This Session Speaker Smells Fantastic! - How to create headlines and blog post ideas tailored to your audience.
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This Session Speaker Smells Fantastic! - How to create headlines and blog post ideas tailored to your audience.

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Blog Indiana presentation focused on generating amazing headlines and blog post ideas tailored to the specific desires of your readers. Find out more here ...

Blog Indiana presentation focused on generating amazing headlines and blog post ideas tailored to the specific desires of your readers. Find out more here http://moderncopystudio.com/this-session-speaker-smells-fantastic/

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    This Session Speaker Smells Fantastic! - How to create headlines and blog post ideas tailored to your audience. This Session Speaker Smells Fantastic! - How to create headlines and blog post ideas tailored to your audience. Presentation Transcript

    • This Session Speaker
      Smells Fantastic!
      Double-click to enter subtitle
    • This Session Speaker
      Smells Fantastic!
      Double-click to enter subtitle
    • Double-click to enter title
      Vince Robisch
      vince@moderncopystudio.com
      @vincerobisch
      Double-click to enter text
    • $50 Gift Certificate
      @vincerobisch
      @mybluemile #BIN2011
    • I'm not Steve Jobs...and I steal
      Double-click to enter text
    • I'm not Steve Jobs...and I steal
      Your Headline Will be Read by
      5X MORE
      People Than Your Body Copy
    • Case Studies
      Promise a Benefit
    • Customer Success Story
      Promise a Benefit
    • Landing Page
      Make an Offer
    • Email Subject Lines
      Make an Offer
    • Reports - Deliver Relevant News
    • Top 10 Posts of Jason Falls
      AdAge Power 150 Blog
    • Top 10 Posts of Jason Falls
      The Top 25 Tumblr.com Blogs
      Determining the Top Education Blogs
      Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs
      Facebook Group and Brand Page Best Practices
      Five Social Media Trends for 2011
      Social Media Statistics
      What is the ROI for Social Media?
      The Key to Developing a Social Media Strategy
      A First-Ever Look At The Top Blogger.com Wordpress.com & Typepad.com Blogs
      Social Media Is the Responsibility of Public Relations
    • Top 10 Posts of Jay Baer
      AdAge Power 150 Blog
    • The 39 Social Media Tools I’ll Use Today
      R.I.P. 3 Ways Facebook Is Killing Your Website
      5 Staggeringly Simple Ways to Create Custom Facebook Landing Tabs
      7 Surprising Statistics About Twitter in America
      The 8 Wrong Questions PR Firms Are Asking About Social Media
      Social Media Monitoring Tools - How To Pick The Right One
      11 Mind-Blowing Reasons Your Company Needs Facebook
      7 Ways to Use Social Media to Create Buzz-Worthy Events
      6 Newfangled Social Media Tools Worth Discovering
      13 Observations From South by Southwest (SXSW)
      Top 10 Posts of Jay Baer
    • Video was not exported from SlideRocket
    • The Top 10 Reasons You Attended Blog Indiana
      10. Because your boss didn't.
      9. The drive to Fishers is too scenic to skip.
      8. Two days of box lunches meant you didn't have to pack.
      7. All the hallway talk about Google+ is worth the price of admission.
      6. You made a bet on Twitter that Butler Blue 2 would crap in the hallway.
    • Top 10 Reasons You Attended Blog Indiana
      5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution".
      4. To see if that Big Kahuna guy is real while praying to God he has pants on.
      3. You heard Gordon Heyward would be at the after-party.
      2. Needed to ask Kenan Farrell if he can help you get out of a DUI.
      1. You missed out on New Kids On The Block tickets and had extra money to spend.
    • The Only Headline
      Formula You Will Ever
      Need
      5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution".
      4. To see if that Big Kahuna guy is real while praying to God he has pants on.
      3. You heard Gordon Heyward would be at the after-party.
      2. Needed to ask Kenan Farrell if he can help you get out of a DUI.
      1. You missed out on New Kids On The Block tickets and had extra money to spend.
    • Find The Interests of Your Readers
      +
      Solve Their Problems
      5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution".
      4. To see if that Big Kahuna guy is real while praying to God he has pants on.
      3. You heard Gordon Heyward would be at the after-party.
      2. Needed to ask Kenan Farrell if he can help you get out of a DUI.
      1. You missed out on New Kids On The Block tickets and had extra money to spend.
    • What are their fears?
      Unhappy customers
      Going out of business
      Looking unprofessional
      Missing sales opportunities
    • What are their hopes and dreams?
      Retiring early
      Getting recognition
      Having work/life balance
      Selling their business
    • What (and who) do they most admire?
      Companies
      Celebrities
      People within their industry
    • Who (or what) holds power over them?
      Demanding clients
      Expensive office space
      Lack of knowledge
      Competition
    • What frustrates them?
      Wasting money
      Technology that is hard to learn
      Low margin products
      Their To-Do list
    • Where have they come up against limitations and failures?
      Can’t afford to add staff
      Small marketing budget
      Not enough time
      Bad customer review
    • How do they see themselves?
      Entrepreneurial
      Control freak
      Problem solver
      DIY expert
    • The List Post
      8 Ways to Maximize Your YouTube Marketing Results
      Top 10 Ways to Increase Blog Subscribers
      30 Inspirational Minimalist Business Cards
      6 Daily Habits for Facebook Marketing Success
