Mobile Media Ministry Training 2- Mobile Ministry Overview

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A "top ten" look at the rationale for mobile ministry with a deeper look at mobile media in ministry.

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  • http://www.pewforum.org/2012/12/18/global-religious-landscape-exec/
  • http://www.internationalbulletin.org/system/files/2010-01-029-johnson.pdf
  • Drink Coke (or Pepsi)
  • Smoke cigarettes
  • Talk on cellphones
  • Just like the Gospel spread on roads Rome built to spread its empire and bring back taxes the Gospel today can spread on the road of the global mobile telecommunications infrastructure which has been built for profits but can be used for God’s glory.
  • Discuss as table groups
  • Discuss as table groups
  • Developed at the first Mobile Ministry Forum gathering in December, 2010.
  • https://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/
  • http://www.emarketer.com/Article/Middle-East-Africa-Nearly-All-Web-Users-Mobile/1010507
  • Nearly two billion people who we can connect with the good news and Church of Jesus that are living beyond the reach of the internet.
    https://www.census.gov/population/international/data/worldpop/table_population.php
    www.itu.int/en/ITU-D/Statistics/Documents/statistics/2013/Mobile_cellular_2000-2012.xls
    http://www.itu.int/en/ITU-D/Statistics/Documents/statistics/2013/ITU_Key_2005-2013_ICT_data.xls http://www.itu.int/dms_pub/itu-d/opb/reg/D-REG-TTR.14-2013-SUM-PDF-E.pdf
    http://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2013-e.pdf
    http://www.gartner.com/newsroom/id/2665715
    http://www.gartner.com/newsroom/id/2335616
    http://www.gartner.com/newsroom/id/1543014
  • If you get your product out early you have a much greater chance of developing a following than if you wait until everyone and their brother has started doing something in that area. The YouVersion Bible app is a perfect example. Developed before the iPhone was released it was one of the only Bible apps early on and has remained in the top ten free reference apps in iTunes ever since. Try to do that today and you’re going up against 800,000 other apps!
  • I cover this further in the media section
  • Covered further in the media section
  • Why would I have this picture here (see the next slide)
  • In many ways the mobile phone might as well be physically attached to most people. It is the last thing put aside at night and first thing picked up in the morning by many. Studies show that many people never allow their phone to be more than nine feet away from them.
  • Mobile is intrinsically interactive.
  • The phone is the piece of technology people are most psychologically attached to, going so far as to purchase devices that they feel represent who they are or aspire to be and then personalizing them with “skins” and ringtones that even more fully express their being or aspirations.
  • I have been told that the psychosocial attachment with one’s mobile phone is so strong in Kenya that the bride and groom actually carry their phones with them as they walk down the aisle (perhaps to show their status/identity?)
  • If you want to do something on a cell phone, as long as it is a phone that doesn’t have too much “wow that’s an expensive device” factor, the device itself feels local to the people (whether or not the media you share on it does is entirely another matter)
  • http://www.itu.int/dms_pub/itu-d/opb/reg/D-REG-TTR.14-2013-SUM-PDF-E.pdf
    http://www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2013-e.pdf
    www.itu.int/en/ITU-D/Statistics/Documents/statistics/2013/Mobile_cellular_2000-2012.xls
    http://www.itu.int/en/ITU-D/Statistics/Documents/statistics/2013/ITU_Key_2005-2013_ICT_data.xls
    http://communities-dominate.blogs.com/brands/2014/02/final-2013-smartphone-market-share-numbers-full-year-and-quarterly-q4-data-by-top-10-brands-plus-os-.html
    http://communities-dominate.blogs.com/brands/2012/02/smartphone-final-numbers-2011-all-the-stats-including-q4-by-handset-brands-operating-systems-and-ins.html
    http://www.slideshare.net/jonhoehler/the-smartphone-snapshot-showdown-global-smartphone-stats-by-jonhoehler-and-andrewmchenry
    http://www.gartner.com/newsroom/id/2665715
    http://www.gartner.com/newsroom/id/2335616
    http://www.gartner.com/newsroom/id/1543014
    http://www.gartner.com/newsroom/id/2645115
    http://www.gartner.com/newsroom/id/1980115
    http://www.gartner.com/newsroom/id/1375313
    http://www.isuppli.com/home-and-consumer-electronics/news/pages/pc-shipments-set-to-decline-in-2012-for-first-time-in-11-years.aspx
    http://www.gartner.com/newsroom/id/1519417
    http://www.gartner.com/newsroom/id/2674215
    http://press.ihs.com/press-release/design-supply-chain-media/tv-market-declines-again-2013-sales-both-developed-and-emerg http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/130321_global_lcd_tv_shipments_fall_for_the_first_time_in_2012.asp http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/120314_2011_tv_shipments_fall_after_six_consecutive_years_of_growth.asp http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/100629_total_lcd_tv_shipments_to_grow_to_188_million_units_in_2010.asp http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/100222_gobal_lcd_tv_shipments_reached_146m_units_in_2009_faster_growth_than_2008.asp
    http://www.gartner.com/newsroom/id/2674215
    http://www.gartner.com/newsroom/id/2645115
    http://www.gartner.com/newsroom/id/1980115
    http://www.gartner.com/newsroom/id/1800514
    http://www.idc.com/getdoc.jsp?containerId=prUS24461613
  • Caveat that seven billion mobile phone subscriptions doesn’t mean seven billion mobile phone users- that number is closer to 4.3 billion and somewhere around 5.2 billion phones in use.
