[퓨리소프트] Project witchme 2010_09_24 (1)

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  • 1. Presenter: Eric Hwang Founder & CEO erihwa@gmail.com “Social Networking for Kids”
  • 2. 유저 나이 아이들 성인 Virtual Social Worlds Networking
  • 3.  USA Facebook Users As of 1/04/09 Age Users Percentage 0-17 5,674,780 13.5% 18-24 17,192,360 40.8% 25-34 11,254,700 26.7% 35-54 6,989,200 16.6% 55+ 954,680 2.3% Unknown 23,480 0.1% Source: Facebook’s Social Ads Platform ▶ 미국의 인터넷신문 eMarketer에 따르면 2011년까지 5천만명에 이르는 미국, 캐나다 초등학생의 53%가 Club penguin과 같은 가상현실게임을 할 것으로 예상하고 있다.
  • 4. Survey: Where kids ages 7-10 go online. ( Jan 2010 )
  • 5. (Average monthly US unique users in millions, Jan-Oct ’08) WebKinz ClubPenguin Neopets IMVU SecondLife (Source: comScore Networks, J.P. Morgan estimates)  Kids make money ◦ “ Baby Sitter” Effect
  • 6. (-video here-)
  • 7. 미니게임 월드 탐험 코인 획득 요리 재료 획득 요리 만들기 마나 회복 Decorate 몬스터 잡기 마법 이벤트 크래프팅 스페셜 아이템 획득 Super Item
  • 8. Other “Transformation” The appeal of growing up. Club Penguin Moshi Monster Habbo Hotel Barbie girl
  • 9. 둘이서 즐기는 멀티 미니게임 일반화 된 아이템 시스템과 보상 시스템 발전된 플래시 기술
  • 10. Easy & Fun for kids, 100% Safe
  • 11. Stage 1: Stage 2: Stage 3: - Development Finalize - USA Office Setup - Four Target Marketing - Marketing - USA Partner Orientation • Portals Deployment Research • Dress-up - “Viral Marketing Tools” - Launch (09.15) Development • Direct • Minigames - Marketing Prep
  • 12. Trimester Financials (total over four month period) Part Sep – Dec Jan - Apr May - Aug Sep - Dec Development $130,700 $119,900 $119,900 $119,900 Marketing $30,900 $119,300 $122,117 $180,231 Costs Service & Support $15,000 $37,247 $142,492 $418,754 Total Cost $169,100 $276,447 $384,509 $718,884 Unique Users 750 28,744 204,153 664,590 Income Revenue $0 $38,718 $314,482 $1,308,611 Profit -$169,100 -$237,728 -$70,027 $589,726 Notes Setup Intial Marketing BEP Expansion (Note: See budget sheet for detailed budget)
  • 13. 기준 : 달러 ($) 400,000 300,000 200,000 Cost Revenue 100,000 0 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 Month  보수적인 매출 추정 :  같은 계열의 타 게임들 성장자료 기준:  ClubPenguin, OurWorld, Spine World, Moshi Monsters  3 of every 10 ClubPenguin users  -or- based on growth to 10% market share  전체 게임 User 중 프리미엄 User 10% 목표