How To Market Your App Webinar

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The potential a mobile app has for revenue growth and customer loyalty won’t matter if you aren’t going to take the right steps to market it. Your guests are not going to download your app unless you lead them to it. Just because apps are a new form of marketing doesn’t mean they don’t need to be marketed. Please join our webinar to learn some effective ways to market a mobile application.

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  • Minimize presentation and go to http://www.personalizemedia.com/garys-social-media-count/
  • Stats about the guestBefore you can successfully market your app the most important thing to do is figure out who your guest is and what drives them. Answer some of these questions about your guest… What technology are they using? What motivation do they have to download and use your app?
  • Your staff can be critical to spreading the word and sharing the benefits of your appBut they themselves must be knowledgeable in order to pass that knowledge along to guestsEducate staff about hotel benefitsDrive revenueIncrease loyaltyImprove serviceEducate staff about guest benefits24/7 serviceExclusive specials and contentExclusive local area infoStay connected with property
  • Each employee has their own qr code so you can track how many downloads.
  • All these examples should be consistent (same messaging, same property) to highlight the idea of a robust, comprehensive campaign
  • All these examples should be consistent (same messaging, same property) to highlight the idea of a robust, comprehensive campaign
  • All these examples should be consistent (same messaging, same property) to highlight the idea of a robust, comprehensive campaign
  • All these examples should be consistent (same messaging, same property) to highlight the idea of a robust, comprehensive campaign
  • All these examples should be consistent (same messaging, same property) to highlight the idea of a robust, comprehensive campaign
  • All these examples should be consistent (same messaging, same property) to highlight the idea of a robust, comprehensive campaign
  • All these examples should be consistent (same messaging, same property) to highlight the idea of a robust, comprehensive campaign
  • All these examples should be consistent (same messaging, same property) to highlight the idea of a robust, comprehensive campaign
  • All these examples should be consistent (same messaging, same property) to highlight the idea of a robust, comprehensive campaign
  • All these examples should be consistent (same messaging, same property) to highlight the idea of a robust, comprehensive campaign
  • All these examples should be consistent (same messaging, same property) to highlight the idea of a robust, comprehensive campaign
  • All these examples should be consistent (same messaging, same property) to highlight the idea of a robust, comprehensive campaign
  • Use of QR Codes
  • Use of QR Codes
  • Use of QR Codes
  • Highlight that this is a group app.
  • Talk a little about the importance of analyzing your dashboard and how to keep content fresh in areas that get a lot of traffic.
  • Mention this is also a group app.
  • Mention this is also a group app.
  • Mention this is also a group app.
  • How To Market Your App Webinar

    1. 1. June 15, 2012HOW TO MARKET YOUR APPIncrease downloads and revenue. PRESENTED BY: Carolanne Donovan, Mobile Media Applications Brian Fitzgerald, Mobile Media Applications Ask questions on twitter @mobilemediaapps
    2. 2. HOW TO MARKET YOUR APPWebinar AgendaI. About Mobile Media ApplicationsII. Hotel Mobile LandscapeIII. Market Your AppIV. Proven ResultsV. Next StepsHOW TO MARKET YOUR APP | JUNE 2012
    3. 3. ABOUT US |
    4. 4. WHO WE AREMobile Media Applications, LLCMobile app development company, founded in 2010Specializing in the hospitality industrySister company of O’Rourke Hospitality MarketingEasy to use software that’s affordableand measurableStaff of expertsHOW TO MARKET YOUR APP | JUNE 2012
    5. 5. UstayThe leading mobile app for hotelsSoftware platform that createsiPhone and Android apps for hotels.Allows hotels to add, edit, andpublish their content.Built for both individual hotelsand groups of hotels.HOW TO MARKET YOUR APP | JUNE 2012
    6. 6. UstayThe leading mobile app for hotelsFEATURESBranded Design & Custom NavigationMobile BookingsLocal ScenePush NotificationsQR ScannerProperty InformationSpecial & Last Minute DealsAt Your ServiceGet SocialMultilingualHOW TO MARKET YOUR APP | JUNE 2012
    7. 7. HOTEL MOBILELANDSCAPEAnd why it matters to you.