  • India's mobile subscribers totalled 563.73 million at the last count, enough to serve nearly half of the country's 1.2 billion population. But just 366 million people - around a third of the population - had access to proper sanitation in 2008, said the study published by the United Nations University, a UN think-tank
    This disparity is only growing worse as India adds nearly 20 million new mobile phone subscriptions a month!
  • Computed using figures for population growth for X year versus growth in mobile phone subscriptions in the same year (I can’t recall which year I used now). Divide each figure by 365 days x 24 hours per day x 60 minutes per hour to get the population growth per minute and number of new mobile phone subscriptions per minute.
  • This is a crazy slide that seeks to show how you, the missionary (the yellow circle towards the center of the screen), have a set of relationships that more fully live within their own circles of relationship. You can share the gospel with them but seeing the gospel move from them into their circles of relationship is vitally important.
    Bluetooth transfer of gospel media (the arrows) allows your contacts to share what they’ve heard and seen from you on to their relatives and friends and it can potentially even move several degrees of separation away from you to people that otherwise would have never had a chance to interact with your or your team members but now can still be confronted with the gospel via the mobile phone’s screen and speakers.
  • This is a crazy slide that seeks to show how you, the missionary (the yellow circle towards the center of the screen), have a set of relationships that more fully live within their own circles of relationship. You can share the gospel with them but seeing the gospel move from them into their circles of relationship is vitally important.
    Bluetooth transfer of gospel media (the arrows) allows your contacts to share what they’ve heard and seen from you on to their relatives and friends and it can potentially even move several degrees of separation away from you to people that otherwise would have never had a chance to interact with your or your team members but now can still be confronted with the gospel via the mobile phone’s screen and speakers.
  • This is a crazy slide that seeks to show how you, the missionary (the yellow circle towards the center of the screen), have a set of relationships that more fully live within their own circles of relationship. You can share the gospel with them but seeing the gospel move from them into their circles of relationship is vitally important.
    Bluetooth transfer of gospel media (the arrows) allows your contacts to share what they’ve heard and seen from you on to their relatives and friends and it can potentially even move several degrees of separation away from you to people that otherwise would have never had a chance to interact with your or your team members but now can still be confronted with the gospel via the mobile phone’s screen and speakers.
  • This is a crazy slide that seeks to show how you, the missionary (the yellow circle towards the center of the screen), have a set of relationships that more fully live within their own circles of relationship. You can share the gospel with them but seeing the gospel move from them into their circles of relationship is vitally important.
    Bluetooth transfer of gospel media (the arrows) allows your contacts to share what they’ve heard and seen from you on to their relatives and friends and it can potentially even move several degrees of separation away from you to people that otherwise would have never had a chance to interact with your or your team members but now can still be confronted with the gospel via the mobile phone’s screen and speakers.
  • This is a crazy slide that seeks to show how you, the missionary (the yellow circle towards the center of the screen), have a set of relationships that more fully live within their own circles of relationship. You can share the gospel with them but seeing the gospel move from them into their circles of relationship is vitally important.
    Bluetooth transfer of gospel media (the arrows) allows your contacts to share what they’ve heard and seen from you on to their relatives and friends and it can potentially even move several degrees of separation away from you to people that otherwise would have never had a chance to interact with your or your team members but now can still be confronted with the gospel via the mobile phone’s screen and speakers.
