110411 social media_monitoring_en
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Alterian provided a high-level usage case for MobileMonday - April 11th in Munich

Alterian provided a high-level usage case for MobileMonday - April 11th in Munich

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  • 1. Social Media MonitoringSmart Phone Case StudyMobile Monday 11.04.2011 MunichAlterian DeutschlandTheresienstrasse 6-8München 80333089 288 90 164www.alterian.de
  • 2. Alterian SM2:Order from Chaos
  • 3. SM2 Internationales Social Media Monitoring Tool: • Basiert auf 3 Jahre Historie (circa 9 Mrd. Konversationen) • Täglich aktualisiert mit circa 35 Mio. neuen Einträgen in Echtzeit • 25 Sprachfilter und Sentimentsanalyse in 16 Sprachen
  • 4. To help Companies Incorporate social into their businessstrategy and answer the 5Ws •Who is talking about us: •Demographics (general) •Opinion leaders (specific) •Where are they talking about us (channel & media analysis •What are they saying: Key themes & sentiment •Why are they saying this: Themes and triggers •When are they saying this: time series analysis, event mapping Daily Volume Share of Voice Influencers and top authors Influencer Demographics Reach Key Themes Sentiment Analysis
  • 5. Overview of study for Mobile Monday:• Analysis of the German Mobile Phone Market• 2 weeks of online peer to peer conversations in March 2011• 46.000 conversations about: – Apple – HTC – LG – Samsung – Blackberry – Sony Ericson• Share of voice• Media / Sources analysis• Sentiment• Themes
  • 6. Where are conversations taking place?
  • 7. What are the most important sources:
  • 8. Who is being talked about:
  • 9. Who is being talked about, over time ?
  • 10. Sentiment in General for the period NPS = 4.2
  • 11. Sentiment for Apple NPS = 3
  • 12. Sentiment Analysis HTC: NPS = 5
  • 13. Themes for iPhone Word Count iphone 41454 apple 13898 ipad 13467 app 8894 keine 7058 ipod 6514 neue 6168 einfach 5922 ios 4319 mac 3988 android 3939 and 3693 apps 3665 itunes 3663 neuen 3564 internet 3508 samsung 3491 euro 3236 registriert 3229 kostenlos 3142 jailbreak 3133 touch 3019 htc 2948 version 2911 problem 2900 • iPad / iPod comparisons windows update 2843 2722 •Software (Apps) orientated video 2608 google 2575 • Upgrade / Jailbreak • Android HTC comparisons
  • 14. HTC Themes Word Count desire 9454 android-hilfe 6880 android 5348 handy 4578 mitglied 4540 neue 4223 antworten 3322 keine 3258 rom 3206 samsung 2887 anhänge 2833 einfach 2765 hochzuladen 2764 galaxy 2260 iphone 2040 apps 3400 root 1898 update 1837 display 1756 probleme 1679 incredible 1630 smartphone 1537 internet 1438 google 1380 motorola 1368 • Desire Model most discussed hd2 1344 windows 1338 • Samsung closer competitor then Apple euro 1252 • Einfach & Incredible nokia akku 1230 1229
  • 15. New releases:
  • 16. Thank you !Contact Details:Florian.haarhaus@alterian.comwww.socialmedia.alterian.de Q&Awww.socialmedia.alterian.com089 288 90 1640176 9310 8148