1CHAPTER NAME
Patrick                         Jakob     Peter  Svensk                         Mejlhede Nørrelund     EVP of             ...
Almost 500,000 hours ofprogramming    MTG TV channels broadcast 472,372 hours of    entertainment in 2011 = 20,000 days or...
Most in class                    Total number of broadcast hours (2011)    500,000    450,000    400,000    350,000    300...
MTG is buying content for   28 free-TV & 42 pay-TV channels                   EstoniaSweden                   Latvia      ...
And we also carry 34 3rd partychannelsPage 6
So… A massive range ofentertainment programming                            Page 7
Patrick                         Jakob     Peter  Svensk                         Mejlhede Nørrelund     EVP of             ...
A unique business strength                                    Our footprint    Viasat broadcasts > 60 own-branded channels...
Exclusive dealsHollywood studios                                                                         Channel          ...
Exclusive dealsMajor independent studios                                 Pay-TV   Free-TV       Channel      SVOD*        ...
Feature windows      Hollywood & independents                                                                             ...
The own production landscape                                    Sweden                                Denmark             ...
Co-financing comes into focus                             Content challenge                                               ...
Recent acquisition highlights     Anger Management   Revenge   The Wedding Band15
A unique market position                          Channel     Pay-TV   Free-TV                          SVOD             C...
Patrick                         Jakob     Peter  Svensk                         Mejlhede Nørrelund     EVP of             ...
What we buy & where we buy18
Prices up but so is exploitation                                  60 X     1992/93: € 20,000,000 (global rights)   2012/13...
Exploitation fit for purpose                      Thematic branded                          channels                      ...
Key rights secured                1st broadcaster outside EBU to               secure exclusive broadcast rights21
Who do we buy from? ORGANIZERS   AGENCIES   MEDIA COMPANIES22
How do we buy?           All rights bought centrally                             Exploitation plan              Business c...
Who are the competitors?24
Highlights of 2011/2012 so far•    2014 & 2016 Olympic Games for     Sweden•    2013-2016 English Premier     League for S...
Patrick                         Jakob     Peter  Svensk                         Mejlhede Nørrelund     EVP of             ...
MTG Studio’s footprint                Denmark       Bulgaria   Ghana                Israel        Hungary                N...
Revenues from format sales & licensing                                                      MSEK                          ...
CEO & Founder Peter Marschall started the company over 7 years ago in Romania.     After conquering the hearts and minds o...
Industry trends   The verticals                                                                        “We believe there w...
Industry trendsSuper indies                           Turnover: €536 million Turnover: €553 million                       ...
The importance of OP is increasing      Free-TV Programming hours (2011)              Free-TV Programming spend (2011)    ...
Where we want to be                            Own the content                 Rent the content Control of production     ...
MTG Studios  Strategy                                 Strengthen the vertical              Build a high marginSecuring the...
36CHAPTER NAME
3. patrick svensk, jakob mejlhede, peter norrelund   content - king of kings
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3. patrick svensk, jakob mejlhede, peter norrelund content - king of kings

  1. 1. 1CHAPTER NAME
  2. 2. Patrick Jakob Peter Svensk Mejlhede Nørrelund EVP of SVP of Head of Content Acquisitions SportsBorn 1966 Born 1973 Born 1971Joined MTG in 1991 & 2011 Joined MTG in 2001 Joined MTG in 2003What I love: Watching football What I love: Challenging What I love: Decisions & sports on conventional thinking TVWhat I hate: Flying What I hate: Bureaucracy What I hate: PoliticsQuote: “Never finish second.” Quote: “You miss 100 percent of Quote: “Change is the law of life. the shots you never take.” And those who look only to the past or present are certain to miss the future."
