PHONE = WEB = PHONE<br />Mobile, Mobile services & the Cloud<br />Microsoft’s strategy & directions<br />Didier Ongena<br ...
1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile se...
1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile se...
Microsoft is MobileThe vision<br />
Mobile Strategy<br />Hardware choice driven by handset manufacturer innovation and differentiation<br />Broad application ...
Changing Mobile Landscape<br />WW MOBILE DEVICE SHIPMENTS<br />Smartphones continue to grow<br />Growth being driven by de...
Current players
New entrants
A increasing opportunity for phones running Windows    </li></ul>77% Growth<br />350M<br />Windows Mobile  Capable<br />19...
Belgium Smartphone sales in units<br />Belgian Smartphone sales H1 2009: 118.400 units<br />Strong growth: + 113% vs H1 20...
1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile se...
Consumers and Business users phone usageIs there a difference between work and private these days ?<br />68% of Mobile pho...
The Changing Customer and Their Needs<br />Customer Needs<br />Business Needs<br />Consumer Needs<br />COMMUNICATE <br />A...
1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile se...
Introducing<br />…with focus on end-to-end experiences<br />MY PHONE<br />MY LIFE<br />
Every Day, From Home to Work to Play.Bring it All Together With a Windows Phone!<br />COMMUNICATE <br />AND CONNECT<br />T...
Communicate and Connect<br />Hotmail<br />Yahoo! Mail<br />Gmail<br />Outlook<br />…and more!<br />See what’s important at...
The Value of Windows<br />Show a PowerPointpresentation<br />Edit in Word<br />Outlook Mail<br />and Calendar<br />Music a...
Unique to You!<br />Customize your phone<br />Thousands of apps and games<br />Marketplace makes it easy<br />Outfit your ...
Windows Marketplace<br />DISCOVER <br />Top quality applications that make your phone yours<br />CONVENIENT<br />Purchase,...
1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile se...
Web vs Apps vs Services<br />Web browsing: open, unrestricted information access with PC-like experience<br />Apps: faster...
Mobile Services Vision and Strategy<br />Strategy<br />High Reach, High Value Services<br />Deep Experiences on Windows Mo...
Services overview<br />Consumer services<br />Business Productivity Online Suite<br />
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WGM4 - Microsoft

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Seminar Web Goes Mobile 4 - presentation by Didier Ongena, Microsoft

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  • Silos for desktop, laptop, netbook, and phone are quickly disappearingWith Windows, you can easily access your information when you want – on your desktop, laptop , internet café and phoneUsers are demanding access to their information and entertainment from anywhere. Microsoft enables consumers to easily and seamlessly transition from desktop, to cloud to phone and back all the while maintaining the consumer’s connection
  • CMD continues to grow in spite of tough economics and flat to slight decline phone sales Growth is being driven by two big factorsCustomers evolving needs and desire for more functional phonesPhones with more functionality at cheaper prices Who is driving or benefiting from the growthCustomers benefit, more functionality at lower prices Current players applying to new customers (taking fucntionality and expanding the who to apply it to Specific competitors YoY growth RIM fastest grower, taking advantage of a solid value prop and distributing and managing price effectively iPhone done a great job of taking innovations that have been around and really packaging them in a seamless way for consumersGoogle taking advantage of high end FF and more capable HW WM leveraging our wins for business end users
  • Source = GFK
  • Back in the 90s both MSFT and RIM cut our teeth on the business phones and the needs of the business consumerNow Apple has come in very focused on the consumerAll of the players are focusing on the actual consumer needs and tending towards the consumerWith Windows Mobile 6.5, we reached out to consumers to determine what they really needed in a phone, and they responded with 3 key areas:Connect with People they care about (communicate and connect)Get stuff done (The power of Windows)Meet my needs (Personalize)
  • CommunicateMost activity on smartphones is based on personal communications with people you care about: phone, contacts, e-mail, SMS. Mobile social networking on will grow 350% by 2013ConfidentToday’s consumer is busy. They crave the security in knowing that they can quickly manage their daily tasks with a familiar, trusted partnerCustomizableThe desire to personalize and make your device yours is high. It’s the consumer’s choice: Hardware, applications, e-mail, messages, backgrounds, themes, ringtones, contactsConsumers used to want to just make calls. Then they wanted to text.Now, consumers want it all. And they are king. They still want to communicate as they have done, however they also want to be in constant touch with social networks, They also want the power of Windows on their phone and be confident that the applications will be similar and they can act quickly and with confidence that they will be abel to achieve those tasksThe new consumer also wants to be able to personalize their new phone – and it has to be EASY.Transition note: blocks fade away automaticallyIn an answer to the consumers needs, The new Windows Phone has been built on a solid foundation of the consumers desire:1. Communicate and Connect2. The Value of Windows3. Unique to You
