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The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
The butterfly effect  video mobile summit june2013 mobixell
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The butterfly effect video mobile summit june2013 mobixell

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The butterfly effect video mobile summit june2013 mobixell

The butterfly effect video mobile summit june2013 mobixell

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  • 1. The Butterfly Effectof Video Optimization@MobixellJune 2013© Mobixell 2013Proprietary and ConfidentialDo not duplicate or distribute without the expresswritten permission of Mobixell Networks Ltd.Video Mobile Summit 2013
  • 2. About Mobixell
  • 3. Mobile Video Growth is InevitableLTE will not solve the growingcongestion crisisMobile Operators are takingaction via Video Optimizationsolutions towards…OUT OF CONTROL
  • 4. Your Video Optimization Goals?ReduceTraffic VolumeReducebufferingPerformanceDifferentiationBut, are there other effects?
  • 5. What is the Butterfly Effect in Chaos TheoryIn chaos theory,the butterfly effect iswhere a small changeat one place in adeterministic nonlinearsystem can result inlarge differences to alater state.
  • 6. Merging in Traffic – Merging Data PacketsSaturday Morning Monday MorningIf the trucks were smaller, itwould be easier to merge in…
  • 7. Trucks, Cars, Motorcycles = Videos, Images, HTMLVideosImagesTextMotorcyclesTrucksCars
  • 8. How Big Are Web Objects?(Who are the cars, and motorcycles of the web)Source: http://httparchive.org/
  • 9. Web Pages Are Growing, Adding More and More Objects
  • 10. How Does The Brain Perceive Browsing SpeedSTUDIES SHOW THATWE HAVE TOCONCENTRATE UP TO50% HARDERWHEN USING SLOWWEBSITESSLOW WEBSITESLEAD TO WEBSTRESSSource: Radware BlogSTUDIES SHOW THATWE HAVE TOCONCENTRATE UP TO50% HARDERWHEN USING SLOWWEBSITES
  • 11. * Strangeloop Networks** Accenture Mobile Web Watch 2012How Do Users Perceive Network Quality?Say they expect sites todownload as quickly on theirmobile devices as they do ontheir home computers*Over50%network quality is No.1when selecting aservice provider **89%
  • 12. Mobixell - Proprietary and Confidential 12Intermediate SummaryVideoStreamingUses Largeand LongTransactionsBrowsing andApps UseShorterTransactionsThe Amountof Objectsper Page isGrowingUsers PerceiveNetworkSpeed/Efficiency=Time of PageLoadSo, Increasingthe NumberofTransactions=Faster PageLoad andHappyCustomersBut How Do We Squeeze-in More Transactions?
  • 13. How Does Video Optimization Effect Transactions/sec?-200,000400,000600,000800,0001,000,0001,200,000Transactions per Hour with and without Video OptimizationTPH w/o OptimizationTPH with Optimization13.5% increasein TPHVideo Optimization Increases Transactions Rate(Effective mainly on peak/congested hours)Source: Mobixell live deployment
  • 14. Optimize Only When Needed5PM 6PM 7PM 8PM3PM 4PM2PM 9PMCellAvailableBandwidth
  • 15. Optimize Only When NeededAvailableBandwidthOptimization Should be Used Only When Network is Congested>RequiredBandwidth= Data Congestion
  • 16. Summary1Video and itsEffect on TPSWhen the Networkis Congested,Large Video FilesClog Up theNetwork ReducingTPS2VideoOptimization andSmall ObjectsVideo OptimizationCompressesVideos and FreesSpace for theShorterTransactions(Increasing TPS)3Optimize OnlyWhen NeededVideo OptimizationIncreases TPS Mainlyon CongestedNetworks –Therefore should beused in congestednetworks4Browsing SpeedRequires High TPSHigher TPSContributes toBrowsing Speedand Contributes toOverall ImprovedQoEUsing Video Optimization affects ALL traffic and improves overall QoE
  • 17. So, what do butterflies have to do with VideoOptimization?Now YouKnow
  • 18. AnyQuestions?Noam Greennoam.green@mobixell.com@Mobixellwww.mobixell.com
  • 19. Thank You!@Mobixell www.mobixell.com

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