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  • 1. THỜI CƠ “VÀNG” Presented by Huynh Minh Tuan VAS Business Development Manager Hanoi, 15.09.2011 CỦA DỊCH VỤ MOBILEThursday, September 15, 11
  • 2. I. HALF YEAR MARKET OVERVIEW II. MARKET TREND III.OUR KEY SUCCESS FACTOR (incl. Study Case)Thursday, September 15, 11
  • 3. MARKET OVERVIEWThursday, September 15, 11
  • 4. OVERVIEW • First half-year Mobile Sales has increasing both units and value. • Key market as HCMC & Hanoi has slightly reducing its market share by 2nd tier provinces surrounding those cities. • Key retailers has slightly take over independent mobile shops; CES (Consumer Electronic Shops) has only 6% market share. • Avg pricing trend is lowering down by each month. • Smartphone unit shared still remains 10% but value shared is up to 35% (+5% by 06 mons) • No-OS (Closed Proprietary) has slightly decreasing ~60% (-10% by 06 mons) • Avg Smartphone pricing trend still remain ~6.6mil VNDThursday, September 15, 11
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  • 20. MARKET TRENDThursday, September 15, 11
  • 21. • HCMC & Hanoi will be soon freezing low-end segment but replaced by Smartphone segment. • 2nd teir provinces becomes a new battlefield for all retailers. • Independent shops will be soon wiped out, which has proven in HCMC & Hanoi market. • New trend of smartphone shop becomes fast-moving development to replace for old-fashioned independent shop. • Smartphone segment will be definitely a brand-new opportunity for mobile industry to leverage customer shopping experience.Thursday, September 15, 11
  • 22. MARKET TRENDThursday, September 15, 11
  • 23. MOST IMPORTANT KEY AS LEADING ROLEThursday, September 15, 11
  • 24. Thursday, September 15, 11
  • 25. WHAT DO WE THINK? MOBILE PHONES NOW IS JUST ONE OF OUR VERY BASIC PRODUCTThursday, September 15, 11
  • 26. KEY SUCCESS FACTOR MOBILE SERVICES IS THE ONLY KEY TO BE AS A LEADER and TO SURVIVE ON THIS BATTLEFIELD.Thursday, September 15, 11
  • 27. Thursday, September 15, 11
  • 28. CASE 1: Q-MOBILE http://www.muabansieutoc.com/ads/rao-vat/Dien-Thoai-Cac-Loai/view/128073/Q7-Can-Ban-Q-Mobile-M22.htmlThursday, September 15, 11
  • 29. CASE 2: SAMSUNG http://raovat.maxland.vn/showthread.php?17264-HCM-Ban-Samsung-Ch-t-335-chinh-hang-bao-hanh-den-8-3-2013Thursday, September 15, 11
  • 30. CASE 3: HTC http://www.tinhte.vn/dien-thoai-144/ban-htc-desire-moi-99-9-fullbox-bao-hanh-1-nam-happy-care-823178/Thursday, September 15, 11
  • 31. MILESTONE 2011 2010 • Mobile Insurance • Payoo 2009 • Happy Care • Consortio • ebar • ... • Livezone • Mobile ContentThursday, September 15, 11
  • 32. SERVICE FLOW OFFERING CUSTOMER BENEFITS BY THEIR RIGHT DEMAND Happy Skin NDS LPK CareThursday, September 15, 11
  • 33. MOBILE   CONTENT MOBILE   MAKE-­‐UP PERSONAL   CAREThursday, September 15, 11
  • 34. STRATEGIC PARTNER Extended  Warranty Mobile  Insurance Lost  &  Found Global  Money  Transfer Mobile  Payment e-­‐BankingThursday, September 15, 11
  • 35. Thursday, September 15, 11 thanks
  • 36. Huynh Minh Tuan VAS Business Development Manager mobile: 098-902-1737 email: huynhminhtuan@gmail.comThursday, September 15, 11

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