Your SlideShare is downloading. ×
Simon birkenhead   telefonica - mml 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Simon birkenhead telefonica - mml 2013

349

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
349
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Source: World Bank Population 2012, Telefonica Annual Report 2012
  • 2. Sources: eMarketer, Ovum 2013, CreditSuisse 2013, GSMA “Mobile Broadband at the Bottom of the Pyramid In Latin America” 2012, SIP Mexico
  • 3. Source: IHS 2013
  • 4. Sources: WIN/GIA 2013, eMarketer 2013 $1.00 $0.10 $7.10 $2.20 44% 38% 19% 11%
  • 5. Sources: Ovum 2013, WIN Gallup 2013
  • 6. 10% watched the series 4.3% click through rate ROI: £0.86 Messaging £0.08 TV £0.06 Outdoor
  • 7. € ad spend € buy the product FREE SERVICE value exchange 15% Engagement Rate
  • 8. Source: IDG Research Nov 2012 (US), Google
  • 9. Source: Vivo Pizzeria Monte Verde survey using PublicEye, 2013

×