This Session Speaker<br />Smells Fantastic!<br />Double-click to enter subtitle<br />
This Session Speaker<br />Smells Fantastic!<br />Double-click to enter subtitle<br />
Double-click to enter title<br />Vince Robisch<br />vince@moderncopystudio.com<br />@vincerobisch<br />Double-click to ent...
$50 Gift Certificate<br />@vincerobisch<br />@mybluemile #BIN2011<br />
I'm not Steve Jobs...and I steal<br />Double-click to enter text<br />
I'm not Steve Jobs...and I steal<br />Your Headline Will be Read by<br />5X MORE<br />People Than Your Body Copy<br />
Case Studies<br />Promise a Benefit<br />
Customer Success Story<br />Promise a Benefit<br />
Landing Page<br />Make an Offer<br />
Email Subject Lines<br />Make an Offer<br />
Reports - Deliver Relevant News<br />
Top 10 Posts of Jason Falls<br />AdAge Power 150 Blog<br />
Top 10 Posts of Jason Falls<br />The Top 25 Tumblr.com Blogs<br />Determining the Top Education Blogs<br />Social Media Mo...
Top 10 Posts of Jay Baer<br />AdAge Power 150 Blog<br />
The 39 Social Media Tools I’ll Use Today<br />R.I.P. 3 Ways Facebook Is Killing Your Website<br />5 Staggeringly Simple Wa...
Video was not exported from SlideRocket<br />
The Top 10 Reasons You Attended Blog Indiana<br />10. Because your boss didn't.<br />9. The drive to Fishers is too scenic...
Top 10 Reasons You Attended Blog Indiana<br />5. Find out when Jay Baer is coming out with his new book "The OR LATER Revo...
The Only Headline<br />Formula You Will Ever <br />Need<br />5. Find out when Jay Baer is coming out with his new book "Th...
Find The Interests of Your Readers<br />+<br />Solve Their Problems<br />5. Find out when Jay Baer is coming out with his ...
What are their fears?<br />Unhappy customers <br />Going out of business<br />Looking unprofessional<br />Missing sales op...
What are their hopes and dreams?<br />Retiring early<br />Getting recognition<br />Having work/life balance<br />Selling t...
What (and who) do they most admire?<br />Companies<br />Celebrities<br />People within their industry<br />
Who (or what) holds power over them?<br />Demanding clients<br />Expensive office space<br />Lack of knowledge<br />Compet...
What frustrates them?<br />Wasting money <br />Technology that is hard to learn <br />Low margin products<br />Their To-Do...
Where have they come up against limitations and failures?<br />Can’t afford to add staff <br />Small marketing budget <br ...
How do they see themselves?<br />Entrepreneurial <br />Control freak <br />Problem solver<br />DIY expert<br />
The List Post<br />8 Ways to Maximize Your YouTube Marketing Results<br />Top 10 Ways to Increase Blog Subscribers<br />30...
How-To & Instructions<br />How to Write a Popular Blog While Running a Business<br />How to Create White Papers That Your ...
How-To & Instructions<br />How to Write a Popular Blog While Running a Business<br />How to Create White Papers That Your ...
How-To & Instructions<br />How to Write a Popular Blog While Running a Business<br />How to Create White Papers That Your ...
Questions<br />Are You Overpaying for Office Space?<br />Can Outsourcing Save Your Business?<br />Where Are the Best State...
Questions<br />Are You Overpaying for Office Space?<br />Can Outsourcing Save Your Business?<br />Where Are the Best State...
Questions<br />Are You Overpaying for Office Space?<br />Can Outsourcing Save Your Business?<br />Where Are the Best State...
Direct Headlines/News<br />Save $100 With Early Registration<br />Twitter Buys TweetDeck for $40 Million<br />Free Social ...
Direct Headlines/News<br />Save $100 With Early Registration<br />Twitter Buys TweetDeck for $40 Million<br />Free Social ...
Direct Headlines/News<br />Save $100 With Early Registration<br />Twitter Buys TweetDeck for $40 Million<br />Free Social ...
Contrarian/Indirect<br />Growing the Circle of Trust<br />This Session Speaker Smells Fantastic<br />HubSpot Statistics Co...
Fears, Warnings and Mistakes<br />Warning: Social Media Won't Save Your Business<br />Are You Making These 7 Accounting Mi...
Fears, Warnings and Mistakes<br />Warning: Social Media Won't Save Your Business<br />Are You Making These 7 Accounting Mi...
