009 Kim Poder - Free-TV Denmark

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009 Kim Poder - Free-TV Denmark

  1. 1. 11MODERN TIMES GROUPCAPITAL MARKETS DAY 2013Kim Aagren PoderCEO OF FREE-TV DENMARK
  2. 2. KIM AAGREN PODERJOINED MTG IN 1999Born 1968Joined MTG in 1999Appointed as CEO of Free-TV Denmark in January 2011CEO of Viasat Denmark between 2001 & 2011 andCEO of Viasat Finland from 2006Also previously Media Director for Omnicom Media Directionand Media Analyst at GallupFavourite APP: WindfinderBest LAP: So tired after my twin boys were born that I could not find my carkeys one evening at the airport after a day of meetings in Stockholm andeventually found my car in the car park with the keysin and engine running after 11 hours!2
  3. 3. 0204060801001201402006 2007 2008 2009 2010 2011 2012 2013 Q1MTG Sales TV Ad-Market48%52%Ad-Sales Carriage Fees3CLEARLY OUTPERFORMING THE MARKETAD-SALES INDEX FTV DK (2006: 100) DENMARK SALES SPLIT 2012Source: ”Kreativitet og Kommunikation (formerly DRRB)”
  4. 4. 01020304050602012q1 2012q2 2012q3 2012q4 2013q1 2013q2 (w14-21)TV2GroupTV2Main ChannelMTG incl. Viacom 2013MTGSBSHIGHEST Q1 SHARE EVER FOR FTV DK4MEDIA HOUSE AUDIENCE SHARECSOV (15-49)25,81
  5. 5. 5TV RETAINS ITS SHARE OF MEDIA SPEND WHILEINTERNET EXPANDSADVERTISING SHARE PER MEDIA 2006 -- 201263 60 5651 47 44391817171718191814 182126 29 31365 5 6 6 6 6 70%10%20%30%40%50%60%70%80%90%100%OthersInternetTVPrint total2008 2009 2010 2011 20122006 2007Source: ”Dansk Oplagskontrol – The Danish Advertising Expenditure Survey 2012”
  6. 6. 63 %37 %TV3 VIEWERS6CLEARLY OUTPERFORMING THE MARKETSource: TNS Gallup, Index DK 1+4Q 201356 %44 %POPULATION 15+ A15-49 A50+66 %34 %USE INTERNET DAILY/ALMOST DAILY A15-49 A50+70 %30 %USE WEB TV DAILY/ALMOST DAILY A15-49 A50+A15-49 A50+
  7. 7. Jan Feb Mar Apr May2012 AVOD2013 AVODCPM 30 sec. SpotDKKTV AVOD0100000002000000030000000400000005000000060000000Danmarks Radio* MTG JP/Politikens Hus TV2 NETStarted streams Ad inventory7TV3PLAY IS MARKET LEADER& GROWING FASTMTG IS THE BIGGEST COMMERCIAL AVOD PUBLISHER IN DK (W14-20) CPMTV3 PLAY VIEWING AVOD REVENUE TV3 DKTotal time viewing on AVOD platform (excl. Sports). Week 14-20 2013Web data: Google Analytics050100150200250300350TV3 Play20122013x 2.37
  8. 8. 8PARADISE HOTELA DIGITAL BOOST FOR OUR MEDIA HOUSE13.000.000Vievers during the season on linear TVFacebook80.000likes12.941.329page viewson articlesMore than350short clips exclusive for web15.932.769Videoviews totalFacebook1.358.210Unique viewersWebisodeParadise After Dark:72episodesShort clips721.656videoviews
  9. 9. 9THANK YOU

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