  • https://twitter.com/tomiahonen/status/239064096438353920
  • Based on Tomi Ahonen comments and supported by reports such as this one found in USA Today in 2005 (http://usatoday30.usatoday.com/tech/techinvestor/2004-05-14-digicams_x.htm). The most accurate statistic I can find on analog and digital phone sales for 2004 indicates a total of 119 million cameras sold (http://www.statista.com/statistics/269927/sales-of-analog-and-digital-cameras-worldwide-since-2002/).
  • https://twitter.com/tomiahonen/status/239064096438353920. http://www.pmai.org/WorkArea/linkit.aspx?LinkIdentifier=id&ItemID=23235&libID=23200
  • The mobile phone is even more radical of a development than the invention of the Gutenberg Press. While the Gutenberg Press enabled a revolution in media for the well off and literate, the mobile phone’s media producing capabilities offers a similar revolution for the poor and illiterate masses!
  • Anyone with a camera phone and access to a computer and/or internet access can now become a media mogul.
  • We are still in a situation in the emerging world and among most “smaller” languages (i.e. not in the top 10-20 languages in use in the world) where there is fairly little “competition” for video in their heart language. https://gsmaintelligence.com/files/analysis/?file=130828-scaling-mobile.pdf
  • Video creation can be as simple as taking several images, adding narration, and converting the combination into a video utilizing such programs as PowerPoint 2010 or the free Microsoft PhotoStory 3. Open source Bible images like this can be found at www.freebibleimages.org
  • Mobile Media Ministry Training 2- Mobile Ministry Overview

    1. 1. Mobile Ministry Overview
    2. 2. The Last 210 Years 1804- We pass a huge milestone, 1 billion people on the earth 1927- Another huge milestone, the world population doubles to 2 billion after just 123 years 2011- The world population grows from 2 billion to 7 billion! In 83 years we add FIVE BILLION souls to the face of the planet!
    3. 3. The Good
    4. 4. Majority Religion by Country 2010
    5. 5. The Bad
    6. 6. Buddhists, Hindus, and Muslims have relatively little contact with Christians. In each case, 86% or more of these religionists globally do not personally know a Christian.
    7. 7. And people from every tongue, tribe and nation…
    8. 8. That We Would Be Like the Men of Issachar “men who understood the times and knew what Israel should do” 1 Chron. 12:31
    9. 9. A Roman Road?
    10. 10. Mobile Ministry “Connecting and engaging the lost with the life-changing message, community and mission of Christ through personal, mobile technology.” Mobile Ministry Forum, 2011 Consultation
    11. 11. What are two strengths/benefits to using mobile technology for ministry purposes?
    12. 12. What are two weaknesses/ disadvantages to using mobile technology for ministry purposes?
    13. 13. A Mobile Ministry Top 10
    14. 14. 10 The majority of Internet usage will be through mobile devices, rather than through personal computers by the end of 2014
    15. 15. % of Internet Users Accessing the Internet Though a Mobile Device
    16. 16. 9 The early mover opportunity is still available (but the door is closing due to increased interest in commercial use, etc. of the medium as well as efforts to control it by governments)
    17. 17. 8 Mobile ministry allows the viral spread of Christian media content
    18. 18. 7 Mobile ministry provides one of the most economically viable means for Christian content creation and distribution.
    19. 19. 6 The mobile is the device that is present in the majority of circumstances when believers come into contact with the lost and is typically the only media device that could be leveraged in those encounters.
    20. 20. 5 The mobile provides a powerful way to reach vast numbers of the most difficult to reach (hidden, oral, women and children, etc.)
    21. 21. 4 The mobile provides one of the most powerful media platforms for two-way communications and the development of face-to-face relationships.
    22. 22. 3 The mobile is an individual’s most personal/intimate media device and when the gospel is shared via this device it is shared in one of the person’s most personal/intimate spaces.
    23. 23. What have you seen that illustrates how personal/ intimate the mobile phone is?
    24. 24. Personal/Emotional Attachment
    25. 25. 2 The mobile is a near-universal “cultural insider”
    26. 26. 2 The mobile is a near-universal “cultural insider” Thoughts?
