Arlington County2012 Business Leaders Study       November 2012          Prepared by
Project Objectives         2   Southeastern Institute of Research
Project Objectives• Determine factors critical in the success of  Arlington County’s master transportation plan.• Understa...
MethodologyPhase I – Conduct focus group conversations withmembers of the Arlington business community.Phase II – Conduct ...
Phase IMethodology     5   Southeastern Institute of Research
Focus Groups• The following focus groups were held in late  November and early December of 2011:   –   2 Retail and small ...
Focus Group Summary of Findings (1 of 2)• In terms of overall business climate, Arlington may be faring  better than other...
Focus Group Summary of Findings (2 of 2)• There is a perceived need for better coordination  throughout the region.• Respo...
Phase IIMethodology     9   Southeastern Institute of Research
Survey Methodology• A 15-minute questionnaire was designed by Arlington  County Commuter Services, SIR and LDA Consulting....
Sample Generation – Email Invites• 1,766 Arlington County business leaders were invited by the  Arlington Department of En...
Sample Generation – BID Links• Additionally, unique links were set up for three Business  Improvement Districts, which wer...
Sample Generation – Reminder Emails          and Phone Calls• Reminder emails were sent to all non-respondents from the  c...
Survey Sample      Business Leader Survey Versions• Of the estimated 700 viable contacts who were reachable by  current an...
Phase IIRespondent  Profiles    15   Southeastern Institute of Research
Respondent Organization Classification                        Business office                                             ...
Respondent Position Classification               Chairman, Owner, President                                               ...
Tenure of Business in Arlington County               100%                                                                 ...
Businesses’ Locations in Arlington                                         Rosslyn                                        ...
Development in Arlington County                  Crystal City/National Airport                                            ...
In                       Top Business Locations – 2012 vs. 20072012, businessesreport an average                          ...
Business Locations – 2012 vs. 2007               Pentagon/Pentagon City                              7%                   ...
Business Types             Non-profit organization/association                                               23%          ...
Half of survey                                 Organization Types   respondentsrepresent a privatecompany, while an  addit...
Business LeaderCommuting Habits       25   Southeastern Institute of Research
1Business leaders are more likely than are other Arlington workers to live in Arlington County.But a higher share of busin...
About a third (35%) of businessleaders working in                                      Business Leaders Residency Arlingto...
Six in ten business leaders surveyed           Business Leaders’ Commute Mode      reported   commuting to   work in singl...
Implication There may be a “PR story” in the fact that ACbusiness leaders’ commute mode split mirrorsthe entire County. Bu...
Overall Business  Satisfaction         30   Southeastern Institute of Research
2   Even though most business leaders reside   outside of the County, they have a positiveperception of Arlington County, ...
Almost all business  leaders rate the  quality of life in    Quality of Life in Arlington County Arlington County  as very...
Qualitative      research                            Quality of Life in Arlington County    participants cautioned that a ...
Similarly, thebusiness climate in                        Business Climate in Arlington CountyArlington County is  consider...
Qualitative      research    participants                            Business Climate in Arlington County     expressed op...
Despite economicconcerns, over half of developers stillconsider Arlington                         Arlington as a Place to ...
Ingeneral, developer    Rating of Arlington County as a Business Location   s and business  leaders are less   positive ab...
Open-ended       Reasons for Arlington Business Rating question.                    Great place/amenities                 ...
40% of developers say there are far                        Five Year Prediction for Arlington’s Businessfewer vacancies at...
Five Year Prediction for Arlington’s Business                      Climate and Quality of Life                Occupied Pro...
3   Business leaders share some concerns –     particularly about the economy in general, worker recruitment/retention, an...
Open-ended            Current Concerns About Business as a Whole   question.                                          Econ...
Open-ended                      Current Concerns About Workforce   question.                               Finding qualifi...
Open-ended    Future Concerns About Business as a Whole question.             Growth/sustainability of business           ...
Open-ended               Future Concerns About Workforce question.                  Retaining qualified workforce         ...
Future Transportation Concerns• “*The biggest concern is for+ affordable, accessible and  worry-free options for the emplo...
Developers who    agree that                        Ways That a Transportation System Can  transportation   services and  ...
Implication Arlington County’s transportation infrastructure andcommuting options should continue to be treated as  integr...
Business Success     Factors        49   Southeastern Institute of Research
4Business leaders give Arlington high marksas a business location for the quality of the       transportation system and i...
A quality        Importance of Business Attributes (1/2)  transportationsystem is the most     important   consideration w...
Importance of Business Attributes (2/2)     Qualitative      research     participants                                    ...
Most Important Attribute in Selecting aOpen-ended question.            Business Location                       Access to c...
Arlington County’s Performance of                          Business Attributes (1/2)                              Reputati...
Arlington County’s Performance of                           Business Attributes (2/2)                                     ...
Of the business                           Arlington County’s Performance on      attributes  considered to be            I...
This map helps illustrate how                                                Opportunity Map    drivers ofsatisfaction and...
Business Attribute Opportunity Map                                   Performance (Mean = 3.3)4.2                      Park...
Attributes by   quadrant. Build                              Opportunity Map  and maintain are strengths that areimportant...
While Arlington                  Importance of County Investment County currently has a world class  transportation      M...
ImplicationArlington County currently has a positive reputationamong business leaders as a place to live, work andconduct ...
TransportationSatisfaction and    Concerns         62   Southeastern Institute of Research
5  Even before its expected growth, Arlington         County is considered to have   challenges, including parking and tra...
Overall satisfaction (ratings of 4 + 5)    with both the                       Transportation System Satisfaction    regio...
Arlington County Transportation The majority of developers and                                       System Ratings busine...
The biggest  transportation                                  Arlington County Transportation concerns among business leade...
Concerns About Arlington County Open-ended  question.                     Transportation System                           ...
Open-ended                     Suggested Improvements to Arlington  question.                        County Transportation...
In          Transportation System’s Positive Effects general, businessleaders consideredthe transportation                ...
In          Transportation System’s Positive Effects general, businessleaders consideredthe transportation                ...
6 of 8 hotels                        Transportation System’s 2012 Effect on:   indicated that                             ...
