Gloria Brooks – 2014 nominee for Modern Healthcare's Community Leadership Award

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Gloria Brooks – 2014 nominee for Modern Healthcare's Community Leadership Award. …

Gloria Brooks – 2014 nominee for Modern Healthcare's Community Leadership Award.

The success of the healthcare industry depends on leaders who define themselves by leading efforts to change lives and contribute to their communities through their work. But many go above and beyond commitments central to their roles, reaching out to support causes that may be wholly unrelated to healthcare, but which build and sustain strong communities and the quality of life within them. Modern Healthcare's Community Leadership Awards was established to recognize these leaders while bringing attention to the worthy causes they support. Modern Healthcare's Community Leadership Awards was established to recognize these leaders while bringing attention to the worthy causes they support.

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  • 1. June 1, 2014 Modern Healthcare Community Leadership Award 2014 To Whom It May Concern, Arbor Hospice is proud to nominate Gloria D. Brooks, Arbor Hospice President and CEO for Modern Healthcare’s 2014 Community Leadership Award. Gloria is an advocate for individuals with life-limiting illnesses, their families and members of our community, and is worthy of this recognition. In March 2007, Gloria began her role as President and CEO at Arbor Hospice, a community-based, non-profit organization that provides care to patients and families in seven southeast Michigan counties. Arbor Hospice provides care for more than 2,000 patients and their families each year and grief support services to more than 5,000 community members. As President and CEO, Gloria oversees all hospice, palliative care, grief support services and hospice residential operations. Her responsibilities include strategic planning, financial management, service delivery, business development and stakeholder relations. On June 11, 2014, Arbor Hospice will celebrate its 30th anniversary. As Arbor Hospice addresses declining reimbursement, emphasis on public awareness on end-of-life issues, viability of philanthropy as a source of hospice funding and in an increase in uninsured and underinsured patients, Gloria maintains her resolve. She sets an example with strong leadership and compassion for patients and families through advocacy, education and volunteerism. Gloria’s work in the community and dedication make her worthy of Modern Healthcare’s Community Leadership Award. For the past six years, Gloria has served on the volunteer board of directors for the Hospice and Palliative Care Association of Michigan. She served as treasurer during the first four years, vice-chair for two years and is currently the chair. In her role on the board of directors, Gloria has been responsible for refocusing the goals of the state organization to better meet the needs of its hospice and palliative care members as they face declining reimbursement and regulatory changes. Gloria has played a vital role in developing the organization’s strategic plan, which included meeting with hospice and palliative care organizations throughout the state and learning how patients and families could better be served. In October 2013, The Department of Community Health eliminated the room and board Medicaid benefit for hospice beneficiaries at eleven Michigan hospices. Without the room and board benefit, many frail and elderly Medicaid beneficiaries returned to the hospital for care and failed to receive the specialized high-acuity end of life care they needed. Michigan Medicaid dollars were being spent on a more costly form of care – in a hospital setting. Gloria was nominated by hospice executives throughout the state to be the spokesperson for the Medicaid Hospice Residence Coalition. She spent six months meeting with legislators from across the state advocating on behalf of the hundreds of Medicaid beneficiaries who needed specialized care provided in a hospice facility. Gloria spent one day each week at the state’s Capitol, in addition to countless hours making phone calls and sending emails on her own time. In March 2014, Gloria’s and others’ advocacy efforts were deemed a success when room and board funding for Medicaid beneficiaries was replaced through a supplemental budget bill.
