Mobilis 2008 - B2 : NEW IDENTITIES: SUCCESSFULL DESIGN TO EMPOWER BRANDS AND PROJECTS
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Mobilis 2008 - B2 : NEW IDENTITIES: SUCCESSFULL DESIGN TO EMPOWER BRANDS AND PROJECTS

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Support utilisé lors de l'atelier B2 : "Quelle architecture pour le véhicule urbain ? Point de vue des designers" lors des rencontres Mobilis 2008 (Belfort 18&19 nov 08). Intervenant : Laura Milani ...

Support utilisé lors de l'atelier B2 : "Quelle architecture pour le véhicule urbain ? Point de vue des designers" lors des rencontres Mobilis 2008 (Belfort 18&19 nov 08). Intervenant : Laura Milani (IAAD)

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    Mobilis 2008 - B2 : NEW IDENTITIES: SUCCESSFULL DESIGN TO EMPOWER BRANDS AND PROJECTS Mobilis 2008 - B2 : NEW IDENTITIES: SUCCESSFULL DESIGN TO EMPOWER BRANDS AND PROJECTS Presentation Transcript

    • NEW IDENTITIES: SUCCESSFULL DESIGN TO EMPOWER BRANDS AND PROJECTS By Laura Milani, Istituto d’Arte Applicata e Design (IAAD) Director
    • What architecture for urban vehicles? IAAD viewpoint
      • A new generation of urban vehicles will soon be coming to life.
      • It’s possibile and trustable but unfortunatly not tomorrow morning: for this future generation of vehicles we are waiting for new urban systems and new social culture.
      • Since 2002 IAAD has been studying concepts in this sense: the first important project was “Future mobility” realized with FIAT Style Centre.
      • The customer was fundamental: our necessities and the personalization of our existence.
      • The central themes were 4: modifications of vehicles, interfaces, relations between enterprise and client, city modification about viability.
      • The results show different vehicles for each use: private - public, to use with other people, both for public and private tranports.
    • What architecture for urban vehicles? IAAD viewpoint
    • What architecture for urban vehicles? IAAD viewpoint
      • Could architecture and form become the keys of additional success?
      • Design - form & function, is fundamental for a new society and for a new culture of innovation: he can change perception, comunication and social culture as well.
      • Design is strategic for the development of policy in every society with a necessary social view.
      • Design can approach people and improve our lives with touchable projects, products and systems. Design is comunication and relation!
      • IAAD studies strategies and projects with important private and pubblic enterprises.
      • 2 different examples: “Green Weehs” realized with Volkswagen Style Centre and “Hysyrider” realized with Environment Park, Piedmont Region and Turin Chamber of Commerce.
    • What architecture for urban vehicles? IAAD viewpoint
    • What architecture for urban vehicles? IAAD viewpoint