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why analytics is the edge. now.

why analytics is the edge. now.

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the edge the edge Presentation Transcript

  • the edge what gives successful organizations an advantage over competition?
  • … nothing lasts forever. ‘ the edge’ always changes
  • ownership  utilization owning the ‘edge’ is the first step; later, utilizing it becomes key
  • natural resources were the earliest
  • … oil, coal, ore, land… coal and cotton gave britain a head-start in the industrial revolution oil continues to be a bone of contention
  • … and gold (wealth) too the presence of capital drives commerce
  • soon, utilizing resources became key henry ford’s assembly line concept put them on top the race for ownership gave way to the race for optimum utilization
  • better banking used wealth better
  • the next ‘edge’ was ‘demand’ owning and utilizing resources efficiently took care of ‘supply’ marketing, or creating demand, assumed importance after that those who owned consumers, owned demand
  • strong brands help own consumers the need for strong brands gave rise to advertising
  • soon, demand had to be utilized better walmart utilized their consumer base effectively strong corporates diversified on the back of historical brand appeal
  • technology came next ibm used it’s headstart in technology
  • using available tech better went further the ipod was based on current technology nintendo’s wii used available technology to outrun competition
  • the internet was the new battleground early portals quickly gained ground google’s superior search engine and better interfaces won the battle, though
  • web2.0 uses the net better
  • so, what next?
  • factories, banks, brands, technology & the web generate & store…
  • … data.
  • data is the new ‘edge’
  • firms have led by owning data research agencies survive on the quality of their data technology firms have specialized in helping manage the data
  • so, harnessing data comes next
  • this is called analytics
  • capital one used massive consumer database to drive it’s ‘information business strategy, that took it ahead’ there have been some initial successes… pureplay analytics specialists are cropping up
  • … but there is a long way to go, yet.
  • use your data better  get ahead
  • [email_address] http://mobiusview.blogspot.com a presentation by mobius view
  • thanks!
    • images from
      • the flickr pages of thomas hawk, raterrell, ryanbooth, guy with a camera, jim reeves, steve webbel, emily (artbear), scott wills, cliff dwelling, ian s, benben, sandman, ilovebutter, tuminelli, sou, photo david
      • wikipedia