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Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
Mobile Couponing, SMS & QR Codes
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Mobile Couponing, SMS & QR Codes

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How to effectively leverage mobile couponing, SMS marketing and QR codes to add direct responses to your existing on and off line marketing campaigns.

How to effectively leverage mobile couponing, SMS marketing and QR codes to add direct responses to your existing on and off line marketing campaigns.

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  • http://www.mobilemarketer.com/cms/news/television/4650.html
  • http://www.nytimes.com/2009/08/29/technology/29coupon.html
  • Transcript

    • 1. MobileCouponing,SMS & Bar Code Marketing<br />Sydney, 2011<br />By: Cindy Krum, Mobile Moxie<br />@MobileMoxie on Twitter<br />
    • 2. Mobile Couponing & SMS Can Help:<br />Drive Brand Engagement<br />Improve ROI for Existing Marketing Campaigns<br />Build Opt-In Marketing Lists of Mobile Phone Numbers<br />Remind Customers about Events, Sales & Deadlines<br />2<br />
    • 3. How Does it Work?<br />On or Off-Line Prompts Encourage Viewers to Text Something to a Short Code<br />A Response is Automatically Sent Requesting Opt-In for Future Messaging<br />The User Opts-In and Can Now be Marketed to Whenever You WantM<br />
    • 4. What is the Difference Between an SMS and a Mobile Coupon?<br /><ul><li>Mobile Coupons are *Usually* a Subset of SMS
    • 5. SMS Messages can Include Discount Codes or Links to Coupons, but Also Other Things:
    • 6. Invitations
    • 7. Links to Apps
    • 8. Links to Websites
    • 9. Links to Maps
    • 10. News & Tips</li></ul>News Alerts<br />Event Reminders<br />Payment Notifications<br />Contests & Polls<br />Conversations<br />Sale Reminders<br />Sponsorships<br />Mobile Display<br />Activation of Traditional<br />
    • 11. Mobile Coupons Can *Also* Exist Without SMS<br />If the Coupon is Distributed Through Other Means<br />Mobile Display Marketing<br />Email<br />QR Code<br />BlueToothor WiFi<br />DFIR or NFC<br />What is the Difference Between an SMS and a Mobile Coupon?<br />
    • 12. Basics of Mobile Couponing<br />Mobile Coupons Should be Redeemable Online or In-Store<br />SOME Bar Codes Can be Scanned off Phones<br />Always Include a Promo Code as Backup<br />Promo Code can be Used Online<br />Segment & Track with Different Promo Codes<br />Link to/Include all Normal Coupon Stuff<br />Image<br />Expiration<br />Terms and Conditions<br />
    • 13. Basics of SMS Marketing<br />Short Code: 5 or 6 Digit Number for Texting<br />Different Types of Short Codes:<br />Shared Short Code<br />Dedicated Short Code<br />Premium Short Code<br />MMA Guidelines<br />Double Opt-In<br />Instructions for HELP and STOP<br />Link to Terms and Conditions<br />
    • 14. Mobile Video:<br />8<br />
    • 15. Contests in Print:<br />9<br />
    • 16. Subscription SMS Prompts in Magazines:<br />
    • 17. Magazine SMS Prompts:<br />
    • 18. Newspaper SMS Prompts:<br />
    • 19. Outdoors SMS Prompts:<br />
    • 20. Online SMS Reminder Prompts:<br />14<br />
    • 21. Online SMS Prompts to a Website:<br />15<br />
    • 22. Online SMS Prompts for a Coupon:<br />16<br />16<br />wwww.Rank-Mobile.com<br />
    • 23. Sponsored SMS Alert Prompts:<br />Sponsored Messages & Alerts<br />17<br />
    • 24. Mobile Coupon Service SMS Prompts:<br />18<br />
    • 25. Mobile Banners with SMS Prompts:<br />Sponsored Alerts<br />19<br />
    • 26. TV with SMS Prompts:<br />TEXT: Join Ghost Adventures Mobile Fan Club for messages from the crew. <br />TEXT: Text GAC to 47201. Standard Charges Apply<br />
    • 27. 21<br />
    • 28. QR Code and Bar Code Marketing<br />22<br />
    • 29. QR Code Marketing – What is it: <br />23<br />
    • 30. How to Market with QR Codes: <br />24<br />wwww.Rank-Mobile.com<br />
    • 31. Rules for QR Code Marketing<br />Always include an SMS Prompt Alternative<br />Test the code on multiple phones. If it only works with select QR Code Readers, include their logos<br />Include Visual Instructions for How to Use the QR Code & What Will Happen<br />If There Will be a Download, Explain the Cost & How to Opt Out<br />Target People when They Have Extra Time<br />Public Transportation<br />In Lines<br />While Eating<br />While Reading<br />25<br />Tips for Using QR Codes Effectively:<br />
    • 32. Be Creative About What the QR Code Does:<br />Opens A Web Page<br />Initiates a Download (App/Game/Song)<br />Opens a Map<br />Sends a vCard or vCal Entry<br />Dials a Phone Number<br />Opens a Text Message<br />Be Creative About Where the QR Code is Placed:<br />In Print Media & Billboards<br />In Product Packaging or on the Product<br />On Business Cards, Flyers and Coupons<br />26<br />Rules for QR Code Marketing<br />
    • 33. How to Market with QR Codes: <br />
    • 34. How to Market with QR Codes: <br />28<br />
    • 35. How to Market with QR Codes: <br />29<br />
    • 36. How to Market with QR Codes: <br />30<br />
    • 37. How to Market with QR Codes: <br />31<br />
    • 38. Cindy Krum<br />CEO & Founder<br />Cindy@MobileMoxie.com<br />IM/Skype/Twitter: Suzzicks<br />Follow @MobileMoxie<br />720-231-7277<br />www.MobileMoxie.com<br />

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