  3. 3. Almost 500,000 hours ofprogramming MTG TV channels broadcast 472,372 hours of entertainment in 2011 = 20,000 days or 1,300 years of programming! Share of broadcast hours Share of programming spend (2011) (2011) 17% 32% 4% Acquisition 38% Acquisition Own Production Own Production Sports Sports 79% 30%Page 3
  4. 4. Most in class Total number of broadcast hours (2011) 500,000 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 MTG RTL SBS Bonnier CME Mediaset4
  5. 5. MTG is buying content for 28 free-TV & 42 pay-TV channels EstoniaSweden Latvia LithuaniaNorway BulgariaDenmark Czech Hungary Ghana 5
  6. 6. And we also carry 34 3rd partychannelsPage 6
  7. 7. So… A massive range ofentertainment programming Page 7
  8. 8. Patrick Jakob Peter Svensk Mejlhede Nørrelund EVP of SVP of Head of Content Acquisitions SportsBorn 1966 Born 1973 Born 1971Joined MTG in 1991 & 2011 Joined MTG in 2001 Joined MTG in 2003What I love: Watching football What I love: Challenging What I love: Decisions & sports on conventional thinking TVWhat I hate: Flying What I hate: Bureaucracy What I hate: PoliticsQuote: “Never finish second.” Quote: “You miss 100 percent of Quote: “Change is the law of life. the shots you never take.” And those who look only to the past or present are certain to miss the future."
  9. 9. A unique business strength Our footprint Viasat broadcasts > 60 own-branded channels in 35 countries and carries 3rd party channels on its satellite platforms in 7 countries We utilise this leverage across all platforms to maximize our value proposition to the studios We buy pay-TV, Free-TV, Carriage, VOD, Nordic, East, Africa This is a unique position & proposition in the market We negotiate to maximize our value & achieve the best possible result9
  10. 10. Exclusive dealsHollywood studios Channel Pay-TV Free-TV distribution SVOD* Scandi East Scandi East Scandi East Scandi East Under neg. N/A Under Under N/A N/A neg. neg. ** N/A N/A N/A N/A10 *Library deals are non-exclusive, **DK only
  11. 11. Exclusive dealsMajor independent studios Pay-TV Free-TV Channel SVOD* distribution ** N/A *** N/A N/A *** N/A N/A N/A N/A N/A N/A N/A *Library is non-exclusive **SE only11 ***DK only
  12. 12. Feature windows Hollywood & independents Cycle MTG Theatrical Release Throughout the DVD & electronic sell through life cycle of title Rental DVD Rental DVD Throughout the TVOD life cycle of title Pay-TV, SVOD/Catch-up 12 months Pay TV 2nd window, SVOD/Catch-up 6 months Free-TV 36 months SVOD Library H1 H2 H1 H2 H1 H2 H1 H2 H1 H2Yr 1 2 3 4 5 6 12
  13. 13. The own production landscape Sweden Denmark Norway Note: MTG (Strix), Zodiak (Mastiff, Jarowskij), NICE (Baluba, Titan, Limelight, Monster, Gong), Banijay (Banijay, Nordisk, Respirator), Shine (Friday, Meter, Sto-Cph, Rubicon, Monday, Metronome,)13
  14. 14. Co-financing comes into focus Content challenge Outcome Solution Increased demand for New models for funding Co-financing premium US scripted premium scripted enables MTG to: content due to: content enables MTG to: 1. Market fragmentation • Mitigate content cost • Diversify content sources inflation • Gain exclusive rights across • Secure long term volumeKey Drivers all markets/platforms • Deliver channel 2. Audience dispersal • Recoup invested equity beneficial returns on investment • Participate in back end profits • Example 3. Major players looking to • Secure better license deals own quality IP to drive economies of scale 14
  15. 15. Recent acquisition highlights Anger Management Revenge The Wedding Band15
  16. 16. A unique market position Channel Pay-TV Free-TV SVOD Co-finance distribution * * *16 *HBO Pay-TV TBC, Netflix/HBO SVOD service to launch Q4-2012
  17. 17. Patrick Jakob Peter Svensk Mejlhede Nørrelund EVP of SVP of Head of Content Acquisitions SportsBorn 1966 Born 1973 Born 1971Joined MTG in 1991 & 2011 Joined MTG in 2001 Joined MTG in 2003What I love: Watching football What I love: Challenging What I love: Decisions & sports on conventional thinking TVWhat I hate: Flying What I hate: Bureaucracy What I hate: PoliticsQuote: “Never finish second.” Quote: “You miss 100 percent of Quote: “Change is the law of life. the shots you never take.” And those who look only to the past or present are certain to miss the future."
