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Introduction To Mobility PR

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Introduction Mobility Public Relations, the full service PR agency for businesses in the mobile, wireless, Internet and video industries.

Introduction Mobility Public Relations, the full service PR agency for businesses in the mobile, wireless, Internet and video industries.

Published in: Technology, Business
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Transcript

  • 1. Introducing Mobility Public Relations
    PR Agency for Mobile, Wireless & Internet Technology Companies
  • 2. Agenda
    Who We Are
    Art vs. Science of PR
    Telling the Your Story
    MoPR Social Media Tools
  • 3. Who We Are
  • 4. What We Can Offer You
    Count on a fast learning curve
    We know the mobility industry
    We understand the technology
    We can hit the ground sprinting
    We know the media landscape
    We have established relationships
    We create impact
    Strategic approach to your communications
    Strong coverage of your announcements
    Increased leadership perception
    We deliver results that matter
    Measure us by how we help advance your business objectives
  • 5. About Mobility PR
    Why MoPR is a fit:
    MoPR only represents clients who play in the mobility space
    We believe PR is a core business function and that PR should be used to advance client business objectives
    We are technology geeks who can find our way out of the weeds
    Nimbleness of a boutique + firepower of PR vets who know the media and how they work
  • 6. About Mobility PR
    We are a full service PR firm:
    Messaging & positioning
    Company & product launches
    Media & analyst relations
    Awards & thought leadership
    Crisis communications
    Speakers bureau
    Special events & tradeshows
    Competitive analysis
    Press releases & media alerts
    Press & analyst tours
    Press kit development
    Media training
    Editorial calendars
    PR plan development
    Case studies
    Web content development
    PR does not stand for Press Release
    We use all the tools – Shouldn’t you?
  • 7. John Giddings
    • 12 years in cable/telecom industries
    • 8. Well versed in networking technologies
    • 9. 10 years in corporate communications
    John Sidline
    • 12 years in networking technologies
    • 10. 6 years in wireless industries
    • 11. VC, IPO and M&A experience
    MoPR Principals
    Melissa Burns
    • 10 years agency experience
    • 12. Led carrier technology accts
    • 13. Led embedded technology accts
  • Our Experience
  • 14. Our Philosophy
    PR is strategic and should be used strategically
    PR is a core business function
    PR is measured against business objectives
    PR tells a corporate story, not just product stories
    PR doesn’t mean “press release”
    We ask the tough questions
    Be bold!!
  • 15. Where You’ve Seen Our Clients
  • 16. Established Analyst Relationships
  • 17. Awards Won for Clients
  • 18. Global Communications
    The MoPR team has planned, managed and executed – often in-country – PR operations in countries in every continent. Beyond the USA and Canada, MoPR has experience in:
    Argentina
    Australia
    Austria
    Belarus
    Belgium
    Brazil
    China
    Denmark
    Mexico
    Netherlands
    New Zealand
    Nigeria
    Norway
    Philippines
    Russia
    Singapore
    France
    Germany
    Hong Kong
    India
    Indonesia
    Ireland
    Israel
    Japan
    South Africa
    South Korea
    Spain
    Sweden
    Taiwan
    UK
    Ukraine
    and beyond
  • 19. Telling YOUR Story
  • 20. Every Business Has a Story…
    Positioning and Messaging
    Accessibility
    Packaging
    Consistency
    Third Party Validation
  • 21. Positioning and Messaging
    Stepping outside your bubble
    Understanding the competitive environment
    Understanding the audiences – all of them
    Value proposition and key message development
  • 22. Accessibility
    Uplevel communications; understandable by the widest common denominator
    Use PR media appropriately
    Make it easier for your company to be found
    SEO
    Social Media Tools
    Blogging
    Complete press kit
    Responsive
    Making you a media resource
  • 23. MoPR Social Media tools
  • 24. Online Press Kits
    SEO Optimized
    Information in media-friendly formats:
    Word docs
    High res images
    Easy to navigate
    Easy to retrieve
  • 25. MobilityWire®
    Social media press release distribution
    SEO Optimized
    Organized content in blog-friendly format
    Easy to search
    Increases web search results 10x
    Subscribed to by 100s of journalists
  • 26. MobilityBlogs.net
    Blog network for MoPR clients
    MoPR handles skinning and design
    SEO Optimized
    Portal to see all blog RSS feeds
  • 27. Thank You

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