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WGM4 - Pecha Kucha - Netlog
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WGM4 - Pecha Kucha - Netlog

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Seminar Web Goes Mobile 4 - Pecha Kucha session - presentation by Louis Jonckheere, Netlog

Seminar Web Goes Mobile 4 - Pecha Kucha session - presentation by Louis Jonckheere, Netlog

Published in: Business, Technology

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  • 1. Web or App Louis Jonckheere 19/11/09
  • 2. Netlog Today
  • 3. iPhone App 40% Month by month growth 200.000 unique downloads
  • 4. Mobile site 10% Month by month growth 2.000.000 visits.day
  • 5. Netlog Strategy Fun Games Mobile Leader Pop Pop Culture WHO ? Young 14 - 24 WHERE ? Global Multilingual WHAT ? Community Friends & Popular
  • 6. How is Netlog handling the Web or App issue?
  • 7. An interesting  research by Pinch Media shows that less than 5% of downloaded apps continue to be used 20 days after being downloaded .
  • 8. BUT
  • 9. “ There are 2 Exceptions : businesses who have a very large and dedicated user base or solutions that requires special capabilities of the mobile device that are not accessible through the web”
  • 10. +57.000.000 users Users ask Brands ask Netlog asks
      • Mobile games
      • Cross platform
      • Location based services
      • Branded Apps
      • Integrated mobile campaigns
      • Micropayments
      • Low costs
      • Revenues
      • restrictions
      • Big coverage
  • 11. What should we do?
  • 12. Apps Mobile web Mobile games cross platform Yes No Location based service Yes No Integrated branding Yes Limited Micropayments Limited Not yet Costs High None Revenueshare Revenuesplit 100% Restrictions Few None Coverage Medium High
  • 13. In general we can argue that for NETLOG the applications are the most suited solution although they are difficult to manage , ask enormous development costs and have a medium penetration in our Target group
  • 14. But we may never underestimate the big progress that mobile web is making and the many benefits it has.
  • 15. So we do both
  • 16. Applications = partnerships
  • 17. Mobile web = Inhouse

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