  • 2. ® University of Michigan Comprehensive Cancer Center David C. Smith, M.D. Professor 7302CC 1500 E. Medical Center Dr., SPC 5946 Ann Arbor, Ml48109-5946 (734) 936-6884 office June I, 20 14 (734) 615-2719 fax To Whom It May Concern, I have known Gloria D. Brooks for several years and have witnessed her remarkable dedication to our community. It is with great pleasure that I recommend Ms. Brooks for Modern Healthcare's Community Leadership Award. I have worked with Gloria for the past four years as a member of the Arbor Hospice Board of Directors, and have been impressed by her leadership and community involvement. For 30 years, Arbor Hospice has been providing the highest quality end-of-life care and grief support services in the community. Achieving this mission would not be possible without Gloria's dedicated and compassionate leadership. Outside of her role as President and CEO of Arbor Hospice, Gloria has been instrumental in ensuring access to high quality end of life care for everyone in our community, whether or not they can afford care. Gloria was a leading force in advocacy efforts on behalf of hospice room and board funding for Medicaid beneficiaries. She is an advocate for the under and uninsured population, educator and community ambassador. She serves on several volunteer boards of directors that are both directly and indirectly related to her role at Arbor Hospice, and is extremely well respected in our community. Gloria plays an essential role in shaping the hospice, palliative care and healthcare industry through her volunteer work with The Hospice and Palliative Care Association of Michigan, Washtenaw Health Initiative and lnforum, and positively impacts Marian High School with her in-depth knowledge and ability to develop strategic initiatives. It is a pleasure for me to recommend Gloria D. Brooks for Modern Healthcare's Community Leadership Award. Gloria is an extremely worthy candidate and an enormous asset to Arbor Hospice and our community. Her dedication and passion helps to provide dignified, comfortable and peaceful end-of-life experiences for families in need, help for their loved ones and
  • 3. education in our community. Please contact me if you have any questions, of I can do anything on behalf of Gloria's nomination. Sincerely, David Smith, MD Professor of Medicine and Urology University of Michigan
  • 4. Our society is still uneducated and uncomfortable when it comes to death, dying and serious illness. Physicians often do not have the time to initiate important conversations, or do not have them because of the sensitive and uncomfortable nature of the conversation. Gloria’s passion for community outreach and education has led her to conduct presentations on a variety of related topics to civic and religious organizations as well as professional conferences and workshops. She has been featured in numerous opinion editorials and articles in local media outlets in southeast Michigan. In 2012, Gloria was named Educator of the Year by The Michigan Hospice and Palliative Care Organization during its annual conference held in April. Gloria was selected based on her proven performance as an advocate and educator in the hospice and palliative care industry. Since 2009, Gloria has been a volunteer member of the board of directors and chair of the Strategic Planning Committee for her alma mater, Marian High School in Bloomfield Hills, Michigan. She has played a vital role in expanding the reach of Catholic education to girls in Oakland County through strategic initiatives and community education. As chair of the strategic planning committee, Gloria explores how the economy impacts private education and has been instrumental in ensuring its availability and affordability. Gloria has guided the school through funding challenges, a changing culture that includes technological advances and a new teenage culture and an accreditation process. Gloria is also an active member of Inforum, the leading professional organization focused on creating strategic connections and accelerating careers for women throughout Michigan and the Midwest. She serves as a steering committee member for Inforum’s Healthcare NEXT affinity group where she has been responsible for bringing together women in the healthcare industry for education and training. Gloria has helped plan the educational and networking events held four times per year and facilitate peer support. She is also a member of Inforum’s Senior Healthcare Executives Roundtable, and has served as the co-chair for the past year. The group provides senior healthcare executives a safe environment for discussion, support and education. As the co-chair, Gloria helps plan and organize group meetings. In 2008, Gloria was the recipient of an Inner Circle Healthcare award from Inforum. In addition, Gloria is a member of the planning committee for the Washtenaw Health Initiative, a voluntary, county-wide collaboration focused on improving access to coordinated care for the low-income, uninsured and Medicaid populations. The effort includes representatives from the University of Michigan Health System, Saint Joseph Mercy Health System, VA Ann Arbor Healthcare System, health plans, county government, community services, physicians and safety net providers. More than 40 organizations and 175 individuals participate. Gloria is currently chairing a committee of the Washtenaw Health Initiative focused on reviewing and improving end of life care in Washtenaw County. The group is discussing ways to ensure access to high-quality end of life care to everyone in the community and establish collaborative models for consistent advance illness discussions. Since 2008, Gloria has been a member of the Rotary Club, where she has previously mentored Rotary students from the University of Michigan. In the past, Gloria has been a member of the Junior League of Ann Arbor’s Community Advisory Committee and chair of the 2008 and 2009 Power of the Purse Women’s Initiative campaign for the United Way of Washtenaw County. She has been a thrice nominee for the Athena Award by the Women’s Council of Washtenaw County, and recognized as a Diversity Champion by the Birmingham Bloomfield Area Race Relations & Diversity Task Force. Gloria was named Champion of the New Economy by Junior Achievement of Southeast Michigan in partnership with DBusiness magazine and News/Talk 760 WJR in 2011. The award recognizes business leaders in metro Detroit who are contributing to moving the economy forward.
