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Patient Engagement Apps - Webinar
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Patient Engagement Apps - Webinar


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Patient Engagement is proving to be an efficient strategy for healthcare providers to improve awareness and prescription compliance, reduce readmission's, and increase the patients’ trust.

Patient Engagement is proving to be an efficient strategy for healthcare providers to improve awareness and prescription compliance, reduce readmission's, and increase the patients’ trust.

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  • Mayo sees 1.1 million patients annually and receives 250 million unique visits per year to its website. When it comes to patient engagement to fulfill Meaningful Use requirements, the patient portalis the way Mayo is providing access. - Manley said in his speech at HIMSS.
  • According to a recent Deloitte study, young people are three times as likely as the 55+ group to own a smartphone (58% vs. 21%), but less than twice as likely to own a tablet (19% vs. 11%). Four in ten tablet users are between the ages of 35 and 64 and adopting tablets at much higher rates than the young folks! 80% of time spent on mobile devices is spent in APPS
  • App ideas can originate in various departments, offices and programsThey can cater either to the public or to the internal workforceSome use-cases have already been implemented and can be available commercially, but would require serious customization for your users
  • Costs can double if you decide to develop for both iOS and Android
  • Data from : Survey by Consumer Health Information Corporation (CHIC) in 2011 to gauge interest in, and adherence to, health apps
  • So, how do we create a killer app that will keep being downloaded and used? Let’s go through the key steps. The most important part of creating an app is planning. If the planning of an app is not well thought out, the chances of your app being successful are low. Start with the idea and move through wireframes and mockups. Take your time and make sure not to skip steps, as you will forget something!
  • A great app starts with a great idea!
  • Once you’re certain about your idea, start building your WISH LIST. The rule of thumb is, you should be able to explain the value of your app in once sentence. Think of your use-case in terms of an ‘elevator pitch’: can you tell someone in 30 seconds why they have to download your app?
  • If the target audiences can be served by multiple apps, and if you have some features in your dump that can be used for those audience, you might want to consider creating a PORTFOLIO of mobile apps!
  • Here’s an example:A long wish list can be trimmed down to a sensible use-case, AND give birth to 2 brand new app ideas!With the MobileSmith platform, building and managing a portfolio of apps is easy - you can reuse successful functionality/design and develop your mobile brand quickly and at low cost
  • From the point of UX, the ideal number of pages in your app should be between - ???We can help at this stage!
  • Wireframing means drawing your user intefrace as you envision it, including all its pages, elements and workflow.We mostly do it on paper, but there are some great free tools out there for digital wireframing. The more you can describe all buttons and tabs, the faster you will find flaws with your wireframe design.We can help at this stage!
  • Tapping through:you may feel a bit silly tapping on a piece of paper, but it’s an excellent way to visualize the UX and quickly find faults with your wireframe.Requirements, Storyboard, Wireframe and Mockup will define 50% of the success of your app:If an app has cool functionality, but not easy to use, it’s only 50% good. And vice versa: if it’s super-easy to use, but functionality is boring or performs poorly, the app will not be successful.
  • MobileSmith canvas allows you to grab colors from your websiteWith MobileSmith, designer can stay within the confines of the in-built best practices; besides, the platform allows replicating screens and design elements = all this can save over 50% (up to 80%) of your designer’s time!
  • - Once your mockup is done, you can either 1) review it on paper 2) use MobileSmith to review it live. - That 50% of your app’s success that UI/UX defines is easy to ensure with our platform: even if you have messed up that super-important part where you define your requirements and build wireframes, you don’t have to pay your developers extra to correct the mistake. On our platform, you can play with your UI until you are totally happy with it. - Then it’s time to build the app!
  • Transcript

