WGM4 - Pecha Kucha - Netlog

Web or App Louis Jonckheere 19/11/09

Netlog Today

iPhone App 40% Month by month growth 200.000 unique downloads

Mobile site 10% Month by month growth 2.000.000 visits.day

Netlog Strategy Fun Games Mobile Leader Pop Pop Culture WHO ? Young 14 - 24 WHERE ? Global Multilingual WHAT ? Community Friends & Popular

How is Netlog handling the Web or App issue?

An interesting research by Pinch Media shows that less than 5% of downloaded apps continue to be used 20 days after being downloaded .

“ There are 2 Exceptions : businesses who have a very large and dedicated user base or solutions that requires special capabilities of the mobile device that are not accessible through the web”

+57.000.000 users Users ask Brands ask Netlog asks
Mobile games
Cross platform
Location based services
Branded Apps
Integrated mobile campaigns
Micropayments
Low costs
Revenues
restrictions
Big coverage

What should we do?

Apps Mobile web Mobile games cross platform Yes No Location based service Yes No Integrated branding Yes Limited Micropayments Limited Not yet Costs High None Revenueshare Revenuesplit 100% Restrictions Few None Coverage Medium High

In general we can argue that for NETLOG the applications are the most suited solution although they are difficult to manage , ask enormous development costs and have a medium penetration in our Target group

But we may never underestimate the big progress that mobile web is making and the many benefits it has.

So we do both

Applications = partnerships

Mobile web = Inhouse

WGM4 - Pecha Kucha - Netlog

by MobileWeb on Nov 19, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 4

Statistics

WGM4 - Pecha Kucha - Netlog — Presentation Transcript