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Tracking, Testing,
Targeting:
Getting Consumers To
Monetize On Mobile
Tom Farrell, Director of
Marketing, Swrve
6th June 2...
Real-time Behavioral Targeting & Segmentation
Mobile Push Notifications
Native In-App Notifications
Real-time Machine Learning Personalization
Mobile Marketing Automation
Engaged
20
Payers
51030100
Retention
Conversion
LTV
The mobile app offers great reward….
…but user attrition remains the s...
1. Tracking
2. Testing
A single A/B test on
‘share’ language
A 527%(!) increase
in social shares
2. Testing
3. Targeting
In-app messages to
‘engaged non-
spenders’
>50% increase in
revenues (and no
shadow!)
tom.farrell@swrve.com
Swrve   tom farrell - Mobile Retail Summit
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Swrve tom farrell - Mobile Retail Summit

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Transcript of "Swrve tom farrell - Mobile Retail Summit"

  1. 1. Tracking, Testing, Targeting: Getting Consumers To Monetize On Mobile Tom Farrell, Director of Marketing, Swrve 6th June 2014
  2. 2. Real-time Behavioral Targeting & Segmentation
  3. 3. Mobile Push Notifications
  4. 4. Native In-App Notifications
  5. 5. Real-time Machine Learning Personalization
  6. 6. Mobile Marketing Automation
  7. 7. Engaged 20 Payers 51030100 Retention Conversion LTV The mobile app offers great reward…. …but user attrition remains the stumbling block
  8. 8. 1. Tracking
  9. 9. 2. Testing
  10. 10. A single A/B test on ‘share’ language A 527%(!) increase in social shares 2. Testing
  11. 11. 3. Targeting In-app messages to ‘engaged non- spenders’ >50% increase in revenues (and no shadow!)
  12. 12. tom.farrell@swrve.com
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