Yo! Mobile Monday Munich




itsmy® connects you and your
friends via mobile profile pages


2.5 million friends
500 milli...
A mobile social media company with 4 divisions.
Online is NO competition.
  Mobile is THE new type of Media!



• Never in history any company was able to make the
  move...
Mobilize the Internet!




    100% vs. 10%
     Good luck!
Personal Mobile Browser Page:
                                                                             m.itsmy.com/mik...
How many times do you visit itsmy.com ?
US       UK       Italy     Spain



                                      More th...
Pageviews per active user /day mobile web traffic only
                Operators/UK




  242         188        202      ...
Are you able to use an online community on your computer at work,
                               university?

            ...
How do you communicate with your closest friends or family the MOST?
              with my mobile                with my P...
Does the current economic situation stop you from surfing mobile
               internet and spend money for mobile servic...
Internet usage in the future: How will you access internet?




  83 %   87 %   51 %   78 %




                35 %      ...
Friends per active user




33     34     24    22

US   UK     Italy Spain
How many really good friends do you have in itsmy?
       5%     6%      5%     5
                             3%
      16...
What are you reading more frequently: Emails or community messages?

                      US                           UK...
Will you surf mobile communities more actively, if you have faster mobile
                internet access and a better mob...
How many Community Messages per day per user




          33    34    24    12,5

          US   UK    Italy Spain
How do you communicate with your closest friends or family the MOST?
              with my mobile                with my P...
How different is the content: videos, pictures, messages... of your mobile
              phone compared to that on your co...
Mobile Advertising
User Advertising:
Banners incl. Real time stats
Mobile Social Browser Game: Graffiti
Had you made new friends while playing
       multiplayer browser games on itsmy?



          61%                        ...
Profile Themes
Do you spend money for mobile games?



         48%                                             from time to time

      ...
How much money do you spend for mobile
       gaming per month?



          70%                                          ...
Do you play multiplayer games mostly with..



          51%                                             with/against whoe...
What is your medium for playing games in the
       future?



          63%                                              ...
Virtual Goods: Mobile Gifts
Mobile Browser App’s
http://m.itsmy.com |           User’s personal    Link to Mobile
        Store                  mobil...
Profile Games
®




                                        Danke, Vince

                                        Antonio Vince Staybl
 ...
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05 Mobile Monday Itsmy 20091012

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05 Mobile Monday Itsmy 20091012

