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From Event Apps - to Engagement Apps

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  • 1. Robert Hancock VP of Sales MobileSmith July 22, 2013 From Event Apps – to Engagement Apps Creating a Portfolio of Event Apps that Drive ROI Year-Round
  • 2.  Need to create unique, powerful apps for multiple events, but at low cost?  Want to decentralize app creation in your organization, but keep consistent branding?  Want your apps to outlast the single event and drive engagement year-round? Think Outside the Booth! 2
  • 3. With MobileSmith, You Can:  Create exciting, customized mobile apps designed to maximize engagement and ROI  Rapidly prototype and deploy for iPhone, Android, and iPad – no coding!  Send apps over-the-air or submit directly to Apple and Android app stores  Unlimited potential for app reuse and reinvention at low flat cost  Your event app becomes an „anchor‟ on users‟ mobile devices for year-round engagement 3
  • 4. 4 • An enterprise-class cloud platform for rapid development and deployment of custom native apps deliverable across iPhone, Android, and iPad What is MobileSmith: • A secure cloud-based application management back-office supporting real-time messaging and content updates
  • 5. 5 MobileSmith Event Apps • Agenda by room • Interactive room/venue map • Agenda by day • Personalize your agenda • Photo profiles of speakers, contest winners, etc. • Tap to email; tap to call • Profile/contact exchange Interactive Event Agenda Participant Profiles
  • 6. 6 User-Driven Content Interactive Photo Galleries: • Take photos, upload to gallery • Upload and submit for approval • Approve and publish from MobileSmith CMS in real time • Add geo tags and time stamps • Comment, share, exchange
  • 7. 7 Customized Engagement Strategies Communicate in Real Time • Push messages • Schedule notifications • Instantly update content from the MobileSmith CMS Drive Engagement • Hook to Twitter, FaceBook, YouTube, RSS • Create hash tag campaigns • Favorites & bookmarks • Rewards points • Gamification without limits! • Publish articles, lists, galleries, maps, video • Enable search & filtering • “Carousel view” • In-app video playback Publish Rich Content Worldwide Convention 2013
  • 8. Rapid Prototyping & Review 8 • “Build for testing” on MobileSmith for iPhone, Android, or iPad • Send the prototype over-the-air to yourself or your colleagues • Review; change design or layout; rebuild; test again! • Refine the UI/UX at minimum cost • Want to reinvent your app completely? No problem! Review prototypes on your device:
  • 9. 9 From Events to Multifaceted Engagement • One-time use case • Limited functionality • Deleted after event • No changes are possible • No further engagement Event Apps: Engagement Apps: • Long-term use • No limits on functionality • Becomes an “anchor” on your users‟ devices • Unlimited reinvention • Year-round engagement
  • 10. Case Study: DigitalNow-2013 11 • Tradeshow event app • Developed custom in 2 weeks • Dynamically managed throughout the event via MobileSmith CMS • 400+ downloads and 2500+ sessions in 2 days • Client can keep using the app to push content and drive engagement
  • 11. 12 MobileSmith Platform Functionality Design Customized Apps Develop Natively for iPad Build, Distribute, Version Powerful CMS on the Cloud
  • 12. Your App Forge on the Cloud: 13 • Built-in design best practices for each OS: save up to 70% of time at mockup and prototype • Need to reinvent your app fast? No problem – and no additional cost! • Streamlined Enterprise App Versioning • Training and Support center in the platform • Enterprise-class security and scalable infrastructure • Role-based platform access permissions • Secure integration with your data sources • Create dozens of CUSTOM, native apps at the cost of one
  • 13. : Where We Fit 14  Pure Custom App Development • The most expensive option • Requires development team • High long-term costs • Long development cycle • Limited creative input from stakeholders  Template Based App • Pre-set functionality and branding • Limited flexibility within template • No continued creativity • Lowest common denominator  MobileSmith • You own the entire process from start to finish • Rapid prototyping & development • Robust app versioning and CMS • Creativity without limits! • Minimal long-term cost