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Theo theodorou   videology - mml 2013
 

Theo theodorou videology - mml 2013

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    Theo theodorou   videology - mml 2013 Theo theodorou videology - mml 2013 Presentation Transcript

    • THEO THEODOROU @theotheodorou SVP EMEA THE NUMBERS THAT MATTER
    • ENTERPRISE MEDIA TECHNOLOGY FOR ADVERTISERS, AGENCIES & MEDIA COMPANIES. Unified platform bridging gap between television, internet & mobile TV-centric technology design to maximise media value Math & science driven to activate data for addressability MM
    • DISTILLING THE NUMBERS DOWN TO THE ONES THAT COUNT HOW ADVERTISERS CAN SEGEMENT, REACH AND EXECUTE CAMPAIGNS CONTINUES TO FRAGMENT IN A MULTISCREEN LANDSCAPE
    • 4 ONE TO MANY… …MANY TO ONE
    • IT ALWAYS WILL BE ABOUT AUDIENCES 12.8m UK tablet users July 2013 The total digital population is 46.2m PC + mobile + tablet Multiplatform users consume 23% more digital content than PC only users 69% of the total online population access the internet via 2 or more devices Source - comScore
    • A SIMPLE CONCEPT SO WHY IS IT SO HARD?
    • HOW DOES ADDRESSABILITY BENEFIT THE ECOSYSTEM?
    • CROSS SCREEN CAMPAIGNS DELIVER SIGNIFICANT RESULTS
    • ADDRESSABILITY REALISED
    • THANK YOU & QUESTIONS TTHEODOROU@VIDEOLOGYGROUP.COM