  • 5. Gloria is a progressive CEO who is engaged in her community and works to make Michigan a better place to live. She is a passionate advocate for hospice, palliative care and advance care planning, helping those that do not have access to care and making sure our most vulnerable citizens find the resources that they need. Because of her extensive range of volunteer work, community advocacy and leadership, Gloria is a worthy candidate for Modern Healthcare’s Community Leadership Awards. Thank you for your consideration. Sincerely, Margaret Adrain Director Innovation and Business Development
  • 6. RESUME GLORIA A. DANNA BROOKS 1435 Waterways Drive Ann Arbor, Michigan 48108 734/929-2224 QUALIFICATIONS  Twenty-eight years in nonprofit sector  Strong collaborative commitment and experience  Extensive experience leading Boards of Directors and developing committee structures  Success in leading organizations through financial turn-around; strategic planning process and implementation  Outstanding reputation and visibility in the healthcare, hospice and palliative care communities across Michigan  Excellent oral and written communication skills WORK HISTORY Arbor Hospice: Ann Arbor, MI March 2007 – present President & Chief Executive Officer  Leads independent, non-profit, community-based hospice organization with $19 million in revenue and 255 employees.  Responsible for strategic direction and financial health of the organization along with legal and regulatory compliance.  Created advocacy coalition of 9 hospice providers to respond to State of Michigan’s elimination of room and board funding for Medicaid patients. Successfully lobbied the legislature to add $2.2 million dollars to state budget for FY 2013-14.  Initiated agency’s first formal Three-Year Strategic Plan as approved by the Board of Directors in July 2011 through June 2014.  Launched innovative home-based consultative palliative care service line with support of primary health system in July 2012 as a part of the strategic plan.  Achieved CHAP accreditation in June 2012 for a three-year term, with reaccreditation scheduled for May 2014.  Redesign of philanthropy efforts have resulted in 50% increase in philanthropy during past four years.  Launched Comprehensive fundraising Campaign for agency’s capital and program needs in 2012; successfully solicited 2 $500,000 major gifts and achieved 50% of campaign goal in first 2 years of campaign.  Successfully implemented strategies to turnaround operating loss from $2 million to $400 thousand in three years, and increased agency census by 4% each year for five years.  Led agency to achieve positive consolidated financial margins for four fiscal years in a row out of seven years.  Instituted and formalized partner relationships with local health systems, skilled facilities, and assisted living facilities in service area.  Dramatically improved organizational culture as evidenced by Denison Culture Survey outcomes from 2008 to 2012.  Proactive with community service and op-ed communications with major media outlets, and have been featured in radio, television and newspaper venues. GBrooks_Resume_2014 (1)4 Page 1 of 6
  • 7. Visiting Nurse Association of Southeast Michigan: Oak Park, MI 2003 - 2007 Chief Operating Officer May 2005 – February 2007  Directed all activities of certified and non-certified home health, hospice, and HIV/AIDS case management services.  Ensured agency operations and services consistent with the strategic plan established by the Board of Trustees.  Participated in strategic planning activities with CEO and Executive Team; led the development of short and long-range strategic and operating plans within areas of responsibility.  Represented organization before local, regional, and national community and/or health care groups.  Supervision of 8 direct reports and 180 indirect reports.  Achieved improvement to paid case mix index from .99 to 1.08 in seven months.  Secured agency participation in depression in the elderly research project with Wayne State University Institute of Gerontology in two-year study related to homecare and occupational therapy.  Responsible for day to day operations of Development Department, including major gifts, direct mail, grants, and events. Vice President, Development November 2003 – April 2005  Responsible for operations of VNA’s Development Department, serving a $25 million healthcare nonprofit organization.  Duties included creation and implementation of Development Department budget revenue and expense goals of $2.9 million; creating department strategic plan including goals and objectives; developing strategies for operational efficiencies; supervising 2 direct reports.  