6 of 8 hotels                        Transportation System’s 2012 Effect on:   indicated that  transportationaffects their...
In          Transportation System’s Negative Effects general, businessleaders consideredthe transportation                ...
In          Transportation System’s Negative Effects general, businessleaders consideredthe transportation                ...
Implication While there may not be a solution, it is important    to acknowledge the challenges that trafficcongestion pre...
6 Few business leaders are currently aware of Arlington County’s goal to manage rush hourtraffic. While some question how ...
Similarly, qualitativ                         87% of Business Leaders Are Unaware of     e research participants were     ...
A minority, 11% of                  Business Leaders’ Attitudes       business leaders, indicated    knowledge of         ...
Business Leaders’ Attitudes  One-third of           About Rush Hour Traffic Goals    businessleaders feel that            ...
Focus group                       Business Leaders’ Attitudes About Rushparticipants noted     that pubic  transportation ...
2012 Arlington Business Leaders Study
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2012 Arlington Business Leaders Study
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2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
2012 Arlington Business Leaders Study
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2012 Arlington Business Leaders Study

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A critical study of the perceptions of Arlington's local business leaders in regards to the area's transportation system and benefits.

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2012 Arlington Business Leaders Study

  1. 1. Arlington County2012 Business Leaders Study November 2012 Prepared by
  2. 2. Project Objectives 2 Southeastern Institute of Research
  3. 3. Project Objectives• Determine factors critical in the success of Arlington County’s master transportation plan.• Understand the current and projected needs of the business community in terms of transportation programs and services.• Assess the quality of transportation facilities and services in Arlington County.• Gauge the extent to which transportation services and facilities support the overall success of Arlington County’s business community. 3 Southeastern Institute of Research
  4. 4. MethodologyPhase I – Conduct focus group conversations withmembers of the Arlington business community.Phase II – Conduct a 12-minute online survey with arepresentative sample of those in the Arlingtonbusiness community. 4 Southeastern Institute of Research
  5. 5. Phase IMethodology 5 Southeastern Institute of Research
  6. 6. Focus Groups• The following focus groups were held in late November and early December of 2011: – 2 Retail and small business – 2 Hotel – 2 C-level executives – 1 Developer• In total, 34 people attended – A variety of businesses were represented – Representatives from several BIDs attended 6 Southeastern Institute of Research
  7. 7. Focus Group Summary of Findings (1 of 2)• In terms of overall business climate, Arlington may be faring better than other locations, but there are still concerns and uncertainty surrounding the future.• Transportation options set Arlington apart, but may not be available to all Arlington workers.• Mixed-use development gives life to the area and reduces traffic, but business leaders want to make sure transportation is integrated into the development process.• Some business leaders feel Arlington’s identity is unclear.• Smart growth has set Arlington apart, yet the business community recognizes public transportation options and capacity need to grow with population growth. 7 Southeastern Institute of Research
  8. 8. Focus Group Summary of Findings (2 of 2)• There is a perceived need for better coordination throughout the region.• Respondents express a number of parking needs, including more parking, better signage and more handicapped accessible parking.• Safety is a concern and is seen as a shared responsibility.• Tax policies may be creating a disadvantage to Arlington- based businesses.• There is room for improvement in the relationship between developers and the County. 8 Southeastern Institute of Research
  9. 9. Phase IIMethodology 9 Southeastern Institute of Research
  10. 10. Survey Methodology• A 15-minute questionnaire was designed by Arlington County Commuter Services, SIR and LDA Consulting.• 212 completes – 146 came from email invitation – 33 came from BID links • Ballston = 3 • Crystal City = 8 • Rosslyn = 22 – 33 came from letter invitation• Survey classification – 35 Residential and Commercial Developers – 156 C-Class Business Leaders – 21 HR Business Leaders• The fieldwork was conducted from August 15 to November 15, 2012. 10 Southeastern Institute of Research
  11. 11. Sample Generation – Email Invites• 1,766 Arlington County business leaders were invited by the Arlington Department of Environmental Services, Division of Transportation & Development, to participate in the study via an initial mail letter. – The survey invitation letter was signed by Dennis Leach, Transportation Director. – The business leader contacts came from four sources, and the lists were de-duplicated. The sources are: • Arlington Transportation Partners • Arlington Economic Development • Retail Partners • Contact information was provided for 17 developers – Recipients were given a link to connect to the online survey, either via the mailed out letter or an email invitation for those with an email address. 11 Southeastern Institute of Research
  12. 12. Sample Generation – BID Links• Additionally, unique links were set up for three Business Improvement Districts, which were responsible for contacting their members and inviting them to take the online survey. The three BIDs are: – Ballston – Crystal City – Rosslyn • Developers who agree that transportation services and improvements should be funded by: 12 Southeastern Institute of Research • Residential property tax – 25%
  13. 13. Sample Generation – Reminder Emails and Phone Calls• Reminder emails were sent to all non-respondents from the contact list with emails; also, telephone calls were attempted with non-responders. – 754 contacts did not have an email address and were not contacted beyond the initial letter – 1,012 emails were sent to those who had email addresses – 357 of those 1,012 emails had bad contact information 13 Southeastern Institute of Research
