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Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
Mobile Marketing Update
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Mobile Marketing Update

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Update on the state of mobile marketing internationally and in Australia.

Update on the state of mobile marketing internationally and in Australia.

Published in: Business
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  • http://www.technologyreview.com/printer_friendly_article.aspx?id=26653
  • http://www.technologyreview.com/printer_friendly_article.aspx?id=26653
  • http://wirelessfederation.com/news/65068-asia-pacific-smartphone-market-to-reach-200-mn-mark-by-2016/
  • http://www.onlinemarketing-trends.com/2011/03/mobile-internet-usage-statistics-in.html
  • http://www.onlinemarketing-trends.com/2011/03/mobile-internet-usage-statistics-in.html
  • http://www.digitaldesignstrategy.net/mobile-social-stats-infographic/
  • http://www.digitaldesignstrategy.net/mobile-social-stats-infographic/
  • http://www.streammed.com/2010/06/16/google-apple-tied-social-app-usage-smartphones/
  • http://www.orangesoda.com/blog/wp-content/uploads/2010/07/LocalMobileSearch.png
  • http://gigaom.com/2010/02/09/youtube-will-kill-flat-rate-mobile-broadband-pricing-forever/
  • Transcript

    • 1. MobileMarketingUpdate<br />Sydney, 2011<br />By: Cindy Krum, Mobile Moxie<br />@MobileMoxie on Twitter<br />
    • 2. Road Map<br />International Stats<br />Australia / Pacific Stats<br />Important Topics for 2011<br />
    • 3. International Stats<br />
    • 4.
    • 5.
    • 6.
    • 7. Australia/APAC Stats<br />
    • 8. APAC Mobile Stats<br />100 million Smart Phones in 2010<br />200 million Smart Phones by 2016<br />=Compound Growth Rate of 12%<br />Android will be the Dominant OS<br />32% of all Mobiles willbe Smart Phones<br />64% of Mobile Advertisingpurchased in APAC<br />
    • 9. Aussie Mobile Stats<br />
    • 10. Aussie Mobile Stats<br />
    • 11. Important Topics for 2011<br />
    • 12. QR Codes<br />These are Starting to Pop up Everywhere!<br />Free to Create<br />Work from Anything – Print, TV, Computer<br />Can Do Lots of Stuff<br />Load a WebPage<br />Load a Map<br />Start a Download<br />
    • 13. QR Code Marketing – What is it: <br />13<br />
    • 14. How to Market with QR Codes: <br />14<br />
    • 15. How to Market with QR Codes: <br />
    • 16. How to Market with QR Codes: <br />16<br />
    • 17. 17<br />
    • 18. How to Market with QR Codes: <br />18<br />
    • 19. Mobile-Social<br />
    • 20. Mobile-Social<br />
    • 21. Mobile-Social<br />347% Growth for Twitter Mobile!!!<br />112% Growth for Facebook Mobile<br />
    • 22. Mobile - Social<br />
    • 23. Mobile-Local<br />
    • 24. Local-Social<br />
    • 25. Check-InHERE<br />
    • 26.
    • 27. Mobile Cloud Computing<br />MobileMe<br />Amazon CloudDrive<br />DropBox<br />RackSpace Cloud<br />OpenMobster<br />Pocket Cloud<br />Google Docs<br />IBM &amp; Dell(In Development)<br />
    • 28. Mobile Video<br />Create Brand Awareness<br />Leverage Existing Media<br />Drive Views &amp; Embeds<br />Interact with Offline<br />Ad Placement<br />
    • 29.
    • 30. “We also have a new milestone to share – YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010”<br />
    • 31.
    • 32.
    • 33. November, 2011Google posted results from a survey of 16,000 users of the m.youtube.com website. That survey found:<br />75% of respondents say that mobile is their primary way of accessing YouTube<br />70% visit YouTube Mobile at least once a day<br />58% spend more than 20 minutes per visit to YouTube Mobile<br />38% feel that YouTube Mobile is replacing their desktop YouTube usage<br />
    • 34. Cindy Krum<br />CEO &amp; Founder<br />Cindy@MobileMoxie.com<br />IM/Skype/Twitter: Suzzicks<br />Follow @MobileMoxie<br />720-231-7277<br />www.MobileMoxie.com<br />

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