Tobias Limbach on user experience across screens

Mobile Monday

User Experience Across Screens Consistency and continuity of services Tobias Limbach July 25, 2011

USER EXPERIENCE

USER EXPERIENCE | DEFINITIONDefinition of UXISO DIS 9241-210:2008„A person‘s perceptions andresponses that result from theuse or anticipated use of aproduct, system or service.“„Die Wahrnehmungen und Reaktionen einerPerson, die aus der Benutzung oder auchangenommenen Benutzung eines Produktes,eines Systems oder einer Dienstleistung hervorgehen.“

Sony Ericsson Skins Nintendo WiiAino, Sony Nokia Morph www.handy-aufkleber.de/images/stories/handy%20folien.gif www.prlog.org/10039393-4-player-nintendo-wii.jpg Beauty Novelty / Curiosity Self fulfillment / Status Challenge USER EXPERIENCE | DEFINITION In addition to Usability, User Experience deals with non-instrumental aspects of the product use. User Experience motivates 25.07.2011 | Mobile Monday: UX across screens |

UX ACROSS DIFFERENT SCREENSONE SERVICE ON DIFFERENT SCREENSThe problem with different screens:one service but different…-Content and features-Design and layout-Interaction and controls-Labels and Wording25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

UX ACROSS DIFFERENT SCREENSMOTIVATION25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

EXAMPLES

EXAMPLESA SUCCESSFUL MOBILE MIGRATION − Consistency in the experience − Continuity of the task25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

EXAMPLESUID CROSS PLATFORM MANAGEMENT FRAMEWORK Design & Structure Labels & Wording Interaction & Controls Content & Features25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

EXAMPLESTAGESSCHAU: DESKTOP & IPHONEDesktop iphone App25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

EXAMPLESEBAY: DESKTOP & IPHONEDesktop iPhone App25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

WRAP UP

WRAP UPGOING MOBILEConsistency & ContinuityConsistency and continuity are helpful on a visual,structural and behavioral level.They will motivate the users and prepare them for anexpected user experience25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

WRAP UPGOING MOBILEConsistency & ContinuityConsistency and continuity are helpful on a visual,structural and behavioral level. Context of UseIt will motivate the users and prepare them for anexpected user experienceContext of useThe context of use will determine the amount andstructure of the content.It also delivers the special, additional tasks that can addvalue and make the mobile UX much better25.07.2011 | MOBILE MONDAY: UX ACROSS SCREENS |

Thank you for your attention

Tobias LimbachTEAM MANAGERUSER EXPERIENCE CONSULTINGtobias.limbach@uid.comwww.uid.com

Tobias Limbach on user experience across screens

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