  14. 14. Survey Sample Business Leader Survey Versions• Of the estimated 700 viable contacts who were reachable by current and valid email or physical addresses, a 30% response rate (212 completes) was achieved as follows: – Developers • 35 total respondents • Referred to as “D” in report – HR Professionals • 21 total respondents • Referred to as “H” in report – C-level • 156 total respondents • Referred to as “C” in report 14 Southeastern Institute of Research
  15. 15. Phase IIRespondent Profiles 15 Southeastern Institute of Research
  16. 16. Respondent Organization Classification Business office 32% Non-profit organization 25% Property development 17% Other 15% Restaurant 5% Hotel 4% Retail business 3% 0% 10% 20% 30% 40%2012 n = 212 H, D, C A1. Please select the category that best describes your organization. 16 Southeastern Institute of Research
  17. 17. Respondent Position Classification Chairman, Owner, President 24% 11% Director, Exec Director 21% 12% VP, Exec VP 21% 13% CEO, CFO 17% 16% 12% 2012 Other 15% 2007 GM 7% 13% Property Mgr. 10% HR Professional 10% 0% 5% 10% 15% 20% 25% 30%2012 n = 212 H, D, C A2.Please select the phrase that best describes your position:2007 n = 120 17 Southeastern Institute of Research
  18. 18. Tenure of Business in Arlington County 100% 2012 2007 80% 60% 40% 34% 37% 18% 17% 14% 20% 20% 13% 13% 16% 12% 3% 1% 0% Less than 1-5 6 - 10 11 - 15 16 - 20 More than 1 year years years years years 20 years2012 n = 212 H, D, C A1-D, A3-H, C. How long has your organization been developing/been located in Arlington County?2007 n = 119 18 Southeastern Institute of Research
  19. 19. Businesses’ Locations in Arlington Rosslyn 23% Crystal City/National Airport 20% Ballston 19% Clarendon 15% Court House 13% Pentagon/Pentagon City 7% North Arlington 7% Columbia Pike 7% Virginia Square 5% South Arlington 4% Shirlington 4% East Falls Church 3% Other 3% 0% 10% 20% 30% 40%2012 n = 177 F2-H. G2-C. Please select the area(s) that best describes the location(s) of your [worksites; stores H, C of establishments; properties] in Arlington County. Please check all that apply. 19 Southeastern Institute of Research
  20. 20. Development in Arlington County Crystal City/National Airport 23% Rosslyn 20% Ballston 20% North Arlington 11% Virginia Square 11% Clarendon 9% Columbia Pike 9% South Arlington 6% Court House 3% Shirlington 3% ! Caution ! Pentagon/Pentagon City NoneSmall sample size. East Falls Church reported Other 17% 0% 10% 20% 30% 40% 50%Developers Only F2- D. G2-C. In what areas have you developed properties over the past five years? Please check n = 35 all that apply. 20 Southeastern Institute of Research
  21. 21. In Top Business Locations – 2012 vs. 20072012, businessesreport an average 23% of 1.3 business Rosslyn locations in the 23% County. 20% Crystal City/National Airport 14% 19% Ballston 17% 15% Clarendon 10% 13% Court House 8% 2012 2007 0% 10% 20% 30% 40% 50% 2012 n = 177 F2-H. G2-C. Please select the area(s) that best describes the location(s) of your [worksites; stores H, C of establishments; properties] in Arlington County. Please check all that apply. 2007 n = 120 21 Southeastern Institute of Research
  22. 22. Business Locations – 2012 vs. 2007 Pentagon/Pentagon City 7% 0% North Arlington 7% 6% Columbia Pike 7% 4% Virginia Square 5% 7% South Arlington 4% 0% Shirlington 4% 6% East Falls Church 3% 3% Other 3% 2% 2012 2007 0% 10% 20% 30% 40% 50%2012 n = 177 F2-H. G2-C. Please select the area(s) that best describes the location(s) of your [worksites; stores H, C of establishments; properties] in Arlington County. Please check all that apply.2007 n = 120 22 Southeastern Institute of Research
  23. 23. Business Types Non-profit organization/association 23% Business, personnel, or professional 12% Hospitality, restaurants, hotels, tourism 10% Technology consulting 9% Education 6% Retail or wholesale trade 5% Defense contracting 5% Banking finance, insurance, real estate 3% Public administration, government 2% Public utility or transportation 2% Hospital, medical services 1% Other 19% 0% 10% 20% 30% 40% 50%n = 164 F4-H. G4-C. What is the primary work or business of your organization? H, C 23 Southeastern Institute of Research
  24. 24. Half of survey Organization Types respondentsrepresent a privatecompany, while an additional third represent a non- Private company 52%profit organization or trade association. Non-profit/trade 35% Federal government agency 4% Local government agency 3% State government agency 1% Other 2% 0% 20% 40% 60% 80% 100% n = 164 H, C F5-H. G5-C. Which of the following best describes your organization type?Restaurant/Retail and Hotel not shown 24 Southeastern Institute of Research
  25. 25. Business LeaderCommuting Habits 25 Southeastern Institute of Research
  26. 26. 1Business leaders are more likely than are other Arlington workers to live in Arlington County.But a higher share of business leaders (62%)drive alone to work, compared with the drive alone rate of all Arlington workers (55%). 26 Southeastern Institute of Research
  27. 27. About a third (35%) of businessleaders working in Business Leaders Residency Arlington County reside in the Virginia - outside of Arlington 37%County, compared with only 22% of Maryland 11% all Arlington workers. North Arlington 10% District of Columbia 7% Ballston 5% South Arlington 5% Clarendon 4% Columbia Pike 3% Crystal City/National Airport 3% East Falls Church 3% Court House 2% 0% 20% 40% 60% 80% 100% n = 193 H, D, C F8-H. F3-D. G10-C. In which of the following areas do you live? 27 Southeastern Institute of Research
  28. 28. Six in ten business leaders surveyed Business Leaders’ Commute Mode reported commuting to work in single Drive Alone 62% occupancy vehicles. Metrorail 7% This was slightly Carpool 7% higher than the 55% of all Walk 7%Arlington workerswho drive alone to work. Bicycle 6% Telework 4% Other 3% Bus 2% Commuter Train 1% Vanpool 1% 0% 20% 40% 60% 80% 100% n = 163 F9-H. G11-C. What type of transportation do you typically use to get to work? Please choose only H, C the one type you use most days in a typical week for the longest distance part of your trip. 28 Southeastern Institute of Research
  29. 29. Implication There may be a “PR story” in the fact that ACbusiness leaders’ commute mode split mirrorsthe entire County. Business leaders are leading the way. They can help the County move towards 40/60.It is critical that AC continue to educate businessleaders about the benefits of non-SOV travel; as they gain more information, they will be morelikely, if not to change their own travel habits, to provide information to employees, impacting a positive trend towards sustainable travel. 29 Southeastern Institute of Research
