Your SlideShare is downloading. ×
AppStore SEO
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

AppStore SEO

14,700
views

Published on

How to make sure that any mobile app that you are marketing ranks well in the AppStore. Strong SEO strategy in the submission of your application will help to drive long term downloads and traffic to …

How to make sure that any mobile app that you are marketing ranks well in the AppStore. Strong SEO strategy in the submission of your application will help to drive long term downloads and traffic to your app.

Published in: Business

0 Comments
12 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
14,700
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
227
Comments
0
Likes
12
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Source: Gartner 2010http://www.gizmag.com/the-rise-and-rise-of-mobile-application-stores/13912/
  • Source: Yankee Group 2011http://www.yankeegroup.com/pressReleaseDetail.do?actionType=getDetailPressRelease&ID=2468 and http://blog.dbydx.com/2010/03/11/mobile-quality-assurance/
  • http://www.google.com/imgres?imgurl=http://www.pluggd.in/wp-content/uploads/2010/07/Mobile_App_Platforms_InstalledBase.jpg&imgrefurl=http://www.pluggd.in/smartphone-app-downloads-touches-3.8-billion-globally-297/&usg=__p8JZBoNAgtoyfFwQaXQHccsE8bw=&h=417&w=924&sz=58&hl=en&start=36&zoom=1&tbnid=c9BEMlZd0Fuw5M:&tbnh=94&tbnw=209&ei=w7-LTZHzMJG-sQOksdyJCQ&prev=/search%3Fq%3Dmobile%2Bapp%2Bdownloads%26hl%3Den%26client%3Dfirefox-a%26rlz%3D1R1GGGL_en___US363%26biw%3D1280%26bih%3D855%26site%3Dsearch%26tbm%3Disch0%2C589&itbs=1&iact=hc&vpx=106&vpy=293&dur=2211&hovh=151&hovw=334&tx=129&ty=55&oei=aL-LTczIFpDWtQPg6-z2CA&page=2&ndsp=20&ved=1t:429,r:0,s:36&biw=1280&bih=855
  • http://www.mobclix.com/appstore/1
  • Transcript

    • 1. MobileApplication SEO
      Sydney, 2011
      By: Cindy Krum, Mobile Moxie
      @MobileMoxie on Twitter
    • 2.
    • 3. AppStore SEO: Overview
      People SEARCH for Apps
      To be Successful, Apps Must RANK for the Right Searches
      The Apple AppStore is not the Only Player in the Game:
      Android Marketplace
      Amazon AppStore
      BlackBerry AppWorld
    • 4. Application Marketplaces
      Also, this is Gonna be HUGE!!!
      • Android
      • 5. Existing Audience
      • 6. Payment Mechanism
      • 7. Cloud Hosting
    • 8.
    • 9. Where is the Competition Lowest?
    • 10. App Store SEO
    • 11.
    • 12. AppStore SEO: Getting Started
      Make a good Application
      SEO App Name and Description
      Categorize Correctly
      Also Drive Traffic to it from
      Your Website
      PPC & Mobile PPC
      Bloggers, Press Releases
      Social Media
      Email
      10
      Driving Downloads from the App Store:
    • 13. App SEO is Important 2 Places
      In the App Store(s)
      This is the Main Way People find New Applications
      Searches in the App Stores are Less Sohisticated
      Algorithms in the App Store are Less Sophisticated
      In the Search Engines
      Many of the AppStores now create HTML page for each App
      These Pages can Rank in Google
      That Uses the Same Google Algorithm as Everything Else
    • 14. Apps Ranking in Google:
    • 15. Apps Ranking in Google:
    • 16. AppStore SEO
      iTunes AppStore:
      Indexiable
      Unique Urls
      AppName=Url
      Keywords & Description
      Android Marketplace
      Indexiable
      Dynamic Urls
      Amazon AppStore
      Indexiable
      Unique Urls
      BlackBerry AppWorld
      Indexiable
      Dynamic Urls
      Nokia App Store:
      Indexiable
      Dynamic Urls
      Under Optimized Title Tags
      Short Descriptions
    • 17. Ranking Factors
      Things that are Important to Rank in App Stores
      Things that are Important to Rank in Google
      Title of App
      Url for App
      App Description
      Alt Tags/Heading Tags
      Links
      Title of App
      Keywords
      Reviews
      Downloads
      Classification
    • 18. Choose a Good Name
      Include Keywords & Brand Name
      Do NOT include Special Symbols or Characters
      The Title is Ported all Over the Place!!!
      URL
      Title Tag
      Description Tag
      Alt Tags
      Heading Tags
    • 19. Choose Good Keywords
      List Top Keywords in Order
      Do Not Repeat Words from App Title or Category
      Separate words with Spaces or Commas. Not Both!
      keyword,keyword,keyword,keyword,keyword,keyword,keyword,keyword,keyword
      Or
      keyword keywordkeywordkeywordkeywordkeywordkeywordkeywordkeyword
      Algorithms have NO Semantic Understanding or Phrase Understanding. Include
      Plurals
      Synonyms
      Typos
    • 20. Price it Right
      The Most Searched Terms in App Stores are:
      Cheap
      Free
      Always offer a LITE version for ‘Free’
      Always say that your Paid Version is ‘Cheap’
      Include these words in the Title and/or Keywords. Not just the Description!
    • 21. Check out how many paid and free applications are in your Category!
    • 22. Categorize it Right!
      Think about it from a User Perspective
      Choose Categories that are Less Competitive
      Choose Categories where you are ‘Keyword Competitive’
      Your Category will Probably Count as a Keyword
    • 23. App Category Research
      21
    • 24. Plan Your AppStore Strategy
    • 25. Track your Success
      Count Downloads from the Store
      Count Refunds and ROI
      Create a Landing Page with Analytics
      Look at Reviews and Rankings
      Compare and Benchmark Competitors
    • 26. Mobile Applications Research
      Benchmark against Competitive Apps
      24
    • 27. BONUS: AppStore Secrets
      120 Characters for Each Description Line, then it Wraps
      Only 45 Characters if It is a Bullet
      3 Lines (360 Characters) Shown Above ‘more…’ in the AppStore
    • 28. BAD
      GOOD
    • 29. Summary:
      Title is MOST IMPORTANT!
      The Keywords, then Description
      Get Reviews & Links
      Drive Traffic Other Ways Too!
    • 30. Cindy Krum
      CEO & Founder
      Cindy@MobileMoxie.com
      IM/Skype/Twitter: Suzzicks
      Follow @MobileMoxie
      720-231-7277
      www.MobileMoxie.com