      3 Places to Look for Content Ideas
    • How-To & Instructions
      How to Write a Popular Blog While Running a Business
      How to Create White Papers That Your Prospects Will Love
      Understanding SEO
      The Ultimate Guide to Keyword Research
      How to Utilize Social Data Effectively
    • How-To & Instructions
      How to Write a Popular Blog While Running a Business
      How to Create White Papers That Your Prospects Will Love
      Understanding SEO
      The Ultimate Guide to Keyword Research
      How to Utilize Social Data Effectively
      TWO-MINUTE DRILL
    • How-To & Instructions
      How to Write a Popular Blog While Running a Business
      How to Create White Papers That Your Prospects Will Love
      Understanding SEO
      The Ultimate Guide to Keyword Research
      How to Utilize Social Data Effectively
      Hopes & Dreams
      Frustrations
      How-To & Instructions
    • Questions
      Are You Overpaying for Office Space?
      Can Outsourcing Save Your Business?
      Where Are the Best States to Retire Early?
      What One Website Change Can Grow Your Business Now?
      The 23 Blogger Breeds---Which Are You?
    • Questions
      Are You Overpaying for Office Space?
      Can Outsourcing Save Your Business?
      Where Are the Best States to Retire Early?
      What One Website Change Can Grow Your Business Now?
      The 23 Blogger Breeds---Which Are You?
    • Questions
      Are You Overpaying for Office Space?
      Can Outsourcing Save Your Business?
      Where Are the Best States to Retire Early?
      What One Website Change Can Grow Your Business Now?
      The 23 Blogger Breeds--Which Are You?
      Holds Their Power
      Concept of Self
      Questions
    • Direct Headlines/News
      Save $100 With Early Registration
      Twitter Buys TweetDeck for $40 Million
      Free Social Media Icons
      Interview with SEO Expert, Jeremy Dearringer
      Welcoming Livefyre Comments Back to the Blog
    • Direct Headlines/News
      Save $100 With Early Registration
      Twitter Buys TweetDeck for $40 Million
      Free Social Media Icons
      Interview with SEO Expert, Jeremy Dearringer
      Welcoming Livefyre Comments Back to the Blog
    • Direct Headlines/News
      Save $100 With Early Registration
      Twitter Buys TweetDeck for $40 Million
      Free Social Media Icons
      Interview with SEO Expert, Jeremy Dearringer
      Welcoming Livefyre Comments Back to the Blog
      Frustrations
      Needs
      Who Do They Admire?
      Direct or News
    • Contrarian/Indirect
      Growing the Circle of Trust
      This Session Speaker Smells Fantastic
      HubSpot Statistics Could Lead You Astray
      What Habit Would You Euthanize to Youthanize?
      Turn Your Business Green
    • Fears, Warnings and Mistakes
      Warning: Social Media Won't Save Your Business
      Are You Making These 7 Accounting Mistakes?
      Can You Really Trust Google With Your Data?
      Why You Should Be Afraid of Not Using Google+?
      3 Warning Signs That Your Website Is Useless
      The Tax Audit Survival Guide
    • Fears, Warnings and Mistakes
      Warning: Social Media Won't Save Your Business
      Are You Making These 7 Accounting Mistakes?
      Can You Really Trust Google With Your Data?
      Why You Should Be Afraid of Not Using Google+?
      3 Warning Signs That Your Website Is Useless
      The Tax Audit Survival Guide
    • Fears, Warnings and Mistakes
      Warning: Social Media Won't Save Your Business
      Are You Making These 7 Accounting Mistakes?
      Can You Really Trust Google With Your Data?
      Why You Should Be Afraid of Not Using Google+?
      3 Warning Signs That Your Website Is Useless
      The Tax Audit Survival Guide
      What Are Their Fears?
      Fears, Warnings & Mistakes
    • Simplify Your Life
      Simple Daily Habits to Ignite Your Passion
      The Minimalist Guide to Time Management
      Get Rid of Competition Once and for All
      Social Media in 15 Minutes a Day
      The First Steps to Delegating Authority
    • Simplify Your Life
      Simple Daily Habits to Ignite Your Passion
      The Minimalist Guide to Time Management
      Get Rid of Competition Once and for All
      Social Media in 15 Minutes a Day
      The First Steps to Delegating Authority
      2:00
    • Simplify Your Life
      Simple Daily Habits to Ignite Your Passion
      The Minimalist Guide to Time Management
      Get Rid of Competition Once and for All
      Social Media in 15 Minutes a Day
      The First Steps to Delegating Authority
      Frustrations
      Limitations
      Failures
      Simplify Their Life
    • Guilty by Association
      6 Design Lessons from Apple
      Create Annual Reports Like Warren Buffet
      Launch Your Next Product Like Richard Branson
      Read Your Customers Like Phil Ivey
      Master Humility Like Ochocinco
      What Smurfs Can Teach Us About Community
    • Guilty by Association
      6 Design Lessons from Apple
      Create Annual Reports Like Warren Buffet
      Launch Your Next Product Like Richard Branson
      Read Your Customers Like Phil Ivey
      Master Humility Like Ochocinco
      What Smurfs Can Teach Us About Community
      2:00
    • Guilty by Association
      6 Design Lessons from Apple
      Create Annual Reports Like Warren Buffet
      Launch Your Next Product Like Richard Branson
      Read Your Customers Like Phil Ivey
      Master Humility Like Ochocinco
      What Smurfs Can Teach Us About Community
      Guilty by Association
      Who Do They Admire?
    • Guilty by Association
      6 Design Lessons from Apple
      Create Annual Reports Like Warren Buffet
      Launch Your Next Product Like Richard Branson
      Read Your Customers Like Phil Ivey
      Master Humility Like Ochocinco
      What Smurfs Can Teach Us About Community
      Vince Robisch
      vince@moderncopystudio.com
      @vincerobisch