Appstory TV by Michael Reuter

Social Media Apps MoMo Munich, March 23

appstory.tv

• a videoguide on smartphone apps • reviewing very good (and some not so good) apps • http://appstory.tv

The App Economy

The App Economy is driven by active data subscriptions Global subscription base to reach 5 billion by the end of 2010 27% (1.35bn) are data subscribers, actively downloading apps and using mobile sites Data subscription to reach 45% in 2012, globally.

The App Economy will increase 7 times in the next 3 years Downloads: 7 billion in 2009 50 billion expected in 2012 Revenues: $4bn in 2009 $17.5bn in 2012

Social Media Apps

500+ Social Media Apps TXT myspace Ping C C iTunes Conversation appstore Twitter Blackberry Social Gaming Zynga Couponing Apple LBS Palm Xing Skype Farmville Chatroulette Augmented Reality Wave Notiﬁcation Facebook LinkedIn Buzz Foursquare Meebo Fring Android Geocode Gowalla Tweetdeck Google Groupon Retweet

Appstore category breakdown Social Networking 148Apps, worldwide, March 2010

Social Media / Appstore Top Seller 9 Games Foursquare 1 Social Network WhatsApp Messenger Meebo

Social Media / Appstore

Social Media / Android

What Social Media Users Want

"During private or public events (e.g., concert, tradeshows, business meetings, weddings, rallies), a typical individual may have many brief contacts with individuals for which they would like to have further correspondence post event“

Top Social Media Apps DE

Top Social Media Apps DE communicate & make friends play games, make business

Top Social Media Apps USA

Top Social Media Apps USA communicate & make friends, play games, checkin

Communicate, make friends

Play games Social Game Farmville - available on Facebook only: 82.7 million active users, 22.5 million fans, 20% of Facebook‘s users

Play games Chatroulette

Social Media Hype ,Checkin‘

,Checkin‘ Nearby Places Venue View

The ,Checkin‘ Business Model Nearby Places Starbucks GPS based Barista Badge competitor‘s couponing (checkedin at ELeaven)

The ,Checkin‘ Business Model TellMeWhere (F) Mobile as a Realtime Recommendation differentiator Special Offers

The ,Checkin‘ Business Model Pay per Action • Special Offers • Merchants claim their listing • Merchants submit deals / coupons

,Checkin‘ <> Groupon

How to use Social Media Apps 1-6 • Listen to your customers • Talk to Consumers Face-to-Face • Brand yourself as an Expert • Monitor and Respond to Customer Service Issues • Manage Reputation, React Quickly to Crises • Create Massive Conversations about Your Brand

How to use Social Media Apps 6-12 • Dominate the SERPs • Optimize Ads to Perform ... Just like Search • Microtarget Ideal Users • Harvest Data with Custom Apps • Promote Coupons and Deals to Boost Sales • Create more Engaging Display Ads

Contact Michael Reuter http://twitter.com/michaelreuter +49.172.8665201

Appstory TV by Michael Reuter

by MobileMonday on Mar 28, 2010

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Appstory TV by Michael Reuter — Presentation Transcript