  • Transition note: Click through associates core messages (LHS) and screen / capabilities (RHS)Windows phones come with the best programs for staying in touch with friends, family and colleaguesQuickly check all your email accounts – Hotmail, Yahoo! mail, Gmail, corporate exchange mail, and more – and have easy access to always updated contact and calendar information.Your Hotmail and Windows Live email updates automatically on Windows phones so there’s no need to keep signing in and hitting refresh.You can easily have your contacts, email and calendar synced between your PC and phone with no additional software needed, set “out of office” notifications on the go, and use enhanced voicemail playback so you can respond quickly to missed calls. Communicate the way you want with voice, email, IM, photo sharing and more on your phone.Finally it’s simple to send the photos you take on your phone with email or text messages—or you can use the free My Phone service to easily move them to any internet-connected computer.Have instant IM conversations – with anyone using a Windows PC, an Xbox, or a Windows phone – using Live Messenger on your phone.Have access to all of your email accounts on your Windows phone – setting up new email accounts is fast and simple. Social networking is a snap.It’s easy to stay in touch when you have applications like Facebook and MySpace right in your pocket—check on and send status updates, and upload photos and videos that you take with your phone right to your page.It’s the Facebook, Twitter and MySpace that you already know, just made easy for you to use on your Windows phone! See what’s important at a glance.See more – more quickly – because on the new Windows phones you can keep in view key information about your emails, appointments, new text messages or missed calls right on your homescreen. Locking your phone doesn’t mean slowing you down. On a Windows phone you can see if you have new missed calls, email, voicemail, or text messages—even while the phone is locked.
  • transition note: Click through associates core messages (LHS) and screen / capabilities (RHS)Keep your data backed up and secure. Stay connected and up-to-date with My Phone: a free service that backs up contacts, calendars, photos, music, and text messages to a password-protected web account that you can access from any internet-connected computer. If you do lose your phone, you can use your PC to send a personalized message to your phone’s homescreen with instructions on how to best get the phone back to you. <one time fee required>Get more done and have fun using programs you already know.Only Windows phones come with Microsoft Office Mobile, so you can use the software you know from your PC: see a presentation in Power Point, read a document in Word, or review an Excel spreadsheet.Open files and edit documents right on your phone with Microsoft Office Mobile, then sync these updates with your PC running Windows.The software on your Windows phone looks and feels instantly familiar—like your PC at home and work, so you’re up and running in no time.Take advantage of free moments to have some fun! Use your Windows phone to listen to your music, play games and videos, and even watch TV shows that you recorded on your PC using Windows Media Center. It’s simpler to do everything you do on the Web right on your phone. Now the things you do on the Web are right there for you on your phone: watch YouTube videos, check the weather, read your friend’s blog, and so much more. A Windows phone gives you the confidence to do your banking online and connect to your corporate network just like you would on a home PC.PC Synch (message coming)
  • Transition note: Click through associates core messages (LHS) and screen / capabilities (RHS)Outfit your phone with great apps, exciting games, and your favorite media.It’s easy to customize your Windows phone. Select from thousands of great apps and games – many for free – and download them directly to your phone from the Windows Marketplace for Mobile. Enjoy your favorite music and videos anywhere you go with a Windows phone—it even syncs your top playlists with your PC so that your phone is also your convenient, go-to entertainment player.Choose from a wide variety of phones to fit your style.Whatever your style or budget, there’s a Windows phone that’s exactly right for you, and right in your price range.You can get a phone with a full keyboard, a touchscreen, or both—the choice is yours.Choose the design that meets your needs—from powerhouse work phones to high-end media phones and everything in between, Windows phones offer the widest range of phones on the market. Customize your phone’s look and feel to express your personality.With a Windows phone, it’s a snap to make your phone as unique as you are—create a personalized look and feel right away using built-in themes, wallpapers, and unique ringtones. Some of the world’s most famous designers have created exclusive, custom home screens for Windows phones so you can express your style at its best.
