0
1
MOBILE RETAIL
COMMERCE & LBS
22
FROM STREET FURNITURE… …TO DIGITAL SERVICES.
Personal Contextual Local
3
Tap to: Engage
O F F E R
D I S C O V E RY
C O N T E X T UA L
C O N T E N T
FA C E B O O K
T W I T T E R
YO U T U B E …
C...
4
CASE : BARCELONA - MCDONALDS
4
3 different coupons depending on daytime (Morning, Afternoon, Night)
5
User taps the NFC acquisition
tag with his Smartphone
during Period #1
STEP 1: USER TAPS THE ACQUISITION TAG
5
6
User taps the NFC validation
tag with his Smartphone
during Period #1
STEP 2: USER TAPS THE VALIDATION TAG
6
Animated zo...
7
CONNECTING SHOPS : MAPPY, PARIS
↗ Web to store mechanism
↗ 200.000 QR & NFC Tags
↗ Indoor panoramic imagery
↗ Informatio...
8
RAPHAEL PODSELVER
BUSINESS DEVELOPMENT DEUTSCHLAND
RAPHAEL.PODSELVER@CONNECTHINGS.COM
M: + 49 0 15 16 404 1117
WWW.CONNE...
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ConnectThings at MobileMonday Hamburg

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#TGI_MoMo - MobIleMonday - Connecting Things with the Digital World - Raphael Podselver, Business Development Germany - "A successful Drive to store case with mobile coupons

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Transcript of "ConnectThings at MobileMonday Hamburg"

  1. 1. 1 MOBILE RETAIL COMMERCE & LBS
  2. 2. 22 FROM STREET FURNITURE… …TO DIGITAL SERVICES. Personal Contextual Local
  3. 3. 3 Tap to: Engage O F F E R D I S C O V E RY C O N T E X T UA L C O N T E N T FA C E B O O K T W I T T E R YO U T U B E … C O U P O N A C Q U I S I T I O N O F F E R D I S C O V E RY C O U P O N R E D E M P T I O N AT P O S Store O F F E R D I S C O V E RY P L AY E RS E N R O L L M E N T W I N N E RS N OT I F I C AT I O N Play
  4. 4. 4 CASE : BARCELONA - MCDONALDS 4 3 different coupons depending on daytime (Morning, Afternoon, Night)
  5. 5. 5 User taps the NFC acquisition tag with his Smartphone during Period #1 STEP 1: USER TAPS THE ACQUISITION TAG 5
  6. 6. 6 User taps the NFC validation tag with his Smartphone during Period #1 STEP 2: USER TAPS THE VALIDATION TAG 6 Animated zone to avoid screenshots
  7. 7. 7 CONNECTING SHOPS : MAPPY, PARIS ↗ Web to store mechanism ↗ 200.000 QR & NFC Tags ↗ Indoor panoramic imagery ↗ Information about the shop
  8. 8. 8 RAPHAEL PODSELVER BUSINESS DEVELOPMENT DEUTSCHLAND RAPHAEL.PODSELVER@CONNECTHINGS.COM M: + 49 0 15 16 404 1117 WWW.CONNECTHINGS.COM CONTAC T CONFIDENTIAL Connecthings
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