  30. 30. Overall Business Satisfaction 30 Southeastern Institute of Research
  31. 31. 2 Even though most business leaders reside outside of the County, they have a positiveperception of Arlington County, both as a place to live and as a place to conduct business. Alarge share also rate QOL higher than for other parts of the Washington metro area. 31 Southeastern Institute of Research
  32. 32. Almost all business leaders rate the quality of life in Quality of Life in Arlington County Arlington County as very good or excellent.Further, they tendto rate the quality of life assignificantly better Bottom 3than that of other metro D.C. areas 14% and other metro areas in the U.S. Top 2 86% n = 212 H, D, C ‘Top 2’ refers to answers 4 + 5 while B1. Overall, how would you rate the quality of life in Arlington County? ‘Bottom 3’ refers to answers 1, 2 and 3. 32 Southeastern Institute of Research
  33. 33. Qualitative research Quality of Life in Arlington County participants cautioned that a focus on urban developmentcould neglect the Compared to: large suburban portion of the Other areas in the GreaterCounty and create 50% 22% 72% an identity crisis Washington region for the area. The United States 48% 32% 80% 4 5 - Quality of life in Arlington is much better 0% 20% 40% 60% 80% 100% n = 212 B2. How does the quality of life in Arlington County compare to the quality of life in each of the H, D, C following? 33 Southeastern Institute of Research
  34. 34. Similarly, thebusiness climate in Business Climate in Arlington CountyArlington County is considered to be very good to excellent, significa ntly better than U.S. metro areas and tendingtoward better than the average D.C. Bottom 3 metro area. 27% Top 2 73% n = 191 D, C ‘Top 2’ refers to answers 4 + 5 while B3. How would you rate the overall business climate in Arlington County? ‘Bottom 3’ refers to answers 1, 2 and 3. 34 Southeastern Institute of Research
  35. 35. Qualitative research participants Business Climate in Arlington County expressed opinions that thebusiness climate inArlington County is Compared to: better than average despite economic Other areas in the Greater 45% 13% 58% uncertainty Washington region resulting in large part from BRAC impacts. The United States 46% 24% 70% 4 5 - Overall climate in Arlington is much better 0% 20% 40% 60% 80% 100% n = 191 B4. How does the overall business climate in Arlington County compare to the overall business D, C climate in each of the following? 35 Southeastern Institute of Research
  36. 36. Despite economicconcerns, over half of developers stillconsider Arlington Arlington as a Place to Develop County to be a better than average place to 100% develop both residential and 77% 74% 80% commercial projects. 54% 57% 55% 23% 60% 34% 14% 17% 40% 26%Thinking about thenumber of parking 51% spaces for a new 20% 40% 43% 40%development, dev 29% 5 -Excellent elopers prefer: 0% 4 A minimum # 24% A maximum # 12% A # range 65% ! Caution ! C1. Next, considering all factors that are important to your organization when looking at a place to Small Sample develop/locate your business, how would you rate Arlington County? Size C4. Overall, how would you rate Arlington County as a place to develop the following? n = 35 36 Southeastern Institute of Research D
  37. 37. Ingeneral, developer Rating of Arlington County as a Business Location s and business leaders are less positive about Arlington County 100% 5 - Very good as a business 88%location than they 4 were five yearsago, in part due to 80% economic 71% concerns. 60% 34% 63% 30% 40% 20% 42% 41% 25% 0% 2007 2012 C Class Only 2012 Total Sample 2012 n = 191 D, C C1-D. B10-C. Next, considering all factors that are important to your organization when looking at 2007 n = 118 a place to develop/locate your business, how would you rate Arlington County? 37 Southeastern Institute of Research
  38. 38. Open-ended Reasons for Arlington Business Rating question. Great place/amenities 27% Arlington County Accessibility/transportation 22% is praised for its transportation Retaining qualified workforce 17% system and the Great location 15% effective tie-in to Expensive 14% the Metro, allowing Area economy 7% residents and Quality workforce 5% workers accessibility to Regulations 5% the entire D.C. Average/in the middle 5% area. Other 34% 0% 20% 40% 60% 80% 100% n = 130 C B11. Why did you give that rating? 38 Southeastern Institute of Research
  39. 39. 40% of developers say there are far Five Year Prediction for Arlington’s Businessfewer vacancies at their properties Climate and Quality of Lifetoday compared to a year ago. B6 Occupied properties 34% 11% 45% (D only, n = 35) 4 in 10 respondents anticipate the business climate and the quality of Business climate in Arlington 32% 7% 39% life in ArlingtonCounty to continue to improve. Quality of life in Arlington 34% 7% 41% 4 5 - Will get significantly better 0% 20% 40% 60% 80% 100% n = 191 D, C B7. How do you predict each of the following will change in the next five years? 39 Southeastern Institute of Research
  40. 40. Five Year Prediction for Arlington’s Business Climate and Quality of Life Occupied Properties 17% 37% 45% (D only n = 35) Business Climate in Worse 13% 47% 39% Arlington The Same Better Quality of Life in Arlington 5% 53% 41% 0% 20% 40% 60% 80% 100% B7. How do you predict each of the following will change in the next five years?n = 191 D, C 40 Southeastern Institute of Research
  41. 41. 3 Business leaders share some concerns – particularly about the economy in general, worker recruitment/retention, andmanaging the transportation infrastructure in a growing metro area; 16% say “transportation/commuting” is a workforce concern. 41 Southeastern Institute of Research
  42. 42. Open-ended Current Concerns About Business as a Whole question. Economy 17% Government/Regulation related 17% Qualitative research Operating costs 15% Only 7% ofparticipants voiced Budget/Profit/ROI 15% Business Leaders concern about consider government cuts Transportation 7%and felt the County Transportation togovernment could Competition 6% be a problem in be doing more to attract private Occupancy/Property values 5% Arlington County. companies: specifically, some Funding 4% felt other area Qualified workforce 3% countygovernments weremore flexible with leasing terms. Other 6% None 5% 0% 20% 40% 60% 80% 100% n = 135 B5. Thinking of your business in general, what is your greatest concern today related to your H, C business as a whole? 42 Southeastern Institute of Research
