Bernd Lindemann on Mobile Couponing

Location-Based Mobile Couponing: A Typology and Check List digitalmobil GmbH & Co. KG - Bayerstr. 16a - 80335 München!

CouponsClassical Marketing Instrument ‣ do on-site marketing‣  Kick-off in Germany in 2001 after Rabattgesetz (law governing discounts) is liberalised

Location-Based Mobile CouponingPerception in Germany‣  68% of consumers interested in mobile coupons‣  56% of coupon novices interested (haven t used print or online coupons) ‣  issuer of mobile coupons are seen as •  innovative (63%) •  consumer oriented (43%) Source: arcardo, lb-lab, respondi

Location-Based Mobile CouponingAdvantages for Consumers‣  easy to handle •  no cutting out or printing out •  no storing and remembering‣  always with you‣  always up-to-date‣  relevant •  categorised •  sorted according to distance from consumer s location

Location-Based Mobile CouponingCandidates for Mobile Couponing Campaigns‣  retailers‣  restaurants ‣  service sector‣  brands

Location-Based Mobile CouponingAdvantages for Businesses‣  easy to handle‣  cheap‣  trackable‣  instruments for •  customer acquisition •  customer retention •  attracting impulse buyers

Location-Based Mobile CouponingMeans of Transportation‣  SMS‣  QR-codes plus mobile landing pages‣  mobile advertising‣  apps, apps, apps

Location-Based Mobile CouponingMethods of Redemption‣  EAN-code‣  QR-code‣  number code‣  just show coupon

Location-Based Mobile CouponingLocation-Based Social Media

Location-Based Mobile CouponingLocation-Based Social Media: Foursquare‣  Friends Offer: Check in with x friends at the same place and time‣  Newbie Special: Available after ﬁrst check in‣  Mayor Offer: Available for the mayor‣  Loyalty Special: Check in x times at venue to get it

Location-Based Mobile CouponingCouponing Platforms

Location-Based Mobile CouponingIndividual Solutions

Location-Based Mobile CouponingCheck-List for Businesses‣  technological requirements at POS •  integration in electronic Point of Sale necessary? •  scanners good enough to read from smartphone displays? •  how secure does it have to be? •  how trackable does it have to be?‣  the human factor: employees need to be aware and know what to do‣  offers must be available!‣  do on-site marketing

Check-in: Location-based Social MediaOn-Site Marketing

digitalmobil: Full Service Agency for Mobile SolutionsPortfolio‣  Strategy‣  Concept‣  Design‣  Technology •  iOS (iPhone/iPad/iPod touch) •  Android •  BlackBerry OS •  Windows Phone 7 •  mobile Browser

digitalmobil: Full Service Agency for Mobile SolutionsCustomers

Bernd Lindemann bernd.lindemann@digitalmobil.com +49 / (0) 89 7 41 17 - 750 www.digitalmobil.com www.twitter.com/digitalmobil

Bernd Lindemann on Mobile Couponing

by MobileMonday on Aug 16, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Bernd Lindemann on Mobile Couponing — Presentation Transcript