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Mobile Marketing Update

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Update on the state of mobile marketing internationally and in Australia.

Update on the state of mobile marketing internationally and in Australia.

Published in: Business

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  • http://www.technologyreview.com/printer_friendly_article.aspx?id=26653
  • http://www.technologyreview.com/printer_friendly_article.aspx?id=26653
  • http://wirelessfederation.com/news/65068-asia-pacific-smartphone-market-to-reach-200-mn-mark-by-2016/
  • http://www.onlinemarketing-trends.com/2011/03/mobile-internet-usage-statistics-in.html
  • http://www.onlinemarketing-trends.com/2011/03/mobile-internet-usage-statistics-in.html
  • http://www.digitaldesignstrategy.net/mobile-social-stats-infographic/
  • http://www.digitaldesignstrategy.net/mobile-social-stats-infographic/
  • http://www.streammed.com/2010/06/16/google-apple-tied-social-app-usage-smartphones/
  • http://www.orangesoda.com/blog/wp-content/uploads/2010/07/LocalMobileSearch.png
  • http://gigaom.com/2010/02/09/youtube-will-kill-flat-rate-mobile-broadband-pricing-forever/
  • Transcript

    • 1. MobileMarketingUpdate
      Sydney, 2011
      By: Cindy Krum, Mobile Moxie
      @MobileMoxie on Twitter
    • 2. Road Map
      International Stats
      Australia / Pacific Stats
      Important Topics for 2011
    • 3. International Stats
    • 4.
    • 5.
    • 6.
    • 7. Australia/APAC Stats
    • 8. APAC Mobile Stats
      100 million Smart Phones in 2010
      200 million Smart Phones by 2016
      =Compound Growth Rate of 12%
      Android will be the Dominant OS
      32% of all Mobiles willbe Smart Phones
      64% of Mobile Advertisingpurchased in APAC
    • 9. Aussie Mobile Stats
    • 10. Aussie Mobile Stats
    • 11. Important Topics for 2011
    • 12. QR Codes
      These are Starting to Pop up Everywhere!
      Free to Create
      Work from Anything – Print, TV, Computer
      Can Do Lots of Stuff
      Load a WebPage
      Load a Map
      Start a Download
    • 13. QR Code Marketing – What is it:
      13
    • 14. How to Market with QR Codes:
      14
    • 15. How to Market with QR Codes:
    • 16. How to Market with QR Codes:
      16
    • 17. 17
    • 18. How to Market with QR Codes:
      18
    • 19. Mobile-Social
    • 20. Mobile-Social
    • 21. Mobile-Social
      347% Growth for Twitter Mobile!!!
      112% Growth for Facebook Mobile
    • 22. Mobile - Social
    • 23. Mobile-Local
    • 24. Local-Social
    • 25. Check-InHERE
    • 26.
    • 27. Mobile Cloud Computing
      MobileMe
      Amazon CloudDrive
      DropBox
      RackSpace Cloud
      OpenMobster
      Pocket Cloud
      Google Docs
      IBM & Dell(In Development)
    • 28. Mobile Video
      Create Brand Awareness
      Leverage Existing Media
      Drive Views & Embeds
      Interact with Offline
      Ad Placement
    • 29.
    • 30. “We also have a new milestone to share – YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010”
    • 31.
    • 32.
    • 33. November, 2011Google posted results from a survey of 16,000 users of the m.youtube.com website. That survey found:
      75% of respondents say that mobile is their primary way of accessing YouTube
      70% visit YouTube Mobile at least once a day
      58% spend more than 20 minutes per visit to YouTube Mobile
      38% feel that YouTube Mobile is replacing their desktop YouTube usage
    • 34. Cindy Krum
      CEO & Founder
      Cindy@MobileMoxie.com
      IM/Skype/Twitter: Suzzicks
      Follow @MobileMoxie
      720-231-7277
      www.MobileMoxie.com