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1 · CONFIDENTIAL
2 · CONFIDENTIAL
Making Mobile Count:
The Future of In-Store Promotions
Marina McKeever, Senior Director
VoucherCodes.co.u...
3 · CONFIDENTIAL
RetailMeNot is the world’s largest marketplace for digital
coupons
4 · CONFIDENTIAL
In the UK we operate VoucherCodes.co.uk
5 · CONFIDENTIAL
3.3m
app downloads
50%
of total site
traffic is mobile
£448.5m
facilitated 2013
UK retailer sales
7.7m
ne...
6 · CONFIDENTIAL
We partner with the UK’s biggest brands driving sales
online & in-store
6
7 · CONFIDENTIAL
The online & in-store
landscape
8 · CONFIDENTIAL
› UK IN-STORE SALES 2012 - 2017
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
£-
£50
£100
£150
£200
£250
£3...
9 · CONFIDENTIAL
Increasingly, online/mobile will influence offline sales
2014: 33%
of European retail sales
influenced by...
10 · CONFIDENTIAL
Online growth high across Europe outstripping offline
growth
11 · CONFIDENTIAL
Increased smartphone
adoption
12 · CONFIDENTIAL
Smartphones are
changing consumer
behaviour
13 · CONFIDENTIAL
Sources: Forrester Research, Business Insider, 2013
55%UK adults carry a smartphone
14 · CONFIDENTIAL
3 feet
Smartphone users
are rarely more than
from their phones
15 · CONFIDENTIAL
40 times
The average consumer
checks their phone
every single day
Source: PayPal, 2013
16 · CONFIDENTIAL
80%prefer to shop in a
physical store
51%check phones
in-store
46%believe things are
cheaper online
Show...
17 · CONFIDENTIAL
So what does increased smartphone adoption mean for
retail?
1. Mobile browsing will increase
2. Customer...
18 · CONFIDENTIAL
Mobile’s impact on high
street retail
19 · CONFIDENTIAL
But mobile also brings huge opportunities to store-based
retailers
1. Allowing better understanding of c...
20 · CONFIDENTIAL
› CASE STUDY: THE BODY SHOP
21 · CONFIDENTIAL
› RESULTS:
Redemptions
50k
New Customers
41k
22 · CONFIDENTIAL
Change behavior with location technology
73%
more inclined
to buy
additional
products if
they received
a...
23 · CONFIDENTIAL
› MICRO-LOCATION COUPONS
24 · CONFIDENTIAL
› MICRO-LOCATION: AMPLIFY EXISTING CAMPAIGNS
25 · CONFIDENTIAL
› NEW OFFER TYPES: DIGITAL FLYERS
26 · CONFIDENTIAL
› ALTERNATIVE OFFER TYPES: SALES, MAGAZINE & TIERED
TieredSale Magazine
27 · CONFIDENTIAL
› IN-STORE MOBILE REDEMPTION OPTIONS
28 · CONFIDENTIAL
Thank you.
Any questions?
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Voucher codes marina mckeever - mobile retail summit

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Transcript of "Voucher codes marina mckeever - mobile retail summit"

  1. 1. 1 · CONFIDENTIAL
  2. 2. 2 · CONFIDENTIAL Making Mobile Count: The Future of In-Store Promotions Marina McKeever, Senior Director VoucherCodes.co.uk, part of RetailMeNot, Inc.
  3. 3. 3 · CONFIDENTIAL RetailMeNot is the world’s largest marketplace for digital coupons
  4. 4. 4 · CONFIDENTIAL In the UK we operate VoucherCodes.co.uk
  5. 5. 5 · CONFIDENTIAL 3.3m app downloads 50% of total site traffic is mobile £448.5m facilitated 2013 UK retailer sales 7.7m newsletter and alert subscribers 35k+ average number of vouchers displayed each month 345k Facebook fans 5 #1 marketplace for digital offers in the UK
  6. 6. 6 · CONFIDENTIAL We partner with the UK’s biggest brands driving sales online & in-store 6
  7. 7. 7 · CONFIDENTIAL The online & in-store landscape
  8. 8. 8 · CONFIDENTIAL › UK IN-STORE SALES 2012 - 2017 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% £- £50 £100 £150 £200 £250 £300 £350 £400 £450 2012 2013 2014 2015 2016 2017 Retail eCommerce Sales In-Store Retail Sales In-Store Retail Sales as % of Total Retail Sales Source: eMarketer (UK Retail Ecommerce Dec 2013) Although the % of In-Store is falling slightly, the overall amount is still growing as Total Retail Sales increase
  9. 9. 9 · CONFIDENTIAL Increasingly, online/mobile will influence offline sales 2014: 33% of European retail sales influenced by the web 2018: 44% of European retail sales influenced by the web
  10. 10. 10 · CONFIDENTIAL Online growth high across Europe outstripping offline growth
  11. 11. 11 · CONFIDENTIAL Increased smartphone adoption
  12. 12. 12 · CONFIDENTIAL Smartphones are changing consumer behaviour
  13. 13. 13 · CONFIDENTIAL Sources: Forrester Research, Business Insider, 2013 55%UK adults carry a smartphone
  14. 14. 14 · CONFIDENTIAL 3 feet Smartphone users are rarely more than from their phones
  15. 15. 15 · CONFIDENTIAL 40 times The average consumer checks their phone every single day Source: PayPal, 2013
  16. 16. 16 · CONFIDENTIAL 80%prefer to shop in a physical store 51%check phones in-store 46%believe things are cheaper online Showrooming will remain a hot topic for retailers
  17. 17. 17 · CONFIDENTIAL So what does increased smartphone adoption mean for retail? 1. Mobile browsing will increase 2. Customers are more accessible than ever 3. Revenue per visit and conversion will decrease 4. Consumers will become more price aware 5. Retailers will have more data than ever on their customers 6. Shopping will become a truly 24hr pastime
  18. 18. 18 · CONFIDENTIAL Mobile’s impact on high street retail
  19. 19. 19 · CONFIDENTIAL But mobile also brings huge opportunities to store-based retailers 1. Allowing better understanding of customers 2. Changing purchase behaviour 3. Creating loyalty with rewards
  20. 20. 20 · CONFIDENTIAL › CASE STUDY: THE BODY SHOP
  21. 21. 21 · CONFIDENTIAL › RESULTS: Redemptions 50k New Customers 41k
  22. 22. 22 · CONFIDENTIAL Change behavior with location technology 73% more inclined to buy additional products if they received a voucher or promotion in-store Source: RetailMeNot and The Omnibus Company, April 2013
  23. 23. 23 · CONFIDENTIAL › MICRO-LOCATION COUPONS
  24. 24. 24 · CONFIDENTIAL › MICRO-LOCATION: AMPLIFY EXISTING CAMPAIGNS
  25. 25. 25 · CONFIDENTIAL › NEW OFFER TYPES: DIGITAL FLYERS
  26. 26. 26 · CONFIDENTIAL › ALTERNATIVE OFFER TYPES: SALES, MAGAZINE & TIERED TieredSale Magazine
  27. 27. 27 · CONFIDENTIAL › IN-STORE MOBILE REDEMPTION OPTIONS
  28. 28. 28 · CONFIDENTIAL Thank you. Any questions?
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