  43. 43. Open-ended Current Concerns About Workforce question. Finding qualified workforce 27% Despite general Transportation/commuting 16% concerns about the shifting workforce Retaining qualified workforce 15% (government to private sector) Providing competitive pay/benefits qualitative 14% research participants Housing affordability 7% vocalized their opinions thatArlington County is still creating jobs. Other responses 14% No particular concerns 8% 0% 20% 40% 60% 80% 100% n = 155 B6. Thinking of your business in general, what is your greatest concern today related to your D, C workforce? 43 Southeastern Institute of Research
  44. 44. Open-ended Future Concerns About Business as a Whole question. Growth/sustainability of business 17% Cost of doing business/living 16% Only 7% of Economy 12% Business Leaders Workforce concerns 9% consider Real estate/occupancy 8% Transportation to be a future Transportation related 7% concern in Government related 5% Arlington County. Funding 5% Competition 3% Other responses 11% No particular concerns 5% 0% 20% 40% 60% 80% 100% n = 157 B8. Looking five years into the future, what is your biggest long-term concern related to your D, C business as a whole? 44 Southeastern Institute of Research
  45. 45. Open-ended Future Concerns About Workforce question. Retaining qualified workforce 19% Transportation/commuting 14% Traffic concerns Finding qualified workforce include 13% congestion in the Costs/budget/economy 13% metro Housing affordability 8% area, accessibility of transportation Providing competitive pay/benefits 7% and commuting Managing company size 4% affordability. Maintaining business environment 3% Other responses 5% No particular concerns 15% 0% 20% 40% 60% 80% 100% n = 140 B9. Looking five years into the future, what is your biggest long-term concern related to your H, C workforce? 45 Southeastern Institute of Research
  46. 46. Future Transportation Concerns• “*The biggest concern is for+ affordable, accessible and worry-free options for the employees that not only come in super early in the morning but also have to stay at work past midnight.”• “*The biggest long-term concern about workforce is] about whether employees can continue to afford the cost to commute.”• “In my opinion, the single factor that prevents the Washington metropolitan area from being rated among the world’s best in terms of quality of life is traffic congestion. Contrary to what many believe, the answer is not more roads and more parking structures. The fix will require a more comprehensive public transportation system that will result in noticeably less cars on the road and better general health due to better air quality.” 46 Southeastern Institute of Research
  47. 47. Developers who agree that Ways That a Transportation System Can transportation services and Affect Developmentimprovements be funded by: Residential Ability to attract tenants, R 43% 38% 81%property tax – 25% 39% 28% 67% (8 developers) 48% 33% 81% Commercial C 39% 28% 67%property tax – 50% (17 developers) Ability to charge particular rent, R 52% 29% 81%D18. Agree 4 or 5 56% 17% 73% 52% 14% 66%Transportation has C 44% 17% 61% more of a perceived impact Property operations, R 43% 19% 62% on residential 28% 17% 45% development. 43% 5% 48% ! Caution ! C 44% 11% 55%Small Sample Size 4 5 - Very important 0 0.2 0.4 0.6 0.8 1 n = 35 D11 (Residential) D13 (Commercial). In what ways and to what extent does the quality of the D transportation system affect your properties? R = Residential C = Commercial Southeastern Institute of Research 47
  48. 48. Implication Arlington County’s transportation infrastructure andcommuting options should continue to be treated as integral to giving the County a competitive edge in supporting development and business. A focus onattracting private sector business is crucial as impacts from declining government employment and occupancy continue. 48 Southeastern Institute of Research
  49. 49. Business Success Factors 49 Southeastern Institute of Research
  50. 50. 4Business leaders give Arlington high marksas a business location for the quality of the transportation system and its accessibility to customers. But leaders also cite the high importanceof continued investment in transportation. 50 Southeastern Institute of Research
  51. 51. A quality Importance of Business Attributes (1/2) transportationsystem is the most important consideration when making the Quality of transportation system, 2012 25% 61% 86%decision of where 21% 71% 92% to locate a business. 26% 53% 79% Other important 33% 44% 77% 2007 51% 32% 83% considerationsinclude availability Availability of skilled workforce, 2012 26% 50% 76% of 19% 61% 80%parking, reputation of the area and 28% 46% 74% availability of a skilled workforce. 19% 49% 68% 2007 14% 67% 81% Availability of business support svc.… 33% 26% 59% 28% 36% 64% 17% 34% 51% 2007 20% 33% 53% 4 5 - Very important 0 0.2 0.4 0.6 0.8 1 2012 n = 156 B12. When your organization considered alternative locations for locating your business or part of C your business, how important are each of these attributes in the decision process? 2007 n = 117 51 Southeastern Institute of Research
  52. 52. Importance of Business Attributes (2/2) Qualitative research participants 29% 22% 51% cautioned that a 2007 30% 19% 49% better balance 0% between Affordable employee housing, 2012 20% 26% 46% developers, the County and the 22% 20% 42%community, specifi cally for assuring 16% 26% 42% an integrated 2007 22% 19% 41% transportation system, is crucial. Recreational opportunities, 2012 22% 15% 37% 22% 5% 27% 18% 17% 35% 2007 21% 9% 30% Workforce training opps., 2012 17% 16% 33% 19% 12% 31% 19% 12% 31% 2007 23% 15% 38% 2012 n = 156 4 5 - Very important 0 0.2 0.4 0.6 0.8 1 C B12. When your organization considered alternative locations for locating your business or part of 2007 n = 117 your business, how important are each of these attributes in the decision process? 52 Southeastern Institute of Research
  53. 53. Most Important Attribute in Selecting aOpen-ended question. Business Location Access to customers 24% 38% of Business Affordability/costs 18% Leaders named transportation Transportation/access 12% and accessibility Location 10% as the most important Good business environment 7% attribute in Workforce 5% selecting a business Accessibility 2% location. Other responses 16% None 7% 0% 20% 40% 60% 80% 100% B13. What is the single most important attribute in selecting a location to start, relocate or expand your business? 53 Southeastern Institute of Research
