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Plazz Entertainment - Facts & Figures
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Plazz Entertainment - Facts & Figures


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MobileMonday Munich 23/5/2011

MobileMonday Munich 23/5/2011

Published in: Business

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  • 1. plazz entertainment AG mobile Monday mobile Gaming
  • 2. ast FACTS & CONTACT undation: 2007 fice: Erfurt and Munichmployees: 25 O: Jürgen Mayerusiness: Development & publishing of our own online games and apps third party service provider for gaming & nongaming apps areholder: bm-t (Beteiligungsmanagement Thüringen) Part of Thüringer Aufbaubank Beteiligungsmanagement Brandenburg Ventures (Prof. Dr. Brandenburg – Inventor MP3-Patent) Dr. Sporer (Fraunhofer Institut für Digitale Medientechnologie IDMT) Robert Schneider (Founder & Entrepreneur PC PC-Industry) Prof. Dr. Dr. Albrecht Ziemer (founder and former production director of ZDF) Jürgen Mayer (CEO)ontact: Augustmauer 1, 99884 Erfurt, Germany | ph: +49-361-216 9460 Büro München ph: +49-89-208026537 208026537
  • 3. ANY YEARS OF GAMING-EXPERIENCE EXPERIENCEExamples of our games portfolio The Snuggles – Monsterball Diving Heroes Atlantis mobile game - app for mobile game - app forensive virtual world with casual iPod, iPhone und iPad iPod, iPhone und iPadmes, Avatar and chat community singleplayer + multiplayer pleasant characterre than one million installs in theZnetwork and 8 million gaming 8 Languages Facebook Wall Post ions in the Atlantis Game-Center Apple Gamecenter Apple Gamecenter Facebook Conncet Freemium- GameMonetization by items-sales Monetization by Monetization by app-sale: 0,79€ in the
  • 4. WHY MOBILE? MOBILE MATTERS! obile is growing, it‘s getting bigger and it‘s only a question of time hen mobile will take over desktop usage – a game developer‘s perspective: Easy distribution& easy to Go global (one contract, no hosting costs, costs for marketplace and paymen justified) Standards - # of choices available (App Stores, Technology, ..) Small studios = Big Publisher – chances are nearly equal Easy payment & ability & willingness to pay Present on the most important & personal devices Costs for developing and distribution for mobile games are relatively low Huge market but huge competition Game development is similar to other types of Apps / Web developing, but passion, creativity & design skills differ.
  • 5. any Decisions need to be made before you startWhat business? Premium Try&buy SWOT Freemium Apple iOS Large install base Ad-funded Attractive app store but no MNO billing Huge competitionWhat platform? Casual heavy on Freemium iOS Hardcore and brands heavy on premium High Price pressure Android Windows Phone 7 Google Android Bada Large install base but Weak in MonetizationWhat engine / IDE ? App store with MNO billing Flash Heavy fragmentation Unity Strong competition and low quality OEMs and MNO app stores Cocoa Touch High price pressure
  • 6. eveloping mobile Games Plattform & Gameplay-Specifications needs to be in sync SpecificationsFinal platform - More than one platform means more development, costs, exposurePlatform choice determines UI, Gameplay availability and potentially effectiveness and integration withservices and viral elementsDesign restrictions are importantGame Play: Show the main missions and structure, how the characters will move through the game in aInclude achievement and points systems, and multiuser features.User Interface Screen/level design showing all art and interface elements.Tracking (number of DL, Game Sessions, Unique Players, Period, Geography, event tracking)Consider Affiliates
  • 7. ake aways Mobile game development is a huge market but the barriers to entry are high because it will / is a crowded spaceFreemium Sells ( Free, In-App Sales, Ad Placements) )App Store Management is Key – build a Launch StrategyApp Marketing is as important as development ( social media integration, blog marketing, affiliates)Retention Tools with Leaderboard & Highscores are a must (Open Feint, Gamecenter, Scooreloop)The is no golden rule – plattform, technical framework are determined by your own requirements
  • 9. UDDENLY GAMES ARE EVERYWERE – GAMIFICATION Game principles will be translated into real life by combination of real life activities
  • 10. AMIFY YOUR MARKETING – MANY OPTIONS Match product goals with consumer touchpoints/platforms and type of advertising experience.
  • 11. OW GAMIFICATION WORKSConsumer products Add game mechanics, challenges Points Level Achievements Virtual goods Leaderboards Engaged and happy user Rewards Free Launch Status Bonus Participation By permanent social networking (Social Networks, Smartphones) the social behaviour changes - a new generation of net affin users grows.
  • 12. IFFUSION OF GAMIFICATION xample - Marketing/Loyalty:di A4 DrivingChallenge, ContiTireRace,ke Zero Game, Nike Grid, I SpyLevi‘s,lkinson FightsforKisses, Burger King Shake toAgitateursquare, HäagenDasz, Starbucks&Foursquare Pepsi Foursquare,
  • 13. Thank you! plazz entertainment AG Jürgen Mayer, Tel +49 1622889915 ,