Mobilis 2008 - B2 : NEW IDENTITIES: SUCCESSFULL DESIGN TO EMPOWER BRANDS AND PROJECTS

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Support utilisé lors de l'atelier B2 : "Quelle architecture pour le véhicule urbain ? Point de vue des designers" lors des rencontres Mobilis 2008 (Belfort 18&19 nov 08). Intervenant : Laura Milani (IAAD)

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Mobilis 2008 - B2 : NEW IDENTITIES: SUCCESSFULL DESIGN TO EMPOWER BRANDS AND PROJECTS

  1. 1. NEW IDENTITIES: SUCCESSFULL DESIGN TO EMPOWER BRANDS AND PROJECTS By Laura Milani, Istituto d’Arte Applicata e Design (IAAD) Director
  2. 2. What architecture for urban vehicles? IAAD viewpoint <ul><li>A new generation of urban vehicles will soon be coming to life. </li></ul><ul><li>It’s possibile and trustable but unfortunatly not tomorrow morning: for this future generation of vehicles we are waiting for new urban systems and new social culture. </li></ul><ul><li>Since 2002 IAAD has been studying concepts in this sense: the first important project was “Future mobility” realized with FIAT Style Centre. </li></ul><ul><li>The customer was fundamental: our necessities and the personalization of our existence. </li></ul><ul><li>The central themes were 4: modifications of vehicles, interfaces, relations between enterprise and client, city modification about viability. </li></ul><ul><li>The results show different vehicles for each use: private - public, to use with other people, both for public and private tranports. </li></ul>
  3. 3. What architecture for urban vehicles? IAAD viewpoint
  4. 4. What architecture for urban vehicles? IAAD viewpoint <ul><li>Could architecture and form become the keys of additional success? </li></ul><ul><li>Design - form & function, is fundamental for a new society and for a new culture of innovation: he can change perception, comunication and social culture as well. </li></ul><ul><li>Design is strategic for the development of policy in every society with a necessary social view. </li></ul><ul><li>Design can approach people and improve our lives with touchable projects, products and systems. Design is comunication and relation! </li></ul><ul><li>IAAD studies strategies and projects with important private and pubblic enterprises. </li></ul><ul><li>2 different examples: “Green Weehs” realized with Volkswagen Style Centre and “Hysyrider” realized with Environment Park, Piedmont Region and Turin Chamber of Commerce. </li></ul>
  5. 5. What architecture for urban vehicles? IAAD viewpoint
  6. 6. What architecture for urban vehicles? IAAD viewpoint

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