Fears, Warnings and Mistakes<br />Warning: Social Media Won't Save Your Business<br />Are You Making These 7 Accounting Mi...
Simplify Your Life<br />Simple Daily Habits to Ignite Your Passion<br />The Minimalist Guide to Time Management<br />Get R...
Simplify Your Life<br />Simple Daily Habits to Ignite Your Passion<br />The Minimalist Guide to Time Management<br />Get R...
Simplify Your Life<br />Simple Daily Habits to Ignite Your Passion<br />The Minimalist Guide to Time Management<br />Get R...
Guilty by Association<br />6 Design Lessons from Apple<br />Create Annual Reports Like Warren Buffet<br />Launch Your Next...
Guilty by Association<br />6 Design Lessons from Apple<br />Create Annual Reports Like Warren Buffet<br />Launch Your Next...
Guilty by Association<br />6 Design Lessons from Apple<br />Create Annual Reports Like Warren Buffet<br />Launch Your Next...
Guilty by Association<br />6 Design Lessons from Apple<br />Create Annual Reports Like Warren Buffet<br />Launch Your Next...
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This Session Speaker Smells Fantastic! - How to create headlines and blog post ideas tailored to your audience.

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Blog Indiana presentation focused on generating amazing headlines and blog post ideas tailored to the specific desires of your readers. Find out more here http://moderncopystudio.com/this-session-speaker-smells-fantastic/

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This Session Speaker Smells Fantastic! - How to create headlines and blog post ideas tailored to your audience.

  1. 1. This Session Speaker<br />Smells Fantastic!<br />Double-click to enter subtitle<br />
  2. 2. This Session Speaker<br />Smells Fantastic!<br />Double-click to enter subtitle<br />
  3. 3. Double-click to enter title<br />Vince Robisch<br />vince@moderncopystudio.com<br />@vincerobisch<br />Double-click to enter text<br />
  4. 4. $50 Gift Certificate<br />@vincerobisch<br />@mybluemile #BIN2011<br />
  5. 5. I'm not Steve Jobs...and I steal<br />Double-click to enter text<br />
  6. 6. I'm not Steve Jobs...and I steal<br />Your Headline Will be Read by<br />5X MORE<br />People Than Your Body Copy<br />
  7. 7. Case Studies<br />Promise a Benefit<br />
  8. 8. Customer Success Story<br />Promise a Benefit<br />
  9. 9. Landing Page<br />Make an Offer<br />
  10. 10. Email Subject Lines<br />Make an Offer<br />
  11. 11. Reports - Deliver Relevant News<br />
  12. 12. Top 10 Posts of Jason Falls<br />AdAge Power 150 Blog<br />
  13. 13. Top 10 Posts of Jason Falls<br />The Top 25 Tumblr.com Blogs<br />Determining the Top Education Blogs<br />Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs<br />Facebook Group and Brand Page Best Practices<br />Five Social Media Trends for 2011<br />Social Media Statistics<br />What is the ROI for Social Media?<br />The Key to Developing a Social Media Strategy<br />A First-Ever Look At The Top Blogger.com Wordpress.com & Typepad.com Blogs<br />Social Media Is the Responsibility of Public Relations<br />
  14. 14. Top 10 Posts of Jay Baer<br />AdAge Power 150 Blog<br />
  15. 15. The 39 Social Media Tools I’ll Use Today<br />R.I.P. 3 Ways Facebook Is Killing Your Website<br />5 Staggeringly Simple Ways to Create Custom Facebook Landing Tabs<br />7 Surprising Statistics About Twitter in America<br />The 8 Wrong Questions PR Firms Are Asking About Social Media<br />Social Media Monitoring Tools - How To Pick The Right One<br />11 Mind-Blowing Reasons Your Company Needs Facebook<br />7 Ways to Use Social Media to Create Buzz-Worthy Events<br />6 Newfangled Social Media Tools Worth Discovering<br />13 Observations From South by Southwest (SXSW)<br />Top 10 Posts of Jay Baer<br />
  16. 16. Video was not exported from SlideRocket<br />
  17. 17. The Top 10 Reasons You Attended Blog Indiana<br />10. Because your boss didn't.<br />9. The drive to Fishers is too scenic to skip.<br />8. Two days of box lunches meant you didn't have to pack.<br />7. All the hallway talk about Google+ is worth the price of admission.<br />6. You made a bet on Twitter that Butler Blue 2 would crap in the hallway.<br />