  54. 54. Arlington County’s Performance of Business Attributes (1/2) Reputation of area, 2012 36% 51% 87% 28% 54% 82% 33% 43% 76% 2007 22% 57% 79% Quality of transportation system, 2012 39% 34% 73% 27% 52% 79% 39% 29% 68% 2007 39% 30% 69% Availability of skilled workforce, 2012 36% 31% 67% 38% 34% 72% 32% 29% 61% 2007 41% 19% 60% Pro-business climate, 2012 32% 26% 58% 4 5 - Very good 0% 20% 40% 60% 80% 100%2012 n = 177 B3-H. B14-C. Now using this same list, based on your experience with locating your business in H, C Arlington County, please rate Arlington County’s performance in delivering on these attributes, using2007 n = 117 a scale of 1 to 5. 54 Southeastern Institute of Research
  55. 55. Arlington County’s Performance of Business Attributes (2/2) 29% 29% 58% 2007 38% 25% 63% Access to colleges and universities 2012 25% 32% 57% 34% 30% 64% 34% 20% 54% 2007 38% 26% 64% Quality of K-12 education, 2012 20% 29% 49% 25% 30% 55% 30% 14% 44% 26% 11% 37% 2007 28% 14% 42% Tax structure/incentives, 2012 18% 7% 25% 20% 24% 44% 7%5% 12% 2007 10%4% 14% 4 5 - Very good 0 0.2 0.4 0.6 0.8 12012 n = 177 B3-H. B14-C. Now using this same list, based on your experience with locating your business in H, C Arlington County, please rate Arlington County’s performance in delivering on these attributes, using2007 n = 117 a scale of 1 to 5. 55 Southeastern Institute of Research
  56. 56. Of the business Arlington County’s Performance on attributes considered to be Important Business Attributes mostimportant, Arlingto n County falls far short in terms of Reputation of area 87% providing 77% adequate parking and has considerable Quality of transportation 73% strides to make in 86% offering a pro- system business climate Availability of skilled Performance and providing a 67% quality workforce 76% (4 + 5) transportation system. Importance Pro-business climate 58% (4 + 5) 74% Availability of parking 44% 79% 0% 20% 40% 60% 80% 100% Importance n = 156 C Performance n = 177 H, C 56 Southeastern Institute of Research
  57. 57. This map helps illustrate how Opportunity Map drivers ofsatisfaction and perceivedperformance on GROWTH OPPORTUNITY BUILD AND MAINTAIN attributes can highlight ACCS strengths and Opportunities for Continue to invest opportunities. improvement and develop to build strength Importance SAVE RESOURCES RESERVE STRENGTH Should not invest A reserve that resources here can “protect” 0% 0% 100% n = 191 D, C Performance 57 Southeastern Institute of Research
  58. 58. Business Attribute Opportunity Map Performance (Mean = 3.3)4.2 Parking Transportation Area Reputation Skilled Workforce3.8 Business Climate Customer Prox. Importance (Mean = 3.4)3.4 Business Support Tax Structure Residential 3 Housing I… K-12 Recreation Entertainment Training2.6 Colleges/Univs.2.2 2.2 2.7 3.2 3.7 4.2 58 Southeastern Institute of Research
  59. 59. Attributes by quadrant. Build Opportunity Map and maintain are strengths that areimportant. Reserve strengths tend to be niche GROWTH OPPORTUNITY BUILD AND MAINTAINattributes, importa nt to small market • Quality of Transportation System segments. Save • Availability of Parking • Reputation of Area resources are • Availability of Business Support • Availability of Skilled Workforce limitations, but as Services • Pro-business Climate not important to • Tax Structure and Incentives • Proximity to Customers the market. Importance Growth opportunities are important to Business Leaders SAVE RESOURCES RESERVE STRENGTH but not rated highly: this is • Affordable Housing for • Attractive Residential where you focus Employees Communities for the greatest • Workforce Training • Accessibility of Recreational ROI. • Quality of Education K-12 Opportunities • Proximity to Colleges & • Accessibility of Entertainment Universities Opportunities n = 191 D, C Mean Importance 60% Mean Performance Performance 59 Southeastern Institute of Research
  60. 60. While Arlington Importance of County Investment County currently has a world class transportation Maintaining transportation system (D infrastructure in 29% 69% 98% only, n = 35) place, there is a clear perceived Improving the transportation system 29% 50% 79% need amongbusiness leaders to Developing and improving the technology 38% 35% 73% maintain and infrastructureconstantly improve the systems to Attracting more private businesses 34% 37% 71% meet the growingcommunity needs. Providing more parking 29% 36% 65% Providing more affordable housing options 21% 30% 51% Developing urban villages 30% 20% 50% Attracting more government jobs 24% 24% 48% Providing workforce training opportunities 18% 18% 36% 4 5 - Very important 0% 20% 40% 60% 80% 100% n = 191 D-C5, C-B16. How important is it for the County to invest in each of the following? Please use a D, C scale of 1 to 5 where “1” is “Not at all Important” and “5” is “Very Important.” 60 Southeastern Institute of Research
  61. 61. ImplicationArlington County currently has a positive reputationamong business leaders as a place to live, work andconduct business, and transportation contributes tothe positive view. Focus on continual improvements to the transportation system is crucial to maintaining the County’s metro area and national advantage. Purposeful development that aligns with the public transportation system is essential. 61 Southeastern Institute of Research
  62. 62. TransportationSatisfaction and Concerns 62 Southeastern Institute of Research
  63. 63. 5 Even before its expected growth, Arlington County is considered to have challenges, including parking and traffic congestion, for SOV drivers. Regionaltransportation system integration shows some shortcomings. 63 Southeastern Institute of Research
  64. 64. Overall satisfaction (ratings of 4 + 5) with both the Transportation System Satisfaction regional and Arlington County While overall satisfaction with the regional transportation systems is down 1 county transportation system has and slightly from remained steady, fewer business leaders 5 - Very satisfied 2007, with those 4indicating they are consider their satisfaction level to be the “Very Satisfied” 0.8 highest than in 2007.down significantly. 62% 61% 0.6 51% 50% 17% Focus group 14% 32% participants felt 0.4 24% that, ingeneral, Arlington’ s transportation 0.2 44% system sets it 36% 30%apart, but may not 27% be available to all county workers. 0 2007 Arlington County transportation system, 2012 2012 n = 212 D1-D, C1-H, C. Overall, how satisfied are you with the regional transportation system? H, D, C D2-D, C2-H, C. And how satisfied are you with the transportation system in Arlington County? 2007 n = 120 64 Southeastern Institute of Research
