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App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
App v. Web
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App v. Web

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Decide which is best for your company - A mobile application in one of the AppStores or a mobile website that functions like an app. All the information you need to make the decision is right here!

Decide which is best for your company - A mobile application in one of the AppStores or a mobile website that functions like an app. All the information you need to make the decision is right here!

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  • http://www.google.com/imgres?imgurl=http://www.mobilecommercedaily.com/wp-content/uploads/2011/01/Appcelerator-IDC-Q1-Mobile-Developer-Report-business-model-rank-0124.jpg&imgrefurl=http://www.mobilecommercedaily.com/2011/01/25/mobile-commerce-fastest-growing-app-monetization-model-study&usg=__Ug7RWBCP7vVId0rZ4wr2gt5MBF0=&h=258&w=420&sz=95&hl=en&start=160&zoom=1&tbnid=E9FChEQtPQopcM:&tbnh=139&tbnw=227&ei=C7-LTbGZKor2swOR0amMCQ&prev=/search%3Fq%3Dmobile%2Bapp%2Bgrowth%2B2011%26hl%3Den%26client%3Dfirefox-a%26sa%3DX%26rlz%3D1R1GGGL_en___US363%26biw%3D1280%26bih%3D855%26tbm%3Disch0%2C5381&itbs=1&iact=hc&vpx=952&vpy=175&dur=31867&hovh=176&hovw=287&tx=181&ty=111&oei=sr6LTe9nicawA-37xPMI&page=8&ndsp=20&ved=1t:429,r:14,s:160&biw=1280&bih=855
  • http://www.google.com/imgres?imgurl=http://www.b3net.com/blog/wp-content/uploads/2011/02/mobile-apps-vs-mobile-websites.JPG&imgrefurl=http://www.b3net.com/blog/%3Fm%3D201102&usg=__i_q63z6gYKbI9nnUhGThs5J4ag4=&h=334&w=551&sz=22&hl=en&start=52&zoom=1&tbnid=TSNUiHZBzS6jxM:&tbnh=135&tbnw=223&ei=vL6LTYKnIYS8sQOgk-yMCQ&prev=/search%3Fq%3Dmobile%2Bapp%2Bgrowth%2B2011%26hl%3Den%26client%3Dfirefox-a%26sa%3DX%26rlz%3D1R1GGGL_en___US363%26biw%3D1280%26bih%3D855%26tbm%3Disch0%2C1334&itbs=1&iact=hc&vpx=816&vpy=260&dur=1292&hovh=175&hovw=288&tx=166&ty=88&oei=sr6LTe9nicawA-37xPMI&page=3&ndsp=21&ved=1t:429,r:3,s:52&biw=1280&bih=855
  • http://blog.flurry.com/?Tag=Usage%20Statistics
  • http://www.google.com/imgres?imgurl=http://news.cnet.com/i/tim//2010/03/25/in-stat_app_downloads.png&imgrefurl=http://news.cnet.com/8301-1035_3-20001147-94.html&usg=__nHlTfO1YpKWsW7Y2veUX9mCSuu0=&h=468&w=596&sz=136&hl=en&start=56&zoom=1&tbnid=uB0Z_rc3aaJ-dM:&tbnh=149&tbnw=190&ei=N8CLTZyUIo7SsAPokqX4CA&prev=/search%3Fq%3Dmobile%2Bapp%2Bdownloads%26hl%3Den%26client%3Dfirefox-a%26rlz%3D1R1GGGL_en___US363%26biw%3D1280%26bih%3D855%26site%3Dsearch%26tbm%3Disch0%2C1729&itbs=1&iact=hc&vpx=137&vpy=192&dur=24432&hovh=199&hovw=253&tx=136&ty=108&oei=aL-LTczIFpDWtQPg6-z2CA&page=3&ndsp=24&ved=1t:429,r:12,s:56&biw=1280&bih=855
  • http://www.google.com/imgres?imgurl=http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2010/08/ABI-Research-Publishes-Five-Year-Mobile-App-Forecast-Predicts-Apple-To-Reign-Supreme.jpg&imgrefurl=http://www.mobilemarketingwatch.com/abi-research-publishes-five-year-mobile-app-forecast-predicts-apple-to-reign-supreme-8283/&usg=__vye41eK0-dP4y1Z8gsJcNeu4i2A=&h=409&w=498&sz=70&hl=en&start=0&zoom=1&tbnid=CbwnWsPwVBG4BM:&tbnh=122&tbnw=149&ei=aL-LTczIFpDWtQPg6-z2CA&prev=/search%3Fq%3Dmobile%2Bapp%2Bdownloads%26hl%3Den%26client%3Dfirefox-a%26rlz%3D1R1GGGL_en___US363%26biw%3D1280%26bih%3D855%26tbm%3Disch&itbs=1&iact=hc&vpx=597&vpy=561&dur=7379&hovh=203&hovw=248&tx=129&ty=151&oei=aL-LTczIFpDWtQPg6-z2CA&page=1&ndsp=36&ved=1t:429,r:32,s:0
  • Transcript

