WGM4 - Pecha Kucha - Corelio

MOBILE@
(WEB or APP)
Joris De Lannoy
InvestmentAdvisor
Corelio Business Development

Topics
What is Corelio ?
What is Corelio Business Development ?
Build and execute mobile strategy
Results and findings
2010
Web orapp ?
Wrap-up

Corelio
CLASSIFIEDS
NEWS BRANDS
RADIO & TV
FREE PRESS
ARKAFUND
AV PRODUCTIONS
3

Corelio Business Development
2 roles
Venture capital (Arkafund + formerSydes)
Business developmentorganisationfromCorelio
3 missions
Investments
Incubator
Eyeson the future
1 goal
Support companygrowth

Beginning 2008 …
QUESTION : What is our Mobile Strategy ?
ANSWER : SMS business on 1 title, SMS publishing on 2
QUESTION : What is planned/forecasted ?
ANSWER : Nothing … yet …
But we had lot’s of otherpriorities …
But we still had lot’s of questions …

Solution = Incubation
Seed money
Business Development (strategy/project mgmt)
3 M :
Investigation
Vision
First budget
Decide go / no-go
VISION !!!

How did we execute ?
Focus ondeliveryby CBD
Step by step approach
Closed loop : execute - feed-back
Strong partnership withMobileWeb
3 M : investigation/definestrategy
2 M : m.jobat.be
2 M : m.standaard.be
2 M : m.nieuwsblad.be
8 M : m.standaard.be v2
4 M : De Standaard iPhoneapp

Results YTD 2009
m.standaard.be > 900 K pages/m
m.nieuwsblad.be > 280 K pages/m
dsiPhoneapp > 3.400 downloads
> 600 K pages/m
> Top rankings in appstore

Key findings 2009
Market is (still) cool
Mobile = Content + IT + Marketing + Sales + user experience + no standards + …
Monetisation is hard
Focus on delivery is key
Be excited, but don’t get wild …

Key focus for 2010
Incubation => organisation
Build inventory/audience
Moment “0”
Marketing
Interactivity (SMS/mail)
Partnerships
Content/services
Monetisation

Web or app ?
APP
User experience
Extended features
Monetisation
Leverage on brand
Different “platforms”
Costly
Version control
WEB
1 size fits all
Flexible
Cost efficient
User experience
Basic features

Web or app ?
Belgium is small (and : 3)
Inventory/criticalmass is key
Costcontrol is key
Invest in “segments” => 2 options TODAY :
Ownfunding – marketing reasons
Fundingby platform

Wrap up
Corelio sees mobile as 3rd screen
Be smart mobile
Web is the safest bet today
Anxious to see market open-up because….
we ain’t seen nothing yet !
THANK YOU

WGM4 - Pecha Kucha - Corelio

by MobileWeb on Nov 19, 2009

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WGM4 - Pecha Kucha - Corelio — Presentation Transcript