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AppsFuel, il nuovo marketplace per mobile web app e mobile site!
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AppsFuel, il nuovo marketplace per mobile web app e mobile site!


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Emanuele Bolognesi, responsabile del progetto AppsFuel, analizza le possibilità di distribuzione, promozione e monetizzazione del mobile web, facendo un confronto tra app native e web app, …

Emanuele Bolognesi, responsabile del progetto AppsFuel, analizza le possibilità di distribuzione, promozione e monetizzazione del mobile web, facendo un confronto tra app native e web app, evidenziando le problematiche, ma anche le opportunità offerte da queste due tecnologie.

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  • 1. How to distribute and monetize the new Mobile Web Mobile Web Italy Meetup Emanuele Bolognesi @emabolo Milano, 16 July 2013
  • 2. @emabolo o Captain of the starship AppsFuel o Working with Web technologies since 1997 o Working with Mobile technologies since 2005 o Part time evangelist, speaker and teacher o Huge fan of Fringe, Star Trek, Sid Meier’s videogames, and… HTML5! twitter: @emabolo Hi, I’m Emanuele!
  • 3. @emabolo Mobile is the future Source: Personal Computers Smartphones Tablets 0 200,000,000 400,000,000 600,000,000 800,000,000 1,000,000,000 1,200,000,000 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Units Global Internet Connected Device Shipments Source: Gartner, IDC, Strategy Analy cs, company filings, BI Intelligence es mates
  • 4. @emabolo Mobile is the future Source: Fixed Fixed Fixed Mobile Mobile 0 500 1,000 1,500 2,000 2,500 3,000 2005 2010 2015 Consumer Broadband Connec ons (milions) G-20 Internet Access Source: Boston Consul ng Group, Mary Meeker, Kleiner Perkins, Morgan Stanley Research, Berg Insight
  • 5. @emabolo Mobile users like “apps” Source: Mobile Web Apps 0 20 40 60 80 100 120 140 160 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 MinutesSpentPerMonth(Biillions) Total Mobile App And Web Dura on On Android And iOS Source: Nielsen Smartphone Analy cs
  • 6. @emabolo option 1
  • 7. @emabolo
  • 8. @emabolo 80% of iOS developers are NOT generating enough revenue to support a business, 59% of them are actually losing money!
  • 9. @emabolo And.. native apps are not portable..
  • 10. @emabolo
  • 11. @emabolo option 2
  • 12. @emabolo
  • 13. @emabolo Why?
  • 14. @emabolo Financial Times Over three milion users (2012) Nokia Here HTML5 Maps Mobile HTML5 is already a success Gmail Gmail web app
  • 15. @emabolo option 3
  • 16. @emabolo Hybrid Apps are great but…
  • 17. @emabolo • An HTML5 WebView wrapped in a native container is always slower than a pure HTML5 web app • In terms of distribution, you still have a native app and you need to distribute it via native app stores.
  • 18. @emabolo Native App Hybrid App Web App Languages Obj-C, Java, C#, etc HTML, JS, CSS HTML, JS, CSS Required Tools Xcode, Android SDK, Eclipse, Visual Studio… Phonegap + Native SDKs Your favourite text editor Distribution Native App Stores Native App Stores ? Reviews/Approval Required Required Not required Monetization Via Native App Stores or ADV Via Native App Stores or ADV ? ? ? HTML5
  • 19. @emabolo HTML5 features on mobile • Basics – Viewport – Web app settings • User Interface – Device and features detection – Position: fixed – Mobile HTML5 forms • User Interaction – Touch events – Device orientation – Geolocation • Offline and Storage – Going offline – Web storage • Multimedia and Graphics – Audio/Video – Canvas – CSS3 Transitions and transformations
  • 20. @emabolo Mobile User Interface Meta Viewport, media queries, position:fixed, overflow- scrolling: touch, and more… Position:fixed demo Enter this URL on your Mobile Phone Browser: by @brad_frost 20
  • 21. @emabolo Touch events Single touch Javascript APIs are well supported on all platforms Multi-touch and gestures are fully supported on iOS4+ but don’t work properly on Android 2.x and 3.x
  • 22. @emabolo Live demo here: by @rem • Geolocation is one of the most supported HTML5 API on Mobile (Android 2+, iOS3+, WinPhone 7.5+, Blackberry OS 6.0+) • Deviceorientation: how the device is oriented in space, devicemotion: acceleration (supported by iOS 4.2+, Android 3.0+) Geolocation and Device Orientation
  • 23. @emabolo Canvas & Games • Canvas allows you to create graphics on the fly using Javascript • For games, on Android the only usable browser is Chrome • Pure web apps perform better than web apps compiled with PhoneGap demo here: by @cykod
  • 24. @emabolo What’s next? • Media Capture API • Battery Status API • Vibration API • Contacts API • Web Intents • WebSocket API • Indexed Database API • Web Audio API • And more TO YOUR NEAREST JAVASCRIPT CODE
  • 25. @emabolo Key questions • How do users discover your web app? • How do users install and access your web app? • How do you make money with your web app?
  • 26. @emabolo Main problem is The new Mobile Web is still missing a dedicated and powerful Distribution Channel
  • 27. @emabolo What is AppsFuel • It’s a marketplace for the Mobile Web and HTML5 web apps • Free submission • Billing APIs • Optimized installation on mobile devices
  • 28. @emabolo Register for free at
  • 29. @emabolo How to submit your app or site Just enter your app or site URL!
  • 30. @emabolo Then fill the app details…
  • 31. @emabolo AppsFuel provides automatically…
  • 32. @emabolo Installation of web apps
  • 33. @emabolo Installation Flow
  • 34. @emabolo Installation Flow
  • 35. @emabolo Installation Flow
  • 36. @emabolo AppsFuel Organizer
  • 37. @emabolo AppsFuel Organizer
  • 38. @emabolo But most importantly…
  • 39. @emabolo Javascript Conferenc e AppsFuel helps you make money • Easy to implement payment API, based on carrier billing, active in Italy, Spain, France, Germany, UK and US by end of 2013 • Paypal in other countries • Advertising APIs • Go live immediately • Rev. share of 70% for developers Javascript Conference
  • 40. @emabolo Conclusions • HTML5 support on mobile is improving every day • Distribution channels for mobile web sites and web apps are now a reality • As well as monetization solutions • The new Mobile Web Way is here! What do you think about it?
  • 41. @emabolo Thank You! Emanuele Bolognesi @emabolo