  18. 18. Top 10 Reasons You Attended Blog Indiana<br />5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution".<br />4. To see if that Big Kahuna guy is real while praying to God he has pants on.<br />3. You heard Gordon Heyward would be at the after-party.<br />2. Needed to ask Kenan Farrell if he can help you get out of a DUI.<br />1. You missed out on New Kids On The Block tickets and had extra money to spend.<br />
  19. 19. The Only Headline<br />Formula You Will Ever <br />Need<br />5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution".<br />4. To see if that Big Kahuna guy is real while praying to God he has pants on.<br />3. You heard Gordon Heyward would be at the after-party.<br />2. Needed to ask Kenan Farrell if he can help you get out of a DUI.<br />1. You missed out on New Kids On The Block tickets and had extra money to spend.<br />
  20. 20. Find The Interests of Your Readers<br />+<br />Solve Their Problems<br />5. Find out when Jay Baer is coming out with his new book "The OR LATER Revolution".<br />4. To see if that Big Kahuna guy is real while praying to God he has pants on.<br />3. You heard Gordon Heyward would be at the after-party.<br />2. Needed to ask Kenan Farrell if he can help you get out of a DUI.<br />1. You missed out on New Kids On The Block tickets and had extra money to spend.<br />
  21. 21. What are their fears?<br />Unhappy customers <br />Going out of business<br />Looking unprofessional<br />Missing sales opportunities<br />
  22. 22. What are their hopes and dreams?<br />Retiring early<br />Getting recognition<br />Having work/life balance<br />Selling their business<br />
  23. 23. What (and who) do they most admire?<br />Companies<br />Celebrities<br />People within their industry<br />
  24. 24. Who (or what) holds power over them?<br />Demanding clients<br />Expensive office space<br />Lack of knowledge<br />Competition<br />
  25. 25. What frustrates them?<br />Wasting money <br />Technology that is hard to learn <br />Low margin products<br />Their To-Do list<br />
  26. 26. Where have they come up against limitations and failures?<br />Can’t afford to add staff <br />Small marketing budget <br />Not enough time<br />Bad customer review<br />
  27. 27. How do they see themselves?<br />Entrepreneurial <br />Control freak <br />Problem solver<br />DIY expert<br />
  28. 28. The List Post<br />8 Ways to Maximize Your YouTube Marketing Results<br />Top 10 Ways to Increase Blog Subscribers<br />30 Inspirational Minimalist Business Cards<br />6 Daily Habits for Facebook Marketing Success<br />3 Places to Look for Content Ideas<br />
  29. 29. How-To & Instructions<br />How to Write a Popular Blog While Running a Business<br />How to Create White Papers That Your Prospects Will Love<br />Understanding SEO<br />The Ultimate Guide to Keyword Research<br />How to Utilize Social Data Effectively<br />
  30. 30. How-To & Instructions<br />How to Write a Popular Blog While Running a Business<br />How to Create White Papers That Your Prospects Will Love<br />Understanding SEO<br />The Ultimate Guide to Keyword Research<br />How to Utilize Social Data Effectively<br />TWO-MINUTE DRILL<br />
  31. 31. How-To & Instructions<br />How to Write a Popular Blog While Running a Business<br />How to Create White Papers That Your Prospects Will Love<br />Understanding SEO<br />The Ultimate Guide to Keyword Research<br />How to Utilize Social Data Effectively<br />Hopes & Dreams<br />Frustrations<br />How-To & Instructions<br />
  32. 32. Questions<br />Are You Overpaying for Office Space?<br />Can Outsourcing Save Your Business?<br />Where Are the Best States to Retire Early?<br />What One Website Change Can Grow Your Business Now?<br />The 23 Blogger Breeds---Which Are You?<br />
  33. 33. Questions<br />Are You Overpaying for Office Space?<br />Can Outsourcing Save Your Business?<br />Where Are the Best States to Retire Early?<br />What One Website Change Can Grow Your Business Now?<br />The 23 Blogger Breeds---Which Are You?<br />
  34. 34. Questions<br />Are You Overpaying for Office Space?<br />Can Outsourcing Save Your Business?<br />Where Are the Best States to Retire Early?<br />What One Website Change Can Grow Your Business Now?<br />The 23 Blogger Breeds--Which Are You?<br />Holds Their Power<br />Concept of Self<br />Questions<br />