    27. 27. 1 The mobile is the world’s most ubiquitous media device
    28. 28. Media Device Installed Base (in billions)
    29. 29. 2011
    30. 30. 2014
    31. 31. 77 BBiilllliioonn
    32. 32. Every minute we’re together… 71 humans will be added to our population 406 people will get a new mobile phone account
    33. 33. What all this means and looks like for an unreached person
    34. 34. http://www.youtube.com/watch?v=je0L9quCleI
    35. 35. In groups of 6-8, share ways you’ve seen the potential or power of mobile for ministry in your setting.
    36. 36. A Focus on Mobile Media Ministry
    37. 37. 8 Mobile ministry allows the viral spread of Christian media content
    38. 38. Purdue University’s Experience with Bluetooth Video Distribution in Nigeria http://www.youtube.com/watch?v=y0Z4GtfHiX0 (view particularly from 40 seconds to 1:57)
    39. 39. Vi ral i ty
    40. 40. Vi ral i ty
    41. 41. Vi ral i ty
    42. 42. Vi ral i ty
    43. 43. Vi ral i ty
    44. 44. 7 Mobile ministry provides one of the most economically viable means for Christian content creation and distribution.
    45. 45. “The best camera is the one that’s with you” Chase Jarvis
    46. 46. 2004 100 million cameras of any type sold worldwide
    47. 47. 1.5 billion phones wwiitthh ccaammeerraass wweerree ssoolldd iinn 22001122 aalloonnee!!!!!!
    48. 48. Making Mass Media Creation Simple & Reproducible
    49. 49. Deprem Korkusu A locally contextualized ministry video produced using a smartphone during a mobile media training in Turkey http://vimeo.com/51941762
    50. 50. The Smallest Screen is the Biggest Screen in the World
    51. 51. Mobile Media Has Revolutionary Power
    52. 52. Benefits of Mobile Media Ministry • Available To potential content consumers, share-ers, and creators. Available not only in terms of ownership but also presence-it is the device that is always with you. • Affordable (to ministries and users) No need to provide recipients with the hardware or maintain it- they already have the device and will maintain and replace it themselves. With digital downloads there is also little need to provide the media on any kind of physical item (microSD card being the main exception).
    53. 53. Benefits of Mobile Media Ministry • Interactive It inherently is interactive with text, talk, social media, etc. • Viral Media on mobile devices can be virally from device to device using their inbuilt Bluetooth transmission functionality • Reproducible Local/new believers can replicate and create more of their own (both exact copies and creation of similar media) especially if intentionally done with reproducibility in mind
    54. 54. Benefits of Mobile Media Ministry • Connected Allows for uploading, discovery and/or downloading of media • Easy to use Due to users’ ownership/familiarity with the medium there are low training requirements • Portable and “Stealthy” It can go/get into almost anywhere
    55. 55. Benefits of Mobile Media Ministry • High Quality Video For both consumption and HD quality audio and video creation • Special media creation characteristics  The mobile’s size allows the shooting of innovative shots from unique places/angles  It is discrete and doesn’t draw attention to itself or the fact media is being created.  It is non-threatening to those being filmed
    56. 56. Benefits of Mobile Media Ministry • Special media creation characteristics (continued)  A fast turnaround for filming/editing/uploading with ability to record and either livestream or edit on the device and upload within minutes
    57. 57. Potential Drawbacks of Mobile Media Ministry • Security Concerns Not only can Christian media on it be discovered if not stored safely/securely but the device can be used to spy against its user through (among other things): - Tracking/recording phone calls, internet usage and text messages - Recording of off-phone conversations by remotely turning on the phone’s microphone - Tracking users movements using cell tower triangulation or GPS location recording.
    58. 58. Potential Drawbacks of Mobile Media Ministry • Security Concerns In restricted access/persecution situations Christian media may be relatively easy to discovered on the device if not stored safely/securely • Less-than-Ideal Viewing Experience While the quality and size of mobile device screens are growing the small size of the screen as well as limited power of device speakers can make for a poor viewing experience.
    59. 59. Potential Drawbacks of Mobile Media Ministry • Individualistic, not Community Medium While enabling a private viewing experience may be a good thing at times, the Christian faith is community-centric and God’s sheep do best as a flock rather than as individual units out among the wolves!
    60. 60. Potential Drawbacks of Mobile Media Ministry • A mobile is not the best media recorder possible  Shaky footage  Poor quality audio  Not great in low light  No optical zoom  Exposure issues with subject being blown out or a silhouette  Limited ability of iris, focus controls, and zoom  Limited memory/storage
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