  65. 65. Arlington County Transportation The majority of developers and System Ratings business leaders alike considerArlington County Access to transportation options (D only, n = 35) 49% 26% 75%to have access to multiple Reliability of travel options (D only, n = 35) 54% 17% 71% transportation options. Availability of multiple different transportation options 42% 20% 62% Availability of taxis 41% 17% 58% Quality of transportation options (D only, n = 35) 46% 9% 55% Ease of getting around without a car 33% 16% 49% Regional coordination of the transportation system 26% 10% 36% Ease of getting around in a car 22% 7% 29% Availability of parking 20% 7% 27% 4 5 - Excellent 0% 20% 40% 60% 80% 100% D3-D. C3-H, C. Overall, how would you rate Arlington County on each of the following? n = 212 H, D, C Southeastern Institute of Research 65
  66. 66. The biggest transportation Arlington County Transportation concerns among business leaders: Areas for Improvement Lack of available parking 34% rating as “Poor” (1 or 2). Neg. Pos. Ease of getting around in a carDifficulty in getting 37% 12% 25% 22% 7% 29% around in a car 37% rating as “Poor” (1 or 2). Availability of parking 34% 9% 25% 20% 7% 27% Regional coordination of the transportation system 17% 4%13% 27% 10% 37% Regional coordination ofthe transportation Ease of getting around system, while not without a car 14% 4%10% 33% 16% 49% ratedpoorly, received a mediocre 0% 20% 40% 60% 80% 100% rating, with 45% rating it as a 3. 1 - Poor 2 4 5 - Excellent D3-D. C3-H, C. Overall, how would you rate Arlington County on each of the following? n = 212 H, D, C Southeastern Institute of Research 66
  67. 67. Concerns About Arlington County Open-ended question. Transportation System 18% Metro issues 16% Note: See 11% Appendix for fullTraffic congestion Bus issues listing of open- and parking are 10% significant 7% ended questions. concerns. System aging/capacity 4%Business leaders 4% also cite metro and bus Off hours public transport 4%issues, including 3% regionalcoordination and Connectivity to other areas 2% connectivity. 2% 23% No particular concerns 19% 0% 20% 40% 60% 80% 100% n = 112 H, C C4. What concerns, if any, do you have regarding Arlington County’s transportation system? 67 Southeastern Institute of Research
  68. 68. Open-ended Suggested Improvements to Arlington question. County Transportation System Metro related 14% Suggested improvements Bike related 11% Note: See from qualitative Appendix for full research Parking related 11% participants listing of open- include aligning Connect regional modes 9% ended questions.development with the metro Bus concerns 8%system, expanding 8% the network of More public transit bike paths and Information technology keeping 6% transportation I-66 congestion 5% costs to a minimum. Efficient N/S Other responses 32% routes are specifically No particular concerns 15% needed. 0% 20% 40% 60% 80% 100% n = 114 C5. What improvements should the County make in terms of the transportation system? H, C 68 Southeastern Institute of Research
  69. 69. In Transportation System’s Positive Effects general, businessleaders consideredthe transportation on Businesses (1/2) system to havegreater impacts onbusinesses in 2007 than in the most Ability to recruit employees, 2012 34% 36% 70% recent survey. 2007 41% 28% 69% Customer ability to reach biz, 2012 31% 39% 70% Qualitative research 2007 39% 30% 69%participants report that businesses Access to broad workforce, 2012 37% 31% 68% elect to locate in Arlington County 2007 38% 29% 68% because of the transportation system and the Ability to retain employees, 2012 37% 27% 64% difficulty of 2007 37% 25% 62% mobility in the district. Employee morale, 2012 34% 29% 63% 2007 42% 15% 57% 4 5 - Very positively 0 0.2 0.4 0.6 0.8 1 2012 n = 177 H, C C7. In what ways and to what extent does the quality of the transportation system in Arlington 2007 n = 117 County affect your organization’s ability to conduct business? 69 Southeastern Institute of Research
  70. 70. In Transportation System’s Positive Effects general, businessleaders consideredthe transportation on Businesses (2/2) system to havegreater impacts on Employee productivity, 2012 34% 27% 61%businesses in 2007 39% 16% 56% than in the most recent survey. 33% 26% 59% 2007 39% 24% 63% Qualitative research Employee health, 2012 37% 20% 57%participants report 25% 8% 32% that businesses elect to locate in Arlington County 34% 18% 52% because of the 2007 29% 15% 44% transportation system and the Cost to obtain supplies, 2012 30% 19% 49% difficulty of mobility in the 29% 18% 47% district. 28% 21% 49% 2007 22% 17% 39% 4 5 - Very positively 0 0.2 0.4 0.6 0.8 1 2012 n = 177 H, C C7. In what ways and to what extent does the quality of the transportation system in Arlington 2007 n = 117 County affect your organization’s ability to conduct business? 70 Southeastern Institute of Research
  71. 71. 6 of 8 hotels Transportation System’s 2012 Effect on: indicated that Negative Effects Positive Effects transportationaffects their ability 70% Ability to recruit employees 6% 34% 36% to attract guests. Customers ability to reach business 11% 31% 39% 70% 4 of 8 hotels indicated that transportation Access to broad workforce 7% 37% 31% 68% affects the roomrates they are able Ability to retain employees 7% 37% 27% 64% to charge. 1 - Very negatively Employee morale 13% 34% 29% 63% All hotels offer 2 some sort of Employee productivity 12% 34% 27% 61% transportation 4assistance to their Employee attendance 10% 33% 26% 59% guests. 5 - Very positively Employee health 8% 37% 20% 57% Cost to deliver services/products 11% 34% 18% 52% Cost to obtain supplies 11% 30% 19% 49% Emergency preparedness 16% 28% 21% 49% 0% 20% 40% 60% 80% 100% 2012 n = 177 C7. In what ways and to what extent does the quality of the transportation system in Arlington H, C County affect your organization’s ability to conduct business? 71 Southeastern Institute of Research