  35. 35. Direct Headlines/News<br />Save $100 With Early Registration<br />Twitter Buys TweetDeck for $40 Million<br />Free Social Media Icons<br />Interview with SEO Expert, Jeremy Dearringer<br />Welcoming Livefyre Comments Back to the Blog<br />
  36. 36. Direct Headlines/News<br />Save $100 With Early Registration<br />Twitter Buys TweetDeck for $40 Million<br />Free Social Media Icons<br />Interview with SEO Expert, Jeremy Dearringer<br />Welcoming Livefyre Comments Back to the Blog<br />
  37. 37. Direct Headlines/News<br />Save $100 With Early Registration<br />Twitter Buys TweetDeck for $40 Million<br />Free Social Media Icons<br />Interview with SEO Expert, Jeremy Dearringer<br />Welcoming Livefyre Comments Back to the Blog<br />Frustrations<br />Needs<br />Who Do They Admire?<br />Direct or News<br />
  38. 38. Contrarian/Indirect<br />Growing the Circle of Trust<br />This Session Speaker Smells Fantastic<br />HubSpot Statistics Could Lead You Astray<br />What Habit Would You Euthanize to Youthanize?<br />Turn Your Business Green<br />
  39. 39. Fears, Warnings and Mistakes<br />Warning: Social Media Won't Save Your Business<br />Are You Making These 7 Accounting Mistakes?<br />Can You Really Trust Google With Your Data?<br />Why You Should Be Afraid of Not Using Google+?<br />3 Warning Signs That Your Website Is Useless<br />The Tax Audit Survival Guide<br />
  40. 40. Fears, Warnings and Mistakes<br />Warning: Social Media Won't Save Your Business<br />Are You Making These 7 Accounting Mistakes?<br />Can You Really Trust Google With Your Data?<br />Why You Should Be Afraid of Not Using Google+?<br />3 Warning Signs That Your Website Is Useless<br />The Tax Audit Survival Guide<br />
  41. 41. Fears, Warnings and Mistakes<br />Warning: Social Media Won't Save Your Business<br />Are You Making These 7 Accounting Mistakes?<br />Can You Really Trust Google With Your Data?<br />Why You Should Be Afraid of Not Using Google+?<br />3 Warning Signs That Your Website Is Useless<br />The Tax Audit Survival Guide<br />What Are Their Fears?<br />Fears, Warnings & Mistakes<br />
  42. 42. Simplify Your Life<br />Simple Daily Habits to Ignite Your Passion<br />The Minimalist Guide to Time Management<br />Get Rid of Competition Once and for All<br />Social Media in 15 Minutes a Day<br />The First Steps to Delegating Authority<br />
  43. 43. Simplify Your Life<br />Simple Daily Habits to Ignite Your Passion<br />The Minimalist Guide to Time Management<br />Get Rid of Competition Once and for All<br />Social Media in 15 Minutes a Day<br />The First Steps to Delegating Authority<br />2:00<br />
  44. 44. Simplify Your Life<br />Simple Daily Habits to Ignite Your Passion<br />The Minimalist Guide to Time Management<br />Get Rid of Competition Once and for All<br />Social Media in 15 Minutes a Day<br />The First Steps to Delegating Authority<br />Frustrations<br />Limitations<br />Failures<br />Simplify Their Life<br />
  45. 45. Guilty by Association<br />6 Design Lessons from Apple<br />Create Annual Reports Like Warren Buffet<br />Launch Your Next Product Like Richard Branson<br />Read Your Customers Like Phil Ivey<br />Master Humility Like Ochocinco<br />What Smurfs Can Teach Us About Community<br />
  46. 46. Guilty by Association<br />6 Design Lessons from Apple<br />Create Annual Reports Like Warren Buffet<br />Launch Your Next Product Like Richard Branson<br />Read Your Customers Like Phil Ivey<br />Master Humility Like Ochocinco<br />What Smurfs Can Teach Us About Community<br />2:00<br />
  47. 47. Guilty by Association<br />6 Design Lessons from Apple<br />Create Annual Reports Like Warren Buffet<br />Launch Your Next Product Like Richard Branson<br />Read Your Customers Like Phil Ivey<br />Master Humility Like Ochocinco<br />What Smurfs Can Teach Us About Community<br />Guilty by Association<br />Who Do They Admire?<br />
  48. 48. Guilty by Association<br />6 Design Lessons from Apple<br />Create Annual Reports Like Warren Buffet<br />Launch Your Next Product Like Richard Branson<br />Read Your Customers Like Phil Ivey<br />Master Humility Like Ochocinco<br />What Smurfs Can Teach Us About Community<br />Vince Robisch<br />vince@moderncopystudio.com<br />@vincerobisch<br />

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