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Social TV at ProSieben Digital
 

Social TV at ProSieben Digital

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by Matthias Heidenfelder

by Matthias Heidenfelder

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    Social TV at ProSieben Digital Social TV at ProSieben Digital Presentation Transcript

    • ProSieben  Connect  The  new  mul*screen  experience  Ma#hias  Heidenfelder  
    • The  Situa3on  
    • Total  3me  spent  consuming  media   TV  stays  number  one   Media Time Budget In Percent 100% 2 1 1 12 3 11 2 11 21 1 2 3 3 4 3 3 Teletext 4 6 5 3 4 90% 4 5 4 4 4 5 7 3 5 Cinema 4 6 80% 7 7 7 6 7 23 Print Magazines 28 23 70% 32 29 26 Video/DVD 60% Newspaper 18 50% 18 11 16 Gaming 40% 8 6 39 Books 37 38 37 37 30% 34 Radio 20% Internet 10% Television 0% 2002 2004 2006 2008 2010 2011Basis: 4.371 Befragte (14-49 Jahre)Quelle: SevenOne Media, forsa, Enigma GfK, mindline
    • 44%  are  ac*vely  using  the  web   or  apps  while  watching  tv     Quelle:  Interone-­‐Studie  „TV  to  come.  TV  to  go“.  Mai  2012   Foto:  h#p://www.flickr.com/photos/dlichaw/5868279238/  
    • So  what  are  they  doing?  
    • Three  typical  scenarios   Connected   Connected  Normal   &   &     Distracted   Engaged  
    • “   Television  fans   want  to  get   involved  and  be   counted.   Kevin  Reilly,  Fox  Broadcas3ng   h#p://www.flickr.com/photos/allert/3374825577/  
    • Social  TV  und  Second  Screen  Apps  are  trending  
    • And  what  are  we  doing?  
    • Benefits  and  challenges  of  a  broadcaster   TV  contents  (even  before  they  air)     Metadata   A  channel  back  to  TV   Promo*onal  power   No  service  for  all  channels   Not  as  agile  as  a  start  up  company  
    • TV  Guide     Social   Recommenda3on   Discovery   Social  TV  categories   Real     3me   Control   Content   device/cloud   control  Added    value   Check   in     Par*cipa*on   Earn   Social   achievements   Loyalty   Gamifica3on   Engage     with     Get   Connect  with     Chat   a  show     rewards   friends  &   Find    new   viewers   friends  
    • Our  strategy    ProSieben  Connect  
    • Par3cipa3on   Real  Time   Social   Content   Loyalty  What  is  ProSieben  Connect?  Par3cipate.  Iden3fy.  Get  contents.  Get  benefits.  
    • The  Voice  of  Germany  Connect  Nov  2011  
    • Germany‘s  Next  Topmodel  Connect  Feb  2012  
    • TVOG  Applausometer   2,7  Mio.   Applausometer-­‐Clicks  for  one  song.       10  Mio.     Applausometer-­‐clicks  per  show.  
    • Close  the  feedback  loop  
    • ProSieben  Connect   Summer  2012  
    • Check-­‐In.  Badges.  Social  Talk.  Real  Time  Contents.  Interac3on.  Sweepstakes.  Livestream.  Mul3-­‐Device.  
    • Smart  adver3sing  
    • Thank  you!   MaUhias  Heidenfelder   Senior  Concept  Developer   ma#hias.heidenfelder@prosiebensat1digital.de