGE OF AGENCY DISCIPLINES ANDCOLLABORATING WITH OUR SPECIALIST PARTNERS.IN THE LAST 11 YEARS MATT HAS PLACED A GIANT PHONE BOX ONTHE PARIS PERIPHERIQUE, RECREATED THE LONDON UNDERGROUNDIN MILAN, TAKEN HUGE GLOWING POST BOXES TO THE STREETS OFDUSSELDORF (BRITISH AIRWAYS, LONDON IS CLOSER THAN YOUTHINK - M&Ms CAMPAIGN OF THE YEAR 2004), BEEN INMARSAT’SDRIVING FORCE (WINNING ANOTHER M&M AWARD), DEVELOPED ONEOF THE FIRST EVER BRANDED MOBILE APPS FOR BA, PROVED THATIMPOSSIBLE IS NOTHING (WINNER: M&M AWARDS 2008), HELPED TOTHROW THE BEST HOUSE PARTY OF ALL TIME, LAUNCHED THEWORLD’S LIGHTEST EVER FOOTBALL BOOT, CELEBRATEDCHAMPIONS LEAGUE SUCCESS WITH LIONEL MESSI AND ENTICED AHOST OF GLAMOROUS INFLUENCERS TO ATTEND A STYLISHRENDEZVOUS WITH CHAMBORD IN MAYFAIR...PREVIOUS ROLES:- DIRECTOR OF INTEGRATED BUSINESS - CARAT GLOBAL- GLOBAL ACCOUNT DIRECTOR - ZENITHOPTIMEDIA INTERNATIONAL
  9. 9. TOM DENFORD STRATEGY DIRECTORTOM’S JOB IS TO DEVELOP BRILLIANT, INNOVATIVE STRATEGIESTHAT DELIVER BETTER BUSINESS RESULTS FOR OUR CLIENTS.IN THE LAST 15 YEARS, TOM HAS DOMINATED AD BREAKS IN THECHAMPIONS LEAGUE FOR FORD, SUPPORTED THE FIRST SERIES OFPOP IDOL FOR VIZZAVI/VODAFONE, WRAPPED THE NATIONALGALLERY IN LONDON IN GIANT PAINTINGS, NEARLY GOT ARRESTEDFOR PROJECTING ONTO THE NATIONAL HISTORY MUSEUM DURINGFASHION WEEK FOR HANDBAG.COM, FLIPPED THE MORTGAGEMARKET ‘ON ITS HEAD’ FOR AN AUSTRALIAN BANK, GOT VERYMUDDY AT THE WORLD RALLY CHAMPIONSHIPS WITH INMARSAT,CREATED 1000s OF NEW SNOB READERS VIA FACEBOOK, TURNEDHP FROM A B2B PRINTER COMPANY INTO ONE OF THE WORLD’SLEADING CONSUMER ELECTRONICS BRANDS (AND WONCAMPAIGN’S BRAND OF THE YEAR, AHEM), GOT THE PHONESRINGING AT DOMINO’S PIZZA ACROSS THE US AND FILLED THE O2ARENA WITH 50,000 BASKETBALL FANS FOR THE NBA...PREVIOUS ROLES:- GLOBAL HEAD OF COMMUNICATIONS PLANNING - CARAT GLOBAL- DIRECTOR OF COMMUNICATIONS PLANNING - JWT NEW YORK
  10. 10. DAVID INDO CLIENT SERVICE DIRECTORDAVID’S JOB IS USE HIS INSIGHT FROM WORKING AS A CLIENT IN 2OF THE WORLD’S MOST SOPHISTICATED MEDIA ORGANISATIONS TOENSURE ALL OF OUR CLIENTS BENEFIT FROM THE IMMACULATECLIENT SERVICE THAT WE PRIDE OURSELVES ON.IN THE LAST 12 YEARS, DAVID HAS DODGED RIOTS IN PALESTINE,ENDURED SANDSTORMS IN JORDAN AND SURVIVED THE ROADS OFCAIRO WHILST TRYING TO CONVINCE MEN AND WOMEN ACROSSTHE MIDDLE EAST TO DRINK COCA-COLA RATHER THAN PEPSI,PLAYED KEEPY UPPY WITH RONALDO, DISCUSSED TENNIS ELBOWWITH NADAL, ENABLED RUNNERS TO RUN FURTHER AND FASTERTHROUGH THE USE OF AN IPOD AND A SMALL CHIP IN THEIR SHOE,HELPED NIKE TO INSPIRE THROUGH FOOTBALL, CAPTIVATETHROUGH DANCE AND MOTIVATE BY SIMPLY SAYING ‘JUST DO IT’...PREVIOUS ROLES:- PRESIDENT OF GLOBAL CLIENTS - AEGIS MEDIA- HEAD OF MEDIA, EMEA - NIKE- MEDIA DIRECTOR, MEA - COCA COLA COMPANY
  11. 11. HOW WE WORK STRATEGY &UNDERSTANDING COMMS PLANNING EXECUTION IMPLEMENTATION PLANNING & EVALUATION
  12. 12. VALUABLE CUSTOMER ENGAGEMENT STRATEGY & IMPLEMENTATION EXECUTION UNDERSTANDING COMMUNICATIONS MANAGEMENT & PLANNING PLANNING EVALUATION 10 - RESULTS MONITORING 9 - PROJECT ACTIVATION 8 - CONTENT PLANNING 7 - CHANNEL MIX & ROLES DEFINED 6 - COMMUNICATION PLAN DEVELOPMENT 5 - ENGAGEMENT IDEA DEVELOPMENT 4 - IDENTIFY ROLE FOR BRAND COMMUNICATIONS 3 - CONSUMER & COMMUNICATIONS INSIGHTS 2 - BUSINESS / BRAND & MARKET / CATEGORY INSIGHTS1 - BACKGROUND & OBJECTIVE SETTING
  13. 13. A SELECTION OF OUR CLIENTSWHO: FOUNDED IN NEW YORK CITY IN 1946, THE NBA IS THE WORLD’S PRE-EMINENT BASKETBALL LEAGUEROLE: COMMUNICATIONS STRATEGY, MEDIA PLANNING AND BUYING, DRIVING INNOVATION IN COMMUNICATIONS WHO: A PREMIUM BLACK RASPBERRY LIQUEUR WITH A FINE FRENCH HERITAGE ROLE: SOCIAL MEDIA STRATEGY AND ACTIVATION WHO: A RUSSIAN LANGUAGE GENERAL INTEREST MAGAZINE THAT CATERS TO THE COUNTRY’S GLOBAL ELITE ROLE: EVENT ACTIVATION, RESEARCH & INSIGHT, MARKETING STRATEGY FOR LAUNCH IN EUROPE WHO: AN ONLINE GLOBAL COMMUNITY CONNECTING VENUES, CLUBS & CLUBBERS, ARTISTS & DJs AND MUSIC FANS ROLE: BUSINESS AND MARKETING STRATEGY, STRATEGIC PARTNERSHIP DEVELOPMENT
  14. 14. CONTACT USMODERN UNION2 TAYLORS YARD170 BRICK LANELONDON E1 6RUwww.modern-union.comT: +44 20 7377 9073E: matt.gill@modern-union.comMODERN UNION IS A DIVISION OF ID COMMS LTD REGISTERED IN ENGLAND & WALES NO. 6848158
  15. 15. MODERNUNION from reactions to relationships

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