#MHwomenleaders12_Breakout Session: Building A Strong Women's Care Program


Published on

Teri Fontenot's Presentation: Building A Strong Women's Care Program


Published in: Health & Medicine
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

#MHwomenleaders12_Breakout Session: Building A Strong Women's Care Program

  1. 1. Lead SponsorLuncheon Sponsor Reception Sponsor Refreshment Sponsor
  2. 2. KEYNOTE ADDRESSTeri FontenotPresident and CEOWoman’s Hospital
  3. 3. Building a StrongWomen’s Care Program Women Leaders in Healthcare Conference August 7, 2012
  4. 4. Woman’s Path• Journey from ‘baby hospital’ to regional referral center for women’s health• The opportunity assessment process• The next era of women’s health
  5. 5. About Us• Nonprofit, community owned• Largest obstetric service in Louisiana; 18th in U.S.• $350 million annual revenue• Annually: 67,000 patient days 8,000 births 127,000 outpatient visits 85,000 pap smears 47,000 mammograms 16,000 specialized home health visits• Level III regional referral center for obstetric and neonatal care• LSU and Tulane obstetric and pediatric residency and fellowship programs• Designated OB and NICU responder in Louisiana’s Disaster Plan• Magnet® hospital• 2007 and 2012 Louisiana Hospital of the Year• Top 100 Best Places to Work in Healthcare every year award has been given (Modern Healthcare)
  6. 6. An Accessible Healthcare System Main Campus• Obstetrics • Breast care • Physician offices• Maternal fetal medicine • General surgery • Pediatric subspecialty• Reproductive endocrinology • Plastic/reconstructive surgery clinics• Gynecology • Gastroenterology • Digital mammography• NICU • Bariatric surgery • Metabolic center• GYN oncology • Robotic surgery • Research• Urogynecology/urology • Orthopedics • Retail shops
  7. 7. An Accessible Healthcare System Woman’s Center for Wellness Mobile Mammography CoachOutpatient services Fitness club • 5,500 mammograms annually• Physical therapy • Exercise/aerobics classes • 80 mile radius• Occupational therapy • Cardio & strength • Service provided at:• Audiology training Public health centers• Speech therapy • Indoor jogging track Employer locations• Warm water therapy pool • Swimming pool Shopping centers• Screening mammography • Comprehensive weight Churches• Bone density loss program • 42 cancers detected in 2011;• Comprehensive weight loss Yoga • many in advanced stages program • Free weights• Fitness and rehab retail • Spa
  8. 8. Assessing the Opportunities: What Women Want Age20 – 36 37 – 50 51-65 Access to social media,  Privacy  Convenient location internet  Involvement in care decisions and parking Amenities  Personalized attention  Focus on women Adequate space for  Large room, spa-like  Information on baby, guests experience non ob/gyn services Custom birth plans  Compassion, listening Collaborators in their medical care Continuity of care Told what to expect
  9. 9. In Other Words…• Consider the comprehensive and unique healthcare needs of female patients• Understand factors about providers that drive women’s healthcare• Increase the level of trust and satisfaction of the female community• Abandon a “one-size-fits-all” marketing approach
  10. 10. Strategy: Focused Differentiation• Demonstrated capacity in the past for growth and diversification Obstetrics Surgical subspecialties o General surgery Gyn o Plastic and cosmetic surgery NICU o Pediatric/neonatal surgery o Orthopedics Breast care• Growth fueled and sustained through excellent medical staff relationships and referral power Monroe o Maternal fetal medicine o Gastroenterology o Urology o Cancer services o Bariatrics• Key partnerships for specialized Bogalusa Hammond services Lake Charles Covington o Perinatal HIV ‘One Test-Two Lives’ Thibodaux o CDC/YWCA – breast cancer screening o Mary Bird Perkins – comprehensive breast center o DHH/March of Dimes ‘Healthy Babies Are Worth the Wait’
  11. 11. Program Development: Building from a Position of StrengthLevel 1• Built on dominant market share position LEVEL 1 Obstetrics 79% NICU 79% Gyn 68% Breast 72% GYN ONCOLOGY• Major inpatient and ambulatory impact SUBSPECIALTY BREAST GASTROENTEROLOGY SURGERYLevel 2 LEVEL 2 • Obstetrics• A subset of core and Level 1 • Gynecology SUBSPECIALTY NICHE• Built around 1 to 2 physicians ORTHOPEDICS • Newborn CARDIOLOGY• Highly procedural/inpatient business Medicine • Breast• Significant technology-intensive SELECTED LEVEL 3 UROLOGY/URO- CANCERS ambulatory business GYNECOLOGY SPECIALTY WELLNESS/ SURGERY PREVENTIONLevel 3 (bariatric, cosmetic)• Focus on population health• Minimal market penetration• Oriented around screening and diagnostic services• Significant ambulatory business
  12. 12. Form Follows Function: New Campus Design Elements• Allow for growth of core business and strategic • Be convenient and attractive for physicians expansion into new services • Provide surgical suites with leading edge technology• Support space flexibility • Meet or exceed planning standards for• Support clinical and physical safety of spaces, adjacencies and connectivity patients, visitors and staff • Be aesthetically beautiful and peaceful• Facilitate exceptional patient and family experiences from arrival through departure • Minimize traffic overlap of staff, patients, and visitors• Support current and future technology • Provide flexibility for strategic alliance development
  13. 13. Announcing our New Arrival August 5, 2012
  14. 14. The Next Era of Women’s Health• Strategic and financial success will be achieved through positive patient outcomes, not volume growth• Strong physician tradition and culture with viable and effective leadership is critical• Early adopters of care management using evidence-based protocols will have an advantage• Economic alignment with physicians that incentivizes quality and reduces waste will add greatest value• Advanced IT systems that provide for data collection and analysis connected with all care givers to reduce errors and improve efficiency is a ‘must have’
  15. 15. Benefits of ACO Contracting for Women’s Services• High volume drives efficiency, better outcomes, and lower cost• Niche organizations add value to the continuum and wrap around core services• A mini-ACO with aligned incentives o Patients receive episodic care o Easy to bundle payments o Navigators are highly effective