  • Some facts/statements:Nov 2: 38 apps in the pipeline for Belgium & 3.362 worldwideIt’s not a race to have the most apps in our Marketplace, but the most relevantWe could’ve made the 18k apps developed in the past for Windows Mobile available, but the quality would not match the expectationsAfter all, you can only scroll through a few hundreds – thousands for the real freaks – per timeApparently only 1,4% of the apps downloaded for the iPhone are used longer than 40 days
  • With improvements to the UX and the services we’ve launched, we clearly have an excellent offer for both worlds: business & consumer.
  • At the end of the day the most important result we could hope for and must drive to: Ask for a Windows Phone by name.
  • WGM4 - Microsoft

    1. 1. PHONE = WEB = PHONE<br />Mobile, Mobile services & the Cloud<br />Microsoft’s strategy & directions<br />Didier Ongena<br />Country Sales Director Microsoft Advertising<br />
    2. 2. 1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile services as differentiator<br />
    3. 3. 1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile services as differentiator<br />
    4. 4. Microsoft is MobileThe vision<br />
    5. 5. Mobile Strategy<br />Hardware choice driven by handset manufacturer innovation and differentiation<br />Broad application ecosystem enabled by rich platform and tools<br />Integrated Microsoft end-to-end experiences across device, PC, Web, and server for business and consumer scenarios<br />Operator partnership for customization, differentiation, and services<br />Joint subscription, transaction, and advertising opportunities<br />Create Microsoft® Windows Phone® brand preference<br />
    6. 6. Changing Mobile Landscape<br />WW MOBILE DEVICE SHIPMENTS<br />Smartphones continue to grow<br />Growth being driven by demand and decreasing price<br />Groups that have benefited from the changing space<br /><ul><li>Consumers
    7. 7. Current players
    8. 8. New entrants
    9. 9. A increasing opportunity for phones running Windows </li></ul>77% Growth<br />350M<br />Windows Mobile Capable<br />197M<br />908M<br />13%Growth<br />798M<br />285M<br />225M<br />Smartphones<br />Feature Phones<br />CY09<br />CY12<br />Basic Phones<br />
    10. 10. Belgium Smartphone sales in units<br />Belgian Smartphone sales H1 2009: 118.400 units<br />Strong growth: + 113% vs H1 2008 <br />Source: GFK<br />
    11. 11. 1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile services as differentiator<br />
    12. 12. Consumers and Business users phone usageIs there a difference between work and private these days ?<br />68% of Mobile phone users admit they use their phone for personal purposes while at work or school.<br />63% - Social activities (planning events, chatting, social networks)<br />52% - Taking pictures and sending it to friends<br />43% - Ordering food<br />69% of Mobile phone users do work in private time<br />On average 5 times a day during non-work days<br />44% traveling, 41% outdoor, 38% at the grocery, 36% at friends<br />82% of parents use their phone for private matters during work time<br />Source - Microsoft / Omnibus Survey<br />
    13. 13. The Changing Customer and Their Needs<br />Customer Needs<br />Business Needs<br />Consumer Needs<br />COMMUNICATE <br />AND CONNECT<br />THE VALUE OF WINDOWS<br />UNIQUE TO YOU!<br />
    14. 14. 1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile services as differentiator<br />
    15. 15. Introducing<br />…with focus on end-to-end experiences<br />MY PHONE<br />MY LIFE<br />