    • 1. Robert Hancock,MobileSmith VP of SalesMay 30, 2013Patient Engagement Apps:How to Get Started
    • 2. Who is MobileSmith:• Enterprise-class DIY appdevelopment platform• Your app management backoffice in the CloudWho is Robert:• MobileSmith VP of Sales• More than 15 years of experienceselling innovative technologies tovertical markets1
    • 3. Today We Will Explore:• How to come up with great mobileuse cases for efficient PatientEngagement• How to design and wireframe yourown Patient Engagement app• How to prototype and build it easilyand at low cost2
    • 4. Engagement: Key to Improved Trust• Access to patient info online =peace of mind; feeling of control andempowerment• Secure messaging = improveddoctor/patient relationship & trustMayo Clinic’s recent survey of 45,000 patients:Eric Manley, eHealth System Manager, Mayo ClinicPatient Engagement is not just an IT solution.It’s a CARE solution. IT is just the mechanism.3
    • 5. Why Mobile Engagement?• eClinicalWorks survey: 60% physicianssaid that at least half of their patientswould be interested in appointmentreminders via a mobile app• Pew 2012: 50% of smartphone owners usetheir devices to get health information;19% have downloaded a healthcare app• 200 million active iOS and Android devices in the US• Older demographics are catching up!4
    • 6. Poll: where does your organizationstand on mobile apps?5 Thinking about it Building! Launched 1 app Launched 2 or more
    • 7. App Ideas Just Pop Up6IT DepartmentHuman ResourcesTechnology PartnersPatient RelationsMarketingMedical Departments
    • 8. Custom Apps are Costly!7Cost to build a custom,full-featured mobile app:from $30,000 to $150,000Cost x2
    • 9. And yet…8• Out of 97,000 health apps,26% are used only once• 74% of users drop out by the10th use• Top reason for dropping out:lack of user friendliness• 91% of users name ease of navigation• Patients desire customized feedback based on conditionWhat makes Apps favorable?
    • 10. From Idea to App: Key Steps9IdeaRequirementsDumpWireframe Mockup DevelopmentTestingGood planning great app And vice versa!
    • 11. Step 1: Idea!10• Check in the app stores: are there any appsalready doing it? NO I may have a great app idea! Yes Can I improve the way they’re doing it?• Could my idea be accomplished via amobile website?• Your app could be denied by Apple• Not a good use of resources• Will the app connect to any data sources?• May require involvement of IT dept.Yes!Yes
    • 12. Use-Case:Post-Tonsillitis Ice Cream App11Medication reminderChecklist and regimenMonitoring of ‘Red flags’Follow-upreminderFun and treatsfor the child
    • 13. Use-Case:Prescription Adherence12Medication reminderYour home care teamDrugs reconciliationFollow-up reminder‘Red flags’ and responseInteractive care planfor the whole family
    • 14. Use-Case: Cancer Center App13Track your treatmentManage your care teamNetwork with patients3D tour of the facilityStay informed and entertainedthroughout your journeyTry on some wigs!
    • 15. Step 2: Requirements Dump14• Put down everything you wantin your app, in bullet points• Group similar bullet points; whittlethem down to make sense• Pick out 1-2 key features to bethe centerpiece of your app• Pick 2-3 secondary features• Dump the rest!
    • 16. Something to Consider During Steps 1-2:One or Several Apps?15• What audience am I trying toreach with my app?• Could it be too broad?• Any there too manyfeatures in my app?• Diluted apps are not user-friendly• Do I have any secondary featureson my list too good to dump?
    • 17. Trimming Down Your Use Case16 How do I feeltoday? My care plan My care team Appointments Lab results Hospital info Facility tour Drug info Reconciliation Doctor info Doctor referral Drug info Drugreconciliation Fill prescription Doctor info Doctor Referral Feedback andrecommend
    • 18. Step 3: Storyboarding17• Sketch your requirements as pages (views):• Start with the root view (Home page)• List all the generic views• NO workflow; NO interfaces at this point!• Get a clear view of all the pages:10 or 100 pages? - Too many or too few?HOMEMyCarePlanMyCareTeamAddDoctorHow doI feeltoday?NewAppointmentEtc.
    • 19. Step 4: Wireframing18• Lay out each page from yourstoryboard: buttons, navbar, tabs, maps, images, media…• Write in notes and arrows for pagetransitions• Describe everything in detail!• Use graphic designer to ensurefeasibility• Review wireframes with people onyour team least familiar with mobile
    • 20. Ensuring the Best User Experience19• Keep in mind the user goals of your app(see your 1-2 key features)• Tap through your wireframe: Can the user achieve each goal in 4-5 clicks? Do I have all the necessary screens and buttons? Do all screens/elements have a purpose? Can the user navigate home easily? Are there easy ways to view & input data?USER EXPERIENCE: FUNCTIONALITY:50% 50%
    • 21. Step 5: Mockup20• Your designer creates page #1in Photoshop using definedcolor scheme• You approve design: colors,shapes, images, font etc.• Secondary pages are createdand approved• MobileSmith has in-builtdesign best practices for iOSand Androidsaves up to 70% of yourdesigner’s time!
    • 22. Step 6: Prototype & Review21• Option 1: review screenshots• Option 2: review the prototypeon your device:• “Build for testing” on MobileSmith• Send the prototype OTA to yourdevice or your colleagues’• Review; change design/layout;rebuild; test again!• Refine the UI/UX at minimum cost
    • 23. What You Can Do With MobileSmith:22• Built-in design best practicesfor each OS: save up to 70%of time at mockup andprototype stages• Need to reinvent your appquickly? No problem – andno additional cost!• Streamlined app versioning• Enterprise-class security and robust scalable infrastructure• Real-time updates and push notifications• Secure integration with your backend systems• Your App Forge on the Cloud: create dozens of CUSTOM, nativeapps at the cost of one
    • 24. : Where We Fit23 Pure Custom App Development• The most expensive option• Requires development team• High long-term costs• Slow development• Limited creative input fromstakeholders Template Based App• Low level creativity• Limited functionality• Lowest common denominator• No branding, no security MobileSmith• You own the entire processthrough completion• Rapid prototyping & development• Custom product at much lower cost• Multiple apps instead of just one• Minimal long-term cost
    • 25. Request a Demo and Start Building!24Questions?(919) 602-3025