    8. 8. THE HOTEL MOBILE LANDSCAPEAdoption Rates MOBILE ADOPTION RATES ACROSS ALL PLATFORMS % of Brand on the following Mobile Platform (2011 vs. 2012) Source: L2 ThinktankHOW TO MARKET YOUR APP | JUNE 2012
    9. 9. THE HOTEL MOBILE LANDSCAPEMobile Apps vs. Mobile Web U.S. Mobile Apps vs. Web Consumption Minutes per day Mobile App Consumption more than doubled in 18 months. Source: http://www.dailymail.co.uk/sciencetech/article-2119332/Apps-overtaken-Web-popularity-according-latest-statistics-actually-theres-probably-app-tell-that.htmlHOW TO MARKET YOUR APP | JUNE 2012
    10. 10. THE HOTEL MOBILE LANDSCAPEApp Market Growth The average number of apps on smartphones for 2011 was 32, compared to 41 (so far) for 2012. 5% of apps in the app store are travel apps. By 2014, mobile Internet should take over desktop internet usage.HOW TO MARKET YOUR APP | JUNE 2012
    11. 11. THE HOTEL MOBILE LANDSCAPEThe Guest Hospitality is the #2 industry for mobile engagement. 64% of app users say they view brands with mobile apps more favorably. 66% of Americans ages 24- 35 own a smartphone. Mobile services have led to an 18% increase for in-room dining orders.HOW TO MARKET YOUR APP | JUNE 2012
    12. 12. Staff Training Pre StayMARKET YOUR APP | During Stay Post Stay
    13. 13. MARKET YOUR APPStaff Training Offer an employee incentive program Educate Educate Staff about for the employee Staff aboutHotel Benefits who generates the Guest Benefits most downloadsHOW TO MARKET YOUR APP | JUNE 2012
    14. 14. MARKET YOUR APPStaff TrainingHOW TO MARKET YOUR APP | JUNE 2012
    15. 15. MARKET YOUR APPThe Guest’s Journey PRE STAY STAY POST STAYHOW TO MARKET YOUR APP | JUNE 2012
    16. 16. MARKET YOUR APPThe Guest’s Journey PRE STAY PRE TAY STAY POST STAYHOW TO MARKET YOUR APP | JUNE 2012
    17. 17. MARKET YOUR APPThe Guest’s Journey PRE STAY STAY POST STAYHOW TO MARKET YOUR APP | JUNE 2012
    18. 18. MARKET YOUR APPThe Guest’s Journey PRE STAY STAY POST STAYWebsite Messaging Social Media Email Marketing Banner Ads Press ReleasesHOW TO MARKET YOUR APP | JUNE 2012
    19. 19. MARKET YOUR APP Website MessagingPre StayHOW TO MARKET YOUR APP | JUNE 2012
    20. 20. MARKET YOUR APP Social MediaPre StayHOW TO MARKET YOUR APP | JUNE 2012
    21. 21. MARKET YOUR APP Email MarketingPre Stay Email Campaigns Email Signatures Confirmation EmailsHOW TO MARKET YOUR APP | JUNE 2012
    22. 22. MARKET YOUR APP Banner AdsPre StayHOW TO MARKET YOUR APP | JUNE 2012
    23. 23. MARKET YOUR APP Press ReleasesPre Stay Submit to news outlets Repurpose on your blog Send as an email newsletter Submit using paid circulationHOW TO MARKET YOUR APP | JUNE 2012
    24. 24. MARKET YOUR APPThe Guest’s Journey PRE STAY STAY POST STAY In the lobby In the elevator In the room In the restaurantHOW TO MARKET YOUR APP | JUNE 2012
    25. 25. MARKET YOUR APP In the lobbyStay Table top poster & key cards Complimentary charging station with table tents iPod touches with app pre loaded at concierge for Retractable complimentary use BannerHOW TO MARKET YOUR APP | JUNE 2012
    26. 26. MARKET YOUR APP In the elevatorStay Elevator Poster Retractable BannerHOW TO MARKET YOUR APP | JUNE 2012
    27. 27. MARKET YOUR APP In the roomStay Screen about app on IPTV station HSIA login Screen Table tents near charging station in roomHOW TO MARKET YOUR APP | JUNE 2012
    28. 28. MARKET YOUR APP In the restaurantStay Table tents & Menus Coasters on barHOW TO MARKET YOUR APP | JUNE 2012
    29. 29. MARKET YOUR APPThe Guest’s Journey PRE STAY STAY POST STAY Thank You Email Folio Print Out Push NotificationsHOW TO MARKET YOUR APP | JUNE 2012
