• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Simon birkenhead   telefonica - mml 2013
 

Simon birkenhead telefonica - mml 2013

on

  • 613 views

 

Statistics

Views

Total Views
613
Views on SlideShare
613
Embed Views
0

Actions

Likes
0
Downloads
10
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Simon birkenhead   telefonica - mml 2013 Simon birkenhead telefonica - mml 2013 Presentation Transcript

    • Source: World Bank Population 2012, Telefonica Annual Report 2012
    • Sources: eMarketer, Ovum 2013, CreditSuisse 2013, GSMA “Mobile Broadband at the Bottom of the Pyramid In Latin America” 2012, SIP Mexico
    • Source: IHS 2013
    • Sources: WIN/GIA 2013, eMarketer 2013 $1.00 $0.10 $7.10 $2.20 44% 38% 19% 11%
    • Sources: Ovum 2013, WIN Gallup 2013
    • 10% watched the series 4.3% click through rate ROI: £0.86 Messaging £0.08 TV £0.06 Outdoor
    • € ad spend € buy the product FREE SERVICE value exchange 15% Engagement Rate
    • Source: IDG Research Nov 2012 (US), Google
    • Source: Vivo Pizzeria Monte Verde survey using PublicEye, 2013