  18. 18. What we buy & where we buy18
  19. 19. Prices up but so is exploitation 60 X 1992/93: € 20,000,000 (global rights) 2012/13: € 1,200,000,00019
  20. 20. Exploitation fit for purpose Thematic branded channels Powerful free-TV offering20
  21. 21. Key rights secured 1st broadcaster outside EBU to secure exclusive broadcast rights21
  22. 22. Who do we buy from? ORGANIZERS AGENCIES MEDIA COMPANIES22
  23. 23. How do we buy? All rights bought centrally Exploitation plan Business case Max Price! Tender Direct negotiation Backing1. Written bids 1. Direct meeting with 1. Financial backing of2. Negotiation & re-bids rights owner agencies3. Short listing 2. Pre-deals4. Finalisation of long form agreement All about ensuring that WE are in the position to decide whether to buy 23
  24. 24. Who are the competitors?24
  25. 25. Highlights of 2011/2012 so far• 2014 & 2016 Olympic Games for Sweden• 2013-2016 English Premier League for Sweden & Denmark• 2012-2015 Champions League for Scandinavia, Baltics and Czech Republic• 2012-2015 European Tour Golf for Nordics & Baltics25
  26. 26. Patrick Jakob Peter Svensk Mejlhede Nørrelund EVP of SVP of Head of Content Acquisitions SportsBorn 1966 Born 1973 Born 1971Joined MTG in 1991 & 2011 Joined MTG in 2001 Joined MTG in 2003What I love: Watching football What I love: Challenging What I love: Decisions & sports on conventional thinking TVWhat I hate: Flying What I hate: Bureaucracy What I hate: PoliticsQuote: “Never finish second.” Quote: “You miss 100 percent of Quote: “Change is the law of life. the shots you never take.” And those who look only to the past or present are certain to miss the future."
  27. 27. MTG Studio’s footprint Denmark Bulgaria Ghana Israel Hungary Netherlands Rumania Norway Serbia Sweden Slovakia Slovenia Page 28
  28. 28. Revenues from format sales & licensing MSEK 250.0Strix creates cutting-edge, scripted andnon-scripted entertainment that you talk 200.0 Accumulated Revenuesabout at a dinner party, at the lunch break 150.0or at school. Stories you read about andwatch on whatever platform you choose. 100.0Strix has sold or licensed more than 32 50.0formats to 87 countries around the globe 0.029
  29. 29. CEO & Founder Peter Marschall started the company over 7 years ago in Romania. After conquering the hearts and minds of the Romanian TV viewers with a wide range of high quality entertainment shows, the company has developed rapidly into a multinational entity that is now present in 6 countries30
  30. 30. Industry trends The verticals “We believe there will always be demand for our “Red Arrow feeds a 360° company’s content: good stories, well told, that approach, leveraging own engage people’s minds and emotions.” produced content across - Jeff Bewkes, Chariman & CEO P7S1 platforms.” - Jan Frouman, MD of Red Arrow “Content is at the very heart of what we do and strong content is what drives our growth.” - Hans-Holger Albrecht, President and CEO“Our vision for growing and rebalancing ITV in 2015 is: “Content is vital for today’s broadcasting industry, and growth prospects are promising a lean ITV that can create world class as ‘can’t afford to miss’ content becomes ever content, execute more valuable in the digital age.” across multiple platforms and sold - RTL 2011 At a glance report around the world.” - Adam Crozier, Chief Executive Page 31
  31. 31. Industry trendsSuper indies Turnover: €536 million Turnover: €553 million Turnover: €88 million Turnover: €288 million Turnover: €1,307 million Turnover: €400 million Page 32
  32. 32. The importance of OP is increasing Free-TV Programming hours (2011) Free-TV Programming spend (2011) 7% OP 39% 61% OP Other 93% Other Number of OP hours Amount of OP investments (indexed)20,000 1.418,000 1.216,00014,000 1.012,000 0.810,000 8,000 0.6 6,000 0.4 4,000 0.2 2,000 0 0.0 2008 2009 2010 2011 2008 2009 2010 2011 33
  33. 33. Where we want to be Own the content Rent the content Control of production Top Grannfejden – TV3, Strix Top Model Sverige – TV3 Sweden, AcneDo not control production The Firm – TV3, eone Revenge – TV3, ABC Studios 34
  34. 34. MTG Studios Strategy Strengthen the vertical Build a high marginSecuring the best content cooperation content business Creative mindsInvesting in Brilliant ideas Excellent companies (creators, producers, distributors)Widen the range Be in as many genres as financially viable in each marketof services Be able to deliver everything from large entertainment shows to web-TV& products Develop low cost production hubsGeographical 1. MTG TV territoriespriorities 2. Benelux and Israel 3. English language markets 35
  35. 35. 36CHAPTER NAME

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