    30. 30. MARKET YOUR APP Email MarketingPost Stay Email Campaigns Email Signatures Thank You EmailsHOW TO MARKET YOUR APP | JUNE 2012
    31. 31. MARKET YOUR APP Folio Print OutPost StayHOW TO MARKET YOUR APP | JUNE 2012
    32. 32. MARKET YOUR APP Push NotificationsPost StayHOW TO MARKET YOUR APP | JUNE 2012
    33. 33. PROVEN RESULTSCase Studies
    34. 34. PROVEN RESULTS Inn & Spa at Mill Falls Hotel AppCase Study #1 Use of QR Codes Magazine Ads Push NotificationsHOW TO MARKET YOUR APP | JUNE 2012
    35. 35. PROVEN RESULTS Inn & Spa at Mill Falls Hotel AppCase Study #1 Use of QR Codes Magazine Ads Push NotificationsHOW TO MARKET YOUR APP | JUNE 2012
    36. 36. PROVEN RESULTS Inn & Spa at Mill Falls Hotel AppCase Study #1 Use of QR Codes Magazine Ads Push NotificationsHOW TO MARKET YOUR APP | JUNE 2012
    37. 37. PROVEN RESULTS OB Sports Golf AppCase Study #2 Email marketing Push Notifications Press Release Exclusive App ContestHOW TO MARKET YOUR APP | JUNE 2012
    38. 38. PROVEN RESULTS OB Sports Golf AppCase Study #2 Email marketing Push Notifications Press Release Exclusive App ContestHOW TO MARKET YOUR APP | JUNE 2012
    39. 39. PROVEN RESULTS OB Sports Golf AppCase Study #2 Email marketing Push Notifications Press Release Exclusive App ContestHOW TO MARKET YOUR APP | JUNE 2012
    40. 40. PROVEN RESULTS OB Sports Golf AppCase Study #2 Email marketing Push Notifications Press Release Exclusive App ContestHOW TO MARKET YOUR APP | JUNE 2012
    41. 41. PROVEN RESULTS OB Sports Golf AppCase Study #2 345 Entries So Far!HOW TO MARKET YOUR APP | JUNE 2012
    42. 42. PROVEN RESULTS OB Sports Golf AppCase Study #2HOW TO MARKET YOUR APP | JUNE 2012
    43. 43. PROVEN RESULTS OB Sports Golf AppCase Study #2 DOWNLOAD REPORT APP ADS AIN ES DS NLO STAT LAN BRIT ARK Y M MAN IUM DOW ADA DEN HER AND AN TNA TED EAT INA NM N BELG ) OM CAN Y JAPA SWE GER NET UNI ) VIE IREL ITAL KLY ) GR ) CH ) DE ES WEE (OM (CA) (US) (DE) (NL) (BE) DAT (SE) (VN (GB (CN (DK (JP) (IT) (IE) APP STORE (APPLE) Live Date: April 10, 2012 Apr. 9, 2012 - Apr. 15, 2012 15 1 1 1 12 Apr. 16, 2012 - Apr. 22, 2012 15 15 Apr. 23, 2012 - Apr. 29, 2012 46 2 44 Apr. 30, 2012 - May 6, 2012 17 17 May 7, 2012 - May 13, 2012 59 1 2 1 54 1 May 14, 2012 - May 20, 2012 897 1 51 1 4 1 3 3 1 2 830 May 21, 2012- MAY 27, 2012 55 8 1 46 May 28, 2012 - Jun 3, 2012 41 1 40 Jun 4, 2012- June 10, 2012 794 45 2 6 1 6 1 1 732 TOTAL APPLE DOWNLOADS 1939HOW TO MARKET YOUR APP | JUNE 2012
    44. 44. PROVEN RESULTS WorldMark SP AppCase Study #3HOW TO MARKET YOUR APP | JUNE 2012
    45. 45. PROVEN RESULTS WorldMark SP AppCase Study #3HOW TO MARKET YOUR APP | JUNE 2012
    46. 46. PROVEN RESULTS WorldMark SP AppCase Study #3HOW TO MARKET YOUR APP | JUNE 2012
    47. 47. NEXT STEPSHow we can help
    48. 48. NEXT STEPSHow we can help Th e u lt im a t e vac atio n in yo u r p o c g u id e... ket Do wn load the new ap Seaside Be p fro m d an d Break fast to: Explo re Ar ea At traction s Learn Ab ou t Even ts at Ho tel Get the Lates If you have an app and want Bo ok a Ro om Receive Exc t New s lusive Of fer to promote it… s Stay co nn ec ted - App Visibility Program DO WNLO AD O UR FREE APP - Work within your budget Search “Se in the Ap p aside Bed & Sto re & Go Breakf ast ” ogle Play. - Robust, consistent campaignsHOW TO MARKET YOUR APP | JUNE 2012
    49. 49. NEXT STEPSHow we can helpIf you don’t have an appand want to learn more aboutour mobile solutions… HOW TO MARKET YOUR APP | JUNE 2012
    50. 50. THANK YOUFor more information on how to get started, please contact:MOBILE MEDIA APPLICATIONSphone 866.395.8878Email info@mobilemediaapplications.com

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