Your SlideShare is downloading. ×
008 Joachim Nordlind Free-TV Sweden
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

008 Joachim Nordlind Free-TV Sweden

4,468

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
4,468
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 11MODERN TIMES GROUPCAPITAL MARKETS DAY 2013STRONG EQUITY IN WELL POSITIONEDPORTFOLIOJoachim NordlindCEO FREE-TV SWEDEN
  • 2. 2JOACHIM NORDLINDJOINED MTG IN 1996 & RE-JOINED IN 2007Born: 1972Originally joined MTG in 1996 and again in 2007Appointed as CEO of Free-TV Sweden in 2012Sales Director of Free-TV Sweden from 2007 to 2012Also previously Media Director of Aegis Media between 2003 & 2007Favourite APP: KlipsterBest LAP: Paddling a kayak 200 kilometers in under 48 hours
  • 3. * 35.000 HOURS CONTENT / YEAR * 7,4% OF CONTENT IS OP * 2,65 M DAILY VIEWERS * 5,06 M WEEKLY VIEWERS3FemaleYoungOldMale20%80%Female Men38%62%Female Men64%36%Female Men65%35%Female MenSTRONG EQUITY IN WELL POSITIONEDPORTFOLIO
  • 4. 4BEST IN CLASS WITH MTG TV PORTFOLIOCSOV, ALL 15-49, 1994-2013 (2013 W1-21) CSOV, ALL 15-49, HY 2011-2013 (2013 W1-21)Källa: Advantedge0.010.020.030.040.050.060.070.019941995199619971998199920002001200220032004200520062007200820092010201120122013w1-22MTG TV TV4 group SBS 3333343435353636373738Sweden2010H22011H12011H22012H12012H22013H1 (w1-21)
  • 5. 5CLEAR VIEW ON MOTIVATORSCLEAR VIEW GOING FORWARDCONSUMER INSIGHTSCurrent motivators for watching TVI want: the feel-good factor, to be emotionally engaged, to escape everyday humdrum, to relax,to laugh, to be fascinated, to be moved, a fascinating context, content where I canrelate to the charactersHUMOURESCAPISMCHALLENGINGFASCINATIONTHRILLOld motivators for TV3 2013 motivators for TV3THRILLHUMOURESCAPISMFEELGOODFASCINATIONINSPIRATIONSource: Augur/Carat Insight – Motivator studies 2012
  • 6. 6RESULTS IN STRENGTHENED BRANDAND CONTENTEXTENDED BASE OF PROGRAM BACKBONE STRENGTHENPREFERRED BRAND AND ABILITY TO DEVELOP LINE EXTENSIONSSource: Brand tracking, NepaBackbone Then: Now:Brand (index 100; 2011 – preferred channel)2011: 100 2012: 60 2013:117
  • 7. EXTENDEDPORTFOLIOOLDWOMENMENYOUNGINCREASED ONLINEVIEWING+33% MTG streams2012RESPONDINGADVERTISINGMARKET+21% 2012(Price index 200 vslinear)OnlineNEW LINEEXTENSIONS/ WEBISODES+300%More webisodes(fall 2013)AD EXTENSIONSECOND SCREENDEVELOPMENTSOCIAL MEDIAFOOTPRINT+335%MTG: Q1 2013 vsQ1 20112012 AVOD CSOV36,4%Source:IRMLisley (social media report)MTG
  • 8. 5,500,000Total number of viewersduring the season onlinear TV2,5h22%More than1,200Tickets to event34,500More thanMentions insocial mediasMore thanMillionvideoviews onweb-tv1.5Articlesduring season215More thanProducedexclusivelyfor web-tvViewing contributionfrom web-tv8TOP MODEL SWEDENKällor: AdvantedgeGoogle Analytics
  • 9. 9THANK YOU

×