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What Lies Ahead

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Jef Rice, Moboom co-founder and COO, discusses what's to come in 2014 and beyond.

Jef Rice, Moboom co-founder and COO, discusses what's to come in 2014 and beyond.

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  • ----- Meeting Notes (2/10/14 17:15) -----Google believes this too
  • 2006 – we spent millions of dollars creating mobile optimized versions of our websites
  • People will be consuming content from anywhere. It means being able to turn content into rich experiences, capabilities and opportunities for businesses and individuals. It means being able to reaction and respond to a constantly changing devices, consumption patterns, and business needs.
  • Obviously since you are here, we know you want to stay ahead. In fact, you know you and your companies must become masters of these things to remain competitive.
  • ResponsiveEasier for new sitesRequires a plug-in for small existing sitesRequires a rebuild for existing sitesAdaptiveEasier to implement for Requires a team for each device profileCostly to maintainResponsive solves the issues of device support vs costs but leaves much to be desired around performance and experienceAdaptive helps to customize experiences and increase conversion ratesGoogle says to do responsive.
  • Responsive and Adaptive approaches are not enough
  • Businesses need to be ready to experiment with new methods as trends emerge. And they must be able to do this in a device-specific way.
  • It impacts both sides of your house – mobile users are more likely to buy from a website if they have a good mobile experience.
  • Our Chief Architect Ben Sargent is going to show you how you can easily extend our ecosystem.
  • cloudwork.comIFTTTMuleSoftZapierSnapLogic
  • Hummingbird will start to enforce context – not just keywords. So we are moving towards longer content.Horizontal & vertical scaling is not enough – must find new ways to scale. Our VP, Engineering David Penner is going to talk about this in his presentation with Docker.
  • Obviously since you are here, we know you want to stay ahead. In fact, you know you and your companies must become masters of these things to remain competitive.
  • Transcript

    • 1. WHAT LIES AHEAD What to Worry About in 2014 2/21/2014
    • 2. AGENDA • • • • • • State of the Market Content Optimization Monetization Integration Performance & Scalability 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 3. MARKET TODAY 920 Million websites in the world 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 4. RESPONSIVE MOVEMENT 90% are NOT responsive — 828 Million HUGE MARKET OPPORTUNITY FOR ALL OF US We believe in a responsive approach to design. One design that looks great on every device. 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 5. IS RESPONSIVE DESIGN ENOUGH? Responsive Design relies solely on screen size
    • 6. IS RESPONSIVE ENOUGH? We believe in a strong separation between content and design in order to deliver the right content to the right visitor based on their device 65% of sites do not use a well-known CMS - nearly 600 Million 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 7. HOW DID WE GET HERE? • • • • • • 2007 – iPhone came out 2009 – Responsive concept is coined 2010 – iPad is released 2011 – Boston Globe launches responsive 2012 – first ‘Year of Responsive’ 2013 – Responsive backlash – RESS
    • 8. 2014 What’s next? 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 9. RESPONSIVE DESIGN + ADAPTIVE CONTENT = There are around 10 Billion connected devices today. There will be over 30 Billion connected devices by 2020. TOO MANY DEVICES TO TOO KEEP UP 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 10. QUESTION HOW ARE YOU GOING TO SPEND THE NEXT YEAR? PLAYING CATCHUP OR STAYING AHEAD? 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 11. CONTENT
    • 12. RESPONSIVE V. ADAPTIVE Responsive Adaptive Device Identification Media Queries (client) Server or Client code – different HTML based on screen Content Optimization All content is downloaded Content is downloaded based on device Device Optimization One template for all devices Distinct templates for each device Features Comprehensive Approach Streamlined Approach Performance Page Loads Slower Page Loads Faster Development Typically requires a plug-in or rebuild Templates can be implemented – provided content is separate from layout 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 13. ADAPTIVE CONTENT 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 14. RESPONSIVE DESIGN 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 15. ADAPTIVE CONTENT 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 16. CONTEXTUAL AWARENESS Context allows you to factor in more than just screen size • Input methods • Location • Who is the visitor? • What have they done with me before? • When was their last visit and what did they see? • Where have they been? • Why are they here? 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 17. OPTIMIZATION
    • 18. OPTIMIZATION Only 5% of websites receive enough traffic to use traditional optimization tests 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 19. OPTIMIZATION Simple A/B testing becomes much more complicated in a multi-device world 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 20. STANDARD A/B TEST 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 21. A/B TESTING IN A MULTI-DEVICE WORLD RESULTS GROUP A – 18% GROUP B – 12% BECOMES GROUP A GROUP B DESKTOP DESKTOP 20% TABLET 27% TABLET 20% SMARTPHONE 2/21/2014 18% 3% SMARTPHONE 5% COPYRIGHT © 2014 MOBOOM
    • 22. HOW IS THIS DONE? • Add some javascript to your site to change the content for each group • Add a proxy to your site and do a DOM re-write to change the content of your site for each group RESULT – impact the performance of your site THEREFORE – aren’t going to test for long
    • 23. ISSUES Because performance is so important, we don’t do continuous testing‘ BUT WE SHOULD… In fact, we should constantly be testing historical stats to identify new usage patterns and trends 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 24. MONITIZATION
    • 25. MONETIZATION Mobile traffic is set to surpass desktop traffic this year (or next) Mobile ad revenue is 41% less than desktop. SOME EXISTING METHODS WILL NOT TRANSITION TO NEW ENGAGEMENT MODELS. 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 26. SHIFT IN ADVERTISING THIS YEAR • Mobile web browsing will overtake PC-based browsing by 2015 • Mobile Search Advertising will grow by 65% • Mobile Banner Advertising will almost double • 47% of B2B marketers plan on increasing their email budgets • 93% of Marketers are using or plan on using content marketing tactics IS YOUR SITE POSITIONED CORRECTLY TO MAXIMIZE THE CONTINUAL SHIFT IN USER BEHAVIOR? 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 27. EXPERIMENTATION
    • 28. WHAT IF THERE IS A BETTER WAY? How many good ideas die within arriving to work? WE WORRY ABOUT AN EASY WAY FOR EVERYONE TO EXPERIMENT WITH MONETIZATION 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 29. INTEGRATED ECOSYSTEMS Hundreds of CMS providers on the market Each has thousands of plugins None of them work with each other All of them require a developer to do too much fundamental programming such as: Database Form Entry API integration 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 30. iPaaS • Pre-built integrations / connections to online service providers • Automation of many different types of repetitive business and social tasks • Wide selection of functionality available • No software development or custom coding required • No programming or technical skills needed to use the service SHOULDN’T THIS BE HOW YOU BUILD YOUR WEBSITE TOO? 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 31. PERFORMANCE & SCALABILITY
    • 32. TECHNOLOGIES Performance matters more than ever Leverage the full potential of the cloud 2/21/2014 COPYRIGHT © 2014 MOBOOM
    • 33. STAYING AHEAD HOW ARE YOU GOING TO SPEND YOUR TIME? 2/21/2014 COPYRIGHT © 2014 MOBOOM

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