Mobile Marketing Update

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Update on the state of mobile marketing internationally and in Australia.

Update on the state of mobile marketing internationally and in Australia.

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  • http://www.technologyreview.com/printer_friendly_article.aspx?id=26653
  • http://www.technologyreview.com/printer_friendly_article.aspx?id=26653
  • http://wirelessfederation.com/news/65068-asia-pacific-smartphone-market-to-reach-200-mn-mark-by-2016/
  • http://www.onlinemarketing-trends.com/2011/03/mobile-internet-usage-statistics-in.html
  • http://www.onlinemarketing-trends.com/2011/03/mobile-internet-usage-statistics-in.html
  • http://www.digitaldesignstrategy.net/mobile-social-stats-infographic/
  • http://www.digitaldesignstrategy.net/mobile-social-stats-infographic/
  • http://www.streammed.com/2010/06/16/google-apple-tied-social-app-usage-smartphones/
  • http://www.orangesoda.com/blog/wp-content/uploads/2010/07/LocalMobileSearch.png
  • http://gigaom.com/2010/02/09/youtube-will-kill-flat-rate-mobile-broadband-pricing-forever/

Transcript

  • 1. MobileMarketingUpdate
    Sydney, 2011
    By: Cindy Krum, Mobile Moxie
    @MobileMoxie on Twitter
  • 2. Road Map
    International Stats
    Australia / Pacific Stats
    Important Topics for 2011
  • 3. International Stats
  • 4.
  • 5.
  • 6.
  • 7. Australia/APAC Stats
  • 8. APAC Mobile Stats
    100 million Smart Phones in 2010
    200 million Smart Phones by 2016
    =Compound Growth Rate of 12%
    Android will be the Dominant OS
    32% of all Mobiles willbe Smart Phones
    64% of Mobile Advertisingpurchased in APAC
  • 9. Aussie Mobile Stats
  • 10. Aussie Mobile Stats
  • 11. Important Topics for 2011
  • 12. QR Codes
    These are Starting to Pop up Everywhere!
    Free to Create
    Work from Anything – Print, TV, Computer
    Can Do Lots of Stuff
    Load a WebPage
    Load a Map
    Start a Download
  • 13. QR Code Marketing – What is it:
    13
  • 14. How to Market with QR Codes:
    14
  • 15. How to Market with QR Codes:
  • 16. How to Market with QR Codes:
    16
  • 17. 17
  • 18. How to Market with QR Codes:
    18
  • 19. Mobile-Social
  • 20. Mobile-Social
  • 21. Mobile-Social
    347% Growth for Twitter Mobile!!!
    112% Growth for Facebook Mobile
  • 22. Mobile - Social
  • 23. Mobile-Local
  • 24. Local-Social
  • 25. Check-InHERE
  • 26.
  • 27. Mobile Cloud Computing
    MobileMe
    Amazon CloudDrive
    DropBox
    RackSpace Cloud
    OpenMobster
    Pocket Cloud
    Google Docs
    IBM & Dell(In Development)
  • 28. Mobile Video
    Create Brand Awareness
    Leverage Existing Media
    Drive Views & Embeds
    Interact with Offline
    Ad Placement
  • 29.
  • 30. “We also have a new milestone to share – YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010”
  • 31.
  • 32.
  • 33. November, 2011Google posted results from a survey of 16,000 users of the m.youtube.com website. That survey found:
    75% of respondents say that mobile is their primary way of accessing YouTube
    70% visit YouTube Mobile at least once a day
    58% spend more than 20 minutes per visit to YouTube Mobile
    38% feel that YouTube Mobile is replacing their desktop YouTube usage
  • 34. Cindy Krum
    CEO & Founder
    Cindy@MobileMoxie.com
    IM/Skype/Twitter: Suzzicks
    Follow @MobileMoxie
    720-231-7277
    www.MobileMoxie.com