Mobile Marketing Channel Hurdles

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Learn what makes mobile marketing and mobile websites so complicated, and what you can do for it in your planning phases.

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  • March 4th, 2011,http://www.ritholtz.com/blog/2011/03/worldwide-mobile-operating-systems/
  • March 4th, 2011,http://www.ritholtz.com/blog/2011/03/worldwide-mobile-operating-systems/
  • http://blog.myxer.com/2011/02/03/boombox-report-2010-year-in-review-invasion-of-the-androids/
  • September 30, 2010 | by Lars Aronssonhttp://androinica.com/2010/09/pc-world-arranges-an-android-browser-battle-royal-declares-a-winner/
  • http://www.msnbc.msn.com/id/41485079/ns/technology_and_science-wireless/
  • http://www.logicclub.com/war-smartphones
  • http://blackberrybonanza.com/blackberry-news/t-mobile%E2%80%99s-4g-network-wins-pc-world-smartphone-speed-testBy PC World 260 locations, 13 cities
  • 2010http://trak.in/tags/business/2010/10/16/mobile-data-sms-voice-calls-cost-comparison-india/
  • http://trak.in/tags/business/2010/10/16/mobile-data-sms-voice-calls-cost-comparison-india/
  • http://trak.in/tags/business/2010/10/16/mobile-data-sms-voice-calls-cost-comparison-india/
  • Mobile Marketing Channel Hurdles

    1. 1. MobileMarketing ChannelHurdles<br />Sydney, 2011<br />By: Cindy Krum, Mobile Moxie<br />@MobileMoxie on Twitter<br />
    2. 2. Mobile is FANTASTIC!<br />But that doesn’t mean it is always easy!<br />You have to:<br />Be Flexible & Adaptable<br />Measure & Test<br />Pay Attention to Trends & Technology<br />Think Outside of the Box<br />
    3. 3. Overview: Why is Mobile so Hard?<br />Lots of Variables Make it hard to predict how things will need to work<br />Things that are Potentially Different:<br />Infrastructure<br />Web Rendering<br />Screen Sizes<br />Changing Screen Orientation<br />Input Mechanisms<br />Operating Systems<br />Browsers<br />Load Speed<br />Data Charges<br />Regional Expectations<br />Tracking is Hard<br />User Education<br />
    4. 4. Start with the Basics:What is ‘Mobile’?<br />I get this questions A LOT<br />The Answer Changes as the Tech Changes<br />I DON’T Consider Tablets ‘Mobile’<br />
    5. 5. What is a Smart Phone?<br />This definition is also changing<br />Used to be Anything that could Access Web and Email<br />Now, it is usually anything with a True Web Browser or Touch Screen<br />If it is not a ‘Smart Phone’ it is a ‘Feature Phone’<br />Feature Phones were marketed based on Features Like Camera or Pre-Loaded Apps<br />
    6. 6. Different Infrastructure<br />Different Country's Have Different Norms for:<br />Pre-Pay vs. Post-Pay<br />Phone Ownership vs. Subsidized Leasing<br />Single SIM vs. Multi-SIM<br />Data Consumption, Roaming & SMS Charges<br />3G or W-CDMA (Japan) vs. GSM/EDGE<br />
    7. 7. Different Web Rendering<br />
    8. 8. Different Screen Sizes<br />8<br />
    9. 9. Changing Orientations<br />
    10. 10. Different Input Mechanisms<br />Number Selection<br />Thumb-Scroll<br />Scroll-Wheel<br />Roller-Mouse<br />Stylus<br />Touch Screen<br />
    11. 11. Different Operating Systems<br />iOS<br />Linux<br />Android<br />Palm OS<br />Symbian OS<br />Windows Mobile<br />RIM (BlackBerry)<br />
    12. 12.
    13. 13. Australia SmartPhone OS<br />
    14. 14.
    15. 15. Different Browsers<br />
    16. 16. Different Load Speed<br />
    17. 17. Different Load Speed(Even Over WiFi)<br />
    18. 18. Bad Connections & Wimpy Networks<br />
    19. 19.
    20. 20. Data Charges<br />20<br />
    21. 21. Data Charges<br />
    22. 22. Data Charges<br />
    23. 23. Regional Expectations<br />Japan – View Mobile as Separate and Different from Computer<br />USA – Charged for In-Coming Text Messages<br />BRIC– Feature Phones Still Prominent (Brazil, Russia, India and China)<br />Developing – Only Access to Computer, Internet, Phone, TV<br />Developed – Supplementary Access to Computer, Internet, Phone, TV<br />
    24. 24. Tracking is Hard<br />Mobile Marketing has MORE types of Conversion to track<br />In-Store Purchases<br />App Downloads<br />Map Visits<br />Calls<br />These Must be Integrated with Normal Web Tracking<br />Normal Web Tracking Does Not Always Work<br />
    25. 25. Users Are the Biggest Challenge<br />User Education Lags<br />Easily Confuses<br />Unforgiving<br />Lack of Fundamental Understanding<br />On and Offline<br />Apps vs. Web<br />OS vs. Browser<br />25<br />
    26. 26. Cindy Krum<br />CEO & Founder<br />Cindy@MobileMoxie.com<br />IM/Skype/Twitter: Suzzicks<br />Follow @MobileMoxie<br />720-231-7277<br />www.MobileMoxie.com<br />

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