John Arne Sæterås - Search on Mobile
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John Arne Sæterås - Search on Mobile

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    John Arne Sæterås - Search on Mobile John Arne Sæterås - Search on Mobile Presentation Transcript

    • Organic Search on Mobile John Arne Sæterås Twitter: @jonarnes Head of innovation at Mobiletechmandag 8. oktober 12
    • Depending on the source, search from mobile devices will surpass desktop search between 2014 and 2016mandag 8. oktober 12
    • Nearly 50% Of Olympics-Related Searches Came From Mobile Devices http://googlemobileads.blogspot.no/2012/08/going-for-mobile-gold-10x-increase-in.htmlmandag 8. oktober 12
    • Almost 50% use search on mobile daily (Desktop search is about 70%) http://www.flickr.com/photos/leehaywood/4287913840/sizes/l/in/photostream/mandag 8. oktober 12
    • How big is mobile search today?mandag 8. oktober 12
    • 1st, Where is the volume? 97%mandag 8. oktober 12
    • 2nd, What is the volume? Google serve ∼100 bill. searches per month About 30% come from mobile devices Depending on source. Ranges from 15 to 30mandag 8. oktober 12
    • 30 000 000 000 1 000 000 000 pr day 42 000 000 pr hr . 700 000 pr min 12 000 pr secmandag 8. oktober 12
    • 3rd, What are we searching for? Searched"for"restaurants/pubs" Searched"for"jobs" Searched"for"a"flat/house" Sweden" Norway" Searched"for"travel/holidays" Denmark" General"search" Product"search" 0" 10" 20" 30" 40" 50" 60" 70" 80" http://www.thinkwithgoogle.com/mandag 8. oktober 12
    • SEO for mobilemandag 8. oktober 12
    • Google recommend... • Create a “Responsive site” • Create a separate mobile site • Create one site to serve all devicesmandag 8. oktober 12
    • “Standard SEO” still apply!mandag 8. oktober 12
    • Consider new key words due to search suggestionsmandag 8. oktober 12
    • Consider this for mobile • Sitemaps • Avoid duplicate content • Google Places • Micro formats • Page speedmandag 8. oktober 12
    • Sitemap <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/ sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml"> <url> <loc>http://www.example.com/page-1/</loc> Google support both <xhtml:link rel="alternate" a mobile site map, for media="only screen and (max-width: 640px)" href="http://m.example.com/page-1" /> feature phones, and </url> </urlset> device agnostic site <?xml version="1.0" encoding="UTF-8" ?> map, for RWD sites. <urlset xmlns="http://www.sitemaps.org/schemas/ sitemap/0.9" xmlns:mobile="http://www.google.com/schemas/ sitemap-mobile/1.0"> <url> <loc>http://mobile.example.com/ Manage this in Google article100.html</loc> Webmaster tools <mobile:mobile/> </url> </urlset>mandag 8. oktober 12
    • Avoiding duplicate content <link rel="alternate" media="only screen and (max-width: 640px)" href="http://m.example.com/page-1" > On Desktop page: <link rel="alternate" media="handheld" href="http://m.example.com/page-1" > On mobile page: <link rel="canonical" href="http://www.example.com/page-1" >mandag 8. oktober 12
    • Register on Google Places • >30% of mobile searches have a local intentmandag 8. oktober 12
    • Micro formats <div  class="location  vcard"> • Mobile searches are   <span  class="fn  org">     Shakespeares  Pub   more specific. Help   </span>        <div  class="adr"> Search engines read          <div  class="street-­‐address">         314  East  6th  Street your content.     </div>          <div  class="locality"> • Add more meta             Austin,  TX  78701          </div> data   </div> </div>mandag 8. oktober 12
    • Page speed Mobile searches are focused and impatient 71% of mobile users expect page to load as fast or faster than desktop sites Source: Compuware/Gomez Speed is considered when ranking a given site http://googlewebmastercentral.blogspot.no/2010/04/using-site-speed-in-web-search-ranking.htmlmandag 8. oktober 12
    • It’s not mobile becoming “desktop like”. The web is becoming mobile aware.mandag 8. oktober 12