  1. 1. Yo! Mobile Monday Munich itsmy® connects you and your friends via mobile profile pages 2.5 million friends 500 million mobile PI s/month US, UK, Italy and Spains leading pure mobile web community grab your phone, browse to m.itsmy.com
  2. 2. A mobile social media company with 4 divisions.
  3. 3. Online is NO competition. Mobile is THE new type of Media! • Never in history any company was able to make the move! New business fields always brought a new Leader. No Vodafone before Mobile No Google before Internet No Audi before Cars
  4. 4. Mobilize the Internet! 100% vs. 10% Good luck!
  5. 5. Personal Mobile Browser Page: m.itsmy.com/mikko Advertising Space Personal Mobile Profiles. Live Status connected to: Twitter.. Personal Mobile Profiles: Private or Public LBS: Google Maps… Digital Gifts Mobile Browser Apps: BBC, Weather, Times, Goal.com… Mobile Browser Games * All trade names, logos, trademarks or registered trademarks contained in this presentation are trade names, logos, trademarks or Mobile Browser Messaging registered trademarks of their respective owners Pictures and Videos …
  6. 6. How many times do you visit itsmy.com ? US UK Italy Spain More than 5 times a day 43 % 53 % 53 % 44 % 1-3 times a day Once a day 32% 17 % 33 % 30 % Every week 10% 11 % 11 % Once a month 7% 10 % 6% 6% 10 % 4% 2% 7% 1% others others others others
  7. 7. Pageviews per active user /day mobile web traffic only Operators/UK 242 188 202 230 187 mobile pages surfed per user per day T-Mobile Orange O2 3 Vodafone
  8. 8. Are you able to use an online community on your computer at work, university? 30 % 25 % 30 % 32 % Yes I am able 40 % 45 % I dont use online communities No chance its forbidden or blocked US UK
  9. 9. How do you communicate with your closest friends or family the MOST? with my mobile with my PC 98 % 96 % 92 % 91 % 2% 4% 8% 9% US UK Italy Spain US UK Italy Spain
  10. 10. Does the current economic situation stop you from surfing mobile internet and spend money for mobile services? 100 US UK Italy 80 60 40 20 0 No Yes No Yes No Yes 76 % 24 % 79 % 21 % 56 % 44 %
  11. 11. Internet usage in the future: How will you access internet? 83 % 87 % 51 % 78 % 35 % with my mobile with my PC 5% 5% 15 % 11 % 8% 14 % 7% PC and mobile phone the same frequency US UK Italy Spain
  12. 12. Friends per active user 33 34 24 22 US UK Italy Spain
  13. 13. How many really good friends do you have in itsmy? 5% 6% 5% 5 3% 16 % 21 % 15 % 15 % 45 % 41 % 47 % 47 % >10 friends 5 – 10 friends 3 - 5 friends 19 % 11 % 13 % 15 % 1 friend 12 % 18 % 19 % 19 % 0 friend > 10 US UK Italy Spain
  14. 14. What are you reading more frequently: Emails or community messages? US UK Italy Spain Community Messages Community Messages Community Messages Community Messages Both the same Both the same Both the same Both the same Emails Emails Emails Emails 64 % 22 % 13 % 75 % 18 % 5% 72 % 23 % 5% 78 % 17 % 5%
  15. 15. Will you surf mobile communities more actively, if you have faster mobile internet access and a better mobile phone? US UK Italy Spain maybe maybe maybe maybe no yes no yes no yes no yes 90 % 7% 3% 90 % 6% 4% 85 % 10 % 5% 81 % 11 % 8%
  16. 16. How many Community Messages per day per user 33 34 24 12,5 US UK Italy Spain
  17. 17. How do you communicate with your closest friends or family the MOST? with my mobile with my PC 98 % 96 % 92 % 91 % 2% 4% 8% 9% US UK Italy Spain US UK Italy Spain
  18. 18. How different is the content: videos, pictures, messages... of your mobile phone compared to that on your computer/pc? US UK Italy Spain 67 % 67 % 58 % 71 % They both have completely different stuff on them 24 % Most pictures and videos are the same on my phone and PC 15 % 15 % New stuff on my phone, old stuff on my PC 16 % 8% 8% 7% 6% 8% 5% 6% Everything I have on my phone I also have on my PC 6% 5% 2% 5% 1% I backup only the best stuff on my pc
  19. 19. Mobile Advertising
  20. 20. User Advertising: Banners incl. Real time stats
  21. 21. Mobile Social Browser Game: Graffiti
  22. 22. Had you made new friends while playing multiplayer browser games on itsmy? 61% yes 39% no © itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America
  23. 23. Profile Themes
  24. 24. Do you spend money for mobile games? 48% from time to time 40% never 12 % regularly © itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America
  25. 25. How much money do you spend for mobile gaming per month? 70% under 2 GBP/EUR/$ 22% up to 10 GBP/EUR/$ 8% more than 10 GBP//EUR © itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America
  26. 26. Do you play multiplayer games mostly with.. 51% with/against whoever is online 28% with/against your friends with/against people who play 21 % regularly with/against you © itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America
  27. 27. What is your medium for playing games in the future? 63% Mobile Phone 17% Internet PC 15% Gaming Console 5% TV © itsmy - mobile internet survey – June 2009 – 1,500 unique users. Mobile web only. Focus Europe and North America
  28. 28. Virtual Goods: Mobile Gifts
  29. 29. Mobile Browser App’s http://m.itsmy.com | User’s personal Link to Mobile Store mobile “itsmy” Browser Site: profile Buy now Me and My Friends 73% Startpage.
  30. 30. Profile Games
  31. 31. ® Danke, Vince Antonio Vince Staybl CEO and Co-Founder vince@itsmy.com itsmy is a brand of Gofresh GmbH Munich | London | Madrid HQ: Gofresh GmbH Lilienstraße 7, 81669 Munich, Germany sabine.irrgang@gofreshgroup.com Tel. +49 89 6230 3737 Fax +49 89 6230 3750 Mobile +49 1775015290
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