Secured $15,000 major gift within first 90 days, the largest in the organization’s history.  Secured $15,000 in new corporate funding in first 120 days.  Implemented direct mail strategy that generated more than $12,000 in first nine months.  Solicited major gift prospect of $3,000 individual gift within first six months.  Initiated funding focus to assist organization for uncompensated care services, and secured $75,000 private foundation grant to support services within 9 months.  Member of organization’s Executive Management Team and Hospice Advisory Council. Participated in agency strategic planning activities related to “Good to Great” concept by Jim Collins. Hospice of Michigan: Detroit, MI 2000 to 2003 Director of Operations, Maggie Allesee Center for Quality of Life November 2002 – November 2003  Responsible for overall operations of the Center for Quality of Life statewide, including finance and budget, development and fundraising, personnel, and new product development activities for Hospice of Michigan.  Responsible for community outreach agenda including all grief support services, volunteer services, and external education conferences for the Center.  Supervised 35 direct and 20 indirect reports. Regional Development Director for Southeastern Michigan GBrooks_Resume_2014 (1)4 Page 2 of 6
  • 8. September 2001 – October 2002  Responsible for overseeing day-to-day operations of HOM’s Development Department, serving a $52 million healthcare nonprofit organization.  Duties included creation and implementation of statewide Development Department budget revenue and expense goals of $5.8 million; creating and monitoring progress on department strategic plan, goals and objectives; developing strategies for operational efficiencies;  Supervised 5 direct reports and 10 indirect reports. Grants & Government Affairs Director February 2000 – August 2001  Responsible for coordination and implementation of statewide corporate, private, and family foundations solicitation plan for the Lower Peninsula of Michigan.  Grants annual revenue budget of $1.5 million dollars. Responsible for all United Way allocation and designation proposals for six counties. Also responsible for grants submission and monitoring for Research Department.  Led agency workgroup to create vision and goals for Maggie Allesee Center for Quality of Life. Wrote business plan for Maggie Allesee Center for Quality of Life, including analysis of national program models, mission statement, personnel structure, board structure, budget, development, plan, and implementation timeline for separate 501c3 subsidiary organization.  Supervised one direct report and two master’s level interns from University of Michigan’s School of Social Work Gerontology Fellowship program. Women’s Survival Center of Oakland County: Pontiac, MI 1995 – 2000 Executive Director  Responsible for renaissance of agency by implementing vision of quality, innovative programming for women and children struggling with poverty, divorce and abuse issues.  Agency grew from $550,000 to $1.3 million-dollar budget within five years.  Lead agency into its first-ever capital campaign with a $600,000 goal: achieved 57% or $347,500 of goal within one year. This included the successful solicitation of a $200,000 individual donor pledge to the agency that in the past had only ever contributed $100 per year.  Provided strong fiscal management, turning a $35,000 cash deficit in January 1995 into a $35,000 reserve account by December 1997.  Obtained first-ever federal grant for agency, a $275,000 collaboration grant with Oakland Livingston Legal Aid through the Violence against Women act funding.  Supervised 47 staff and more than 200 volunteers at 4 locations in Oakland County.  Developed and implemented fundraising, special events, public relations and marketing strategies. Oversaw expansion to three satellite locations across western and central Oakland County.  Responsible for agency budgets; grant writing; and donor development activities. GBrooks_Resume_2014 (1)4 Page 3 of 6
