Robert Hancock
VP of Sales
MobileSmith
July 22, 2013
From Event Apps – to Engagement Apps
Creating a Portfolio of Event Ap...
 Need to create unique, powerful apps
for multiple events, but at low cost?
 Want to decentralize app creation
in your o...
With MobileSmith, You Can:
 Create exciting, customized mobile apps
designed to maximize engagement and ROI
 Rapidly pro...
4
• An enterprise-class cloud platform for
rapid development and deployment of
custom native apps deliverable across
iPhon...
5
MobileSmith Event Apps
• Agenda by room
• Interactive room/venue map
• Agenda by day
• Personalize your agenda
• Photo p...
6
User-Driven Content
Interactive Photo Galleries:
• Take photos, upload to gallery
• Upload and submit for approval
• App...
7
Customized Engagement Strategies
Communicate in Real Time
• Push messages
• Schedule notifications
• Instantly update co...
Rapid Prototyping & Review
8
• “Build for testing” on MobileSmith
for iPhone, Android, or iPad
• Send the prototype over-t...
9
From Events to Multifaceted Engagement
• One-time use case
• Limited functionality
• Deleted after event
• No changes ar...
Case Study: DigitalNow-2013
11
• Tradeshow event app
• Developed custom in 2 weeks
• Dynamically managed throughout
the ev...
12
MobileSmith Platform Functionality
Design Customized Apps Develop Natively for iPad
Build, Distribute, Version Powerful...
Your App Forge on the Cloud:
13
• Built-in design best practices for each OS:
save up to 70% of time at mockup and prototy...
: Where We Fit
14
 Pure Custom App Development
• The most expensive option
• Requires development team
• High long-term c...
Upcoming SlideShare
Loading in …5
×

From Event Apps - to Engagement Apps

269 views
263 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
269
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

From Event Apps - to Engagement Apps

  1. 1. Robert Hancock VP of Sales MobileSmith July 22, 2013 From Event Apps – to Engagement Apps Creating a Portfolio of Event Apps that Drive ROI Year-Round
  2. 2.  Need to create unique, powerful apps for multiple events, but at low cost?  Want to decentralize app creation in your organization, but keep consistent branding?  Want your apps to outlast the single event and drive engagement year-round? Think Outside the Booth! 2
  3. 3. With MobileSmith, You Can:  Create exciting, customized mobile apps designed to maximize engagement and ROI  Rapidly prototype and deploy for iPhone, Android, and iPad – no coding!  Send apps over-the-air or submit directly to Apple and Android app stores  Unlimited potential for app reuse and reinvention at low flat cost  Your event app becomes an „anchor‟ on users‟ mobile devices for year-round engagement 3
  4. 4. 4 • An enterprise-class cloud platform for rapid development and deployment of custom native apps deliverable across iPhone, Android, and iPad What is MobileSmith: • A secure cloud-based application management back-office supporting real-time messaging and content updates
  5. 5. 5 MobileSmith Event Apps • Agenda by room • Interactive room/venue map • Agenda by day • Personalize your agenda • Photo profiles of speakers, contest winners, etc. • Tap to email; tap to call • Profile/contact exchange Interactive Event Agenda Participant Profiles
  6. 6. 6 User-Driven Content Interactive Photo Galleries: • Take photos, upload to gallery • Upload and submit for approval • Approve and publish from MobileSmith CMS in real time • Add geo tags and time stamps • Comment, share, exchange
  7. 7. 7 Customized Engagement Strategies Communicate in Real Time • Push messages • Schedule notifications • Instantly update content from the MobileSmith CMS Drive Engagement • Hook to Twitter, FaceBook, YouTube, RSS • Create hash tag campaigns • Favorites & bookmarks • Rewards points • Gamification without limits! • Publish articles, lists, galleries, maps, video • Enable search & filtering • “Carousel view” • In-app video playback Publish Rich Content Worldwide Convention 2013
  8. 8. Rapid Prototyping & Review 8 • “Build for testing” on MobileSmith for iPhone, Android, or iPad • Send the prototype over-the-air to yourself or your colleagues • Review; change design or layout; rebuild; test again! • Refine the UI/UX at minimum cost • Want to reinvent your app completely? No problem! Review prototypes on your device:
  9. 9. 9 From Events to Multifaceted Engagement • One-time use case • Limited functionality • Deleted after event • No changes are possible • No further engagement Event Apps: Engagement Apps: • Long-term use • No limits on functionality • Becomes an “anchor” on your users‟ devices • Unlimited reinvention • Year-round engagement
  10. 10. Case Study: DigitalNow-2013 11 • Tradeshow event app • Developed custom in 2 weeks • Dynamically managed throughout the event via MobileSmith CMS • 400+ downloads and 2500+ sessions in 2 days • Client can keep using the app to push content and drive engagement
  11. 11. 12 MobileSmith Platform Functionality Design Customized Apps Develop Natively for iPad Build, Distribute, Version Powerful CMS on the Cloud
  12. 12. Your App Forge on the Cloud: 13 • Built-in design best practices for each OS: save up to 70% of time at mockup and prototype • Need to reinvent your app fast? No problem – and no additional cost! • Streamlined Enterprise App Versioning • Training and Support center in the platform • Enterprise-class security and scalable infrastructure • Role-based platform access permissions • Secure integration with your data sources • Create dozens of CUSTOM, native apps at the cost of one
  13. 13. : Where We Fit 14  Pure Custom App Development • The most expensive option • Requires development team • High long-term costs • Long development cycle • Limited creative input from stakeholders  Template Based App • Pre-set functionality and branding • Limited flexibility within template • No continued creativity • Lowest common denominator  MobileSmith • You own the entire process from start to finish • Rapid prototyping & development • Robust app versioning and CMS • Creativity without limits! • Minimal long-term cost

×