  72. 72. 6 of 8 hotels Transportation System’s 2012 Effect on: indicated that transportationaffects their ability Emergency preparedness 5% 11% to attract guests. 4 of 8 hotels Employee morale 2% 11% Negative effects of indicated that the transportation transportation Employee productivity 3% 9% system include lack of affects the roomrates they are able Cost to deliver services/products 4% 7% emergency to charge. preparedness, emplo Cost to obtain supplies 2% 9% yee performance and All hotels offer some sort of Employee attendance 2% 8% the costs associated transportation with transportingassistance to their Customers ability to reach business 2% 7% goods or services. guests. Employee health 1% 7% Access to broad workforce 2% 5% 1 - Very negatively Ability to retain employees 1% 6% 2 - Somewhat negatively Ability to recruit employees 2% 4% 0% 10% 20% 30% 40% 50% 2012 n = 177 C7. In what ways and to what extent does the quality of the transportation system in Arlington H, C County affect your organization’s ability to conduct business? 72 Southeastern Institute of Research
  73. 73. In Transportation System’s Negative Effects general, businessleaders consideredthe transportation on Businesses (1/2) system to havegreater impacts on Emergency preparedness 12%businesses in 2007 11% than in the most recent survey. Employee morale 11% 15% Qualitative research Employee productivity 9%participants report 11% that businesses elect to locate in Arlington County Employee attendance 9% because of the 15% transportation system and the difficulty of Cost to obtain supplies 9% mobility in the 13% district. Customer ability to reach biz 8% 13% 2012 2007 0% 10% 20% 30% 2012 n = 177 H, C C7. In what ways and to what extent does the quality of the transportation system in Arlington 2007 n = 117 County affect your organization’s ability to conduct business? 73 Southeastern Institute of Research
  74. 74. In Transportation System’s Negative Effects general, businessleaders consideredthe transportation on Businesses (2/2) system to havegreater impacts on 7%businesses in 2007 Cost to deliver svcs/products 14% than in the most recent survey. Ability to retain employees 6% 16% Qualitative researchparticipants report that businesses Access to broad workforce 6% elect to locate in 12% Arlington County because of the transportation Employee health 6% system and the difficulty of 8% mobility in the district. Ability to recruit employees 5% 16% 2012 2007 0% 10% 20% 30% 2012 n = 177 H, C C7. In what ways and to what extent does the quality of the transportation system in Arlington 2007 n = 117 County affect your organization’s ability to conduct business? 74 Southeastern Institute of Research
  75. 75. Implication While there may not be a solution, it is important to acknowledge the challenges that trafficcongestion presents. Parking solutions should be a constant consideration, and continuing efforts to manage a seamless regional system will allow commuters to more easily accomplish non-SOV travel. 75 Southeastern Institute of Research
  76. 76. 6 Few business leaders are currently aware of Arlington County’s goal to manage rush hourtraffic. While some question how realistic the goal actually is and are unsure how hard theCounty is working to achieve the goal, they do nonetheless acknowledge its importance. 76 Southeastern Institute of Research
  77. 77. Similarly, qualitativ 87% of Business Leaders Are Unaware of e research participants were Arlington County’s Rush Hour Traffic Goalslargely unaware of Arlington’s goal.Nonetheless, they agreed that the rush hour traffic goal is important and noted that in No order for it to be achieved, the 87% County must be more flexible interms of acquiring and locating businesses adjacent to Yes existing sustainable 11% transportation options. Not sure 2% D15 –D. C9-H, C. Arlington County would like to keep rush hour traffic at no more than 5 percent n = 209 above 2005 levels for the next 20 years, even though population and employment in the County will H, D, C grow. Prior to this survey, were you aware of this goal? 77 Southeastern Institute of Research
  78. 78. A minority, 11% of Business Leaders’ Attitudes business leaders, indicated knowledge of About Rush Hour Traffic GoalsArlington County’s rush hour traffic goal. The majority It is important to achieve this… 33% 28% 61% consider it to be important and inthe best interest of the County, although The goal is in the best interest… 33% 28% 61% relatively few consider the County to be working diligently to achieve it. The County needs to do more… 31% 22% 53% This goal is realistic 18% 8% 26% The County is working hard… 19% 6% 25% 4 5 - Strongly agree 0% 20% 40% 60% 80% 100% n = 209 D16 –D. C10-H, C. To what extent do you agree with each of the following statements? Please use a H, D, C scale of 1 to 5 where “1” means “strongly disagree” and “5” means “strongly agree.” 78 Southeastern Institute of Research
  79. 79. Business Leaders’ Attitudes One-third of About Rush Hour Traffic Goals businessleaders feel that % Disagree % Agree Arlington County’s traffic It is important to…4% 9% 33% 28% goal is unrealistic. The goal is in the best interest…3% 6% 33% 28% The County needs to do…4% 5% 31% 22% 1 - Strongly disagree This goal is realistic 12% 20% 2 18% 8% 4 5 - Strongly agree The County is working hard…4% 15% 19% 6% 0% 20% 40% 60% 80% 100% n = 209 D16 –D. C10-H, C. To what extent do you agree with each of the following statements? Please use a H, D, C scale of 1 to 5 where “1” means “strongly disagree” and “5” means “strongly agree.” 79 Southeastern Institute of Research
  80. 80. Focus group Business Leaders’ Attitudes About Rushparticipants noted that pubic transportation Hour Traffic Goal options need to increase with increases in population and business. After being told of Arlington Specifically, they Countys 20 year growth questioned the predicitons, the percent of opportunity to business leaders considering theexpand the metro 28% 48% 76% system, as the Arlington County goal to be orange line is reportedly important jumped from 61% to currently 76%, with "very important" overcrowded. jumping from 28% to 44% Focus should be kept on those travellingthrough, as well aswithin, the County. 4 5 - Very important 0% 20% 40% 60% 80% 100% D17-D. C11-H, C. According to some predictions, over the next 20 years, the population of Arlington County is expected to grow by approximately 20%, and the number of individuals employed by businesses in the County is expected to grow by 30%. If those predictions are accurate, how n = 209 important is the County’s goal to keep rush hour traffic at no more than 5% above 2005 levels? H, D, C Please use a scale where “1” means “not at all important” and “5” means “very important.” 80 Southeastern Institute of Research
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