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Text Message Marketing and Mobile Sites Working Together
 

Text Message Marketing and Mobile Sites Working Together

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Visit: http://mobilesitesmadeeasy.net/ We will create a sample Mobile Friendly website for you at no cost or obligation. If it is useful for you, then we can proceed and build you a fully functional ...

Visit: http://mobilesitesmadeeasy.net/ We will create a sample Mobile Friendly website for you at no cost or obligation. If it is useful for you, then we can proceed and build you a fully functional custom Mobile Friendly site. go to: http://mobilesitesmadeeasy.net/

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    Text Message Marketing and Mobile Sites Working Together Text Message Marketing and Mobile Sites Working Together Document Transcript

    • ==== ====Get your Custom Mobile Site for FREE Visit:www.MobileSitesMadeEasy.net==== ====How can text messaging (SMS) and mobile web sites be a powerful mobile marketingcombination? Lets start off with the basics:Text Message MarketingThis is when you use a 5 or 6 digit shortcode to create an interaction between your organizationand your audience. The user will be instructed to text a keyword to a shortcode to start theinteraction (sign up for the mobile club, enter to win, vote for something, etc.). Anytime someonesends a text message to your system their number is stored in your database. Assuming you havenotified your users they are opting-in for future text messages you can use this database to sendmore messages later.Pro: SMS is great because its cost-effective and it works on nearly every phone active in the US.Nearly every mobile user knows how to send a text message. Also, like email, its a directmarketing channel. The bigger your database grows the more traffic and sales it can drive.Con: SMS is limiting because you can only use 160 characters per message. Its made for short,sweet, and to-the-point messages. Its hardly a rich multimedia experience.Mobile Web SitesThese are the cost-effective, widely-accepted, work-on-most-phones, "cousin" of apps. You buildthem to better reach your mobile audience with trimmed down pages, store locators, mobile-specific features, etc. Because one mobile web site can work on any HTML-capable phone. Youdont need to build an iPhone version, then an Android version, then a BlackBerry (OK, you get theidea).Pro: Mobile web sites are great because theyre also budget-friendly to build and maintain. In mostcases they are just your main web site on a very strict diet. When your users load your main website on their phone they can be automatically redirected to the streamlined mobile version. Thislets you create a specific mobile experience for your audience without asking them to downloadanother app.Con: Mobile web sites can be disappointing because unless you have a large number of userssearching for you on their mobile phone, the mobile site may sit there with very little traffic. Alsoyou may sit there wondering how to promote it. You could try putting the mobile web address onsigns and advertisements, but nobody likes to punch URLs into their mobile phone. You could tryputting QR codes everywhere, but theres a better way that appeals to a much bigger audience.
    • Using Text Message Marketing and Mobile Web Sites TogetherOn their own SMS marketing and mobile web sites are both perfectly fine mobile marketing tactics.But when you put them together? Then you can:Use SMS to make it easier to access your mobile site. Ask users to "text now" to read more abouta product, learn more about an event, make a donation, and more. A quick text message and theyget a response back with a convenient web link... and you get their phone number in yourdatabase for future messages.Use a mobile web site to enhance your SMS campaign. Instead of just sending a 160 charactermessage, link your audience to something on your mobile site; images, more details, schedules,registration pages. Make it easier for them to take action now while theyre reading your message.Use SMS to "launch" your mobile web site. Start with a text messaging campaign while you finishdevelopment of your mobile site. Try some simple campaigns like giveaways at events or apromotions-based mobile club. When the mobile site is ready youll be ready with a database fullof active mobile users waiting for the link.Use a mobile web site to gather more information from your SMS database. When someone textsa keyword to a shortcode the only information made available by the wireless carriers is theirmobile number and their carrier. Sometimes you can ask for more information via text message,but sometimes its easier to send them to a mobile webpage where they can fill out a form or takea survey. Suddenly they are not just a number anymore!Text message marketing and mobile web sites are great first steps in mobile marketing becausethey appeal to the largest mobile audiences. Using them together will not only give yourorganization a valuable direct marketing asset, but a useful and engaging mobile presence aswell.Justin Mastrangelo is President of JA Interactive, a company that helps clients start and manageSMS campaigns through their proprietary text message marketing software called JA.TXT.Article Source:http://EzineArticles.com/?expert=Justin_Mastrangelo==== ====
    • Get your Custom Mobile Site for FREE Visit:www.MobileSitesMadeEasy.net==== ====