AppStore SEO
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AppStore SEO

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How to make sure that any mobile app that you are marketing ranks well in the AppStore. Strong SEO strategy in the submission of your application will help to drive long term downloads and traffic to ...

How to make sure that any mobile app that you are marketing ranks well in the AppStore. Strong SEO strategy in the submission of your application will help to drive long term downloads and traffic to your app.

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  • Source: Gartner 2010http://www.gizmag.com/the-rise-and-rise-of-mobile-application-stores/13912/
  • Source: Yankee Group 2011http://www.yankeegroup.com/pressReleaseDetail.do?actionType=getDetailPressRelease&ID=2468 and http://blog.dbydx.com/2010/03/11/mobile-quality-assurance/
  • http://www.google.com/imgres?imgurl=http://www.pluggd.in/wp-content/uploads/2010/07/Mobile_App_Platforms_InstalledBase.jpg&imgrefurl=http://www.pluggd.in/smartphone-app-downloads-touches-3.8-billion-globally-297/&usg=__p8JZBoNAgtoyfFwQaXQHccsE8bw=&h=417&w=924&sz=58&hl=en&start=36&zoom=1&tbnid=c9BEMlZd0Fuw5M:&tbnh=94&tbnw=209&ei=w7-LTZHzMJG-sQOksdyJCQ&prev=/search%3Fq%3Dmobile%2Bapp%2Bdownloads%26hl%3Den%26client%3Dfirefox-a%26rlz%3D1R1GGGL_en___US363%26biw%3D1280%26bih%3D855%26site%3Dsearch%26tbm%3Disch0%2C589&itbs=1&iact=hc&vpx=106&vpy=293&dur=2211&hovh=151&hovw=334&tx=129&ty=55&oei=aL-LTczIFpDWtQPg6-z2CA&page=2&ndsp=20&ved=1t:429,r:0,s:36&biw=1280&bih=855
  • http://www.mobclix.com/appstore/1

AppStore SEO AppStore SEO Presentation Transcript

  • MobileApplication SEO
    Sydney, 2011
    By: Cindy Krum, Mobile Moxie
    @MobileMoxie on Twitter
  • AppStore SEO: Overview
    People SEARCH for Apps
    To be Successful, Apps Must RANK for the Right Searches
    The Apple AppStore is not the Only Player in the Game:
    Android Marketplace
    Amazon AppStore
    BlackBerry AppWorld
  • Application Marketplaces
    Also, this is Gonna be HUGE!!!
    • Android
    • Existing Audience
    • Payment Mechanism
    • Cloud Hosting
  • Where is the Competition Lowest?
  • App Store SEO
  • AppStore SEO: Getting Started
    Make a good Application
    SEO App Name and Description
    Categorize Correctly
    Also Drive Traffic to it from
    Your Website
    PPC & Mobile PPC
    Bloggers, Press Releases
    Social Media
    Email
    10
    Driving Downloads from the App Store:
  • App SEO is Important 2 Places
    In the App Store(s)
    This is the Main Way People find New Applications
    Searches in the App Stores are Less Sohisticated
    Algorithms in the App Store are Less Sophisticated
    In the Search Engines
    Many of the AppStores now create HTML page for each App
    These Pages can Rank in Google
    That Uses the Same Google Algorithm as Everything Else
  • Apps Ranking in Google:
  • Apps Ranking in Google:
  • AppStore SEO
    iTunes AppStore:
    Indexiable
    Unique Urls
    AppName=Url
    Keywords & Description
    Android Marketplace
    Indexiable
    Dynamic Urls
    Amazon AppStore
    Indexiable
    Unique Urls
    BlackBerry AppWorld
    Indexiable
    Dynamic Urls
    Nokia App Store:
    Indexiable
    Dynamic Urls
    Under Optimized Title Tags
    Short Descriptions
  • Ranking Factors
    Things that are Important to Rank in App Stores
    Things that are Important to Rank in Google
    Title of App
    Url for App
    App Description
    Alt Tags/Heading Tags
    Links
    Title of App
    Keywords
    Reviews
    Downloads
    Classification
  • Choose a Good Name
    Include Keywords & Brand Name
    Do NOT include Special Symbols or Characters
    The Title is Ported all Over the Place!!!
    URL
    Title Tag
    Description Tag
    Alt Tags
    Heading Tags
  • Choose Good Keywords
    List Top Keywords in Order
    Do Not Repeat Words from App Title or Category
    Separate words with Spaces or Commas. Not Both!
    keyword,keyword,keyword,keyword,keyword,keyword,keyword,keyword,keyword
    Or
    keyword keywordkeywordkeywordkeywordkeywordkeywordkeywordkeyword
    Algorithms have NO Semantic Understanding or Phrase Understanding. Include
    Plurals
    Synonyms
    Typos
  • Price it Right
    The Most Searched Terms in App Stores are:
    Cheap
    Free
    Always offer a LITE version for ‘Free’
    Always say that your Paid Version is ‘Cheap’
    Include these words in the Title and/or Keywords. Not just the Description!
  • Check out how many paid and free applications are in your Category!
  • Categorize it Right!
    Think about it from a User Perspective
    Choose Categories that are Less Competitive
    Choose Categories where you are ‘Keyword Competitive’
    Your Category will Probably Count as a Keyword
  • App Category Research
    21
  • Plan Your AppStore Strategy
  • Track your Success
    Count Downloads from the Store
    Count Refunds and ROI
    Create a Landing Page with Analytics
    Look at Reviews and Rankings
    Compare and Benchmark Competitors
  • Mobile Applications Research
    Benchmark against Competitive Apps
    24
  • BONUS: AppStore Secrets
    120 Characters for Each Description Line, then it Wraps
    Only 45 Characters if It is a Bullet
    3 Lines (360 Characters) Shown Above ‘more…’ in the AppStore
  • BAD
    GOOD
  • Summary:
    Title is MOST IMPORTANT!
    The Keywords, then Description
    Get Reviews & Links
    Drive Traffic Other Ways Too!
  • Cindy Krum
    CEO & Founder
    Cindy@MobileMoxie.com
    IM/Skype/Twitter: Suzzicks
    Follow @MobileMoxie
    720-231-7277
    www.MobileMoxie.com