WGM4 - Microsoft

PHONE = WEB = PHONE
Mobile, Mobile services & the Cloud
Microsoft’s strategy & directions
Didier Ongena
Country Sales Director Microsoft Advertising

1
Microsoft is Mobile
2
The New Mobile Consumer
3
Introducing Windows phone
4
Mobile services as differentiator

Microsoft is MobileThe vision

Mobile Strategy
Hardware choice driven by handset manufacturer innovation and differentiation
Broad application ecosystem enabled by rich platform and tools
Integrated Microsoft end-to-end experiences across device, PC, Web, and server for business and consumer scenarios
Operator partnership for customization, differentiation, and services
Joint subscription, transaction, and advertising opportunities
Create Microsoft® Windows Phone® brand preference

Changing Mobile Landscape
WW MOBILE DEVICE SHIPMENTS
Smartphones continue to grow
Growth being driven by demand and decreasing price
Groups that have benefited from the changing space
Consumers
Current players
New entrants
A increasing opportunity for phones running Windows
77% Growth
350M
Windows Mobile Capable
197M
908M
13%Growth
798M
285M
225M
Smartphones
Feature Phones
CY09
CY12
Basic Phones

Belgium Smartphone sales in units
Belgian Smartphone sales H1 2009: 118.400 units
Strong growth: + 113% vs H1 2008
Source: GFK

1
Microsoft is Mobile
2
3
4

Consumers and Business users phone usageIs there a difference between work and private these days ?
68% of Mobile phone users admit they use their phone for personal purposes while at work or school.
63% - Social activities (planning events, chatting, social networks)
52% - Taking pictures and sending it to friends
43% - Ordering food
69% of Mobile phone users do work in private time
On average 5 times a day during non-work days
44% traveling, 41% outdoor, 38% at the grocery, 36% at friends
82% of parents use their phone for private matters during work time
Source - Microsoft / Omnibus Survey

The Changing Customer and Their Needs
Customer Needs
Business Needs
Consumer Needs
COMMUNICATE
AND CONNECT
THE VALUE OF WINDOWS
UNIQUE TO YOU!

1
Microsoft is Mobile
2
3
4

Introducing
…with focus on end-to-end experiences
MY PHONE
MY LIFE

Every Day, From Home to Work to Play.Bring it All Together With a Windows Phone!
COMMUNICATE
AND CONNECT
THE VALUE OF WINDOWS
UNIQUE TO YOU!
A Windows phone gives you the richest ways to be close to the people that matter most
A Windows phone gives you the confidence to get things done with the software you expect from Windows
With a Windows phone, it’s easy to get the setup that’s just right for you

Communicate and Connect
Hotmail
Yahoo! Mail
Gmail
Outlook
…and more!
See what’s important at a glance
Windows phones come with the best programs for staying in touch with friends, family and colleagues
Communicate the way you want with voice, e-mail, IM, photo sharing and more on your phone
Social networking is a snap
Check statusand post on
Facebook
MySpace
Windows Live
Apps you know, on your Windows Phone
Send photos on
e-mail, or text
My phone keeps photos and videos synced
IM across PC, TV, and phone
See more – more quickly
See text messagesand missed calls
Locking your phone does not slow you down

The Value of Windows
Show a PowerPointpresentation
Edit in Word
Outlook Mail
and Calendar
Music and TV from your PC
Keep your data backed up and secure
Get more done and have fun using programs you already know
Do everything you do on the Web right on your phone
You have the whole
Web on your phone
Watch YouTube, check the weather,
post to your blog
Best access to
secure sites
Share photos and videos through My Phone.
Protect your phone from theft and loss

Unique to You!
Customize your phone
Thousands of apps and games
Marketplace makes it easy
Outfit your phone with great apps, exciting games, and your favorite media
Customize your phone’s look and feel to express your personality
Choose from a wide variety of phones to fit your style
Use professional styles or create your own

Windows Marketplace
DISCOVER
Top quality applications that make your phone yours
CONVENIENT
Purchase, download, install and play experience
SATISFACTION
No questions asked return policy if not satisfied
SECURE
Pay with credit card or phone bill (where available)

1
Microsoft is Mobile
2
3
4

Web vs Apps vs Services
Web browsing: open, unrestricted information access with PC-like experience
Apps: faster access to selection of preferred info & custom entertainment
Services: enhanced, fully integrated & deep user-experience to communicate, share, inform & interact

Mobile Services Vision and Strategy
Strategy
High Reach, High Value Services
Deep Experiences on Windows Mobile
Consumer and Business
Seamless UX across PC, Phone and Web
Commercialized w/ Mobile Operators
Business Models that Increase ARPU
Vision
Unlocking the magic of mobile experiences to enrich people’s lives across a world of devices
Service Offerings
Service Platforms
20
Microsoft Confidential, Internal Use Only

Services overview
Consumer services
Business Productivity Online Suite

Everyone can make a smartphone...
But who can make a smartphone
for everyone ?

WGM4 - Microsoft

by MobileWeb on Nov 19, 2009

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WGM4 - Microsoft — Presentation Transcript