    • 1. Mobile App vs. Mobile Web
      Sydney, 2011
      By: Cindy Krum, Mobile Moxie
      @MobileMoxie on Twitter
    • 2. Overview
      HTML 5 is a Game Changer
      App Design is now Informing Web Design
      Web Content Still Feeds Many Apps
      As Network Speed Improves, the Differences Become Less Apparent
      This is Confusing!!!
    • 3. So……Should you build a Web App or a Phone App?
    • 4. Ask Different People….You Will Get Different Answers!Why?
    • 5. It REALLY Depends (Duh!)You knew I was going to say that!
      What are you trying to Accomplish
      Brand Awareness
      Brand Engagement
      Conversion
      Viral Engagement
      Page Views/Traffic
    • 6.
    • 7. It REALLY Depends (Duh!)You knew I was going to say that!
      Who is Your Audience
      Demographic
      Geographic
      Psychographic
      What Phone do They Use
      Will They Have Good Connection
      What is the Use Case
    • 8. If you can….Do Both! If Not…..
    • 9. Start with Web AppsHere is Why:
      Phone Apps
      Web Apps
      • iPhone/Android/Nokia/Palm must all be Developed Separately
      • 10. Must Comply withAppStore Standards
      • 11. Must be Submitted and Updated Separately
      • 12. Works on ALL Smart Phones
      • 13. iPhone
      • 14. Andorid
      • 15. Nokia
      • 16. Palm
      • 17. Etc
      • 18. Updated Once
      • 19. Never Submitted for Approval
      Addresses Some Basic Mobile Marketing Goals
    • 20.
    • 21. Web Apps CBA:(CBA = Secret Slang for Cost-Benefit Analysis)
      Good:
      Works Well on all Phones that have Web
      Easy, Free Updates on the Fly
      No Approval Needed - It Can do Anything You Want
      No New Languages to Learn Except maybe HTML 5
      HTML 5 Adds Phone-Like Qualities to HTML Web
      Bad:
      Different Mobile Browsers Work Differently
      Very Unpredictable Rendering Environment
      Will Not be Perfect all the Time
      Limited interaction with Native Phone Stuff like Address Book & Accelerometers
      Missed Opportunity for ‘Presence’ or ‘Representation’ in the AppStores
    • 22.
    • 23.
    • 24. Phone Apps CBA:(CBA = Secret Slang for Cost-Benefit Analysis)
      Good:
      Most Predictable for Development
      Screen Size
      Input Mechanism
      Semi-Controlled Marketplace – Marketing Opportunity
      Rock a Particular Programming Language
      Use more native functionality of the phone (ie: “shake”)
      Better if the Data Connection is Bad
      Bad:
      Limited Scope OR Apps Developed for each OS (This can get expensive!)
      Cost Money to Submit to the AppStores
      Can be Rejected by Marketplaces
      Updates Must be Re-Submitted
      App Marketplaces are already Crowded
    • 25.
    • 26.
    • 27. The App Store, not the Web, may soon be dead in Australia
      http://thenextweb.com/au/2010/08/18/the-app-store-not-the-web-may-soon-be-dead-in-australia/
    • 28.
    • 29.
    • 30. Or….Again…Do Both
      Make a Phone App that is Highly Web Dependent
      It is Basically a Shell for Web Content
      Shells are easy to make in Lots of Languages
      HTML can be Updated without Re-submitting the Shell
      Check Out Facebook, Pandora, UrbanSpoon, Etc. They all Basically do this.
    • 31. Cindy Krum
      CEO & Founder
      Cindy@MobileMoxie.com
      IM/Skype/Twitter: Suzzicks
      Follow @MobileMoxie
      720-231-7277
      www.MobileMoxie.com

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