the edge what gives successful organizations an advantage over competition?
… nothing lasts forever. ‘ the edge’ always changes
ownership    utilization owning the ‘edge’ is the first step; later, utilizing it becomes key
natural resources were the earliest
… oil, coal, ore, land… coal and cotton gave britain a head-start in the industrial revolution oil continues to be a bone ...
… and gold (wealth) too the presence of capital drives commerce
soon, utilizing resources became key henry ford’s assembly line concept put them on top the race for ownership gave way to...
better banking used wealth better
the next ‘edge’ was ‘demand’ owning and utilizing resources efficiently took care of ‘supply’ marketing, or creating deman...
strong brands help own consumers the need for strong brands gave rise to advertising
soon, demand had to be utilized better walmart utilized their consumer base effectively strong corporates diversified on t...
technology came next ibm used it’s headstart in technology
using available tech better went further the ipod was based on current technology nintendo’s wii used available technology...
the internet was the new battleground  early portals quickly gained ground google’s superior search engine and better inte...
web2.0 uses the net better
so, what next?
factories, banks, brands, technology & the web generate & store…
… data.
data is the new ‘edge’
firms have led by owning data research agencies survive on the quality of their data technology firms have specialized in ...
so, harnessing data comes next
this is called analytics
capital one used massive consumer  database to drive it’s ‘information business strategy, that took it ahead’ there have b...
… but there is a long way to go, yet.
use your data better    get ahead
[email_address] http://mobiusview.blogspot.com a presentation by mobius view
thanks! <ul><li>images from </li></ul><ul><ul><li>the flickr pages of thomas hawk, raterrell, ryanbooth, guy with a camera...
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the edge

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why analytics is the edge. now.

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the edge

  1. the edge what gives successful organizations an advantage over competition?
  2. … nothing lasts forever. ‘ the edge’ always changes
  3. ownership  utilization owning the ‘edge’ is the first step; later, utilizing it becomes key
  4. natural resources were the earliest
  5. … oil, coal, ore, land… coal and cotton gave britain a head-start in the industrial revolution oil continues to be a bone of contention
  6. … and gold (wealth) too the presence of capital drives commerce
  7. soon, utilizing resources became key henry ford’s assembly line concept put them on top the race for ownership gave way to the race for optimum utilization
  8. better banking used wealth better
  9. the next ‘edge’ was ‘demand’ owning and utilizing resources efficiently took care of ‘supply’ marketing, or creating demand, assumed importance after that those who owned consumers, owned demand
  10. strong brands help own consumers the need for strong brands gave rise to advertising
  11. soon, demand had to be utilized better walmart utilized their consumer base effectively strong corporates diversified on the back of historical brand appeal
  12. technology came next ibm used it’s headstart in technology
  13. using available tech better went further the ipod was based on current technology nintendo’s wii used available technology to outrun competition
  14. the internet was the new battleground early portals quickly gained ground google’s superior search engine and better interfaces won the battle, though
  15. web2.0 uses the net better
  16. so, what next?
  17. factories, banks, brands, technology & the web generate & store…
  18. … data.
  19. data is the new ‘edge’
  20. firms have led by owning data research agencies survive on the quality of their data technology firms have specialized in helping manage the data
  21. so, harnessing data comes next
  22. this is called analytics
  23. capital one used massive consumer database to drive it’s ‘information business strategy, that took it ahead’ there have been some initial successes… pureplay analytics specialists are cropping up
  24. … but there is a long way to go, yet.
  25. use your data better  get ahead
  26. [email_address] http://mobiusview.blogspot.com a presentation by mobius view
  27. thanks! <ul><li>images from </li></ul><ul><ul><li>the flickr pages of thomas hawk, raterrell, ryanbooth, guy with a camera, jim reeves, steve webbel, emily (artbear), scott wills, cliff dwelling, ian s, benben, sandman, ilovebutter, tuminelli, sou, photo david </li></ul></ul><ul><ul><li>wikipedia </li></ul></ul>

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