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Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
Mobile Social TV
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Mobile Social TV

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An overview by Bertram Gugel

An overview by Bertram Gugel

Published in: Technology, Business
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Transcript

  • 1. MobileSocial TV 1
  • 2. A PRESENTATION BY BERTRAM GUGEL @digitalerfilm 2
  • 3. Social TV Personalization Context Interaction 3
  • 4. How mobile drives Social TV. 4
  • 5. Instant On 5
  • 6. Mobile allows easy interaction ... 3m 50cm Interactive TV 10cm 6
  • 7. ... and drives multitasking! 7
  • 8. Mobile drives TV usage ... 3x viewing time
  • 9. ... and engages the audience! 5M Downloads +50% Viewinghttp://allthingsd.com/20111206/hbo-ipad-more-hbo-watching-steady-hbo-subscribers/
  • 10. TV follows Mobile‘s lead ... ☀ TV ♜
  • 11. Apps willcontrol the TV 11
  • 12. 4.204.100 9,1M Downloads of TV Guides 1.415.000 1.314.000 1.001.000 797.000 376.000Source: http://xyologic.com/ 12
  • 13. Interaction 13
  • 14. Sparks InteractionsFoto: almost witty http://www.flickr.com/photos/badlydubbedboy/69097713/ CC-Licence 14
  • 15. We‘re just getting sarted ... Endlich sie ist Stefan Raab raus #DSDS gewinnt #SdR. 4,3M TV Viewers 3,1M 3432 Comments 6850 1254 Users 2053 Spread the message! Couchfunk
  • 16. User interact with different contents! 57% read Emails 45% use an App 44% are on Social Networks
  • 17. OfferIncentives!
  • 18. Social Context 18
  • 19. The CampfireFoto: lowjumpingfrog | http://www.flickr.com/photos/jenorton/5647856557/ CC-BY 19
  • 20. The newCampfire 20
  • 21. VirtualCouch
  • 22. Watch with Friends, anyone? +http://news.cnet.com/8301-31001_3-57362453-261/facebook-in-talks-to-replace- 22
  • 23. XBox SmartGlassSecondscreen on demand
  • 24. Personalization 24
  • 25. PERSONALISIERT Trusted redommendationsPhoto by: Simon Blackley CC-BY-ND http://www.flickr.com/photos/sblackley/3838050348/sizes/o/in/photostream/ 25
  • 26. 68% use Facebook as a TV Guidehttp://www.telegraph.co.uk/technology/facebook/9175756/Women-ditching-TV-guide-for-Facebook.html 26http://gigaom.com/2012/01/31/pinterest-referral-traffic-google-plus-twitter/
  • 27. Personalized TV Guide?
  • 28. Collaborative storytelling and filmmakingwill do to Hollywood what Wikipedia didto Encyclopedia Britannica – Jimmy Wales, Wikipedia
  • 29. Think about different usage scenarios.Foto: flickingerbrad http://www.flickr.com/photos/56155476@N08/6659994609/
  • 30. Think about new jobs to be done.Foto: Robert Couse-Baker http://www.flickr.com/photos/
  • 31. Think about a new context.Foto: hammershaug http://www.flickr.com/photos/hammershaug/4835259477/
  • 32. Social TV Contents Personalization Connections Context Interaction Systems 32
  • 33. Thank you!ContactBertram GugelM: +49 179 22 1 77 63bertram.gugel@gmail.comwww.gugelproductions.de

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