    16. 16. Every Day, From Home to Work to Play.Bring it All Together With a Windows Phone!<br />COMMUNICATE <br />AND CONNECT<br />THE VALUE OF WINDOWS<br />UNIQUE TO YOU!<br />A Windows phone gives you the richest ways to be close to the people that matter most<br />A Windows phone gives you the confidence to get things done with the software you expect from Windows<br />With a Windows phone, it’s easy to get the setup that’s just right for you<br />
    17. 17. Communicate and Connect<br />Hotmail<br />Yahoo! Mail<br />Gmail<br />Outlook<br />…and more!<br />See what’s important at a glance<br />Windows phones come with the best programs for staying in touch with friends, family and colleagues<br />Communicate the way you want with voice, e-mail, IM, photo sharing and more on your phone<br />Social networking is a snap<br />Check statusand post on <br />Facebook<br />MySpace<br />Windows Live<br />Apps you know, on your Windows Phone<br />Send photos on<br />e-mail, or text<br />My phone keeps photos and videos synced<br />IM across PC, TV, and phone<br />See more – more quickly<br />See text messagesand missed calls<br />Locking your phone does not slow you down<br />
    18. 18. The Value of Windows<br />Show a PowerPointpresentation<br />Edit in Word<br />Outlook Mail<br />and Calendar<br />Music and TV from your PC<br />Keep your data backed up and secure<br />Get more done and have fun using programs you already know<br />Do everything you do on the Web right on your phone<br />You have the whole <br />Web on your phone<br />Watch YouTube, check the weather, <br />post to your blog<br />Best access to <br />secure sites<br />Share photos and videos through My Phone.<br />Protect your phone from theft and loss<br />
    19. 19. Unique to You!<br />Customize your phone<br />Thousands of apps and games<br />Marketplace makes it easy<br />Outfit your phone with great apps, exciting games, and your favorite media<br />Customize your phone’s look and feel to express your personality<br />Choose from a wide variety of phones to fit your style<br />Use professional styles or create your own<br />
    20. 20. Windows Marketplace<br />DISCOVER <br />Top quality applications that make your phone yours<br />CONVENIENT<br />Purchase, download, install and play experience<br />SATISFACTION<br />No questions asked return policy if not satisfied<br />SECURE<br />Pay with credit card or phone bill (where available)<br />
    21. 21. 1<br />Microsoft is Mobile<br />2<br />The New Mobile Consumer<br />3<br />Introducing Windows phone<br />4<br />Mobile services as differentiator<br />
    22. 22. Web vs Apps vs Services<br />Web browsing: open, unrestricted information access with PC-like experience<br />Apps: faster access to selection of preferred info & custom entertainment<br />Services: enhanced, fully integrated & deep user-experience to communicate, share, inform & interact <br />
    23. 23. Mobile Services Vision and Strategy<br />Strategy<br />High Reach, High Value Services<br />Deep Experiences on Windows Mobile<br />Consumer and Business <br />Seamless UX across PC, Phone and Web<br />Commercialized w/ Mobile Operators<br />Business Models that Increase ARPU<br />Vision<br />Unlocking the magic of mobile experiences to enrich people’s lives across a world of devices<br />Service Offerings<br />Service Platforms<br />20<br />Microsoft Confidential, Internal Use Only<br />
    24. 24. Services overview<br />Consumer services<br />Business Productivity Online Suite<br />
    25. 25.
    26. 26. Everyone can make a smartphone...<br />But who can make a smartphone <br />for everyone ?<br />
    27. 27. 24<br />

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