  • 9. OTHER EXPERIENCE  Adjunct faculty, Summer 2003 & Winter 2005: Oakland University, Rochester, MI  PA 511 Fundraising and Philanthropy (Graduate level course in Masters in Public Administration program through the College of Arts & Science) PUBLIC SPEAKING/PRESENTATIONS:  Incorporating Studer Concepts to Hardwire Execution: One Organization’s Journey. HPCAM/Leading Age Michigan Conference, May 2014. Lansing, MI.  End of Life Issues class, University of Michigan School of Public Health. Ann Arbor campus. December 2011.  Denison Culture Survey and DiSC Profile workshops, Michigan Hospice & Palliative Care Organization annual Management & Leadership Conference, April 2011, Mount Pleasant, Michigan.  Ann Arbor-Ypsilanti Chamber of Commerce Morning Edition speaker, Ann Arbor MI. November 2010.  Podcast, Ann Arbor MI. “Ethical Issues with Nonprofit Collaborations”, August 2008.  National Association of Home Care and Hospice Annual Conference, Baltimore MD October 17, 2006. Co-presenter, “E-Learning Opportunities for Healthcare Organizations” with The Corridor Group, Kansas City, KS  National Association of Schools of Public Affairs & Administration, “Best practices not taught, and best taught but rarely practiced.” Panel Presentation, Indianapolis, IN October 2004. Representing Pi Alpha Alpha (national honors society for Public Administration) & Oakland University, Rochester MI GBrooks_Resume_2014 (1)4 Page 4 of 6
  • 10. VOLUNTEER ACTIVITIES April 2013 – June 2014 Elected to Chair, Board of Directors Hospice & Palliative Care Association of Michigan, Lansing, MI January 2014 Appointed Co-Chair, Senior Healthcare Executives Committee, HealthcareNEXT, Inforum, Detroit MI April 2011 – 2014 Re-elected to Board of Directors, Hospice & Palliative Care Association of Michigan (formerly Michigan Hospice & Palliative Care Organization), Lansing MI April 2011 – 2013 Elected to Vice Chair/Chair Elect, Hospice & Palliative Care Association of Michigan, Lansing, MI May 2010 – 2012 Elected to Community Advisory Board, Junior League of Ann Arbor, Ann Arbor, MI June 2009 Joined Senior Healthcare Executives Committee, HealthcareNEXT, Inforum, Detroit MI May 2009 – 2012 Elected to Board of Directors, Marian High School, Bloomfield Hills, MI April 2009 – 2011 Elected to Treasurer, Michigan Hospice and Palliative Care Organization, Lansing, MI July 2008 – September 2010 Chair, Women’s Initiative – Power of the Purse/Member, Campaign Cabinet United Way of Washtenaw County, Ann Arbor, MI March 2008 to present Member Rotary Club of Ann Arbor, Ann Arbor, MI (Also Member of the Rotary Club of Pontiac from 1995 – 2000) June 2005 to May 2007 President, Parish Planning Committee Holy Spirit Lutheran Church, Grand Blanc, MI June 2003 to May 2005 Treasurer, Parish Planning Committee Holy Spirit Lutheran Church, Grand Blanc, MI March 1998 to August 2006 Board Member, Oakland Livingston Human Service Agency, Pontiac, MI Chair, Resource Development Committee January 1998 to February 2000 Chair, United Way of Oakland County Executives Association, Pontiac, MI January 1997 to February 2000 Co-Chair, Community Education/Marketing Committee Member, Steering Committee Oakland County Coordinating Council against Domestic Violence, Pontiac, MI February 1997 to December 1997 Secretary, United Way of Oakland County Executives Association, Pontiac, MI January 1995 – August 1998 Board Member, YWCA of Pontiac/North Oakland, Pontiac, MI June 1989 to February 2007 Member, United Way for Southeastern Michigan Speakers Bureau, Detroit, MI GBrooks_Resume_2014 (1)4 Page 5 of 6
  • 11. DEGREES & CONTINUING EDUCATION  Graduate, Inforum Executive Leadership Program, Flight 10, February – July 2008, Detroit, MI.  Certification, Hospice Administrator. The Corridor Group and the California Association of Health Services at Home. February 2008, New Orleans, LA.  Certification, Home Health Care Administrator. The Corridor Group and the California Association of Health Services at Home. June 2005, Chicago, IL.  Masters of Public Administration Degree, Nonprofit Management minor. Oakland University, Rochester, MI. December 2001. GPA 3.67  Graduate, Michigan Women’s Foundation Executive Leadership Program, University of Michigan Center for the Education of Women, 1995-96, Ann Arbor, MI.  Bachelor of Science in Art Therapy Degree. University of Evansville, Evansville, IN. May 1987. GPA 3.47 AWARDS  2012 Educator of the Year. Michigan Hospice & Palliative Care Organization. Bay City, MI. April 2012.  2011 Champion of the New Economy Award, dbusiness magazine, WJR, and Junior Achievement of Southeast Michigan. Detroit, MI. May 2011.  2009 – 2012 Nominee, Athena Award. The Women’s Council of Washtenaw County, Ann Arbor, MI. March 2009 - 12.  2008 Inner Circle Distinguished Women in Southeast Michigan Award. Inforum, Detroit, MI. December 2008.  2008 Distinguished Alumnae Award. Marian High School, Bloomfield Hills, MI. May 2008  2006 Diversity Champion Award. Birmingham Bloomfield Area Race Relations & Diversity Task Force, Birmingham, MI. May 2006 GBrooks_Resume_2014 (1)4 Page 6 of 6