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Web or App Louis Jonckheere 19/11/09
Netlog Today
iPhone App 40% Month by month growth 200.000 unique downloads
Mobile site 10% Month by month growth 2.000.000 visits.day
Netlog Strategy Fun Games Mobile  Leader Pop Pop Culture WHO ? Young 14 - 24 WHERE ? Global Multilingual WHAT ? Community ...
How is Netlog handling the Web or App issue?
An interesting  research  by Pinch Media  shows that  less than 5%  of downloaded apps continue to be  used  20 days  afte...
BUT
“ There are  2 Exceptions : businesses who have a  very  large  and  dedicated  user base  or solutions that requires  spe...
+57.000.000 users  Users ask Brands ask Netlog asks <ul><ul><li>Mobile games  </li></ul></ul><ul><ul><li>Cross platform </...
What should we do?
Apps Mobile web Mobile games cross platform Yes No Location based service Yes No Integrated branding Yes Limited Micropaym...
In general  we can argue that  for NETLOG  the  applications  are the  most suited  solution although they are  difficult ...
But we may never  underestimate  the big  progress  that  mobile web  is making and the many  benefits  it has.
So we do both
Applications = partnerships
Mobile web = Inhouse
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WGM4 - Pecha Kucha - Netlog

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Seminar Web Goes Mobile 4 - Pecha Kucha session - presentation by Louis Jonckheere, Netlog

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Transcript of "WGM4 - Pecha Kucha - Netlog"

  1. 1. Web or App Louis Jonckheere 19/11/09
  2. 2. Netlog Today
  3. 3. iPhone App 40% Month by month growth 200.000 unique downloads
  4. 4. Mobile site 10% Month by month growth 2.000.000 visits.day
  5. 5. Netlog Strategy Fun Games Mobile Leader Pop Pop Culture WHO ? Young 14 - 24 WHERE ? Global Multilingual WHAT ? Community Friends & Popular
  6. 6. How is Netlog handling the Web or App issue?
  7. 7. An interesting  research by Pinch Media shows that less than 5% of downloaded apps continue to be used 20 days after being downloaded .
  8. 8. BUT
  9. 9. “ There are 2 Exceptions : businesses who have a very large and dedicated user base or solutions that requires special capabilities of the mobile device that are not accessible through the web”
  10. 10. +57.000.000 users Users ask Brands ask Netlog asks <ul><ul><li>Mobile games </li></ul></ul><ul><ul><li>Cross platform </li></ul></ul><ul><ul><li>Location based services </li></ul></ul><ul><ul><li>Branded Apps </li></ul></ul><ul><ul><li>Integrated mobile campaigns </li></ul></ul><ul><ul><li>Micropayments </li></ul></ul><ul><ul><li>Low costs </li></ul></ul><ul><ul><li>Revenues </li></ul></ul><ul><ul><li>restrictions </li></ul></ul><ul><ul><li>Big coverage </li></ul></ul>
  11. 11. What should we do?
  12. 12. Apps Mobile web Mobile games cross platform Yes No Location based service Yes No Integrated branding Yes Limited Micropayments Limited Not yet Costs High None Revenueshare Revenuesplit 100% Restrictions Few None Coverage Medium High
  13. 13. In general we can argue that for NETLOG the applications are the most suited solution although they are difficult to manage , ask enormous development costs and have a medium penetration in our Target group
  14. 14. But we may never underestimate the big progress that mobile web is making and the many benefits it has.
  15. 15. So we do both
  16. 16. Applications = partnerships
  17. 17. Mobile web = Inhouse
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